SlideShare a Scribd company logo
5PPC
TIPS FOR TECH COMPANIES
Pay-per-click (PPC) advertising can be an
effective strategy for technology
companies to generate leads, increase
website traffic, and boost brand
awareness.
www.nidmindia.com
KEYWORD RESEARCH
AND SELECTION
Start by conducting thorough keyword
research to identify the most relevant and
high-traffic keywords in your industry.
Focus on long-tail keywords that are
specific to your technology products or
services. These often have lower
competition and higher conversion rates.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore
LANDING PAGE
OPTIMIZATION
Create dedicated landing pages for your
PPC campaigns that are tailored to match
the ad's message and keywords.
Ensure that your landing pages load
quickly and are mobile-responsive.
AD EXTENSIONS AND AD
COPY
Take advantage of ad extensions, such as
sitelink extensions, callout extensions, and
structured snippet extensions, to provide
additional information and improve ad
visibility.
Craft compelling ad copy that highlights
the unique value propositions of your
technology products or services.
Use ad copy A/B testing to continuously
refine your messaging and improve click-
through rates (CTR).
GEO-TARGETING AND
AUDIENCE SEGMENTATION
Segment your audience based on
demographics, interests, and behaviors to
deliver highly targeted ads to the right
people.
Utilize geo-targeting to display your ads to
users in specific geographic locations
where your technology solutions are most
relevant.
Consider retargeting campaigns to re-
engage users who have previously visited
your website but did not convert
MONITORING AND
OPTIMIZATION
Regularly monitor the performance of your
PPC campaigns using tools like Google
Ads or Microsoft Advertising.
Analyze key metrics such as CTR,
conversion rate, cost per conversion, and
return on ad spend (ROAS).
Make data-driven optimizations by
adjusting bids, ad scheduling, and
targeting options to maximize campaign
ROI.
THANK YOU
NIDM (National Institute Of Digital Marketing) Bangalore Is
One Of The Leading & best Digital Marketing Institute In
Bangalore,
www.nidmindia.com

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DIGITAL MARKETING INSTITUTE IN INDIA

  • 1. 5PPC TIPS FOR TECH COMPANIES Pay-per-click (PPC) advertising can be an effective strategy for technology companies to generate leads, increase website traffic, and boost brand awareness. www.nidmindia.com
  • 2. KEYWORD RESEARCH AND SELECTION Start by conducting thorough keyword research to identify the most relevant and high-traffic keywords in your industry. Focus on long-tail keywords that are specific to your technology products or services. These often have lower competition and higher conversion rates. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore
  • 3. LANDING PAGE OPTIMIZATION Create dedicated landing pages for your PPC campaigns that are tailored to match the ad's message and keywords. Ensure that your landing pages load quickly and are mobile-responsive.
  • 4. AD EXTENSIONS AND AD COPY Take advantage of ad extensions, such as sitelink extensions, callout extensions, and structured snippet extensions, to provide additional information and improve ad visibility. Craft compelling ad copy that highlights the unique value propositions of your technology products or services. Use ad copy A/B testing to continuously refine your messaging and improve click- through rates (CTR).
  • 5. GEO-TARGETING AND AUDIENCE SEGMENTATION Segment your audience based on demographics, interests, and behaviors to deliver highly targeted ads to the right people. Utilize geo-targeting to display your ads to users in specific geographic locations where your technology solutions are most relevant. Consider retargeting campaigns to re- engage users who have previously visited your website but did not convert
  • 6. MONITORING AND OPTIMIZATION Regularly monitor the performance of your PPC campaigns using tools like Google Ads or Microsoft Advertising. Analyze key metrics such as CTR, conversion rate, cost per conversion, and return on ad spend (ROAS). Make data-driven optimizations by adjusting bids, ad scheduling, and targeting options to maximize campaign ROI.
  • 7. THANK YOU NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, www.nidmindia.com