This document discusses different remarketing solutions provided by Google. It begins with an overview of Webmarketing123, a digital marketing agency that provides services including search engine optimization, search advertising, display advertising, social media marketing, website design, and custom measurement and attribution. The document then covers the value of remarketing campaigns, how to implement remarketing on the Google Display Network, details on the new remarketing tag and how it allows for more advanced list rules and segmentation. It also discusses Similar Audiences, which helps find new audiences similar to existing remarketing lists, and how remarketing can be done through Google Analytics to leverage visitor data. The document provides guidance on which remarketing solution may be best based on specific needs and use cases
Google Adwords Remarketing: An OverviewLeadSquared
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This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Google Adwords Remarketing: An OverviewLeadSquared
Â
This is a presentation on Google Adwords Remarketing. Learn what is Google Remarketing and how does it work. Plus read three advantages of Remarketing on Google Adwords.
Basic information about Google Tag Manager. How you can create a tag, a trigger or a variable. Also in this presentation you have some information about the Data Layer
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
7-Step Digital Marketing Roadmap
1ď¸âŁ Doing thorough market research
2ď¸âŁ Audience segmentation
3ď¸âŁ Content creation strategy
4ď¸âŁ Online advertising strategy
5ď¸âŁ Collaboration strategy
6ď¸âŁ Analyzing KPIs
7ď¸âŁ Updating strategies
Read complete blog here -
https://sampritiroy.in/digital-marketing-roadmap/
Want to discuss Growth Strategies your Small Business?
Reach me out at
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
The following presentation would cover â
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
Â
This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network.
The below topics are explained in this Google Display Network presentation:
1) What is the Google Display Network?
2) Google Display Network vs. Google Search Network
3) Google Display Network ad formats
4) How to set up an ad on Google Display Network
5) Advantages of GDN
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
The SEO campaign's goal was to increase site traffic and
generate traffic to drive more leads, as well as to improve
rankings for the primary keywords of category and product
pages.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Are you a startup looking to grow your business? đ Consider Performance Marketing! đ° This results-driven approach can help you reach your target audience and maximize your ROI. đ¸ Learn more about how Performance Marketing can benefit your startup today! #startupgrowth #performancemarketing #digitalmarketing
Nuevas herramientas de Google para Marketing Oscar GarcĂa
Â
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesorĂa con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquĂ http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
7-Step Digital Marketing Roadmap
1ď¸âŁ Doing thorough market research
2ď¸âŁ Audience segmentation
3ď¸âŁ Content creation strategy
4ď¸âŁ Online advertising strategy
5ď¸âŁ Collaboration strategy
6ď¸âŁ Analyzing KPIs
7ď¸âŁ Updating strategies
Read complete blog here -
https://sampritiroy.in/digital-marketing-roadmap/
Want to discuss Growth Strategies your Small Business?
Reach me out at
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
The following presentation would cover â
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
Â
This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network.
The below topics are explained in this Google Display Network presentation:
1) What is the Google Display Network?
2) Google Display Network vs. Google Search Network
3) Google Display Network ad formats
4) How to set up an ad on Google Display Network
5) Advantages of GDN
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
The SEO campaign's goal was to increase site traffic and
generate traffic to drive more leads, as well as to improve
rankings for the primary keywords of category and product
pages.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Are you a startup looking to grow your business? đ Consider Performance Marketing! đ° This results-driven approach can help you reach your target audience and maximize your ROI. đ¸ Learn more about how Performance Marketing can benefit your startup today! #startupgrowth #performancemarketing #digitalmarketing
Nuevas herramientas de Google para Marketing Oscar GarcĂa
Â
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesorĂa con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquĂ http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Social Commerce 2.0 With CPC Strategy & AddShoppersTinuiti
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In this LIVE webinar event, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategyâs Stephen Kerner and AddShoppers Co-founder Chad Ledford team up to deliver advanced social commerce strategies supported by real client data.
Nuevas herramientas de Google | Google Q3Oscar GarcĂa
Â
Google es el principal buscador del mundo por lo que sus herramientas son las mĂĄs avanzadas. En esta guĂa se muestra de forma completa cĂłmo sacarle el mĂĄximo rendimiento a Google Adwords, asĂ como todas las plataformas de marketing digital. Todo para lograr un posicionamiento Web mejorado.
Solicita una asesorĂa con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquĂ http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
Performance Max has brought a boost in ROAS however, this comes with less control and fewer insights into where this performance comes from. Using scripts and exclusions, there are steps you can take to see more accurate metrics in PMax performance and see optimal performance.
Is Google AdWords Remarketing for You?Richard Sink
Â
Remarketing (also known as retargeting) is an advertising method introduced by Google that allows you to serve tailored advertisements to people who have visited your site. This method gives your prospects another chance to buy a product they have shown some interest in â even after leaving your website.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
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If youâre looking to utilize Facebook advertising to hit record-breaking holiday profits â Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
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Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
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Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
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71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
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Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
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Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
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Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.Â
New Rules of SEO: RankBrain, Links, & ContentDemandWave
Â
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
How to Build an Effective B2B Content Marketing StrategyDemandWave
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We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
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Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Budgeting for Lead Generation Success in 2016DemandWave
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Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, âDo more with less.â Get started today!
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Â
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
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71% of B2B decision-makers begin their research with a search engine. Influencing the buyerâs journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
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Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesarâs dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empireâs birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empireâs society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Create Map Views in the Odoo 17 ERPCeline George
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The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as âdistorted thinkingâ.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
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What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Â
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Operation âBlue Starâ is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Remarketing with Google and Webmarketing123 - slides
1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1
Remarket and win:
Crash course with Google
Dana McKeithen
Google, Inc.
Alan Chan
Webmarketing123
Shira Solomon
Google, Inc.
2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2
Love todayâs slides?
Email results@webmarketing123.com
3. Google Confidential and Proprietary 3Google Confidential and Proprietary 3
Search Engine Optimization
Search Advertising (SEM/PPC)
Display / Remarketing
Social Media
Website Design
Custom Measurement and Attribution
Webmarketing123 is a full service
digital marketing agency
Since 2004, weâve employed a
metrics-based approach to
converting online visibility into
measurable business results
4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4
Fast Growing.â¨
Award Winning.
Top 10 of Bay Areaâs 100
Fastest Growing Companies
Top 500 Fastest Growing
Private US Companies
5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Our approach is
built on â¨
data-driven
strategy and
efficient
execution.
Each campaign includes:
! ⯠Business Research + Strategy
! ⯠Custom Scorecard Tracking
! ⯠Attribution + Data-driven Optimizations
6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6
We are experts at growing
revenue for our clients.
7. Google Confidential and Proprietary
PEDIGREE SERVICE TECHNOLOGY CREATIVITY
ĂźďźâŻ Manage tens of
millions in ad spend
ĂźďźâŻ 20+ industry
verticals
ĂźďźâŻ Named to 2012 Inc.
500 and Bay Area
Fast 100
ĂźďźâŻ Dedicated account
managers
ĂźďźâŻ Google, Marin,
Yahoo exclusive
partnerships
ĂźďźâŻ Tailored reporting
on custom KPIs
ĂźďźâŻ Multi-channel
strategy (search,
display, video,
mobile)
ĂźďźâŻ Marin Software/
Google DS3
certified
ĂźďźâŻ Proprietary
tracking/attribution
dashboard
ĂźďźâŻ OptimizelyÂŽ real-
time landing page
testing and
optimization
ĂźďźâŻ Innovative ad ideas
ĂźďźâŻ Team of designers
and landing page
experts
7
What makes our Search + Display campaigns
more effective:
8. Google Confidential and Proprietary
Make better
decisions
by accessing rich audience
data to refine your targeting
strategies, along with
transparent reporting
that helps quickly inform
next steps
Win moments
that matter
by reaching users across all
screens, while recognizing and
using intent to deliver better,
more relevant ads
What we do:
Google makes display advertising work for you
Through the Google Display Network, we help you:
Go bigger,
faster
by tapping into the greatest reach
of any ad network, integrating
across video, mobile & social, and
by using simple tools to automate
optimization
10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10
Agenda slide
âŻThe value of Remarketing
âŻRemarketing on the Google Display Network
âŻThe New Remarketing Tag
âŻSimilar Audiences
âŻRemarketing with Google Analytics
âŻWhich Remarketing Solution should you use?
11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
Value of Remarketing: Get back lost prospects
of people who visit a website leave without completing the actions
marketers want them to take (submit a form, call, chat, etc)96%
-
Your Site
X
Your AdLOST PROSPECTS
of people abandon their shopping
cart without purchasing70%
12. Google Confidential and Proprietary 12Google Confidential and Proprietary 12
Improve ROI of all your online campaigns
of every online campaign by using
complementary remarketing campaigns.
Maximize the return on investment
-
Drive traffic with search and other display
campaigns, then win customers back with
remarketing.
Win customers back
13. Google Confidential and Proprietary 13Google Confidential and Proprietary 13
Agenda slide
âŻThe value of Remarketing
âŻRemarketing on the Google Display Network
âŻThe New Remarketing Tag
âŻSimilar Audiences
âŻRemarketing with Google Analytics
âŻWhich Remarketing Solution should you use?
14. Google Confidential and Proprietary 14Google Confidential and Proprietary 14
Why remarketing is great for brand marketers
Brand marketers canâŚ
â˘âŻ Drive brand awareness with tailored ads
â˘âŻ Continue the conversation with your strongest prospects
â˘âŻ Achieve massive worldwide reach with the Google Display Network
Interest
Interest/
Consideration
Purchase
15. Google Confidential and Proprietary 15Google Confidential and Proprietary 15
Why remarketing is great for search marketers
Search marketers canâŚ
â˘âŻ Maximize your investment in search by integrating display into your
campaigns - Follow up with consumers interested in your product,
across the web
â˘âŻ Drive them back to your site with tailored messages
â˘âŻ Achieve massive worldwide reach with the Google Display Network
Interest
Interest/
Consideration
Purchase
16. Google Confidential and Proprietary 16Google Confidential and Proprietary 16
Why remarketing is great for direct response
Direct response marketers canâŚ
â˘âŻ Drive conversions with tailored ads
â˘âŻ Convert consumers who abandoned their shopping carts
â˘âŻ Achieve massive worldwide reach with the Google Display Network
Interest
Interest/
Consideration
Purchase
17. Google Confidential and Proprietary 17Google Confidential and Proprietary 17
500M
users served hundreds of
billions of impressions
every month
Instantly
Re-engage
lost customers
84%
of people on a typical
remarketing list
(within a month)
Reach more users Reach them quickly
1. Reach 2. Frequency 3. DiversityAnd at scaleReach more users Reach them quickly
18. Google Confidential and Proprietary 18Google Confidential and Proprietary 18
Driscollâs Case Study
Marketing Goal
Drive net new registrants for their loyalty program
Solution
Use remarketing on GDN to target those who have
visited the site and left without converting
Tactics:
¡ Segment out anyone who has
already registered
¡ Also segment out anyone who
is already in their email database
Results:
ĂźďźâŻ 30% boost to net new registrations
ĂźďźâŻ 2X+ the CTR of standard display
ĂźďźâŻ 4X+ conversion rate of standard display
ĂźďźâŻ 75% lower CPA
19. Google Confidential and Proprietary 19Google Confidential and Proprietary 19
Agenda slide
âŻThe value of Remarketing
âŻRemarketing on the Google Display Network
âŻThe New Remarketing Tag
âŻSimilar Audiences
âŻRemarketing with Google Analytics
âŻWhich Remarketing Solution should you use?
20. Google Confidential and Proprietary 20Google Confidential and Proprietary 20
The new Remarketing Tag
Re-engage with past visitors in powerful new ways
Easy Tag
Implementation
Sophisticated
List Rules
Back-end
optimization
Dynamic values
Easy Tag implementation
Place one tag across the entire site &
use the simple user interface
Advanced list rules
Create advanced list strategies by
defining rules
Back-end optimization
Back-end bid optimization based on
remarketing signals
Dynamic values
Pass dynamic values based on specific
user actions
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Easy tag implementation
â˘âŻ Before you can start creating different lists for each of your customer
segment, you'll need to paste the new Remarketing Tag (small
snippet of code) in all pages of your website
Homepage T-shirt My Cart Payment
$
Confirmation
Thank you
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Easy tag implementation: one-time tagging
â˘âŻ In the previous version of the AdWords Remarketing Tag, advertisers
needed to create tags for every action or type of page they wanted to
segment with targeting.
For example, adding a new
Remarketing Tag on the 'Tripod'
page would allow the advertiser to
remarket the visitors of the 'Tripod'
page. Adding another tag on the
'Camera' page, would enable the
advertiser to remarket the visitors of
the 'Camera' page.
Original tag
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Easy tag implementation: one-time tagging
â˘âŻ Now with the new Remarketing Tag the advertiser needs to place one
remarketing tag across all pages of the site. Then through the
Adwords interface the advertiser can
define which page categories to
target by entering the URL visited.
Use the AdWords interface to
create lists based on URL
New tag
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Creation of remarketing lists
â˘âŻ You can define remarketing lists using your site's web URLs. URLs
usually include words that describe the content of each page.
T-shirt
www.site.com/product/tshirt
tshirtDefine your remarketing
list based on page URLs
Here we define a list of users
visiting the T-shirt page.
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Five benefits of the new Remarketing Tag
Create sophisticated remarketing lists
Define more granular audiences based on user actions and activity on the site.
One-time, unified tagging
Place a single block of code across your entire site that will be used to create remarketing lists
across all of your campaigns.
Integrate with dynamic ads
Use the values passed into the Remarketing Tag to show tailored creative based on the
customerâs interests and activities (retail only)
Reach more people
Ability to create new Remarketing lists allows you to expand your target audience
Automated bid optimization of remarketing
Better predict performance of your ads and optimize the predicted likelihood to
convert for future auctions. Use Conversion Optimizer to get bid optimization with Remarketing
signals.
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26. Google Confidential and Proprietary 26Google Confidential and Proprietary 26
Agenda slide
âŻThe value of Remarketing
âŻRemarketing on the Google Display Network
âŻThe New Remarketing Tag
âŻSimilar Audiences
âŻRemarketing with Google Analytics
âŻWhich Remarketing Solution should you use?
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Similar Audiences helps you find new audiences
similar to your best site visitors
Seed remarketing lists
Similar Audiences
uses the same cookie as remarketing to find new users
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How does Similar Audiences work?
1) Select a
remarketing list as
an example of your
target audience
3) Your original Remarketing list is automatically excluded from your Similar Audiences list, so
you are reaching new leads â guaranteeing you incremental reach & traffic.
2) Enable Similar Audiences
Look-a-like technology lets you
to take signals from your GDN
remarketing list to find new
audiences with shared traits.
29. Google Confidential and Proprietary 29Google Confidential and Proprietary 29
Key Features of Similar Audiences
Scale
â˘âŻ Reach an audience that
is on average 7x larger
than your remarketing
lists
â˘âŻ No duplication in
audience with your
remarketing lists
Simplicity
â˘âŻ Getting started is as
easy as checking off a
box
â˘âŻ Layers with Conversion
Optimizer to drive
efficiency
Free to use
â˘âŻ Pay only for the ads,
not for using the
targeting technology
Performance
â˘âŻ CPA tends to be
between Remarketing &
Interest Category
Targeting
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Best Practices to Keep in Mind
Create tight remarketing seed lists for better CPA
Set bids & budgets appropriate for acquiring new customers
Use ad creative & landing pages to appeal to new customers
Activate Conversion Optimizer
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MovingGuru Case Study
Leader in residential moving space
Marketing Goal
â˘âŻ Looking to increase moving leads at a critical CPA threshold
Solution
â˘âŻ Used Remarketing and Similar Audiences on GDN to expand reach
Results
Similar Audience targeting has been 2nd highest lead
driving campaign
ĂźďźâŻ 15% lift in leads
ĂźďźâŻ 8% lift in CVR
VS. other display campaigns
⯠44% lift in CVR
⯠73% higher CTR
⯠41% lower CPL
Tactics
â˘âŻ Target site visitors that have not yet
converted in various product and
service categories
â˘âŻ Target another audience set with
similar interests as existing
audience
32. Google Confidential and Proprietary 32Google Confidential and Proprietary 32
Agenda slide
âŻThe value of Remarketing
âŻRemarketing on the Google Display Network
âŻThe New Remarketing Tag
âŻSimilar Audiences
âŻRemarketing with Google Analytics
âŻWhich Remarketing Solution should you use?
33. Google Confidential and Proprietary 33Google Confidential and Proprietary 33
Easily dive into remarketing using Google Analytics
Create advanced remarketing strategies with Google Analytics
Re-use your Google Analytics tags
Make a one-line, one-time change to your GA tags
Leverage your GA data
Use over 200 analytics dimensions & metrics to target precise audiences
Build & edit lists with ease
All using the Google Analytics UI
Create sophisticated lists based on visitor activity
Built on an intelligent understanding of cross-session visitor behavior
Reach your visitors across the web
Lists automatically appear in AdWords to run ads on the GDN
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Ăžďž
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Benefits of Remarketing with Google Analytics
Do everything the new Remarketing Tag can do, plusâŚ
Recency and frequency
Users who visited your site multiple times either organically or through paid media within a
certain timeframe
Time on site
Users who have an average time on site of more than 10 minutes in a 7 day visitor segment
Sequence
Users whoâve visited the Visit Florida homepage, then the Orlando page, then the Places to Stay
page
User value
Users whoâve spent over/under $500 in their overall visits within the last 7 days
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35. Google Confidential and Proprietary 35Google Confidential and Proprietary 35Teracent, Google*
Personalized ads that are based on behavioral
data increase ROI
CTR improved
by 651%!
Retargeting-based Dynamic Creative Case Studyâ Travelocity
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Update your privacy policy
Learn about the new âGoogle Analytics for Display Advertisers Policyâ
1
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3
Test & verify your setup
Check loading properly with Googleâs Tag Assistant Tool
Link your AdWords account
You need at least one linked account
4 Get Admin access
Only admins see the âRemarketing listsâ tab in the Management UI
Find the lists in AdWords
Theyâre automatically added to the âShared Libraryâ
5
Getting Started
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Use Cases
Create Own Segment by Keyword Term and Metrics
â˘âŻ A company wants to target users in the consideration phase that
have demonstrated interest, so create a segment targeting brand
searchers that have not yet converted.
37
38. Google Confidential and Proprietary 38Google Confidential and Proprietary 38
Content
â˘âŻ Viewed specific products, pages, sections, or categories of your site
Specific actions
â˘âŻ âStore locatorsâ, video plays, internal searches, shopping cart actions,
newsletter sign-ups
Sequences
â˘âŻ Searches from a generic term (tshirts) to a brand term (Google shirts)
â˘âŻ Visits from a landing page to a product details page
Sources
â˘âŻ Referrals from Search, Social, Email, Affiliates, etc
â˘âŻ Searches of specific keywords
Your imagination is the limit
Tap into your data & creativity!
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ContinuedâŚ
Engagement
â˘âŻ Frequent or recency of visitors, time on site, bounce rate, page depth
Goals
â˘âŻ Cross-selling products to converted customers
â˘âŻ Targeting customers whoâve abandoned their shopping cart
Visitor characteristics
â˘âŻ High-spending / high-value customers
â˘âŻ New vs. returning visitors
â˘âŻ Based on devices, i.e. iPhone vs. Android users, Mac vs. Windows
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Agenda slide
âŻThe value of Remarketing
âŻRemarketing on the Google Display Network
âŻThe New Remarketing Tag
âŻSimilar Audiences
âŻRemarketing with Google Analytics
âŻWhich Remarketing Solution should you use?
41. Google Confidential and Proprietary 41Google Confidential and Proprietary 41
New Remarketing Tag in AdWords Remarketing with Google Analytics
For creating regular remarketing lists, use whichever solution is easier to get started.
Both are easier and more flexible than the previous remarketing system.
Unique Capabilities
Dynamic Remarketing for Retail
â˘âŻ Create user lists based on product page
variations, shopping cart value,
purchase behavior, and more
Optimizing Search ads based on
Remarketing lists1
Leverage Similar Audiences
Unique Segmentation Capabilities
â˘âŻ Build lists based on any data point tracked
in Google Analytics Visitor Segmentation,
such as frequency, location, time-on-
site, bounce rates, Ecommerce values,
device type
User list size estimates
â˘âŻ View performance reporting on audience
segments ahead of time to inform your
decisions on who to target
1 Tailor Search bids and ad creative to users on remarketing lists when they are searching
42. Google Confidential and Proprietary 42Google Confidential and Proprietary 42
Letâs discuss how remarketing can
benefit your business.
Currently doing remarketing?
ĂźďźâŻ Get a complimentary review of your current campaigns.
Not sure where to start?
ĂźďźâŻ Get a complimentary opportunity analysis.
Schedule a consultation today by emailing:
Results@webmarketing123.com
43. Google Confidential and Proprietary 43Google Confidential and Proprietary 43
Thank you!
Dana McKeithen
Google, Inc.
Alan Chan
Webmarketing123
Shira Solomon
Google, Inc.
Schedule a consultation today by emailing:
Results@webmarketing123.com