Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*tSearchLeeds
To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices
based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Crawling, indexation & the impact on performance | Brighton SEOMartin Sean Fennon
Brighton SEO presentation given by Martin Fennon, the Head of SEO for Ayima. This talk covers crawling, indexation & the tangible impact reviewing these elements can have on performance
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
TechSEO Boost 2018: You Have Structured Data, Now What?Catalyst
You’ve taken the time to implement structured data. But now what? Harness your structured data to make deep technical insights, uncover competitor data, and find unseen strategic advantages for your SEO strategy.
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
Top Google Analytics Customisations - Brighton SEO April 2018Anna Lewis
Top Google Analytics Customisations showcased, including Custom Dimensions, Event tracking, basic introduction to Google Tag Manager, Data Studio and core tips.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Put Your Data to Work: New Ways to Uncover Content Ideas that DeliverCatalyst
When it comes to SEO, content is the cornerstone, the one true constant that drives results. But, how do you come up with new ideas for content that moves the needle? Data! As a marketer, you have endless amounts of data at your fingertips. In this presentation, Catalyst’s Director of Strategy & Innovation, Paul Shapiro, provides new and easy ways to put that data to work.
Perfect for any level of content marketer or search marketer who is in need of fresh strategies for content ideation, this webinar will inspire and empower you to take your content ideas from average to all-star. From search volume reports to Reddit to customer emails, you’ll receive actionable ways for using data to identify winning content ideas that deliver results.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Satish Kumar is an Enterprise Digital Marketing Consultant with over 10 years of experience in SEO, Content Marketing and Social Media. He is currently working with many Indian corporates by providing personalized Digital Strategy through his company Pyrite Technologies.
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
TechSEO Boost 2018: You Have Structured Data, Now What?Catalyst
You’ve taken the time to implement structured data. But now what? Harness your structured data to make deep technical insights, uncover competitor data, and find unseen strategic advantages for your SEO strategy.
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
Top Google Analytics Customisations - Brighton SEO April 2018Anna Lewis
Top Google Analytics Customisations showcased, including Custom Dimensions, Event tracking, basic introduction to Google Tag Manager, Data Studio and core tips.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Put Your Data to Work: New Ways to Uncover Content Ideas that DeliverCatalyst
When it comes to SEO, content is the cornerstone, the one true constant that drives results. But, how do you come up with new ideas for content that moves the needle? Data! As a marketer, you have endless amounts of data at your fingertips. In this presentation, Catalyst’s Director of Strategy & Innovation, Paul Shapiro, provides new and easy ways to put that data to work.
Perfect for any level of content marketer or search marketer who is in need of fresh strategies for content ideation, this webinar will inspire and empower you to take your content ideas from average to all-star. From search volume reports to Reddit to customer emails, you’ll receive actionable ways for using data to identify winning content ideas that deliver results.
Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...DeepCrawl
This talk aims to change mindsets from focusing on traditional speed metrics, to thinking about how users actually perceive page load and what their priorities are in order to have positive user experience, and what we can do as SEOs and marketers to optimise for those crucial aspects.
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Satish Kumar is an Enterprise Digital Marketing Consultant with over 10 years of experience in SEO, Content Marketing and Social Media. He is currently working with many Indian corporates by providing personalized Digital Strategy through his company Pyrite Technologies.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
More than 90% of modern B2B buyers start their product research on a search engine. Is your organization or clientele positioned to capture that traffic? During this BMA-KC YP event, we’ll discuss how Google works, how you as a marketer can impact search results, and tips on building a career in digital marketing.
You’ll learn:
- The evolution of search engines, and how to get ahead of the next phase
- The classic challenges of search marketing for B2B, and how to overcome them
- Recent trends in search marketing you must be aware of
- Essential digital marketing skills you can start building right now
9 methods you need to add in your ecommerce seo checklist 2020Janbaskjdd
Janbask Digital Design has produced a gigantic eCommerce SEO checklist 2020 that you can follow and put your sales funnel on autopilot mode.
https://www.janbaskdigitaldesign.com/
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018Promotion 3sixty
You will know what is the Next Strategy for Your Business. Digital Marketing and #SEO Strategy Trends-2018 how can effect your business. And how can get a better #ROI from your effort with low cost?
* You will get more ROI from your service
* Cost effective Return
* More Traffic Source
Visit for more:
Website: http://www.promotion3sixty.com/
Fiverr: https://www.fiverr.com/promotion3sixty
Facebook: https://www.facebook.com/promotion3sixty/
LinkedIn: https://www.linkedin.com/in/promotion3sixty/
dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
SEO: Creating and Converting Lead Opportunities
In this presentation you will learn how to leverage search engine optimization. Learn from the experts ways you can get your company more visible on the web and how to turn your website into a lead generation tool for you. WIth over 1 billion searches daily on Google alone, optimization is a must for businesses and organizations. Without SEO for your company's website, you are missing out on big opportunities.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Similar to B2B SEO: Increase Traffic & Leads in 2020 (20)
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Simo Ahava, Co-founder, Simmer
Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional “server-side tracking”, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution.
In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users won’t notice.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningCatalyst
The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
You’ll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. CatalystDigital.Com
INSTRUCTIONS
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4. CatalystDigital.Com
Organic Search | Paid Search | Paid Social Advertising
Ecommerce Marketing & Amazon Advertising | eShelf
WHAT WE DO
Business Results.
Powered by Advanced Marketing Strategy.
6. of B2B businesses say SEO has the
biggest impact on lead generation
goals
https://www.thinkwithgoogle.com/marketing-resources/b2b-digital-evolution/
https://www.slideshare.net/NewsCred/50-best-stats-presentation
57%
7. 71%of B2B researchers start
with generic search terms
https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/
8. www.CatalystDigital.com
AGENDA
• THE B2B AUDIENCE
• CONTENT SEO & MORE
• Keywords
• Content
• Search Engine Results & Rankings
• Structured Data
• TECHNICAL SEO
• Site Architecture
• Controlling Crawling & Crawl Budget
• Mobile, SSL & Structured Data
• JavaScript
• Internationalization
• Web Performance
10. www.CatalystDigital.com
WHEN I DEVELOP A SEO STRATEGY, I ASK MYSELF THESE QUESTIONS…
WHY does this website exists?
WHO is the audience?
WHAT are the business/website goals
and objectives?
11. www.CatalystDigital.com
WHAT DOES THE B2B AUDIENCE LOOK LIKE…
• Want to be educated about a product or service
• Making a purchase on behalf of, or for, their
organization
• Looking for long-term solutions to meet business
goals, resulting in longer sales cycles, longer
contracts & longer partnerships
13. www.CatalystDigital.com
CONTENT
• Create a good content strategy that provides the
best value for your target audience while keeping
your business and website goals in mind.
• Leverage a variety of media such as video, audio,
images and others to keep visitors engaged.
• Make sure content is optimized for conversions
with CTAs:
• Demo Request Forms
• Contact Pages
• Case Study Downloads
17. www.CatalystDigital.com
SEARCH ENGINE RESULTS AND RANKINGS
Move away from focusing solely on organic listings and shift focus on optimizing other search result
elements like quick-answers, position zero, image, videos, etc.
22. Getting technical SEO correct is absolutely necessary.
Getting technical wrong can prevent content from being seen.
23. www.CatalystDigital.com
SITE ARCHITECTURE
• The gist of the business should be discernable from the
homepage.
• Organize site navigation topically & logically
• Keep the most important links as close to level 1 as possible.
• Contextually link within body copy when possible.
• Consider search demand as well as business function when
designing site navigations.
• Avoid microsites and using subdomains if possible.
24. www.CatalystDigital.com
CONTROLLING CRAWLING, OPTIMIZE CRAWL BUDGET & CONSOLIDATE LINK SIGNALS
• Avoid linking to 404 and redirect pages.
• When consolidating pages, remember to 301 redirect.
• Always have a canonical tag to handle duplication effects of
URL parameters and forward-slashes.
• Remove thin, superfluous content without link signals, and
traffic.
• Control crawling with robots.txt.
• As whitepapers are a common B2B marketing tactic, consider
having the content represented in HTML as well, with a
canonical from the PDF via http header.https://medium.com/designer-recipes/how-to-make-a-custom-404-error-page-for-your-website-1af37a8b20d1
25. www.CatalystDigital.com
MOBILE, SSL, STRUCTURED DATA, ETC.
• Security is important as is trust, use SSL.
• The mobile-first index made the parity between your
mobile and desktop versions more important. Ensure
an optimal mobile experience and make sure that
important links are represented on your mobile
version.
• Utilize structured data to gain search snippets when
possible. They often improve CTR. Structured data
may also help Google better understand and interpret
your content, but it’s harder to measure.
27. www.CatalystDigital.com
INTERNATIONALIZATION
• If you’re a global business, ensure that different
country versions are well organized. Try not to
automatically impose a language on users based
on location.
• Leverage hreflang (preferable in html header) to
help search engines make sense of different
language versions.
28. www.CatalystDigital.com
WEB PERFORMANCE
• Web performance has a direct and indirect
impact on rankings—as well as conversion.
Directly, it’s a small ranking factor with the
fastest and slowest websites impacted.
Indirectly, it may effect pogosticking behavior.
• Check benchmarks against other sites using
RUM data, such Google’s CrUX.
• Optimize critical rendering path, utilize tree
shaking, avoid making too many requests, etc.
29. www.CatalystDigital.com
SUMMARY
• Create a good content strategy that will help
search engines to better match your content
with a searchers intent
• Move away from single, targeted keyword
optimizations
• Take into account the entire SERP landscape
• Stay on top of relevant structured data
• Make use of good technical SEO practices