NetElixir University will share their perspectives on the biggest developments from Google Marketing Live in our third Modern Search Month webinar. You’ll hear their expert takes on:
- Discovery Ads
- Gallery Ads
- New Google Shopping experience
- Other key updates
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
How to reach prospects when they are not engaging with youLeanne Moir
In B2B Marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process, but what happens when your prospects stop engaging with you?
Join this webinar as we cover how to:
- Stop crossing your fingers and hope your prospects are engaging with you
- Reach the full buying committee at your best-fit accounts
- Deliver customised, relevant messages that fit each phase of the journey
This webinar will feature a B2B marketing practitioner who will share experiences of how they are reaching their target audiences and driving real business outcomes.
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
How to reach prospects when they are not engaging with youLeanne Moir
In B2B Marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process, but what happens when your prospects stop engaging with you?
Join this webinar as we cover how to:
- Stop crossing your fingers and hope your prospects are engaging with you
- Reach the full buying committee at your best-fit accounts
- Deliver customised, relevant messages that fit each phase of the journey
This webinar will feature a B2B marketing practitioner who will share experiences of how they are reaching their target audiences and driving real business outcomes.
Google Shopping and Marketplaces: How to Defend and Expand Market ShareMike Ryan
This talk presented at SMX Munich 2021 explains how marketplaces are implemented in Google Shopping and then provides tactics for evaluating marketplaces like Amazon – or any large competitor – and identifying where it is safe to drive budget against them.
---
Mike combines years of retail operations experience with domain expertise in digital marketing. He delivers highly relevant insights with a bias toward business outcomes rather than campaign outcomes.
In retail, Mike has done everything from warehousing and delivery to purchasing and catalog management. In marketing, he has worked in paid acquisition with a special focus on Google Ads and executing digital maturity strategies. Mike has also managed software products in both campaign data visualization and campaign automation, in addition to leading numerous innovation projects.
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
FIRST Search Marketing Case Study: Fairfax MediaSamuel Stadler
► Campaign Objectives: Achieve a measurable increase in magazine subscriptions within an acceptable cost per sale, over an 8 week campaign period. ► Results: Exceeded the sales target by 45%. Generated 54% revenue over goal. Cut cost per acquisition by 20%. Cut cost per click by over 20%. Improved conversion rate by 60%.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Would you try to paint a masterpiece with a roller brush? We should think not. Creating a masterpiece requires focus and precision.
Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line.
Conquer Your Data And Drive Growth Through The RoofDemandbase
Demandbase’s Tara Quehl, Product Marketing Director, Financial Services, and Stephenie Springer, Director of Product & User Experience, dive into how to optimize data to increase revenue at your organization.
Start planning today in order to nail your 2020 ABM strategy. Join us for this webinar covering how to turn your ABM vision into action, including:
Meaningful and measurable goals and objectives
Targeting and engagement practices that convert
An integrated ABM strategy across key marketing functions
How to manage data flow throughout the ever-evolving and ever-growing tech stack
Walk away with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
A Tale of Two Giants: Google and Amazon in the Shopping AuctionMike Ryan
The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those who can win it.
The situation is made even more dynamic by Google's ever-evolving product strategy (keywords: full automation, walled garden) and Amazon's aggressive tactics designed to steal traffic away from this channel.
What is coming next from these huge players, and what can you do about it? Here is a current analysis and forward-looking projections, plus tips on how to outmaneuver these lumbering giants.
Bristol HubSpot User Group | Account Based Marketing & How To Win The Deals Y...Noisy Little Monkey
Account Based Marketing can be a lucrative technique to apply within your sales strategy - get tips on how to plan and execute ABM using HubSpot with these slides from Spitfire Inbound.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
Growth Marketing: How the Biggest Online Brands Create Scalable MarketingIn Marketing We Trust
Growth Marketing: Standing on the shoulders of marketing giants.
How the world’s biggest online companies create scalable marketing and what you can learn.
If you’ve ever built a marketing team you’ll know it’s hard to get it right. So how do the fastest-growing companies in the world build high-performance teams at scale?
Spoiler alert… it’s not a fluke and it’s not access to capital. Like everything that works, there is a recipe for success - you just need to know the ingredients and how to use them. Having worked with marketers at many of the best known, most loved and fastest-growing brands in the world, there are common ingredients for building a high-performance team at scale. This presentation reveals them.
In this presentation, you’ll hear what it takes to build a future proof growth marketing function. You’ll discover the common methods, mindset and habits adopted by high-performance marketing teams.
Finally, you’ll learn what you can do to build on the proven success of the marketing giants.
About your presenter:
Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission - creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).
Over the past 1.5 decades, Paul worked with some of the worlds best known, most loved and fastest-growing brands across many sectors. Having worked with brands including Save the Children, Oxfam, Expedia, Gumtree, Salesforce, Skyscanner, Kayak, and Airbus, Paul has a global reputation for creating scalable high-performance marketing functions.
As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
Google Shopping and Marketplaces: How to Defend and Expand Market ShareMike Ryan
This talk presented at SMX Munich 2021 explains how marketplaces are implemented in Google Shopping and then provides tactics for evaluating marketplaces like Amazon – or any large competitor – and identifying where it is safe to drive budget against them.
---
Mike combines years of retail operations experience with domain expertise in digital marketing. He delivers highly relevant insights with a bias toward business outcomes rather than campaign outcomes.
In retail, Mike has done everything from warehousing and delivery to purchasing and catalog management. In marketing, he has worked in paid acquisition with a special focus on Google Ads and executing digital maturity strategies. Mike has also managed software products in both campaign data visualization and campaign automation, in addition to leading numerous innovation projects.
Today’s empowered B2B buyers traffic in information and ideas, not products and solutions. Putting them at the center of your marketing efforts means building a deep understanding of their needs and providing them with the information they are looking for. It means being able to speak their language. And it means providing a consistent experience from first touch to final deal with integration between marketing and sales at every level.
In short, it requires a new marketing blueprint. In this presentation, Yesler CMO Tyson Roberts covers the 6 essentials to laying a foundation for B2B marketing success. These slides are from a webinar, which is available on-demand at: http://resources.yesler.com/b2b-marketing-blueprint-webinar.html now.
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
Through the 2020 Looking-Glass: Google Shopping Trends in a Year of Global Cr...Mike Ryan
Presented at SMX Munich Summer Session on Sep 2, 2020
The Google Shopping auction is one of the toughest competitive environments in performance marketing. It's even more dynamic considering the current global economic volatility and the heavy-handed strategies of huge players like Google and Amazon. I'll share a current analysis and forward-looking projections addressing exactly these themes. How are Shopping channel metrics looking right now? Which scenarios might we see in the holiday peak season? What's coming next in 2021?
FIRST Search Marketing Case Study: Fairfax MediaSamuel Stadler
► Campaign Objectives: Achieve a measurable increase in magazine subscriptions within an acceptable cost per sale, over an 8 week campaign period. ► Results: Exceeded the sales target by 45%. Generated 54% revenue over goal. Cut cost per acquisition by 20%. Cut cost per click by over 20%. Improved conversion rate by 60%.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Would you try to paint a masterpiece with a roller brush? We should think not. Creating a masterpiece requires focus and precision.
Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line.
Conquer Your Data And Drive Growth Through The RoofDemandbase
Demandbase’s Tara Quehl, Product Marketing Director, Financial Services, and Stephenie Springer, Director of Product & User Experience, dive into how to optimize data to increase revenue at your organization.
Start planning today in order to nail your 2020 ABM strategy. Join us for this webinar covering how to turn your ABM vision into action, including:
Meaningful and measurable goals and objectives
Targeting and engagement practices that convert
An integrated ABM strategy across key marketing functions
How to manage data flow throughout the ever-evolving and ever-growing tech stack
Walk away with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
A Tale of Two Giants: Google and Amazon in the Shopping AuctionMike Ryan
The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those who can win it.
The situation is made even more dynamic by Google's ever-evolving product strategy (keywords: full automation, walled garden) and Amazon's aggressive tactics designed to steal traffic away from this channel.
What is coming next from these huge players, and what can you do about it? Here is a current analysis and forward-looking projections, plus tips on how to outmaneuver these lumbering giants.
Bristol HubSpot User Group | Account Based Marketing & How To Win The Deals Y...Noisy Little Monkey
Account Based Marketing can be a lucrative technique to apply within your sales strategy - get tips on how to plan and execute ABM using HubSpot with these slides from Spitfire Inbound.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
Growth Marketing: How the Biggest Online Brands Create Scalable MarketingIn Marketing We Trust
Growth Marketing: Standing on the shoulders of marketing giants.
How the world’s biggest online companies create scalable marketing and what you can learn.
If you’ve ever built a marketing team you’ll know it’s hard to get it right. So how do the fastest-growing companies in the world build high-performance teams at scale?
Spoiler alert… it’s not a fluke and it’s not access to capital. Like everything that works, there is a recipe for success - you just need to know the ingredients and how to use them. Having worked with marketers at many of the best known, most loved and fastest-growing brands in the world, there are common ingredients for building a high-performance team at scale. This presentation reveals them.
In this presentation, you’ll hear what it takes to build a future proof growth marketing function. You’ll discover the common methods, mindset and habits adopted by high-performance marketing teams.
Finally, you’ll learn what you can do to build on the proven success of the marketing giants.
About your presenter:
Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission - creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).
Over the past 1.5 decades, Paul worked with some of the worlds best known, most loved and fastest-growing brands across many sectors. Having worked with brands including Save the Children, Oxfam, Expedia, Gumtree, Salesforce, Skyscanner, Kayak, and Airbus, Paul has a global reputation for creating scalable high-performance marketing functions.
As an advocate for the digital marketing industry, Paul is the host and organiser of Google Marketing Platform Sydney and Singapore, which are the largest Google community events in APAC.
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
CLV Advertising & Marketing Strategies to Acquire and Retain Consumers With P...Tinuiti
In today’s digital landscape, it’s crucial to adapt your business to this new wave. Improve the customer shopping experience, understand complexities of CLV, realize how to utilize customer shopper behavior data, all to attract, acquire & retain the most profitable customers for your company’s long-term. Join this session as we cover advanced Paid Search customer retention strategies that’ll help you to drive revenue & loyalty for your Ecommerce business.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
Applying Automation to Improve Ad Profitability & Ad Copy
Leveraging Remarketing Lists for Search Ads (RLSAs)
15-Minute Live Q&A
The 2016 Amazon Virtual Summit is designed to arm high-volume, professional Amazon sellers with the proven strategies and tactics to effectively grow a profitable brand on the Marketplace.
This year, the focal points will be on how to increase product discoverability on the Amazon SERP, scaling Sponsored Products campaigns, and pricing strategies for private label brands.
Making Programmatic Unproblematic - by AdCellerantBrock Berry
See how programmatic advertising has worked for a variety of advertisers, and find out how AdCellerant can help your revenue grow.
I will also be presenting this material at the Association of Alternative Newsmedia Conference in San Francisco on Friday, January 22.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
Transform Your Search Advertising with NetElixir and Microsoft Ads | Modern S...NetElixir University
NetElixir University will discuss Bing & AI with our partners from Microsoft Advertising.
Whether you already advertise on Bing or are considering it, this webinar will provide unique insights straight from the source about the platform’s AI-powered features. Retailers of all sizes and backgrounds can benefit from smarter campaign management and stronger performance with the resources available in Microsoft Advertising.
Key Updates from Google Marketing Live | Modern Search Month 2019NetElixir University
NetElixir University will share their observations, analysis, and recommendations for Google Advertisers and walk you through what these updates could mean for your business.
Here’s What You’ll Learn:
- Google Ads Product Updates
- What these updates mean for your ad campaigns
- How you can benefit from these product updates
NetElixir CEO Udayan Bose and our other thought leaders will share their expertise about AI in search marketing.
With the ever-changing nature of the digital marketplace, AI is the next great development retailers must embrace in their marketing strategies. Retailers of every size and industry can re-energize their search marketing efforts with these new insights.
In NetElixir's #SEOWeek, we’re devoting our final webinar to Technical SEO in 2019.
Our SEO team will discuss key topics including:
- Top technical issues that may affect indexing
- Index bloating and how it affects organic results
- Search filters and dynamic pages
NetElixir SEO experts will explain how to help search engines read JavaScript on your site to ensure better indexing and higher rankings.
Some of the points we’ll cover include:
- Fully executing JS and returning page HTML
- Optimizing page speed with prerender
- Testing and debugging
NetElixir University presents Predicting the Future of Search Marketing: 2019 Edition
It’s almost time to share our research about consumer shopping behavior during the 2018 holiday season.
We’re excited to pull back the curtain on what makes online shoppers tick in the busiest time of year, including:
Insights for popular retail categories like apparel, home improvement, and food.
See how factors like cart size, time of day, and mobile impact compare before and during the holidays.
Building Successful Search Marketing Campaigns to Target High Value CustomersNetElixir University
NetElixir’s Retail Intelligence Lab analyzed over 1.5 million unique online customer paths to purchase across 10 retail categories during the 2018 holiday season in an attempt to answer a simple question - do online shoppers shop differently during holiday season?
Here are some of the insights we have for you:
- 25% of your search spend drives 0 in revenue (last-click attribution).
- Your online customer visits your website an average of 3.2 times prior to making a purchase.
- For the majority of e-commerce retailers, 10% of customers drive over 80% of revenue.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
2. AGENDA
THURSDAY, MAY 9TH:
INTRODUCTION TO AI & AUDIENCE
FRIDAY, MAY 10TH:
FUNDAMENTALS OF SMART BIDDING,
MEASUREMENT, & CREATIVE
EXCELLENCE
FRIDAY, MAY 17TH:
KEY UPDATES FROM GOOGLE
MARKETING LIVE
THURSDAY, MAY 30TH:
BING & AI, CO-HOSTED WITH BING
HEATHER DASET
NETELIXIR
MARKETING & EVENTS
SPEAKER
S
MANISH MOHAN
DIRECTOR OF PAID MEDIA
6. OUR SOLUTIONS
PAID SEARCH
ORGANIC SEARCH
PAID SOCIAL
WEB ANALYTICS
CONSULTING & CRO
AMAZON ADS
ECOMMERCE TECH
DEVELOPMENT SERVICES
Our integrated
digital marketing approach
helps brands own the search bar
OWN THE SEARCH BAR, EVERYWHERE
11. • Be selective - all campaigns don’t need smart bidding!
• Test Enhanced CPC | TROAS | TCPA based on business goals
• Map budgets to each smart bidding algorithm
• Eliminate contextual signals that corrupt the data
• Change goals based on seasonality & conversion delay
• Optimize creative by identifying winning phrases
SIX STEP PROCESS TO LAUNCH SMART BIDDING
AUTOMATION
12. • Set up multiple smart shopping campaigns for top categories
• Identify Target ROAS that’s realistic to maintain traffic levels
• Group low priority products into a catch all smart campaign
• Avoid overlap with pre-existing regular shopping campaigns
• Move goals based on seasonality
ARE SMART CAMPAIGNS A BLACK BOX?
AUTOMATION
17. • Segment your brand story into 15 headlines & 4 descriptions
• Test RSA for top traffic generating campaigns
• Use conclusive data from step 2 to expand into other campaigns
• Pin what you want your customers to see every single time!
• You are now testing 100’s of ad variants. Give it time before you analyze
• Measure incrementality from RSAs
SIX STEP LAUNCH PLAN FOR RESPONSIVE ADS
AUTOMATIONCREATIVEEXCELLENCE
18. • Added RSAs in ad groups that drove 80% of total traffic
• 47% higher CTR and 42% lower CPC
• 50% better ROAS
• 91% creative excellence score which is way above industry standard
RSA DRIVES +47% CTR FOR A LEADING
COMPUTER MANUFACTURER
AUTOMATIONCREATIVEEXCELLENCE
20. EVOLUTION TO THE DATA DRIVEN MODEL
AUTOMATIONCREATIVEEXCELLENCEMEASUREMENT
21. • Last click attribution data feeds incorrect signals into the AI engine
• New customer acquisition gets throttled as AI chases higher ROI terms
• Use NLC in Google Ads to enable better decisions by smart bidding
and smart campaigns
SMART BIDDING SUCCESS DEPENDS ON NLC ATTRIBUTION
AUTOMATIONCREATIVEEXCELLENCEMEASUREMENT
22. • Compare last clicks vs DDA data for every campaign over 4-12 weeks
• Re-assess what your media plan would have been if DDA was the primary attribution
• Switch to DDA retaining current budgets and bids for top performing assets.
• Once data starts flowing in, adjust budgets as per step 2 to let upper funnel terms
generate qualified traffic
• Be prepared to see a drop in ROAS for your previously high ROAS assets with the overall
account ROAS being stable
• Monitor variance in data between Google Ads and your primary Analytics platform and
adjust budgets and bids accordingly.
SIX STEP PLAN TO SWITCH TO DDA
AUTOMATIONCREATIVEEXCELLENCEMEASUREMENT
23. • Client has always used last click attribution since inception
• NetElixir implemented the phased approach to switch to DDA
• Upper funnel campaigns started getting traction and better credit for driving
conversions
• ROAS (as reported through last click in GA) went up by 33% due to the
redistributed spend across campaigns in Google Ads based on DDA.
DRIVING SUCCESS FOR A LEADING KITCHENWARE BRAND
AUTOMATIONCREATIVEEXCELLENCEMEASUREMENT
24. Focus on automation, creative
excellence, targeting and
measurement
Select smart bidding technique
based on business goals and
category nuances
Test RSAs in top traffic generating
campaigns to get statistically
significant data on winning phrases
Smart bidding success depends on
NLC attribution
MODERN SEARCH
RECAP