Search metrics include query volume, rankings, clicks, click-through rate, links, and conversions. Neuromarketing involves the intersection of the brain, human psychology, behavior, persuasion, and conversion optimization. The C-Suite is concerned with other measures of marketing altogether, such as market potential, sales growth, brand protection, customer acquisition cost, customer lifetime value, profit, and ROI. All three areas of focus can drive business growth, yet each in a silo is limited in its impact. By learning to take a more integrated and holistic approach, you can improve your digital marketing results in ways that move your business forward faster. Presented by Tom Shapiro, CEO & Founder of Stratabeat, at Catalyst's Boston SEMPO Cities Breakfast event in November 2016.

1. MarketingMetrics&TheC-Suite
TheIntegrationofSearch,Neuromarketing,and BusinessData

2. MakingPasta
MuchMoreThan
JustPasta

3. SellingMore
Shampoo

4. TomShapiro
• Founder & CEO of Stratabeat
• Founder of Boston Neuromarketing
group with 250 members
• While Director of Digital Strategy at
prior company, grew from 85 to
700+ employees in 5 years
• Marketing strategies for Fortune
500 companies such as Lands’
End, eBay, AT&T, Intel, Hewlett-
Packard, Kraft Foods, P&G, and
UnitedHealthcare
@TomShapiro @Stratabeat

5. “Impressions”

6. YourCEO’sReaction…

7. YourCEO’sReaction…

8. YourCEO’sReaction…

9. SearchData

10. TheWorldofthe
SearchMarketer

11. “AudienceTargeting”

12. “Rankings”

13. “Clicks”

14. “VideoViews”

15. “DomainAuthority”

16. “Links”

17. “Shares”

18. “Mentions”

19. TheFunnel! Awareness
Interest
Consideration
Intent
Evaluation
Purchase
Loyalty/Advocacy

21. Neuromarketing

25. AntonioDamasio
Neuroscientist

26. Emotions
Purchasedecisionsare
basedonemotions

27. ThePowerof
EmotionalMarketing

29. “ThinkDifferent”

31. Thehumanbrainprocessesvisuals60thousandtimesfasterthantext
Source: 3M Corporation
60,000X

32. 54oftheWorld’sBest
WineTasters
Source: Brain Rules by John Medina

33. TheC-Suite

34. Revenue

35. Profit

36. Growth!

37. ROI

38. LifetimeValue

39. CustomerAcquisitionCost

40. LTV:CAC

41. NetPromoterScore

42. 6CommunicationStrategies
fortheC-Suite

43. TheLanguageofLevers
Source: http://ow.ly/MZPf306i5z8

44. TheLanguageofMomentum

45. TheLanguageofNewMarkets

46. TheLanguageofMarketSize

47. TheLanguageofSegmentation

48. TheLanguageofCompetition

49. 6CommunicationStrategies
fortheC-Suite
• The Language of Levers
• The Language of Momentum
• The Language of New Markets
• The Language of Market Size
• The Language of Segmentation
• The Language of Competition

50. http://Stratabeat.com
Tom Shapiro, CEO
@TomShapiro @Stratabeat