Google shared information with ReachLocal indicating they have advantages over competitors due to their direct access to Google's platform, ability to make real-time bidding adjustments, and quality of ad groups. Google reported that ReachLocal pays less on average for Google AdWords than competitors and individual users. A graph from Google showed that ReachLocal pays less for client ads than other industry averages. This is good news for ReachLocal and clients, as clients get more value from their advertising dollars through ReachLocal's technology and experience in digital marketing.

1. Online
Media
Strategy
ReachLocal – Largest
Online Marketing Firm
in the World
70 Million Dollar
Technology Platform –
Technology Company of
the Year 2009 & 2011
Deloitte
Products Recommended
Search Engine
Marketing &
Remarketing
Prepared by:
Sean Atwood
Internet Marketing Consultant
303-875-0291 c
sean.atwood@reachlocal.com
www.reachlocal.com

3. Our company President, Nathan Hanks, had meetings with Google recently and they shared some
information on their side that you may find valuable. Google says that we have very definite
advantages over our competitors that also offer Google because of our direct AP into their platform,
our real-time bidding adjustments as the day progresses, and the quality of our text ad groups
(contributing to Quality Score). Google says we are paying, on average, much less than our
competitors and single users for PPC (Google Ad Words). In fact, even after our mark-up, Nathan
shared that we are still paying less for our client’s presence than what our competitors can do or
what businesses can do on their own. Below is a graph from Google that shows what we pay and
what the rest of the Industry pays on average.
Bottom line, good news for us and even better news for our clients – because of our technology and
industry experience, our clients are getting the most out of their advertising dollar with us and are in
the best hands possible for their digital marketing needs. .

4. Important Terms to Remember
Reverse Proxy
Simple. Subtle. Effective. Reverse Proxy is what enables us to track all activity generated from your ad without ever needing to contact your webmaster. Anytime
someone visits your website through a ReachLocal ad, we pull your existing URL through our servers so your pages look and feel the same, but with added,
undetectable enhancements that let us track calls, page views, web forms, emails and more. Campaigns go live faster, website conversion gets a boost – and you
don’t have to lift a finger.
Conversion-based Optimization
Continuous. Analytic. Thrifty. Our campaign management team leverages proprietary technology that learns over time which keywords and sites drive the best
performance for your campaign. Then, this technology automatically shifts more of your ad dollars twice daily towards those elements. We call it conversion-based
optimization. Our clients call it "magic.“
Engagement-based Optimization
Adaptive. Intelligent. Automatic. As users interact with your display ad, our technology keeps a close eye on the sites that result in higher conversion rates. Then it
automatically allocates your budget by steering ad dollars towards the sites that are most cost-effective in bringing people to your business. The result? Each ad
dollar goes further and your campaign just keeps getting better.
Remarketing
Targeted. Advanced. Impactful. In a nutshell, Remarketing is a marketing tactic that works by showing your display ad to potential consumers who have previously
visited your site through any of your ReachLocal ads. By targeting users who have already expressed interest by visiting your site, Remarketing reinforces your brand
wherever they are online. Then Remarketing can bring potential customers back to your site which enhances your search engine marketing investment and moves
the consumer closer to a sale.
Tracking and Reporting
Granular. Detailed. Thorough. We track all campaign activity and deliver data in detailed reports so you can evaluate true ROI at a glance with interactive graphs and
charts. And because they’re available 24/7, you get the metrics you need whenever you want them. Take a look at our easy-to-read format with our sample reports
Call Recording
Our unique Call Recording feature lets you listen to the full duration of each call generated by your ReachLocal campaign. You and your Internet Marketing
Consultant can log on, listen and rate calls, or find a specialist at the ReachLocal Xchange who can help you discover new ways to boost training - and conversion.
We’ll even keep recordings online up to 90 days so you can match them with caller details and deliver the best customer service possible.

5. Product Example – ReachSearch
What Does ReachLocal’s “Reach Search” do? We are directly connected, through our
technology platform on 98% of all Search Engines (Google, Yahoo, Bing, Etc…) and we
optimize twice daily based on Conversions. Remember ReachLocal Products are focused on
your Geo Targeted Areas that you serve.