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Session 3: The Omni-Channel Imperative
THE NEW COMMERCE
CONFERENCE
WELCOME TO
2
https://bit.ly/2H7HCVi
THIS PRESENTATION ORIGINALLY
AIRED AS A WEBINAR. THE
RECORDING IS AVAILABLE HERE:
Agenda
3
Kerry Curran,
GroupM Services /
Catalyst, US
PRESENTATION: The Age of
Omni-Commerce & What It Means
for Marketing Strategies
1:00pm
PANEL: Less Silos, More
Symbiosis: Omni-Channel
Strategies to Drive In-Store &
Ecomm Sales
1:20pm
Sherry Smith,
Criteo
Joniece Hinds,
Georgia-Pacific
Amanda Knappman,
Urban Skin Rx
Paula Hunsche,
Catalyst Commerce
MODERATOR PANELISTS
What is the New Commerce Conference?
• Digital commerce thought-leadership to
prepare marketers for the changing world of
commerce.
• Insights, tips, & recommendations to better
understand today’s consumer and maximize
online & in-store sales.
• Expert perspective from industry trailblazers.
The New Commerce Conference
4
Coming Soon: Women in Ecommerce
November 12th, 4pm – 6pm ET
A night of conversations, connections, & more:
• Panel discussions featuring Pacvue, General
Mills, Walmart Media Group, Walker Edison
Furniture, & more
• Virtual networking
Register: https://www.catalystdigital.com/women-
in-ecommerce/
Hosted By
5
CatalystDigital.com
Housekeeping & FAQs
6
Will recording be shared?
Yes!
Will slides be shared?
Yes!
How do I ask a question?
Type your question in the "[Enter question for staff]"
field. Only the presenters see the question. Questions
will be addressed at the end of each session.
Other questions?
Email info@catalystdigital.com.
7
Kerry Curran, Executive Director, Marketing & Growth
GroupM Services / Catalyst, US
THE AGE OF OMNI-COMMERCE
What It Means for Marketing Strategies
The State of Ecommerce 2021 is a landmark
study based on two quantitative surveys with 500
online purchasers and 209 marketers, sales
professionals and advertising professionals.
It is also informed by numerous interviews with
industry professionals to help make sense of the
rapidly evolving omni-channel commerce
landscape in the US.
StateofEcomm2021.com
Original Research
8
9
Watch CTV
ad
Purchase on
marketplace
View print ad
Search
for product
(search engine)
Purchase on
brand site
Purchase
in store
Reed reviews
Like on
Facebook
Watch
YouTube ad
Browse / shop on
mobile
Purchase on
e-retailer
Compare prices
Blog
Hear audio ad
View banner ad
Social Ads /
Content
View
banner ad
Product
Search
Omni-commerce: Omni-channel and Non-Linear
Consumer Journey
10
While retailers lead in terms of site visits, social platforms and traditional
search sites are paramount, particularly for inspiration and discovery
38% 39% 30%
46% 50% 49%
35% 44% 44%
26%
55% 60%
51%
64% 62%
54%
50%
54% 55%
52%
63% 62%
63%
51% 45%
48%
53%
46% 44%
57%
60% 48%
63%
39%
33%
34%
43% 34% 37%
36%
Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com
Search for inspiration Discover new products/brands Initial product research Product/price comparisons
Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
11
While retailers lead in terms of site visits, social platforms and traditional
search sites are paramount, particularly for inspiration and discovery
38% 39% 30%
46% 50% 49%
35% 44% 44%
26%
55% 60%
51%
64% 62%
54%
50%
54% 55%
52%
63% 62%
63%
51% 45%
48%
53%
46% 44%
57%
60% 48%
63%
39%
33%
34%
43% 34% 37%
36%
Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com
Search for inspiration Discover new products/brands Initial product research Product/price comparisons
Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
12
While retailers lead in terms of site visits, social platforms and traditional
search sites are paramount, particularly for inspiration and discovery
38% 39% 30%
46% 50% 49%
35% 44% 44%
26%
55% 60%
51%
64% 62%
54%
50%
54% 55%
52%
63% 62%
63%
51% 45%
48%
53%
46% 44%
57%
60% 48%
63%
39%
33%
34%
43% 34% 37%
36%
Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com
Search for inspiration Discover new products/brands Initial product research Product/price comparisons
Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
13
While retailers lead in terms of site visits, social platforms and traditional
search sites are paramount, particularly for inspiration and discovery
38% 39% 30%
46% 50% 49%
35% 44% 44%
26%
55% 60%
51%
64% 62%
54%
50%
54% 55%
52%
63% 62%
63%
51% 45%
48%
53%
46% 44%
57%
60% 48%
63%
39%
33%
34%
43% 34% 37%
36%
Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com
Search for inspiration Discover new products/brands Initial product research Product/price comparisons
Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
14
While retailers lead in terms of site visits, social platforms and traditional
search sites are paramount, particularly for inspiration and discovery
38% 39% 30%
46% 50% 49%
35% 44% 44%
26%
55% 60%
51%
64% 62%
54%
50%
54% 55%
52%
63% 62%
63%
51% 45%
48%
53%
46% 44%
57%
60% 48%
63%
39%
33%
34%
43% 34% 37%
36%
Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com
Search for inspiration Discover new products/brands Initial product research Product/price comparisons
Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
Planning Tip 1
STRUCTURE YOURSELF FOR
SUCCESS
15
Structure yourself for success
16
• Ground-up & top-down:
• Define clear vision & strategy – paddle in the same direction
• Get leadership buy-in for omni-channel approaches
• Empower teams to be agile & make decisions quickly
• Encourage progress vs. perfection
• Build culture of curiosity & experimentation
• Collaborate. Collaborate. Collaborate.
• Internally: Sales, trade, web dev, shopper, etc.
• Externally: Retailers, agency partners, tech & data solutions
Planning Tip 2
BE WHERE YOUR CONSUMER IS –
WHICH IS EVERYWHERE
17
Be where your consumer is, which is everywhere
18
50%
of online purchasers search
for inspiration on
Instagram*
63%
of online purchasers do
initial product research on
Amazon*
63%
of online purchasers do
product & price
comparison on Walmart*
50%
of online purchasers
discover new brands &
products on Google*
Source: Catalyst & Kantar: The State of Ecommerce Landmark Study, 2020
*Among those who visited these specific sites; note small base sizes
Think of digital as the new storefront spanning retailer websites, search engines, and social outlets,
circulating brand information and influencing purchases.
When it comes to omni-channel shopping,
advertising is helpful, not a hindrance
19
54%say advertising either helps
remind them of something they
need, or it prompts an idea for
something they want*
*among those online purchasers who saw an ad or promo while shopping for a product prior to purchase
Source: Catalyst & Kantar: The State of Ecommerce Landmark Study, 2020
Planning Tip 3
GET SEARCH & RETAIL MEDIA
A SEAT AT THE PLANNING TABLE
20
Retail Media: A seat at the table
21
“Retail media increasingly can help brand
managers build awareness and consideration
for their brands. It’s no longer just a tool for
driving sales at the end of the media funnel. It
deserves to be at the seat of every single
media plan out there.”
Steve Kinsey, Director of Commerce Marketing, GSK
Catalyst & Kantar: State of Ecommerce 2021, Original Research
Search: A seat at the table
22
Search is the largest unbiased consumer panel in the world. Leverage
search insights to inform strategy for:
PRODUCT NOMENCLATURE
• Mouthwash vs. mouth
rinse
• Dish soap vs. dish liquid
• Sneakers vs. trainers vs.
running shoes
PDPS
• PDP strategy, creation, &
optimization
• PDP language & content
AD MESSAGING
• Cross-channel ad
messaging
• Rewards vs. loyalty card in
TV ads
Planning Tip 4
DIFFERENT PLATFORMS REQUIRE
DIFFERENT STRATEGIES
23
24
You can leverage insights
from different channels to
inform your strategy, but you
cannot copy/paste strategies
across retailers.
Lean into partners to help scale & manage
25
• Lean into experts to take advantage of
their specialty skills across specific
platforms
• Each channel or retailer has different
requirements, options, fields, and
audiences
• Emerging eCommerce AdTech platforms
offer unique and overlapping capabilities
“You need to find the best
agencies leveraging the
best tech in order to
compete.”
John Denny, VP Ecommerce & Digital Marketing, CAVU Venture Partners
Catalyst & Kantar: State of Ecommerce 2021, Original Research
Planning Tip 5
ACQUIRE NEW CUSTOMERS WITH
NEW APPROACHS
26
Acquire new customers with new approaches
27
Instacart offers opportunities beyond pantry
staples (beauty & haircare, beer/alcohol,
wellness, etc.)
Explore Amazon DSP for untapped
opportunities
Evaluate Pinterest for opportunities for
financial services, technology, telecom, &
more.
Plan to test new and different platforms (even if they don’t seem intuitive to
your vertical):
Acquire new customers with new approaches
28
Increase awareness among
cord-cutters, cord-nevers,
OTT audiences, & digital
streamers.
66% of advertisers investing
in CTV/OTT plan to increase
their budgets for the channel.
Incorporate emerging programmatic channels into your omni-channel plan:
CTV DOOH
Reach consumers while
they’re on the go: screens at
doctors’ offices, ATMs, gas
stations, & more.
53% of advertisers investing
in DOOH plan to increase
their budgets for DOOH.
PODCASTS & AUDIO
Find users on digital who
are no longer listening to
terrestrial radio​.
60% of advertisers investing
in podcasts plan to increase
their budgets for podcasts.
Source: Catalyst & Kantar: The State of Ecommerce Landmark Study, 2020
Planning Tip 6
LOOK AT THE BIG PICTURE
29
Thinking beyond ROAS
30
ROAS can be easy to measure
and is not without value, but it
is not the be-all end-all of
reporting for ecommerce or
other performance marketing
channels.
“If brands aren’t careful, they are
going to ROAS themselves into
a corner.”
Kristina Smith, VP, Digital Marketing, The RiveterKristina Smith, VP, Digital Marketing, The Riveter
Catalyst & Kantar: State of Ecommerce 2021
Better data & analytics is key to growth
56% of brands are allocating
ecommerce budget to data &
analytics services
When investing in data, reporting, and analytics,
ensure side-by-side views to directly compare
channels like search, social, retail media, etc. to
better understand how to shift/allocate budget.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Planning Tip 7
ENSURE BUDGET FLUIDITY
32
Ensure budget fluidity
33
Be able to shift investment across channels
and platforms to quickly capitalize on market
changes and opportunities.
Dedicate budget to testing
unplanned/unforeseen opportunities.
34
IN SUMMARY:
1. Structure yourself for success from the top-down & bottom-up
2. Be where your consumers are, which is everywhere
3. Get search & retail media a seat at the table
4. Different platforms require different strategies. Don’t copy/paste.
5. Acquire new customers with new approaches
6. Look at the big picture, prioritize cross-channel reporting
7. Ensure budget fluidity
35
Q&AINFO@CATALYSTDIGITAL.COM
QUESTIONS FOR OUR PANELISTS?
Enter them in the question box on your
GoToWebinar screen.
36
PANEL: Less Silos, More Symbiosis: Omni-Channel Strategies to
Drive In-Store & Ecomm Sales
SHERRY SMITH
Managing Director of Retail Media, Americas
Criteo
JONIECE HINDS
Retail Media Lead
Georgia-Pacific
AMANDA KNAPPMAN
Director of Marketing
Urban Skin Rx
PAULA HUNSCHE
SVP, Client Engagement
Catalyst Commerce
MODERATOR
PANELISTS
Coming Up:
37
Women in Ecommerce
November 12th, 4pm – 6pm ET
Uniting ecomm’s movers & shakers for a night
of conversations, connections, & more
• Panel discussions featuring Pacvue, General
Mills, Kimberly-Clark, Walmart Media Group,
Walker Edison Furniture, & more
• Virtual networking
Register: https://www.catalystdigital.com/women-
in-ecommerce/

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The New Commerce Conference: The Omni-channel Imperative

  • 1. 1 Session 3: The Omni-Channel Imperative THE NEW COMMERCE CONFERENCE WELCOME TO
  • 2. 2 https://bit.ly/2H7HCVi THIS PRESENTATION ORIGINALLY AIRED AS A WEBINAR. THE RECORDING IS AVAILABLE HERE:
  • 3. Agenda 3 Kerry Curran, GroupM Services / Catalyst, US PRESENTATION: The Age of Omni-Commerce & What It Means for Marketing Strategies 1:00pm PANEL: Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales 1:20pm Sherry Smith, Criteo Joniece Hinds, Georgia-Pacific Amanda Knappman, Urban Skin Rx Paula Hunsche, Catalyst Commerce MODERATOR PANELISTS
  • 4. What is the New Commerce Conference? • Digital commerce thought-leadership to prepare marketers for the changing world of commerce. • Insights, tips, & recommendations to better understand today’s consumer and maximize online & in-store sales. • Expert perspective from industry trailblazers. The New Commerce Conference 4 Coming Soon: Women in Ecommerce November 12th, 4pm – 6pm ET A night of conversations, connections, & more: • Panel discussions featuring Pacvue, General Mills, Walmart Media Group, Walker Edison Furniture, & more • Virtual networking Register: https://www.catalystdigital.com/women- in-ecommerce/
  • 6. Housekeeping & FAQs 6 Will recording be shared? Yes! Will slides be shared? Yes! How do I ask a question? Type your question in the "[Enter question for staff]" field. Only the presenters see the question. Questions will be addressed at the end of each session. Other questions? Email info@catalystdigital.com.
  • 7. 7 Kerry Curran, Executive Director, Marketing & Growth GroupM Services / Catalyst, US THE AGE OF OMNI-COMMERCE What It Means for Marketing Strategies
  • 8. The State of Ecommerce 2021 is a landmark study based on two quantitative surveys with 500 online purchasers and 209 marketers, sales professionals and advertising professionals. It is also informed by numerous interviews with industry professionals to help make sense of the rapidly evolving omni-channel commerce landscape in the US. StateofEcomm2021.com Original Research 8
  • 9. 9 Watch CTV ad Purchase on marketplace View print ad Search for product (search engine) Purchase on brand site Purchase in store Reed reviews Like on Facebook Watch YouTube ad Browse / shop on mobile Purchase on e-retailer Compare prices Blog Hear audio ad View banner ad Social Ads / Content View banner ad Product Search Omni-commerce: Omni-channel and Non-Linear Consumer Journey
  • 10. 10 While retailers lead in terms of site visits, social platforms and traditional search sites are paramount, particularly for inspiration and discovery 38% 39% 30% 46% 50% 49% 35% 44% 44% 26% 55% 60% 51% 64% 62% 54% 50% 54% 55% 52% 63% 62% 63% 51% 45% 48% 53% 46% 44% 57% 60% 48% 63% 39% 33% 34% 43% 34% 37% 36% Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com Search for inspiration Discover new products/brands Initial product research Product/price comparisons Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
  • 11. 11 While retailers lead in terms of site visits, social platforms and traditional search sites are paramount, particularly for inspiration and discovery 38% 39% 30% 46% 50% 49% 35% 44% 44% 26% 55% 60% 51% 64% 62% 54% 50% 54% 55% 52% 63% 62% 63% 51% 45% 48% 53% 46% 44% 57% 60% 48% 63% 39% 33% 34% 43% 34% 37% 36% Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com Search for inspiration Discover new products/brands Initial product research Product/price comparisons Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
  • 12. 12 While retailers lead in terms of site visits, social platforms and traditional search sites are paramount, particularly for inspiration and discovery 38% 39% 30% 46% 50% 49% 35% 44% 44% 26% 55% 60% 51% 64% 62% 54% 50% 54% 55% 52% 63% 62% 63% 51% 45% 48% 53% 46% 44% 57% 60% 48% 63% 39% 33% 34% 43% 34% 37% 36% Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com Search for inspiration Discover new products/brands Initial product research Product/price comparisons Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
  • 13. 13 While retailers lead in terms of site visits, social platforms and traditional search sites are paramount, particularly for inspiration and discovery 38% 39% 30% 46% 50% 49% 35% 44% 44% 26% 55% 60% 51% 64% 62% 54% 50% 54% 55% 52% 63% 62% 63% 51% 45% 48% 53% 46% 44% 57% 60% 48% 63% 39% 33% 34% 43% 34% 37% 36% Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com Search for inspiration Discover new products/brands Initial product research Product/price comparisons Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
  • 14. 14 While retailers lead in terms of site visits, social platforms and traditional search sites are paramount, particularly for inspiration and discovery 38% 39% 30% 46% 50% 49% 35% 44% 44% 26% 55% 60% 51% 64% 62% 54% 50% 54% 55% 52% 63% 62% 63% 51% 45% 48% 53% 46% 44% 57% 60% 48% 63% 39% 33% 34% 43% 34% 37% 36% Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com Search for inspiration Discover new products/brands Initial product research Product/price comparisons Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research; note small base sizes
  • 15. Planning Tip 1 STRUCTURE YOURSELF FOR SUCCESS 15
  • 16. Structure yourself for success 16 • Ground-up & top-down: • Define clear vision & strategy – paddle in the same direction • Get leadership buy-in for omni-channel approaches • Empower teams to be agile & make decisions quickly • Encourage progress vs. perfection • Build culture of curiosity & experimentation • Collaborate. Collaborate. Collaborate. • Internally: Sales, trade, web dev, shopper, etc. • Externally: Retailers, agency partners, tech & data solutions
  • 17. Planning Tip 2 BE WHERE YOUR CONSUMER IS – WHICH IS EVERYWHERE 17
  • 18. Be where your consumer is, which is everywhere 18 50% of online purchasers search for inspiration on Instagram* 63% of online purchasers do initial product research on Amazon* 63% of online purchasers do product & price comparison on Walmart* 50% of online purchasers discover new brands & products on Google* Source: Catalyst & Kantar: The State of Ecommerce Landmark Study, 2020 *Among those who visited these specific sites; note small base sizes Think of digital as the new storefront spanning retailer websites, search engines, and social outlets, circulating brand information and influencing purchases.
  • 19. When it comes to omni-channel shopping, advertising is helpful, not a hindrance 19 54%say advertising either helps remind them of something they need, or it prompts an idea for something they want* *among those online purchasers who saw an ad or promo while shopping for a product prior to purchase Source: Catalyst & Kantar: The State of Ecommerce Landmark Study, 2020
  • 20. Planning Tip 3 GET SEARCH & RETAIL MEDIA A SEAT AT THE PLANNING TABLE 20
  • 21. Retail Media: A seat at the table 21 “Retail media increasingly can help brand managers build awareness and consideration for their brands. It’s no longer just a tool for driving sales at the end of the media funnel. It deserves to be at the seat of every single media plan out there.” Steve Kinsey, Director of Commerce Marketing, GSK Catalyst & Kantar: State of Ecommerce 2021, Original Research
  • 22. Search: A seat at the table 22 Search is the largest unbiased consumer panel in the world. Leverage search insights to inform strategy for: PRODUCT NOMENCLATURE • Mouthwash vs. mouth rinse • Dish soap vs. dish liquid • Sneakers vs. trainers vs. running shoes PDPS • PDP strategy, creation, & optimization • PDP language & content AD MESSAGING • Cross-channel ad messaging • Rewards vs. loyalty card in TV ads
  • 23. Planning Tip 4 DIFFERENT PLATFORMS REQUIRE DIFFERENT STRATEGIES 23
  • 24. 24 You can leverage insights from different channels to inform your strategy, but you cannot copy/paste strategies across retailers.
  • 25. Lean into partners to help scale & manage 25 • Lean into experts to take advantage of their specialty skills across specific platforms • Each channel or retailer has different requirements, options, fields, and audiences • Emerging eCommerce AdTech platforms offer unique and overlapping capabilities “You need to find the best agencies leveraging the best tech in order to compete.” John Denny, VP Ecommerce & Digital Marketing, CAVU Venture Partners Catalyst & Kantar: State of Ecommerce 2021, Original Research
  • 26. Planning Tip 5 ACQUIRE NEW CUSTOMERS WITH NEW APPROACHS 26
  • 27. Acquire new customers with new approaches 27 Instacart offers opportunities beyond pantry staples (beauty & haircare, beer/alcohol, wellness, etc.) Explore Amazon DSP for untapped opportunities Evaluate Pinterest for opportunities for financial services, technology, telecom, & more. Plan to test new and different platforms (even if they don’t seem intuitive to your vertical):
  • 28. Acquire new customers with new approaches 28 Increase awareness among cord-cutters, cord-nevers, OTT audiences, & digital streamers. 66% of advertisers investing in CTV/OTT plan to increase their budgets for the channel. Incorporate emerging programmatic channels into your omni-channel plan: CTV DOOH Reach consumers while they’re on the go: screens at doctors’ offices, ATMs, gas stations, & more. 53% of advertisers investing in DOOH plan to increase their budgets for DOOH. PODCASTS & AUDIO Find users on digital who are no longer listening to terrestrial radio​. 60% of advertisers investing in podcasts plan to increase their budgets for podcasts. Source: Catalyst & Kantar: The State of Ecommerce Landmark Study, 2020
  • 29. Planning Tip 6 LOOK AT THE BIG PICTURE 29
  • 30. Thinking beyond ROAS 30 ROAS can be easy to measure and is not without value, but it is not the be-all end-all of reporting for ecommerce or other performance marketing channels. “If brands aren’t careful, they are going to ROAS themselves into a corner.” Kristina Smith, VP, Digital Marketing, The RiveterKristina Smith, VP, Digital Marketing, The Riveter Catalyst & Kantar: State of Ecommerce 2021
  • 31. Better data & analytics is key to growth 56% of brands are allocating ecommerce budget to data & analytics services When investing in data, reporting, and analytics, ensure side-by-side views to directly compare channels like search, social, retail media, etc. to better understand how to shift/allocate budget. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 32. Planning Tip 7 ENSURE BUDGET FLUIDITY 32
  • 33. Ensure budget fluidity 33 Be able to shift investment across channels and platforms to quickly capitalize on market changes and opportunities. Dedicate budget to testing unplanned/unforeseen opportunities.
  • 34. 34 IN SUMMARY: 1. Structure yourself for success from the top-down & bottom-up 2. Be where your consumers are, which is everywhere 3. Get search & retail media a seat at the table 4. Different platforms require different strategies. Don’t copy/paste. 5. Acquire new customers with new approaches 6. Look at the big picture, prioritize cross-channel reporting 7. Ensure budget fluidity
  • 36. QUESTIONS FOR OUR PANELISTS? Enter them in the question box on your GoToWebinar screen. 36 PANEL: Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales SHERRY SMITH Managing Director of Retail Media, Americas Criteo JONIECE HINDS Retail Media Lead Georgia-Pacific AMANDA KNAPPMAN Director of Marketing Urban Skin Rx PAULA HUNSCHE SVP, Client Engagement Catalyst Commerce MODERATOR PANELISTS
  • 37. Coming Up: 37 Women in Ecommerce November 12th, 4pm – 6pm ET Uniting ecomm’s movers & shakers for a night of conversations, connections, & more • Panel discussions featuring Pacvue, General Mills, Kimberly-Clark, Walmart Media Group, Walker Edison Furniture, & more • Virtual networking Register: https://www.catalystdigital.com/women- in-ecommerce/