The COVID-19 crisis has forever changed how consumers engage with brick and mortar businesses. As people slowly and cautiously emerge from their homes, how do brands connect with their consumers to fuel their business reopenings and reignite sales? Join our webinar to learn how. We’ll share five ways that advertisers can use performance marketing to reach customers in authentic and helpful ways as they navigate the new physical shopping experience. Our performance marketing experts will share tips for planning and fueling your reopening through:
- DOOH: Learn how to plan for reengaging with consumers as they carefully resume commutes, travel, and shopping experiences outside of home. See how DOOH can keep you top-of-mind as consumers restart public life.
- Programmatic Audio: Discover how to be present as consumers develop new routine of podcasts, playlists, and more. Grab their ears and reengage via programmatic audio as they adapt to their new normal.
- Local Search & Waze Ads: Learn how local search strategies and Waze Ads can increase your visibility as consumers search for conveniently located stores and physical locations. Provide helpful and handy information to assist them on their new shopping journey.
- Yelp: Yelp has launched several new features to help large chains connect with consumers during Covid-19. Learn how brands are leveraging these tools to engage with the 90+ million monthly consumers visiting Yelp looking to transact with a local business. As the most trusted source of local business content, Yelp continues to be an essential tool to connect consumers with brands as locations adapt to the new normal.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
You’ll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. We’re uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
You’ll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, we’ll share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. You’ll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. We’ll share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. We’ll share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. You’ll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
The E-Commerce reference index based on the eShopper journey
Analysis and ranking of 111 leading local and international leaders’s E-Commerce ecosystems through 250 criteria before, during and after purchase including Omnichannel and Online marketing
eShopper Index 2015 Overall ranking infographic available here:
https://www.slideshare.net/aureliaa/e-shopper-index-overall-ranking
eShopper Index 2015 Fashion & Luxury rankings available here:
https://www.slideshare.net/aureliaa/eshopper-index-2015-f
To know more about the eShopper Index:
http://www.iventures-consulting.com/eshopper-index
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Is Your Supply Chain Ready for Omnichannel Revolution Michael Hu
Online retail sales are expected to grow exponentially between now and 2025. Winning in this arena will require a supply chain that increases product availability with flexible delivery options at a lower cost.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Bea...Rio SEO
In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live VideoStarmark
Marketing-on-the-go!
From geo-fencing to beacons, location based marketing technologies are hot this year!
With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we invite you to join us for an innovative webinar that explores geolocation-based marketing technologies and how to best harness the benefits they offer.
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...TheFamily
When it comes to growth, hacking is fun right? But you also need a badass strategy.
Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood
First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;)
There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels.
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
While there may not be a single recipe to scaling exponentially, all great startup successes share a common pattern.
The trick is to know which methods apply to your business model at which point in time. In this workshop, Côme explains how to fine-tune your growth strategy and pick the best tools depending on your business specificities.
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Is Your Supply Chain Ready for Omnichannel Revolution Michael Hu
Online retail sales are expected to grow exponentially between now and 2025. Winning in this arena will require a supply chain that increases product availability with flexible delivery options at a lower cost.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
3x3 Insights - The Digital Transformation of Alcohol Retail3x3 Insights
-- Thriving in Today's Beverage Alcohol Marketplace --
The Colorado Licensed Beverage Associated hosted its first education seminar on August 1st from 2pm to 5pm. During this event, we discussed the changes happening across alcohol retail and ways you can compete for customers.
This presentation, by 3x3 Insights, discusses The Digital Transformation of Alcohol Retail.
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Bea...Rio SEO
In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Creating an Omnichannel Supply Chain for BrandsMichael Hu
Branded manufacturers can take advantage of the unprecedented omnichannel opportunity to get closer to the consumer, if they manage to acquire the requisite fulfilment and supply chain capabilities. European Business Review
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live VideoStarmark
Marketing-on-the-go!
From geo-fencing to beacons, location based marketing technologies are hot this year!
With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we invite you to join us for an innovative webinar that explores geolocation-based marketing technologies and how to best harness the benefits they offer.
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...TheFamily
When it comes to growth, hacking is fun right? But you also need a badass strategy.
Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood
First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;)
There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels.
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
While there may not be a single recipe to scaling exponentially, all great startup successes share a common pattern.
The trick is to know which methods apply to your business model at which point in time. In this workshop, Côme explains how to fine-tune your growth strategy and pick the best tools depending on your business specificities.
Getting Global Paid Search Right: Scale, Strategy, & SuccessCatalyst
Managing a global paid search campaign is an international juggling act. You must expertly balance differences and nuances across countries, regions, platforms, and stakeholders, all while driving positive business outcomes across the board. It’s a lot to tackle, that’s for sure. But, there are ways to simplify the complexity. Check out the presentation from our “Getting Global Paid Search Right” webinar . We’ll share our global paid search approach that earned Catalyst the highest possible rating for Global Execution in The Forrester Wave™: Performance Marketing Agencies, Q3 2019. You’ll learn how to streamline campaign management and maximize business result by:
- Creating a scalable global paid search framework
- Building a global strategy that is also locally tailored (accounting for unique legislation, cultural considerations, and search engine differences)
- Leveraging people & technology for real-time communication & collaboration across the world
- Use automation to ensure standards of excellence in all regions/countries
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...Balihoo, Inc.
We've partnered with industry experts, including MOZ’s David Mihm and Google’s Cecelia Choi to empower attendees to stay abreast of new technology, consumer behavior, and shifts in the digital marketing space, and provide them with actionable solutions. This informative guide features key data, insights, and recommendations from four of our most popular 2014 webinars:
-Maximizing Your Local Search Visibility at Scale
-Driving Local Sales with Video Marketing
-3 Secrets to Converting Visitors
-The New Search Behavior
Making your company discoverable - James Elias, Head of Business Marketing, G...Demand Generation Summit
80% of technology decision makers believe that they find you. With ad-blocking technology becoming more powerful it places more onus on marketers to make themselves findable. This doesn’t just mean optimising your website and developing paid search campaigns, it also means distributing your content to the right websites and attending the right events. Our panel will share their differing perspectives on what works.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
OfferSavvy is a tech startup that provides awesome software tools that help small businesses and online retailers increase traffic, engagement, conversions, and sales both On-site and Offsite. Our OfferSavvy.com marketplace is currently in live beta, and allows people to easily share their inventory with our community of users, driving new and qualified traffic. Our first B2B tool, called SavvyFeed, which is a simple tool for moderating and aggregating user generated social media content into your website, will launch next month at Techweek LA Launch competition and expo in Santa Monica, CA.
Wake Up Your Website - NYC and Boston PresentationEktron
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Presenters:
JOE PULIZZI - Founder, Content Marketing Institute
JONATHAN WALL- Director, Product Marketing, Ektron
ED BOCCHINO - Project Manager, NorthPoint Digital
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Simo Ahava, Co-founder, Simmer
Server-side tagging introduces something of a paradigm shift to setting up marketing data collection for an organization. Instead of burdening the client device with the responsibility for sending data to third-party endpoints, the data streams are instead proxied through a server-side endpoint that your organization owns. This has huge implications on things like data governance, quality, privacy, security, and enrichment. Unlike traditional “server-side tracking”, where data is collected and processed server-to-server, server-side tagging lets you essentially turn a server environment into a tag management solution.
In this talk, Simo Ahava will walk you through this new paradigm, introducing concepts that some of you might remember from pre-Google-Analytics days of web analytics. But server-side tagging is just so much more. Just like tag management for web browsers broke pre-established notions of what it is to deploy marketing pixels on a site, server-side tagging is here to disrupt the outdated approach of stuffing the site full of third-party resource loads and hoping that the users won’t notice.
Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
New Commerce Conference: Charting a Course to Success with Your Retail Media ...Catalyst
As the retail media ecosystem becomes more complex, brands are leaning into retailers, tech platforms, and agency partners more than ever. Strong partnerships pave the way for successful retail media programs. But where do you begin? How do you build a solid foundation with key players and effectively work together toward shared goals?
Join Kroger, PromoteIQ, and Catalyst to learn how. We’ll share collaboration tips to help you make the most of your retail media partnerships. We’ll explore:
Why it’s critical to understand each retailer’s unique program
Why and how to include retailers in media and marketing planning
How to look beyond the retailer UI & front line metrics
The role of agencies in the retail media ecosystem
Speakers:
Kerry Curran, Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Peter Johnson, Client Partner Lead, PromoteIQ
Michael Schuh, Director, Product Strategy & Innovation – Kroger Precision Marketing, 84.51°
Riyaad Edoo, Group Director, Search and eCommerce, Mindshare
The New Commerce Conference: The Omni-channel ImperativeCatalyst
Presentation:
The Age of Omni-Commerce & What It Means for Marketing Strategies
Welcome to the age of omni-commerce. From Google to Amazon, and from Instagram to Instacart, commerce is happening all around us. It is ubiquitous and omni-present. What does this mean for brands?
It means that omni-channel strategies are more critical than ever. Join this presentation as we size up the omni-channel opportunity and share tips for planning and activating an effective omni-channel program.
You’ll discover how to capitalize on commerce opportunities across search, social, retail media, and emerging programmatic channels like connected TV, audio, digital out-of-home, and more.
Panel:
Less Silos, More Symbiosis: Omni-Channel Strategies to Drive In-Store & Ecomm Sales
Many marketers take separate and siloed approaches to in-store and ecommerce marketing. It’s time to rethink this approach. As the digital ecosystem continues to drive purchase behavior across in-store and ecommerce, brands must identify and capitalize on synergies across online and in-store.
Join our panel discussion to learn how to get started. You’ll hear from commerce experts as they discuss their omni-channel journeys and share how they’ve broken down silos to drive better performance both online and in-store.
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and B...Catalyst
Welcome to the era of omni-commerce. From Instagram to Walmart and from Google to Pinterest, consumers have many options above and beyond Amazon for online product research and purchases. How can brands effectively reach their consumers across all of today’s top ecommerce channels to dominate the digital shelf and maximize sales? Join Catalyst’s Meghan Lanvin and Kantar’s Rachel Dalton to learn how. They’ll debut new original research that explores these topics and more. Audiences will receive an unmatched look at consumers’ online shopping behavior across key ecommerce platforms for the entire customer journey, from inspiration and discovery, all the way to purchase. By comparing online shopping trends with advertisers’ investments in ecommerce platforms, the new research will also showcase opportunities for more effective ecommerce strategies.
Gain actionable insights that will help you build stronger connections with shoppers and buyers while building your long-term revenue.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
8. www.CatalystDigital.comwww.xaxis.com
LOTS OF GROUND TO COVER
AGENDA
• The Consumer Mindset
• Fueling Your Reopening:
• Programmatic Audio
• DOOH
• Local Search
• Yelp Ads
Did you miss Part One? View the recording at
our webinar hub on CatalystDigital.com.
11. Almost 60% of respondents in recent
research are willing to visit shops once
governments lift restrictions.
https://www.statista.com/statistics/1115037/coronavirus-in-store-shopping-resumption-of-consumers-us/
SHE’S PREPARING TO
SAFELY SHOP & DINE AT
BRICK & MORTAR
12. BUT…
IT WON’T BE THE SAME
The new physical shopping & dining
experience includes staged re-
openings, occupancy limitations, touch-
free processes, limited hours, and more.
13. “Shoppers will be more
selective in choosing which
stores to visit; the ones that
satisfy their shopping needs
while providing a safe
environment will be at the
top of the list.”
https://www.forbes.com/sites/shelleykohan/2020/04/26/retail-stores-create-the-new-normal-as-businesses-begin-to-open-up/#36c8a28f5827
16. www.CatalystDigital.comwww.xaxis.com
MULTICHANNEL PERFORMANCE MARKETING = MORE IMPORTANT THAN EVER
of people use search
engines to learn more
after seeing OOH ads
46%
Integrating DOOH &
Mobile:
• 60% Increase in Brand Recall
• 3X Higher Mobile CTR
• 2X Increase In Store Traffic
https://martechtoday.com/why-digital-out-of-home-should-be-integrated-into-your-2019-marketing-mix-231919
https://blog.bannerflow.com/dooh-advertising-trends-2019/
17. www.CatalystDigital.comwww.xaxis.com
OMNICHANNEL PERFORMANCE MARKETING = MORE IMPORTANT THAN EVER
growth in mobile searches
for “open” + “now” + “near
me”
200%
of visitors make a purchase
at a nearby business after
searching “Restaurants” on
Yelp
92%
https://www.thinkwithgoogle.com/consumer-insights/near-me-searches/
https://blog.yelp.com/2017/05/study-92-consumers-using-yelp-make-purchase-visiting-platform
20. www.CatalystDigital.comwww.xaxis.com
RESURGENCE OF AUDIO
Of marketers plan to increase
their investment in
programmatic audio
60%
Average boost smart
speakers bring to audio
listening time
36%
Of advertisers are investing in
programmatic audio to help
complement their media mix
64%
Source: https://www.xaxis.com/wp-content/uploads/2019/07/Xaxis-IAB-EU-Programmatic-Audio-Report-2019.pdf
Source: https://mcusercontent.com/beb734f2a405e5168194fa6e4/files/823ba4ff-3df0-412f-9f45-d3887f26be27/Audio_Consumption_Trends_Amidst_COVID_19_DAX_One_Sheet_.pdf
21. AUDIO CONSUMPTION IS UP
DURING THE COVID-19 CRISIS
DAX Digital Ad Exchange, Audio Consumption Trends Amidst COVID-19
• 17% growth in overall listening
hours
• 20% growth in streaming radio
• 115% growth in news/talk
22. www.CatalystDigital.comwww.xaxis.com
KEY FEATURES AND CAPABILITIES
• Premium Publishers (includes
podcast inventory)
• Holistic Targeting and
Reporting
• Dynamic Audio Creative
• Proprietary AI Technology
• Omnichannel Activations
23. www.CatalystDigital.comwww.xaxis.com
DYNAMIC AUDIO CREATIVE
Possible Triggers
• Weather
• Location
• Day/Time
• 1st Party Data
• Custom (e.g. sports
scores)
Good morning New York!
Want a way to up your Tuesday workout?
Natural Activewear is changing the way
we workout thanks to our new line of
organic fitness apparel & gear.
Be the first to workout in clothing
made from trees in your next yoga
class.
Visit our flagship store in SoHo.
New York
San Francisco
Los Angeles
Monday
Tuesday
Wednesday
Etc.
Yoga class
Spin class
Boxing class
Differentiate your audio with personalized
Dynamic Audio Creative
Location
Day/Time
Custom
26. ELLIE IS ON THE MOVE
Americans are traveling more
across all 50 states.
The average daily miles traveled
increased 18%.
https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/the-ooh-billboard-will-become-prime-
advertising-real-estate-as-states-reopen/amp/
27. www.CatalystDigital.comwww.xaxis.com
REACTIVATING DOOH IN THE TIME OF COVID-19
EVOLUTION OF MOVEMENT AROUND OOH SCREENS
27
Panic & Prepare
for shelter in place
(4 weeks)
Flattening curve as
people are finding a
new routine entering
week 8 of quarantined
living New Normal
Quarantined Living
Restricted Living
Partial reopening
Source: https://www.ubimo.com/blog/
28. www.CatalystDigital.comwww.xaxis.com
CLOSE THE LOOP
DOOH can be programmatically activated and
incorporated seamlessly into your strategy.
While traditional OOH campaigns cannot be
executed programmatically, data can be
collected and used to optimize your strategy.
YOUR HOLISTIC PROGRAMMATIC STRATEGY
DOOH
MOBILE
OTT
AUDIO
NATIVE
VIDEO
DISPLAY
30. www.CatalystDigital.comwww.xaxis.com
DRAW TRUE-TO-LIFE CONCLUSIONS ABOUT AUDIENCES, THEIR PHYSICAL
ACTIVITIES, AND THEIR OOH EXPOSURE
Input your desired audiences & filters, then Journeys will show you a map of OOH assets which over-
index/score higher for this audience than others.
Combinations like:
• Millennials, in Boston,
who have bought beer
in the past 30 days
• Female, high-end
department store
shoppers
32. Ellie is spending more
time browsing the
Internet.
Web browsing has
increased by 70%
during later stages of
the pandemic.
https://www.kantar.com/Inspiration/Coronavirus/COVID-19-Barometer-Consumer-attitudes-media-habits-and-expectations
33. www.CatalystDigital.comwww.xaxis.com
As businesses, organizations, &
schools adapt to the "new
normal", people want to know
where, how, and when to get the
things they need.
Source: Google Search data reveals how brands can help during the coronavirus pandemic, Think with Google, April 2020
FIVE DISTINCT BEHAVIORS REFLECT SEARCHERS’ NEEDS
34. www.CatalystDigital.comwww.xaxis.com
As search interest in economy reopening fluctuates depending on the government and local regulations, there
is an increased interest from people wanting to know when local businesses are reopening.
CONSUMER INTEREST IN ECONOMY & BUSINESS REOPENING
36. www.CatalystDigital.comwww.xaxis.com
COVID-19 Global Search and Engagement Report, Yext, 4/9/2020.
'Fact' updates have
increased by 84% in
the past 30 days vs.
the previous period.
CONSUMERS DEPEND ON ACCURATE & UPDATED INFORMATION
33,679,737
62,113,313
20,000,000
40,000,000
60,000,000
80,000,000
February 9th - March 9th March 9th - April 7th
+84%
37. www.CatalystDigital.comwww.xaxis.com
Address the most common questions through
Search as frequently as needed, using local listings,
your website, your blogs, social media & more:
• Acknowledge the new reality.
• Offer credible, detailed, and current information
about your operations. Reinforce that you’re there
to help.
• Be flexible & help customers as much as
possible.
BRANDS NEED TO BE HELPFUL AS PEOPLE’S NEEDS EVOLVE
38. www.CatalystDigital.comwww.xaxis.com
Almost 20 changes in less than 3 months. Use them!
MARCH 2020
• Granted access to multi-location businesses to submit COVID-19 posts.
• Take out, dine-in, and delivery highlighted on SERP and Knowledge Panel for
dining.
APRIL 2020
• Curbside pickup attribute added to retail.
• In-store shopping attribute added to retail.
• Virtual care link added to healthcare.
• COVID-19 Info link added to healthcare.
• Online care attribute added to healthcare.
• COVID-19 posts extended to last 28 days.
• Food orders integration with acquisition of the ordering app.
• Dine-in attribute added to dining.
• No-contact delivery added to dining.
• Pick up, curbside pickup, delivery and in-store shopping attributes highlighted on
SERP and Knowledge Panel for retail.
• Specify Service Items for your business.
MAY 2020
• Add support links to business profile on Google.
• Retailers can now link their PayPal and Google Merchant Center accounts.
• ‘Curbside Pickup’ badge for local Shopping ads.
SEARCH ENGINES & DIRECTORIES QUICKLY ACCOMMODATE THE NEW NORMAL
39. www.CatalystDigital.comwww.xaxis.com
• Be ready to provide answers: Google's
Custom Q&A’s.
• Satisfy consumer expectations (disposable
utensils, free hand sanitizer, etc.)
• Implement Covid-19 announcements
via structured data markup.
• Expand your SERP real estate: Google Posts
(excluding Hotels).
OTHER AREAS OF OPPORTUNITY
40. www.CatalystDigital.comwww.xaxis.com
• Enhance your website experience: Google
AMP Stories.
• Enable new facets or filters for product
availability on e-commerce (Curbside pickup).
• Extend customer support via local listings.
• Leverage live chat & chatbots to maintain the
physical distance.
• Reinvent your business: Drive-in cinemas
make a comeback.
OTHER AREAS OF OPPORTUNITY (CONTINUED)
41. www.CatalystDigital.comwww.xaxis.com
Local SEO can impact your brand's future performance!
Communicate your safety protocol in local listings before customers walk in.
DON’T FORGET LOCAL SEO BEST PRACTICES
43. www.CatalystDigital.comwww.xaxis.com
Using creativity in times of crisis to drive citations and increase your brand awareness while being helpful.
CITATIONS WILL INCREASE YOUR LOCAL LISTINGS PERFORMANCE
Case Study: Barba Men's Grooming Boutique, NYC
44. www.CatalystDigital.comwww.xaxis.com
EVALUATE LOCAL PAID TACTICS
Location Extensions
Display your ads with the
closest store location,
directions, & distance
Google Maps
Opt-in to search partners to
appear on Google Maps
Affiliate Location
Extensions
Opt-in to search partners to
appear on Google Maps
Waze Ads
Reach nearby drivers on the
Waze navigation app
48. Millions of consumers
turn to Yelp to find a
local business
97% of visitors make a purchase with a
nearby business after searching on Yelp
Based on a survey conducted by SurveyMonkey Audience for Yelp in June 2019. Total sample 6,338 adults
ages 18 and older living in the United States, including 5,028 who had gone online to search for a local
business. “People on Yelp” sample: reported use of Yelp at least once in the previous 3 months. Data weighted
demographically to be representative of U.S. online population.
Grocery delivery
49. Graphic and content from The New York Times as of 5/20/2020: https://www.nytimes.com/interactive/2020/us/states-reopen-map-coronavirus.html
Yelp can help brands promote local offerings at national scale
52. Yelp internal data, February - March 17th 2020, Measures searches within the Active parent category that also include “online,” “virtual”,
“home” or “equipment”;
...and online options
for exercise
3x
CONSUMER BEHAVIOR
53. We are all adapting
Business shift
Yelp shift
Consumer shift
In-person AND
online
Delivery, take-out,
pick-up & online only
Drive in-person
AND online actions
Contact-less, virtual,
remote services
Connect customers to
in-person experiences
Connect customers to contact-
less options
57. COVID-19 specific Business Highlights
Brands can highlight
special services and
customize by region or
location
BUSINESS RESPONSE
58. PLACE
SCREEN
UNDER
IPHONE X
PLACE
SCREEN
UNDER
IPHONE X
Businesses can direct
consumers to relevant
services by market or
location
Gift cards
Curbside pickup
*Business highlights are still being designed as a response to COVID-19 climate and the final design and copy may change. Estimated completion date is 3/27.
BUSINESS RESPONSE
59. Get a small specialty McCafé drink for just $2. Stop by your
nearest McDonald’s today to kickstart your morning with a
cup of joy!
$2 Small McCafé
McDonald’s
Yelp Connect enables
businesses to
promote offers and
announcements to
customers
McDonald’s
Yelp Inc. Highly confidential preview of product still in exploration - do not distribute
BUSINESS RESPONSE
60. Yelp Ads deliver strong results for
nationwide fast casual chain in April
CASE STUDY
Store visits measured by third party: Placed powered by Foursquare. Results are mid-campaign and reported as of 5/18/2020; Incremental visit
defined as standard lift visit and incremental lift defined as standard lift. Yelp campaign live 4/1-6/30
$0.44
cost per
incremental visit
(takeout orders)
61%
incremental
lift
6.82x
return on
ad spend
62. Client Homepage
Tapping into Yelp’s local search on other publisher sites
ESPNYelp App
Casper can reach Ellie on
ESPN after she searches for
mattresses on Yelp
BUSINESS RESPONSE
63. Yelp provides solutions for national brands to scale local marketing
Awareness
Increase brand lift/affinity
Consideration
Reach, Video Views, etc.
Conversion
Orders, Calls,
etc.
Retention
● Display campaigns for branding
On Yelp Off Yelp
Showcase Ads with video
Search ads &
Competitor ad targeting ● YAP Display campaigns for direct
response
● Video campaigns
● Connected TV campaignsSeasonal spotlight ads
Yelp Connect
Yelp Audience Platform
64. How can Yelp can help your national brand
improve its local strategy?
Contact: dylan@yelp.com
66. www.CatalystDigital.comwww.xaxis.com
IN SUMMARY
PROGRAMMATIC AUDIO
- Leverage programmatic audio to
reach your target audience anywhere
and everywhere.
- Differentiate your audio with
personalized Dynamic Audio
Creative.
DIGITAL OUT-OF-HOME
- DOOH can be programmatically
activated and incorporated seamlessly
into your strategy.
- Activate across a large range of
environments (ATMs, taxis, transit, gas
stations, etc.).
LOCAL SEARCH
- Address common questions through
search as frequently as needed.
- Leverage local SEO best practices &
take advantage of additional.
opportunities, both paid & unpaid.
YELP
- Yelp pages keep consumers informed &
keep you in touch with consumers
- Direct consumers to relevant or special
services by market, location, or region.
67. RESOURCES
OR DROP US A LINE:
Info@CatalystDigital.com
CASE STUDIES & INSIGHTS:
https://www.catalystdigital.com/digital-marketing-case-studies/
https://www.xaxis.com/insights/casestudies/
MORE WEBINARS:
https://www.catalystdigital.com/company/digital-marketing-webinars/
YELP BLOG:
https://blog.yelp.com/section/business