Storygize, founded by marketing experts David Osman and Anders Bjoras in 2015, offers a programmatic native advertising solution that energizes brand stories to effectively engage and convert audiences. The platform utilizes automated ad creative and data insights to optimize campaigns, showing significant improvements in brand awareness and conversion rates compared to traditional ads. Storygize emphasizes transparency, advanced targeting, and maximized efficiency in serving relevant content across top publishers, helping brands achieve measurable results.

1. Your story. Your audience.
Proprietary and Confidential

2. Background
With deep roots in performance marketing, our founders envision an evolution of
programmatic native advertising where it’s more powerful, easier to use, more cost-
effective, and ultimately results-driven.
Co-founders:
• CEO David Osman
• CTO Anders Bjoras
Prior to starting Storygize, David and Anders worked together for more than a decade at the leading performance
marketing network, CJ Affiliate by Conversant (formerly Commission Junction). David served as SVP Operations,
overseeing most divisions of the company during his tenure. As one of the founders of Commission Junction in 1998,
Anders ultimately ran several software development teams as VP Engineering.
After leaving CJ, David and Anders reflected on the growing demand from top brands across all major verticals to reach,
engage, and convert audiences via content rather than using discounts and promotions. As native advertising became
more widely adopted by large publishers, the opportunity for greater efficiency and scale emerged.
Thus, they founded Storygize in 2015.

3. About
Sto-ry-gize
/ˈstôrēˌjīz/
verb
energize a brand story via programmatic native advertising.
“marketers storygize their content to inspire and convert customers efficiently, at scale”.
synonyms: vitalize, electrify, expand audience; optimize spend; see results.
We know great content inspires customer conversions. But how do you reach
your intended audience at scale?
Storygize helps brands connect with more customers by using native ads to guide targeted audiences to your
carefully crafted content. We measure engagement and optimize to your goals.
How do we do it, you ask?
We aggregate native ad inventory, automate ad creative, buy programmatically, optimize by clicks and
engagements, and track subsequent conversions. In other words, we’re the most efficient, scalable, results-driven
native ad solution.

4. Good Content Marketing
Content
marketing is
the marketing and
business
process
for
creating
and
distributing
relevant
and
valuable content to
attract,
acquire,
and
engage
a
clearly defined and
understood
target
audience
– with
the
objective
of
driving
profitable
customer
action.

5. Native Content Ads
Drive your targeted audience
to your owned media
properties.
Ads match the form and function of the top
brand websites on which they’re placed.

6. Why Go Native?
People See Them
25% more consumers were measured to look at in-feed, native
ad placements more than standard banners.
Viewed as Editorial
Consumers looked at native ads 2% more than editorial
content and spend the same number of seconds viewing.
Mobile Branding
97% of mobile media buyers report that native ads were very
or somewhat effective at achieving branding goals.
Purchase Drivers
Native ads registered 17% higher lift in purchase intent than
banner ads.

7. Native is More Effective
25.0%
32.0%
52.0%
20.0%
23.0%
34.0%
Users
Who
Saw
Ad Lift
In
Brand
Favorability Lift
In
Purchase
Intent
Native Ads and Banner Ads Compared
Native
Ads Banner
Ads $1,457
$204
$56
Linkedin Facebook Outbrain
Average Cost Per Acquisition
Native

8. Native Drives Inspiration

9. Inspiration Drives Conversion

10. Awareness
When using a brand lift study, native
ads driv e 3x higherbrand awareness
and purchase int ent
Direct Response
Drive increased sales f rom y ournative
ad c ampaigns with 475% return
on ad spend.
Engagement
Place y our c ontent front and center
on t he world’s best sites t o get 250%
higher ad engagement.
Native Works for any Media Strategy

11. Let’s Talk about Engagement
We
measure
and
provide
insights
on:
• Clicks
• Unique
visitors
• Time
spent
with
brand
content
• Scroll
depth
• Time
spend
with
subsequent
site
content
• Clicks
to
outbound
links
These
metrics
inform
good
optimization
and
investment
decisions.

12. Your story. Your audience.
The Storygize Solution

13. Grow your business.Energize your brand.Share your story.
Storytelling with results.
Drive more traffice, more egagements, and conversions.
Why Storygize?

14. Quality website and
mobile apps.
Share your story with potential customers
—wherever they are — via top online publishers.
More Websites, Larger Audiences

15. More Opportunity
Storygize teams up with the biggest and best native inventory
suppliers to cast the widest net possible for your target audience.

16. More Ad Formats & Placement Options

17. Expert Service
Our team of experienced performance marketers
handles everything. We’ll test and optimize, and
keep you informed, working with you to strategize
to tell your story and meet your goals.
Full Transparency
View traffic sources, as well as content and
advertisement performance, with easy-to-interpret
reports. Understand your return-on-ad spend and
the incremental impact that your content plays on
your business.
Advanced Targeting
Engage and convert your audience with
contextual and behavioral audience targeting,
personalized re-targeting, message sequencing
and more.
Programmatic Ad Buying
We’ll deliver your story to premium websites and
mobile apps —wherever your audience consumes
relevant content —using sophisticated automation
plus data insights tomaximize efficiency.
All in One Place

18. Maximize the impact of your content. Convert
more prospects into buyers and demonstrate
measurable
results.
Grow your business.
Test, optimize, and scale campaigns on one
platform. Gain real-time insights to help you
spend wisely.
Save time & money.
Discover placement opportunities acrossmultiple
channels and find what performs well for your
brand, your content, and your goals.
Extend your reach.
Experience the Benefits

19. All in one place.

20. Thank You