2. dmexco 2012
Best products and technology for all your
online media needs

3. Question

4. Question
What do you need in
online media?

5. Answer

6. Answer
YES, we can!

7. HISTORY

8. HISTORY
• 2007 - Established as a high-quality response network
• 2008 - Strategic investment eValue
• 2009 - First international office opened: Germany
• 2010 - Sale of Audiences launched and switch to our own
implemented technology
• 2011 - Offices opened in Spain and Scandinavia
• 2012 - Platform 161 and Video and Mobile launched.
Further growth in Europe realised

9. Online landscape

10. Online landscape
Advertiser
Verification
Agency
Data
Trading Desk/DSP
Network
SSP
Publisher

11. ClickDistrict Network

12. ClickDistrict Network
• Managed
RTB & Display
• RTB Display
• RTB Video

13. ClickDistrict in a minute

14. ClickDistrict in a minute
• In-house technology with a proven track record
• RTB and managed publishers: a selection of the best
inventory around
• Own Technology optimizing: managed and RTB
Inventory: Holistic AdManagement !
• Long and intensive relations with top-class advertisers and
publishers
• Reach of over 90%: ComScore and STIR
• Extensive product portfolio in terms of quality
• Team of experienced specialists

15. Real Time Bidding

16. Real Time Bidding
How much is in there?
80 coins
1€, 0,5€, 0,2€
40 x 1€ coins
The more you know, the better the bid
and the smarter you are
We help you to be smarter !

17. Product portfolio

18. Product portfolio
Branding
Video
Audience Channels
Mobile
Volume Premium
Response
Performance
Performance

19. ClickDistrict Response

20. ClickDistrict Response
Target: traffic to and response on the website
• Response and garantueed Clicks
• CPC
• Conversion optimisation including retargeting
• Dedicated campaign management

21. ClickDistrict Audience

22. ClickDistrict Audience
Target: reach within target audience
• Tailor-made composition through Audience Builder
• Extensive reports
• Optimisation in terms of target audience reach, view time,
% above the fold
• Guaranteed delivery
• Site selection and third-party data optional

23. ClickDistrict Channels

24. ClickDistrict Channels
Target: reach within a specific channel
• Channel built up out of individual preferences
• Extensive reports
• Guaranteed delivery
• Any desired channel can be built

25. ClickDistrict Video

26. ClickDistrict Video
Target: generate brand awareness
• Certified partner Google for RTB video
• Premium remnant inventory
• Targeting at segment and socio-demographic level
• Extensive reports with unique views and view rate,
Viewtime, etc.
• Retargeting based on video
• Scripts can be delivered with AdCall

27. ClickDistrict Performance

28. ClickDistrict Performance
Target: generate leads and sales
• Fully focused on CPA
• No delivery guarantee
• Minimum of 3 months
• Retargeting and conversion pixel
• Start at CPC for learning

29. ClickDistrict Mobile

30. ClickDistrict Mobile
Target: generate reach via mobile devices
• In-house inventory and in-app partnerships
• Many creative sizes
• Wide reach
• Channel Targeting options

31. Additional products

32. Additional products
• Retargeting
• Reach your target audience again
• Pool composition from home page and campaign pages
• Automatic frequency cap
• Third Party Retargeting and Contact Class Optimization or
Unique User Optimization
• Ad verification and Brand protection
• Brand safety based on domain tracking
• Validation of campaigns
• Partnership with AdXpose

33. Summary

34. Summary
• ClickDistrict is the leading digital advertising specialist in
a complex market
• High-quality closed network
• Platform 161: superior in-house technology
• Extensive high-quality and reliable product portfolio
• Team of enthusiastic specialists

35. 18

36. 18