SlideShare a Scribd company logo
THE ERA OF OMNICOMMERCE
New Insights for Dominating the Digital Shelf & Beyond
Meghan Lavin, Partner, Director of Marketing, Catalyst
Rachel Dalton, Director Ecommerce & Omnichannel, Kantar
www.CatalystDigital.com
About the report
The State of Ecommerce 2021 is a landscape study
based on two quantitative surveys with 500 online
purchasers and 209 marketers, sales professionals
and advertising professionals. It is also informed by
numerous interviews with industry professionals to
help make sense of the rapidly evolving retail
landscape in the US.
This presentation is a preview of the results. The full
whitepaper will be available later this month.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Meet Catalyst
Organic Search | Paid Search | Paid Social | Retail Media | Programmatic
www.CatalystDigital.com
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Meet Kantar
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Key insights
• Evolving shopper expectations: Prioritize convenience
and discovery
• Breaking media silos: Eliminate waste and improve
effectiveness across platforms
• More than conversion: Consumers redefine the value
of product detail pages
• Going beyond ROAS: Integrate media and KPIs for
sustained growth
• Open for collaboration: Brands need retailers and
retailers need brands
• The race is on to own The Third Shelf: The exceptional
rise of online grocery and last mile delivery
• The New Momentum Mindset: Prioritizing progress
over perfection
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
EVOLVING SHOPPER EXPECTATIONS:
Prioritize convenience and discovery1
www.CatalystDigital.com
Cross-platform shopping is the hallmark of today’s consumer, cementing the
importance of integrating retail, search, and social
62%
of online purchasers search
for inspiration on
Instagram*
63%
of online purchasers do
initial product research on
Amazon*
63%
of online purchasers do
product & price
comparison on Walmart*
50%
of online purchasers
discover new brands &
products on Google*
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
*Among those who visited these specific sites
www.CatalystDigital.com
While retailers lead in terms of site visits, social platforms and traditional search sites are
paramount, particularly for inspiration and discovery
38% 39% 30%
46% 50% 49%
35% 44% 44%
26%
55% 60%
51%
64% 62%
54%
50%
54% 55%
52%
63% 62%
63%
51% 45%
48%
53%
46% 44%
57%
60% 48%
63%
39%
33%
34%
43% 34% 37%
36%
Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com
Search for inspiration Discover new products/brands Initial product research Product/price comparisons
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research
www.CatalystDigital.com
Shoppers rely on retailer sites and apps more than any other touchpoint in the days
leading up to a purchase
0%
5%
10%
15%
20%
25%
30%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
%RankedasMostInfluential
%EngagedinTouchpoint
Preshop Touchpoints Rank #1
Retailer
Website/
App Net
Internet
Search
Net
Email Ad
Net
Brand
Website/
App Net
Social
Media
Post/Ad
Net
In-store
Net
Offline
Ad Net
Reco
Net
Blog/
Online
Forum
Net
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: Among all online purchasers, 37% visited a retailer website/app in the days or weeks leading up to a purchase
POLL QUESTION:
Thinking back to when you last made a purchase on a
retailer site (Amazon.com, Walmart.com, Target.com, etc.),
what was the reason you chose to buy at that specific
retailer? Pick one.
- Convenience
- Shoppability
- Price/Value
- Assortment
- Service
www.CatalystDigital.com
Convenience matters more than price
36%
47%
52%
57%
66%
Service
Price/Value
Assortment
Shoppability
Convenience
Reasons for choosing a retailer for product purchase
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: 66% of online purchasers say convenience is the main reason they
choose to purchase at a specific retailer
www.CatalystDigital.com
Advertising is helpful, not a hindrance
36%
click on a least one ad*
28%
click on at least one sponsored
product*
54%
say advertising either helps
remind them of something they
need, or it prompts an idea for
something they want*
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
*among those online purchasers who saw an ad or promo while shopping for a product prior to purchase
www.CatalystDigital.com
Social commerce gains momentum
59%
of online purchasers who are
aware of social commerce
61%
of those aware are either
very, or somewhat, likely to
purchase from social sites in
the future
15%
24%
35%
26%
Not at all likely
Not very likely
Somewhat likely
Very likely
Awareness of social commerce
Yes 59%No 41%
How likely to purchase from social media in future
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
BREAKING MEDIA SILOS:
Eliminate waste and improve effectiveness across platforms2
www.CatalystDigital.com
Importance of a cross-channel, cross-retailer
approach
If advertisers want to maximize sales and
grow their brand, no longer can they look
at retail media as a stand-alone channel.
They must take a cross-channel retail
media approach that is inclusive of
traditional retailers as well as search, social,
and programmatic.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Navigating and connecting a fragmented landscape
Companies are using a wide variety of platforms for digital marketing activities
Top 5 platforms for digital marketing activities
72% 67% 61% 50% 49%
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: 72% of companies use Facebook for digital marketing activities.
www.CatalystDigital.com
More than half of industry professionals have increased their budgets across most digital
advertising tactics that they had been investing in: 44% say the funds are incremental
67%
67%
66%
66%
63%
60%
57%
57%
56%
54%
53%
51%
50%
49%
47%
44%
24%
24%
24%
23%
28%
30%
36%
32%
37%
26%
24%
41%
27%
46%
35%
38%
9%
9%
10%
11%
9%
11%
7%
11%
8%
19%
24%
8%
23%
6%
18%
18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amazon Advertising
WMG (Walmart) advertising
OTT/CTV
YouTube ad
Social media ad
Podcasts
Email marketing
Paid search
Target advertising/Roundel
Audio
Digital "out of home" advertising
Organic Search
Kroger advertising
Product listing ads
Influencer marketing
Display ad
2020 digital ad platforms - ordered by "increasing"
Increasing Same Decreasing
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: 67% of professionals investing in Amazon Advertising plan to increase their budgets for this platform.
www.CatalystDigital.com
Lean into experts
In a complicated and rapidly
changing environment, brands are
capitalizing on partners’ specialty
skills, tech, and experience on their
path to an integrated and
comprehensive ecommerce strategy.
“You need to find the best agencies
leveraging the best tech in order to
compete.”
John Denny, VP Ecommerce & Digital Marketing, CAVU
Venture Partners
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Brands and agencies are taking this approach already
61%
reported that they manage
Amazon both in-house and with
an agency
46%
reported using both in-house
and agency teams to manage
advertising on Kroger
36%
reported using a hybrid model
for managing advertising on
Target
34%
reported that WMG is managed
in-house and another 34%
saying that it is managed
through an agency
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
The expectation is for greater collaboration in the future
Agencies are reporting an expected
increase in opportunities to support
brands’ retail media efforts
56%
of agency respondents saying that they expect more
RFPs in ecommerce and retail media in 2020.
When it comes to ecommerce, one reason could be
that many brands manage retail media programs
through their in-house shopper teams or brand teams
instead of digital teams or search teams, relying on
their agencies to recommend holistic media plans.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
MORE THAN CONVERSION:
Consumers redefine the value of product detail pages3
POLL QUESTION:
When scanning through search results (either on traditional
search engines like Google or retailer sites like Amazon), do
you ever scroll beyond the first page?
- Yes
- No
- Don’t recall / Not Sure
www.CatalystDigital.com
The power of the PDP
45% of online purchasers go to PDPs to learn about the product at the time of purchase
Contrary to past search engine behavior, consumers are indeed
reviewing PDPs beyond page 1, demonstrating the need and
opportunity for compelling and helpful PDPs even if they may
not be for a priority product.
49%
of online purchasers scroll past page 1
to look for what they want
56%
of Millennials (ages 24 – 41)
54%
of Gen X (ages 42 – 55)
For younger generations, this is even higher. Online
purchasers scroll past Page 1 when researching products
and brands.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
PDPs are a critical asset for brands, but can be undervalued
of ecommerce professionals say
they are focused on optimizing
their PDPs for SEO across the
online platforms they use for
digital marketing.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
37%
“The search bar and product detail page are the primary places where consumers will
interact with your brand…the PDP is your brand marketing – most companies don’t
understand this. Millions of dollars are spent on the brand’s website, but only a small fraction
on the PDP, but it should be opposite.”
Rob Gonzalez, Co-Founder & CMO, Salsify
www.CatalystDigital.com
Search’s importance transcends age, platform, and consumer touchpoint
When asked what trend is having the greatest impact on their
company’s ecommerce marketing strategy in 2020, the majority
of respondents ranked the “changing role
of search marketing” as the top trend.
53%
Millennial online
purchasers are search
super-users
33%
Boomer online purchasers
using search at time of
purchase
0%
10%
20%
30%
40%
50%
0%
10%
20%
30%
40%
50%
Product Detail
Page Net
Search Bar
Net
Ads/Promos
Net
Another
website / app
Net
Chat/Help Net
%RankedasMostInfluential
%EngagedinTouchpoint
Nets Comparison - Ordered by Touchpoint
Engagement
Online Buying Touchpoint Rank #1
Read as: Among all online purchasers, 45% visited a PDP at the time of purchase
www.CatalystDigital.com
Importance of bidding on broader category search terms for optimal findability
should not be underscored
31%37%
of online purchasers
search a specific type
of product
search for a specific
brand
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
GOING BEYOND ROAS:
Integrate media and KPIs for sustained growth4
www.CatalystDigital.com
Looking at the whole picture
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
ROAS can be easy to measure
and is not without value, but it is
not the be-all end-all of reporting
for ecommerce or other
performance marketing channels.
“If brands aren’t careful, they are
going to ROAS themselves into
a corner.”
Kristina Smith, VP, Digital Marketing, The Riveter
www.CatalystDigital.com
Looking at the whole picture
Look at a combination of metrics
together for a more robust and
valuable picture of your ecommerce
performance (CPA, SOS, CLV).
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Share of search “helps us balance ROAS
with how advertising is performing and
growing relevancy within products.”
Trevor Krehel, Channel Marketing Manager, Seagate
“Finding and integrating all data sources in
the company takes time, but it is the
future.”
Bob Land, Vice President of Consumer Experience, Dorel
Juvenile
www.CatalystDigital.com
Most marketers agree that measuring success is achievable across traditional
advertising, but less so for emerging options
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Amazon Advertising
Target advertising/Roundel
WMG (Walmart) advertising
Kroger advertising
Social media ad
Email marketing
Display ad
Paid search
YouTube ad
Organic search (SEO)
Influencer marketing
Digital 'out of home' advertising
Product listing ads
Audio (e.g. Pandora, Spotify)
OTT/CTV (Over-the-top media / Connected TV)
Podcasts
Very well/moderately well Not very well/Not at all well
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: Among ecommerce professionals who used Amazon Advertising in the last 12 months, 90% indicated that they were able to measure ROI very well or moderately well, while only 59% say the same for podcasts.
www.CatalystDigital.com
Solving for the data dilemma
Most organizations agree that having
better data analytics is the key to
growth.
56%
In fact, when asked what activities
industry professionals are allocating
ecommerce budget for, the highest
percentage of respondents (56%) said
data and analytics services.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
OPEN FOR COLLABORATION:
Brands need retailers and retailers need brands5
www.CatalystDigital.com
Sharing responsibility for growth
Allowing for branding consistency will bring a
more holistic view and clearer communication
with the consumer to encourage purchase, a
win-win for both brands and retailers. Most
industry professionals agree that the biggest
opportunity in ecommerce in the next 5 years
will be improving the user’s experience.
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Elevate partnerships to promote transparency
with data and metrics
To reach the next level of growth in ecommerce,
brands and retailers need to elevate their
partnerships, specifically around data sharing
and performance measurement.
29%
of agency professionals ranked performance
tracking, measurement, reporting and analytics
as the biggest opportunity for partnering with
ecommerce retailers
THE RACE IS ON TO OWN THE THIRD SHELF:
The exceptional rise of online grocery and last mile delivery6
www.CatalystDigital.com
Last mile providers continue to gain
momentum
49%
of online purchasers have used
Amazon Prime Now and nearly
one quarter have used Instacart
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Online grocery just isn’t for ‘grocery’ any longer
4%
5%
17%
14%
13%
8%
44%
35%
38%
45%
45%
29%
52%
60%
46%
41%
42%
63%
Amazon Prime Now
Deliv
Postmates
Doordash
Shipt
Instacart
More than in the past The same as in the past Less than in the past
Planned usage of delivery services in the next year
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
Read as: Among those online purchasers who used Instacart, 63% plan to use the service more in the future.
Note that Shipt, Postmates, and Deliv are small bases: use only directionally.
“Online grocery was primarily a food play in the past, but this has changed massively,
and this trend will continue post COVID.”
Steve Kinsey, Director of Commerce Marketing, GSK
“Instacart can work to ship things like ice cream and cheese, but many brands with
these products have not been spoken to from an ecommerce perspective. They’ve
been focused on upper funnel, so to talk lower funnel requires some education.”
Seth Dallaire, Chief Revenue Officer, Instacart
www.CatalystDigital.com
The Instacart story
Key trends, opportunities, and challenges for marketing
The savviest brands are hard
at work figuring out how to
win the first basket.
Our research reveals that
65% of Baby Boomers
that have used Instacart
report that they plan to use
the service more in the
future.
Brands will need to reset
expectations and adopt a
digital mindset to be
successful in the online
grocery world.
Winning the
First Basket
Expanding
Demos
Adapting to the
Digital Experience
Many of our interviewees
recognized the promise of
Instacart, but also reported
growing pains, as is to be
expected with any nascent
media platform.
Optimistic
Future
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
THE NEW MOMENTUM MINDSET:
Prioritizing progress over perfection7
“One way I try to do this is by having an experimentation mindset, like a growth hacker:
identifying small, incremental changes that, when compounded over time, can
accelerate the rate of growth.”
Ricky Busby, Brand Building Leader for New Ventures, Georgia-Pacific
of professionals see their companies as leaders
in ecommerce8%
www.CatalystDigital.com
Two areas to fuel momentum
DTC
For many organizations, DTC is a relatively small percentage
of sales, but provides access to data and insights and test ‘n
learns that fuel greater innovation and success in ecommerce,
and other channels.
88% of industry professionals say their company sells
DTC
62% of industry professionals say it is a strategic focus
to increase DTC sales
3P
Companies see the value of 3P to test products and gain more
insights on their consumers. Leading brands are evaluating 3P
to uncover incremental opportunities across product portfolios
or white space.
44% of industry professionals say their company is selling
3P
49% of industry professionals say it is an opportunity
Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
www.CatalystDigital.com
Recommendations
• Ensure brand presence is equally strong and integrated across all platforms.
• Assess all areas where you can raise the level of convenience and ease for
shoppers.
• Augment PDPs with best-in-class content and invest in search to maximize
findability & conversions.
• Develop customized retail media strategies and don’t let scalability scare
you off.
• Explore a variety of KPIs across all functional groups and gain buy-in on
their validity.
• Schedule consistent time to sit with your retailers so you can improve data
sharing without compromising privacy.
• Don’t go it alone. Lean into expert partners to capitalize on all opportunities.
• Explore online grocery and last mile delivery, even if you aren’t a traditional
grocery brand.
• Don’t wait until it’s perfect - test ‘n learn now.
THANK YOU
FULL REPORT
COMING SOON
www.CatalystDigital.com
Rachel Dalton
rachel.dalton@kantar.com
203 722 0314
Meghan Lavin
meghan.lavin@catalystsearchmarketing.com
617 663 1246
Kantar | 501 Boylston St. Boston, MA 02116 | (617) 598-5300 | www.kantar.com
Catalyst | 501 Boylston St. Boston, MA 02116 | (617) 663-4100 | www.catalystdigital.com
www.CatalystDigital.com
Copyright ©2020 Kantar Consulting LLC. Some rights reserved.
©2020 Catalyst Online LLC Some rights reserved.
501 Boylston St., Suite 6101, Boston, MA 02116
T: +1 (617) 912 2828
Notice
No part of these materials may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography,
recording, or any information storage and retrieval system now known or to be invented, without the express written permission of
Kantar Consulting LLC. The printing of any copies for backup is also strictly prohibited.
Disclaimers
The analyses and conclusions presented in these materials represent the opinions of Kantar
Consulting LLC. The views expressed do not necessarily reflect the views of the management of the retailer(s) under discussion. These materials
are not endorsed or otherwise supported by the management of any of the companies or organizations discussed herein.

More Related Content

What's hot

Shoppability & Findability Beyond Google
Shoppability & Findability Beyond GoogleShoppability & Findability Beyond Google
Shoppability & Findability Beyond Google
Catalyst
 
Sitecore oms
Sitecore omsSitecore oms
Sitecore oms
edynamic
 
Digitaldo report2015
Digitaldo report2015Digitaldo report2015
Digitaldo report2015
Victor Hugo Jimenez
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
Ogilvy Consulting
 
Google Shopping ads for vietnam 2018
Google Shopping ads for vietnam 2018Google Shopping ads for vietnam 2018
Google Shopping ads for vietnam 2018
Duy, Vo Hoang
 
Kantar Compete - the consumer path to purchase
Kantar Compete - the consumer path to purchaseKantar Compete - the consumer path to purchase
Kantar Compete - the consumer path to purchase
MediaCom Edinburgh
 
Digital Strategy - Customer Experience - marketing and enterprise enablement
Digital Strategy -  Customer Experience - marketing and enterprise enablement Digital Strategy -  Customer Experience - marketing and enterprise enablement
Digital Strategy - Customer Experience - marketing and enterprise enablement
Nigel Hudson
 
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthLeverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Tinuiti
 
Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020
IMSeoKing.com
 
What’s Next in Walmart’s Omnichannel Evolution
What’s Next in Walmart’s Omnichannel Evolution What’s Next in Walmart’s Omnichannel Evolution
What’s Next in Walmart’s Omnichannel Evolution
Tinuiti
 
Digital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin WalshDigital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh
 
Incubeta insights Deck: Transitioning to the till
Incubeta insights Deck: Transitioning to the till Incubeta insights Deck: Transitioning to the till
Incubeta insights Deck: Transitioning to the till
Incubeta NMPi
 
Metrics that matter for B2B marketers
Metrics that matter for B2B marketersMetrics that matter for B2B marketers
Metrics that matter for B2B marketers
Allan V. Braverman
 
Online Marketing - eCommerce - Innovation
Online Marketing - eCommerce - InnovationOnline Marketing - eCommerce - Innovation
Online Marketing - eCommerce - Innovation
Leanne Ross
 
Accelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & Concepts
Accelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & ConceptsAccelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & Concepts
Accelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & Concepts
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media’s Next Big Shift: From Shoppable to Buyable
Social Media’s Next Big Shift: From Shoppable to BuyableSocial Media’s Next Big Shift: From Shoppable to Buyable
Social Media’s Next Big Shift: From Shoppable to Buyable
Catalyst
 
Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)
Vbout.com
 
MiQ
MiQMiQ
OTT & Video Advertising Playbook
OTT & Video Advertising PlaybookOTT & Video Advertising Playbook
OTT & Video Advertising Playbook
Tinuiti
 
The 2019 Direct to Consumer Omnichannel Growth Summit
The 2019 Direct to Consumer Omnichannel Growth SummitThe 2019 Direct to Consumer Omnichannel Growth Summit
The 2019 Direct to Consumer Omnichannel Growth Summit
Tinuiti
 

What's hot (20)

Shoppability & Findability Beyond Google
Shoppability & Findability Beyond GoogleShoppability & Findability Beyond Google
Shoppability & Findability Beyond Google
 
Sitecore oms
Sitecore omsSitecore oms
Sitecore oms
 
Digitaldo report2015
Digitaldo report2015Digitaldo report2015
Digitaldo report2015
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
 
Google Shopping ads for vietnam 2018
Google Shopping ads for vietnam 2018Google Shopping ads for vietnam 2018
Google Shopping ads for vietnam 2018
 
Kantar Compete - the consumer path to purchase
Kantar Compete - the consumer path to purchaseKantar Compete - the consumer path to purchase
Kantar Compete - the consumer path to purchase
 
Digital Strategy - Customer Experience - marketing and enterprise enablement
Digital Strategy -  Customer Experience - marketing and enterprise enablement Digital Strategy -  Customer Experience - marketing and enterprise enablement
Digital Strategy - Customer Experience - marketing and enterprise enablement
 
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthLeverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
 
Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020Effective seo hacks to bring leads for your business - SWA 2020
Effective seo hacks to bring leads for your business - SWA 2020
 
What’s Next in Walmart’s Omnichannel Evolution
What’s Next in Walmart’s Omnichannel Evolution What’s Next in Walmart’s Omnichannel Evolution
What’s Next in Walmart’s Omnichannel Evolution
 
Digital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin WalshDigital Marketing Measurement Framework - Martin Walsh
Digital Marketing Measurement Framework - Martin Walsh
 
Incubeta insights Deck: Transitioning to the till
Incubeta insights Deck: Transitioning to the till Incubeta insights Deck: Transitioning to the till
Incubeta insights Deck: Transitioning to the till
 
Metrics that matter for B2B marketers
Metrics that matter for B2B marketersMetrics that matter for B2B marketers
Metrics that matter for B2B marketers
 
Online Marketing - eCommerce - Innovation
Online Marketing - eCommerce - InnovationOnline Marketing - eCommerce - Innovation
Online Marketing - eCommerce - Innovation
 
Accelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & Concepts
Accelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & ConceptsAccelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & Concepts
Accelerate Your ROI with Marketing Automation - Andrew Chow, Ideas & Concepts
 
Social Media’s Next Big Shift: From Shoppable to Buyable
Social Media’s Next Big Shift: From Shoppable to BuyableSocial Media’s Next Big Shift: From Shoppable to Buyable
Social Media’s Next Big Shift: From Shoppable to Buyable
 
Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)Intro to Digital Marketing (slideshare)
Intro to Digital Marketing (slideshare)
 
MiQ
MiQMiQ
MiQ
 
OTT & Video Advertising Playbook
OTT & Video Advertising PlaybookOTT & Video Advertising Playbook
OTT & Video Advertising Playbook
 
The 2019 Direct to Consumer Omnichannel Growth Summit
The 2019 Direct to Consumer Omnichannel Growth SummitThe 2019 Direct to Consumer Omnichannel Growth Summit
The 2019 Direct to Consumer Omnichannel Growth Summit
 

Similar to The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and Beyond

Kantar-Catalyst State of Ecommerce 2021.pdf
Kantar-Catalyst State of Ecommerce 2021.pdfKantar-Catalyst State of Ecommerce 2021.pdf
Kantar-Catalyst State of Ecommerce 2021.pdf
Dr Arash Najmaei ( Phd., MBA, BSc)
 
75 Statistics Every Online Retailer Should Know
75 Statistics Every Online Retailer Should Know 75 Statistics Every Online Retailer Should Know
75 Statistics Every Online Retailer Should Know
Unbxd
 
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...
Aquent
 
DigitalRiverBrandsReport
DigitalRiverBrandsReportDigitalRiverBrandsReport
DigitalRiverBrandsReport
Kate Roe
 
Himanshu dutt-module-6-final-task-digital marketing-capstone project
Himanshu dutt-module-6-final-task-digital marketing-capstone projectHimanshu dutt-module-6-final-task-digital marketing-capstone project
Himanshu dutt-module-6-final-task-digital marketing-capstone project
Himanshu Dutt
 
'The Era of Ecommerce' Report
'The Era of Ecommerce' Report'The Era of Ecommerce' Report
'The Era of Ecommerce' Report
Clark Boyd
 
The connected shopper. Fallacy fad or reality?
 The connected shopper. Fallacy fad or reality? The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?
Simon Etchells
 
Serious SEM's Reputation Amplifier
Serious SEM's Reputation AmplifierSerious SEM's Reputation Amplifier
Serious SEM's Reputation Amplifier
Serious SEM
 
Stimulating growth internationally
Stimulating growth internationallyStimulating growth internationally
Stimulating growth internationally
Salesforce - Sweden, Denmark, Norway
 
Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media Optimisation
mary huston
 
Marketing ROI in the Era of Big Data
Marketing ROI in the Era of Big DataMarketing ROI in the Era of Big Data
Marketing ROI in the Era of Big Data
Center on Global Brand Leadership
 
Web marketing
Web marketingWeb marketing
Web marketing
ITDogadjaji.com
 
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Path of the Blue Eye Project
 
Marketing roi in the era of big data 2012
Marketing roi in the era of big data   2012Marketing roi in the era of big data   2012
Marketing roi in the era of big data 2012
Zenith España
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retail
fatima javaid
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retail
fatima javaid
 
You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...
Fathom: A Digital Marketing Agency
 
Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics
FutureMarketers
 
Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...
Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...
Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...
Ian Cruickshank
 
Digital Marketing Capstone Bosch/Grainger
Digital Marketing Capstone Bosch/GraingerDigital Marketing Capstone Bosch/Grainger
Digital Marketing Capstone Bosch/Grainger
Eva Tamm
 

Similar to The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and Beyond (20)

Kantar-Catalyst State of Ecommerce 2021.pdf
Kantar-Catalyst State of Ecommerce 2021.pdfKantar-Catalyst State of Ecommerce 2021.pdf
Kantar-Catalyst State of Ecommerce 2021.pdf
 
75 Statistics Every Online Retailer Should Know
75 Statistics Every Online Retailer Should Know 75 Statistics Every Online Retailer Should Know
75 Statistics Every Online Retailer Should Know
 
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...
Aquent/AMA Webcast: The New Moment of Truth: How Technology Has Influenced Pu...
 
DigitalRiverBrandsReport
DigitalRiverBrandsReportDigitalRiverBrandsReport
DigitalRiverBrandsReport
 
Himanshu dutt-module-6-final-task-digital marketing-capstone project
Himanshu dutt-module-6-final-task-digital marketing-capstone projectHimanshu dutt-module-6-final-task-digital marketing-capstone project
Himanshu dutt-module-6-final-task-digital marketing-capstone project
 
'The Era of Ecommerce' Report
'The Era of Ecommerce' Report'The Era of Ecommerce' Report
'The Era of Ecommerce' Report
 
The connected shopper. Fallacy fad or reality?
 The connected shopper. Fallacy fad or reality? The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?
 
Serious SEM's Reputation Amplifier
Serious SEM's Reputation AmplifierSerious SEM's Reputation Amplifier
Serious SEM's Reputation Amplifier
 
Stimulating growth internationally
Stimulating growth internationallyStimulating growth internationally
Stimulating growth internationally
 
Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media Optimisation
 
Marketing ROI in the Era of Big Data
Marketing ROI in the Era of Big DataMarketing ROI in the Era of Big Data
Marketing ROI in the Era of Big Data
 
Web marketing
Web marketingWeb marketing
Web marketing
 
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
Most Marketers Unaware of What Digital ROI Means, Fail to Measure it Appropri...
 
Marketing roi in the era of big data 2012
Marketing roi in the era of big data   2012Marketing roi in the era of big data   2012
Marketing roi in the era of big data 2012
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retail
 
A look at the Digital Future of Global Retail
A look at the Digital Future of Global RetailA look at the Digital Future of Global Retail
A look at the Digital Future of Global Retail
 
You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...You've Created a Social Media Campaign - Now What? Measuring the success of s...
You've Created a Social Media Campaign - Now What? Measuring the success of s...
 
Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics
 
Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...
Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...
Transforming online traffic into foot traffic – ICSC Whistler Conference - Ja...
 
Digital Marketing Capstone Bosch/Grainger
Digital Marketing Capstone Bosch/GraingerDigital Marketing Capstone Bosch/Grainger
Digital Marketing Capstone Bosch/Grainger
 

More from Catalyst

TechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO ExperimentationTechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO Experimentation
Catalyst
 
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
Catalyst
 
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...
Catalyst
 
10 Trends Changing Programmatic
10 Trends Changing Programmatic10 Trends Changing Programmatic
10 Trends Changing Programmatic
Catalyst
 
New Commerce Commerce: All Things Instacart
New Commerce Commerce: All Things InstacartNew Commerce Commerce: All Things Instacart
New Commerce Commerce: All Things Instacart
Catalyst
 
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandThe Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
Catalyst
 
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningReignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
Catalyst
 
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Catalyst
 
Evolve Your Social Commerce Strategy: Thinking Beyond Facebook
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookEvolve Your Social Commerce Strategy: Thinking Beyond Facebook
Evolve Your Social Commerce Strategy: Thinking Beyond Facebook
Catalyst
 
B2B SEO: Increase Traffic & Leads in 2020
B2B SEO: Increase Traffic & Leads in 2020B2B SEO: Increase Traffic & Leads in 2020
B2B SEO: Increase Traffic & Leads in 2020
Catalyst
 
Keynote: Bias in Search and Recommender Systems
Keynote: Bias in Search and Recommender SystemsKeynote: Bias in Search and Recommender Systems
Keynote: Bias in Search and Recommender Systems
Catalyst
 
TechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research CompetitionTechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research Competition
Catalyst
 
NLP Powered Outreach Link Building
NLP Powered Outreach Link BuildingNLP Powered Outreach Link Building
NLP Powered Outreach Link Building
Catalyst
 
Generating Qualitative Content with GPT-2 in All Languages
Generating Qualitative Content with GPT-2 in All LanguagesGenerating Qualitative Content with GPT-2 in All Languages
Generating Qualitative Content with GPT-2 in All Languages
Catalyst
 
Automate, Create Tools, & Test Ideas Quickly with Google Apps Script
Automate, Create Tools, & Test Ideas Quickly with Google Apps ScriptAutomate, Create Tools, & Test Ideas Quickly with Google Apps Script
Automate, Create Tools, & Test Ideas Quickly with Google Apps Script
Catalyst
 
NLP for SEO
NLP for SEONLP for SEO
NLP for SEO
Catalyst
 
What I Learned Building a Toy Example to Crawl & Render like Google
What I Learned Building a Toy Example to Crawl & Render like GoogleWhat I Learned Building a Toy Example to Crawl & Render like Google
What I Learned Building a Toy Example to Crawl & Render like Google
Catalyst
 
The User is The Query: The Rise of Predictive Proactive Search
The User is The Query: The Rise of Predictive Proactive SearchThe User is The Query: The Rise of Predictive Proactive Search
The User is The Query: The Rise of Predictive Proactive Search
Catalyst
 
The Ultimate Pagination for SEO
The Ultimate Pagination for SEOThe Ultimate Pagination for SEO
The Ultimate Pagination for SEO
Catalyst
 
Ranking Factors Going Causal: Regressions, Machine Learning, and Neural Networks
Ranking Factors Going Causal: Regressions, Machine Learning, and Neural NetworksRanking Factors Going Causal: Regressions, Machine Learning, and Neural Networks
Ranking Factors Going Causal: Regressions, Machine Learning, and Neural Networks
Catalyst
 

More from Catalyst (20)

TechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO ExperimentationTechSEO Boost 2021 - SEO Experimentation
TechSEO Boost 2021 - SEO Experimentation
 
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
 
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...
TechSEO Boost 2021 - The Future Is The Past: Tagging And Tracking Through The...
 
10 Trends Changing Programmatic
10 Trends Changing Programmatic10 Trends Changing Programmatic
10 Trends Changing Programmatic
 
New Commerce Commerce: All Things Instacart
New Commerce Commerce: All Things InstacartNew Commerce Commerce: All Things Instacart
New Commerce Commerce: All Things Instacart
 
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandThe Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
The Power of SEO: Protect Your Bottom Line & Future Proof Your Brand
 
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your ReopeningReignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
 
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
 
Evolve Your Social Commerce Strategy: Thinking Beyond Facebook
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookEvolve Your Social Commerce Strategy: Thinking Beyond Facebook
Evolve Your Social Commerce Strategy: Thinking Beyond Facebook
 
B2B SEO: Increase Traffic & Leads in 2020
B2B SEO: Increase Traffic & Leads in 2020B2B SEO: Increase Traffic & Leads in 2020
B2B SEO: Increase Traffic & Leads in 2020
 
Keynote: Bias in Search and Recommender Systems
Keynote: Bias in Search and Recommender SystemsKeynote: Bias in Search and Recommender Systems
Keynote: Bias in Search and Recommender Systems
 
TechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research CompetitionTechSEO Boost 2019: Research Competition
TechSEO Boost 2019: Research Competition
 
NLP Powered Outreach Link Building
NLP Powered Outreach Link BuildingNLP Powered Outreach Link Building
NLP Powered Outreach Link Building
 
Generating Qualitative Content with GPT-2 in All Languages
Generating Qualitative Content with GPT-2 in All LanguagesGenerating Qualitative Content with GPT-2 in All Languages
Generating Qualitative Content with GPT-2 in All Languages
 
Automate, Create Tools, & Test Ideas Quickly with Google Apps Script
Automate, Create Tools, & Test Ideas Quickly with Google Apps ScriptAutomate, Create Tools, & Test Ideas Quickly with Google Apps Script
Automate, Create Tools, & Test Ideas Quickly with Google Apps Script
 
NLP for SEO
NLP for SEONLP for SEO
NLP for SEO
 
What I Learned Building a Toy Example to Crawl & Render like Google
What I Learned Building a Toy Example to Crawl & Render like GoogleWhat I Learned Building a Toy Example to Crawl & Render like Google
What I Learned Building a Toy Example to Crawl & Render like Google
 
The User is The Query: The Rise of Predictive Proactive Search
The User is The Query: The Rise of Predictive Proactive SearchThe User is The Query: The Rise of Predictive Proactive Search
The User is The Query: The Rise of Predictive Proactive Search
 
The Ultimate Pagination for SEO
The Ultimate Pagination for SEOThe Ultimate Pagination for SEO
The Ultimate Pagination for SEO
 
Ranking Factors Going Causal: Regressions, Machine Learning, and Neural Networks
Ranking Factors Going Causal: Regressions, Machine Learning, and Neural NetworksRanking Factors Going Causal: Regressions, Machine Learning, and Neural Networks
Ranking Factors Going Causal: Regressions, Machine Learning, and Neural Networks
 

Recently uploaded

Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.
InstBlast Marketing
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
satyasafi79812
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
SandeshAcharya17
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
williambond23
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
puneetmonga971720526
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
SandeshAcharya17
 

Recently uploaded (20)

Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.Maximize Instagram Growth with Free Followers Trials from InstBlast.
Maximize Instagram Growth with Free Followers Trials from InstBlast.
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
Advantages of digital marketing course telugu
Advantages of digital marketing course teluguAdvantages of digital marketing course telugu
Advantages of digital marketing course telugu
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdfDating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
Dating Traffic Source_ Best Platform to Buy Dating Traffic.pdf
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Introduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy MktgIntroduction-to-Social-Marketing-2024Trendy Mktg
Introduction-to-Social-Marketing-2024Trendy Mktg
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
Buyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptxBuyer’s Behaviour by sandesh acharya.pptx
Buyer’s Behaviour by sandesh acharya.pptx
 

The Era of Omni-Commerce: New Insights for Dominating the Digital Shelf and Beyond

  • 1. THE ERA OF OMNICOMMERCE New Insights for Dominating the Digital Shelf & Beyond Meghan Lavin, Partner, Director of Marketing, Catalyst Rachel Dalton, Director Ecommerce & Omnichannel, Kantar
  • 2. www.CatalystDigital.com About the report The State of Ecommerce 2021 is a landscape study based on two quantitative surveys with 500 online purchasers and 209 marketers, sales professionals and advertising professionals. It is also informed by numerous interviews with industry professionals to help make sense of the rapidly evolving retail landscape in the US. This presentation is a preview of the results. The full whitepaper will be available later this month. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 3. www.CatalystDigital.com Meet Catalyst Organic Search | Paid Search | Paid Social | Retail Media | Programmatic www.CatalystDigital.com Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 4. www.CatalystDigital.com Meet Kantar Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 5. www.CatalystDigital.com Key insights • Evolving shopper expectations: Prioritize convenience and discovery • Breaking media silos: Eliminate waste and improve effectiveness across platforms • More than conversion: Consumers redefine the value of product detail pages • Going beyond ROAS: Integrate media and KPIs for sustained growth • Open for collaboration: Brands need retailers and retailers need brands • The race is on to own The Third Shelf: The exceptional rise of online grocery and last mile delivery • The New Momentum Mindset: Prioritizing progress over perfection Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 6. EVOLVING SHOPPER EXPECTATIONS: Prioritize convenience and discovery1
  • 7. www.CatalystDigital.com Cross-platform shopping is the hallmark of today’s consumer, cementing the importance of integrating retail, search, and social 62% of online purchasers search for inspiration on Instagram* 63% of online purchasers do initial product research on Amazon* 63% of online purchasers do product & price comparison on Walmart* 50% of online purchasers discover new brands & products on Google* Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 *Among those who visited these specific sites
  • 8. www.CatalystDigital.com While retailers lead in terms of site visits, social platforms and traditional search sites are paramount, particularly for inspiration and discovery 38% 39% 30% 46% 50% 49% 35% 44% 44% 26% 55% 60% 51% 64% 62% 54% 50% 54% 55% 52% 63% 62% 63% 51% 45% 48% 53% 46% 44% 57% 60% 48% 63% 39% 33% 34% 43% 34% 37% 36% Amazon.com Target.com Walmart.com Twitter Instagram YouTube Google Yahoo Facebook Costco.com Search for inspiration Discover new products/brands Initial product research Product/price comparisons Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: 63% of shoppers who visited Amazon in the days leading up to a purchase did so for initial product research
  • 9. www.CatalystDigital.com Shoppers rely on retailer sites and apps more than any other touchpoint in the days leading up to a purchase 0% 5% 10% 15% 20% 25% 30% 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% %RankedasMostInfluential %EngagedinTouchpoint Preshop Touchpoints Rank #1 Retailer Website/ App Net Internet Search Net Email Ad Net Brand Website/ App Net Social Media Post/Ad Net In-store Net Offline Ad Net Reco Net Blog/ Online Forum Net Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: Among all online purchasers, 37% visited a retailer website/app in the days or weeks leading up to a purchase
  • 10. POLL QUESTION: Thinking back to when you last made a purchase on a retailer site (Amazon.com, Walmart.com, Target.com, etc.), what was the reason you chose to buy at that specific retailer? Pick one. - Convenience - Shoppability - Price/Value - Assortment - Service
  • 11. www.CatalystDigital.com Convenience matters more than price 36% 47% 52% 57% 66% Service Price/Value Assortment Shoppability Convenience Reasons for choosing a retailer for product purchase Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: 66% of online purchasers say convenience is the main reason they choose to purchase at a specific retailer
  • 12. www.CatalystDigital.com Advertising is helpful, not a hindrance 36% click on a least one ad* 28% click on at least one sponsored product* 54% say advertising either helps remind them of something they need, or it prompts an idea for something they want* Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 *among those online purchasers who saw an ad or promo while shopping for a product prior to purchase
  • 13. www.CatalystDigital.com Social commerce gains momentum 59% of online purchasers who are aware of social commerce 61% of those aware are either very, or somewhat, likely to purchase from social sites in the future 15% 24% 35% 26% Not at all likely Not very likely Somewhat likely Very likely Awareness of social commerce Yes 59%No 41% How likely to purchase from social media in future Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 14. BREAKING MEDIA SILOS: Eliminate waste and improve effectiveness across platforms2
  • 15. www.CatalystDigital.com Importance of a cross-channel, cross-retailer approach If advertisers want to maximize sales and grow their brand, no longer can they look at retail media as a stand-alone channel. They must take a cross-channel retail media approach that is inclusive of traditional retailers as well as search, social, and programmatic. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 16. www.CatalystDigital.com Navigating and connecting a fragmented landscape Companies are using a wide variety of platforms for digital marketing activities Top 5 platforms for digital marketing activities 72% 67% 61% 50% 49% Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: 72% of companies use Facebook for digital marketing activities.
  • 17. www.CatalystDigital.com More than half of industry professionals have increased their budgets across most digital advertising tactics that they had been investing in: 44% say the funds are incremental 67% 67% 66% 66% 63% 60% 57% 57% 56% 54% 53% 51% 50% 49% 47% 44% 24% 24% 24% 23% 28% 30% 36% 32% 37% 26% 24% 41% 27% 46% 35% 38% 9% 9% 10% 11% 9% 11% 7% 11% 8% 19% 24% 8% 23% 6% 18% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Amazon Advertising WMG (Walmart) advertising OTT/CTV YouTube ad Social media ad Podcasts Email marketing Paid search Target advertising/Roundel Audio Digital "out of home" advertising Organic Search Kroger advertising Product listing ads Influencer marketing Display ad 2020 digital ad platforms - ordered by "increasing" Increasing Same Decreasing Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: 67% of professionals investing in Amazon Advertising plan to increase their budgets for this platform.
  • 18. www.CatalystDigital.com Lean into experts In a complicated and rapidly changing environment, brands are capitalizing on partners’ specialty skills, tech, and experience on their path to an integrated and comprehensive ecommerce strategy. “You need to find the best agencies leveraging the best tech in order to compete.” John Denny, VP Ecommerce & Digital Marketing, CAVU Venture Partners Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 19. www.CatalystDigital.com Brands and agencies are taking this approach already 61% reported that they manage Amazon both in-house and with an agency 46% reported using both in-house and agency teams to manage advertising on Kroger 36% reported using a hybrid model for managing advertising on Target 34% reported that WMG is managed in-house and another 34% saying that it is managed through an agency Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 20. www.CatalystDigital.com The expectation is for greater collaboration in the future Agencies are reporting an expected increase in opportunities to support brands’ retail media efforts 56% of agency respondents saying that they expect more RFPs in ecommerce and retail media in 2020. When it comes to ecommerce, one reason could be that many brands manage retail media programs through their in-house shopper teams or brand teams instead of digital teams or search teams, relying on their agencies to recommend holistic media plans. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 21. MORE THAN CONVERSION: Consumers redefine the value of product detail pages3
  • 22. POLL QUESTION: When scanning through search results (either on traditional search engines like Google or retailer sites like Amazon), do you ever scroll beyond the first page? - Yes - No - Don’t recall / Not Sure
  • 23. www.CatalystDigital.com The power of the PDP 45% of online purchasers go to PDPs to learn about the product at the time of purchase Contrary to past search engine behavior, consumers are indeed reviewing PDPs beyond page 1, demonstrating the need and opportunity for compelling and helpful PDPs even if they may not be for a priority product. 49% of online purchasers scroll past page 1 to look for what they want 56% of Millennials (ages 24 – 41) 54% of Gen X (ages 42 – 55) For younger generations, this is even higher. Online purchasers scroll past Page 1 when researching products and brands. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 24. www.CatalystDigital.com PDPs are a critical asset for brands, but can be undervalued of ecommerce professionals say they are focused on optimizing their PDPs for SEO across the online platforms they use for digital marketing. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 37%
  • 25. “The search bar and product detail page are the primary places where consumers will interact with your brand…the PDP is your brand marketing – most companies don’t understand this. Millions of dollars are spent on the brand’s website, but only a small fraction on the PDP, but it should be opposite.” Rob Gonzalez, Co-Founder & CMO, Salsify
  • 26. www.CatalystDigital.com Search’s importance transcends age, platform, and consumer touchpoint When asked what trend is having the greatest impact on their company’s ecommerce marketing strategy in 2020, the majority of respondents ranked the “changing role of search marketing” as the top trend. 53% Millennial online purchasers are search super-users 33% Boomer online purchasers using search at time of purchase 0% 10% 20% 30% 40% 50% 0% 10% 20% 30% 40% 50% Product Detail Page Net Search Bar Net Ads/Promos Net Another website / app Net Chat/Help Net %RankedasMostInfluential %EngagedinTouchpoint Nets Comparison - Ordered by Touchpoint Engagement Online Buying Touchpoint Rank #1 Read as: Among all online purchasers, 45% visited a PDP at the time of purchase
  • 27. www.CatalystDigital.com Importance of bidding on broader category search terms for optimal findability should not be underscored 31%37% of online purchasers search a specific type of product search for a specific brand Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 28. GOING BEYOND ROAS: Integrate media and KPIs for sustained growth4
  • 29. www.CatalystDigital.com Looking at the whole picture Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 ROAS can be easy to measure and is not without value, but it is not the be-all end-all of reporting for ecommerce or other performance marketing channels. “If brands aren’t careful, they are going to ROAS themselves into a corner.” Kristina Smith, VP, Digital Marketing, The Riveter
  • 30. www.CatalystDigital.com Looking at the whole picture Look at a combination of metrics together for a more robust and valuable picture of your ecommerce performance (CPA, SOS, CLV). Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Share of search “helps us balance ROAS with how advertising is performing and growing relevancy within products.” Trevor Krehel, Channel Marketing Manager, Seagate “Finding and integrating all data sources in the company takes time, but it is the future.” Bob Land, Vice President of Consumer Experience, Dorel Juvenile
  • 31. www.CatalystDigital.com Most marketers agree that measuring success is achievable across traditional advertising, but less so for emerging options 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Amazon Advertising Target advertising/Roundel WMG (Walmart) advertising Kroger advertising Social media ad Email marketing Display ad Paid search YouTube ad Organic search (SEO) Influencer marketing Digital 'out of home' advertising Product listing ads Audio (e.g. Pandora, Spotify) OTT/CTV (Over-the-top media / Connected TV) Podcasts Very well/moderately well Not very well/Not at all well Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: Among ecommerce professionals who used Amazon Advertising in the last 12 months, 90% indicated that they were able to measure ROI very well or moderately well, while only 59% say the same for podcasts.
  • 32. www.CatalystDigital.com Solving for the data dilemma Most organizations agree that having better data analytics is the key to growth. 56% In fact, when asked what activities industry professionals are allocating ecommerce budget for, the highest percentage of respondents (56%) said data and analytics services. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 33. OPEN FOR COLLABORATION: Brands need retailers and retailers need brands5
  • 34. www.CatalystDigital.com Sharing responsibility for growth Allowing for branding consistency will bring a more holistic view and clearer communication with the consumer to encourage purchase, a win-win for both brands and retailers. Most industry professionals agree that the biggest opportunity in ecommerce in the next 5 years will be improving the user’s experience. Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 35. www.CatalystDigital.com Elevate partnerships to promote transparency with data and metrics To reach the next level of growth in ecommerce, brands and retailers need to elevate their partnerships, specifically around data sharing and performance measurement. 29% of agency professionals ranked performance tracking, measurement, reporting and analytics as the biggest opportunity for partnering with ecommerce retailers
  • 36. THE RACE IS ON TO OWN THE THIRD SHELF: The exceptional rise of online grocery and last mile delivery6
  • 37. www.CatalystDigital.com Last mile providers continue to gain momentum 49% of online purchasers have used Amazon Prime Now and nearly one quarter have used Instacart Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 38. www.CatalystDigital.com Online grocery just isn’t for ‘grocery’ any longer 4% 5% 17% 14% 13% 8% 44% 35% 38% 45% 45% 29% 52% 60% 46% 41% 42% 63% Amazon Prime Now Deliv Postmates Doordash Shipt Instacart More than in the past The same as in the past Less than in the past Planned usage of delivery services in the next year Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020 Read as: Among those online purchasers who used Instacart, 63% plan to use the service more in the future. Note that Shipt, Postmates, and Deliv are small bases: use only directionally.
  • 39. “Online grocery was primarily a food play in the past, but this has changed massively, and this trend will continue post COVID.” Steve Kinsey, Director of Commerce Marketing, GSK “Instacart can work to ship things like ice cream and cheese, but many brands with these products have not been spoken to from an ecommerce perspective. They’ve been focused on upper funnel, so to talk lower funnel requires some education.” Seth Dallaire, Chief Revenue Officer, Instacart
  • 40. www.CatalystDigital.com The Instacart story Key trends, opportunities, and challenges for marketing The savviest brands are hard at work figuring out how to win the first basket. Our research reveals that 65% of Baby Boomers that have used Instacart report that they plan to use the service more in the future. Brands will need to reset expectations and adopt a digital mindset to be successful in the online grocery world. Winning the First Basket Expanding Demos Adapting to the Digital Experience Many of our interviewees recognized the promise of Instacart, but also reported growing pains, as is to be expected with any nascent media platform. Optimistic Future Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 41. THE NEW MOMENTUM MINDSET: Prioritizing progress over perfection7
  • 42. “One way I try to do this is by having an experimentation mindset, like a growth hacker: identifying small, incremental changes that, when compounded over time, can accelerate the rate of growth.” Ricky Busby, Brand Building Leader for New Ventures, Georgia-Pacific
  • 43. of professionals see their companies as leaders in ecommerce8%
  • 44. www.CatalystDigital.com Two areas to fuel momentum DTC For many organizations, DTC is a relatively small percentage of sales, but provides access to data and insights and test ‘n learns that fuel greater innovation and success in ecommerce, and other channels. 88% of industry professionals say their company sells DTC 62% of industry professionals say it is a strategic focus to increase DTC sales 3P Companies see the value of 3P to test products and gain more insights on their consumers. Leading brands are evaluating 3P to uncover incremental opportunities across product portfolios or white space. 44% of industry professionals say their company is selling 3P 49% of industry professionals say it is an opportunity Source: Catalyst & Kantar: The State of Ecommerce Landscape Study, 2020
  • 45. www.CatalystDigital.com Recommendations • Ensure brand presence is equally strong and integrated across all platforms. • Assess all areas where you can raise the level of convenience and ease for shoppers. • Augment PDPs with best-in-class content and invest in search to maximize findability & conversions. • Develop customized retail media strategies and don’t let scalability scare you off. • Explore a variety of KPIs across all functional groups and gain buy-in on their validity. • Schedule consistent time to sit with your retailers so you can improve data sharing without compromising privacy. • Don’t go it alone. Lean into expert partners to capitalize on all opportunities. • Explore online grocery and last mile delivery, even if you aren’t a traditional grocery brand. • Don’t wait until it’s perfect - test ‘n learn now.
  • 46. THANK YOU FULL REPORT COMING SOON www.CatalystDigital.com
  • 47. Rachel Dalton rachel.dalton@kantar.com 203 722 0314 Meghan Lavin meghan.lavin@catalystsearchmarketing.com 617 663 1246 Kantar | 501 Boylston St. Boston, MA 02116 | (617) 598-5300 | www.kantar.com Catalyst | 501 Boylston St. Boston, MA 02116 | (617) 663-4100 | www.catalystdigital.com
  • 48. www.CatalystDigital.com Copyright ©2020 Kantar Consulting LLC. Some rights reserved. ©2020 Catalyst Online LLC Some rights reserved. 501 Boylston St., Suite 6101, Boston, MA 02116 T: +1 (617) 912 2828 Notice No part of these materials may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system now known or to be invented, without the express written permission of Kantar Consulting LLC. The printing of any copies for backup is also strictly prohibited. Disclaimers The analyses and conclusions presented in these materials represent the opinions of Kantar Consulting LLC. The views expressed do not necessarily reflect the views of the management of the retailer(s) under discussion. These materials are not endorsed or otherwise supported by the management of any of the companies or organizations discussed herein.