Nielsen PRIZM Digital allows advertisers, publishers, and agencies to access consumer information and audience data to create targeted ad campaigns. It assigns consumers to segments based on behaviors, interests, and household attributes. This provides a more accurate way for advertisers to reach audiences likely to be interested in their products, rather than broad categories. Nielsen segments have been used for over 35 years and bring a 360-degree view of consumer lifestyles and purchasing behaviors. With Nielsen PRIZM Digital, online marketers can apply these proven techniques to online advertising.

1. KEY BENEFITS
AD NETWORKS AND PUBLISHERS:
• Increase the value of your
advertising inventory
• Compete for business using
industry‐leading tools
ADVERTISERS:
• Know the right audience for every
product and message
• Link your online media plan to
your overall brand strategy
AD AGENCIES:
• Create audiences with a 360°
view of their lifestyles and
purchases
• Maximize the impact of your
client’s online ad budget
WHAT IS IT?
Previously anonymous website
visitors now become identifiable
Audiences for brand advertising.
Nielsen PRIZM Digital allows
advertisers and publishers to
access rich, predictive consumer
information and complement
their site‐based ad buys with
campaigns that reach specific high
value audiences.
We assign consumers to Nielsen
segments based on household
address, providing a granular
audience reach for marketers who
require a high level of accuracy.
Rather than sending the same ad to
everyone in a ZIP Code or Nielsen
DMA (Designated Market Area),
marketers send their ads
anonymously to the individual
households most interested in their
specific product or service.
PRIZM® Digital segments predict the
likelihood of any household to engage
in thousands of lifestyle and purchase
behaviors, down to the brand level.
That means an advertiser does not
have to trust broad in‐market or
category groups, but can reach
precise audiences linked to their
specific needs.
WHY NIELSEN?
Nielsen segmentation systems have
been used for more than 35 years by
advertisers and marketers in the U.S.
to understand their customers.
Because our segments link to lifestyle
data and are packaged with consumer
pictures and personas, they bring the
consumer to life by creating a 360° view
for an advertiser to grasp quickly
and intuitively.
Each Nielsen segmentation system is
optimized based on specific key industry
drivers. For example, Nielsen P$YCLE
focuses on financial behaviors and Nielsen
ConneXions determines the likelihood for
segments to adopt technology.
With Nielsen PRIZM Digital, online
marketers can now join the leading
consumer brands and online media
companies who are using Nielsen
PRIZM Digital in applying techniques that
have been proven offline for decades.
Advertisers and agencies can increase
their confidence to invest more deeply
in online brand advertising as part of the
total marketing mix.
REACH YOUR BEST CUSTOMERS
AND PROSPECTS ONLINE
WITH NIELSEN PRIZM DIGITAL

2. PLUGGED‐IN FAMILIES
ConneXions® Segment 2
Young and educated consumers
where kids rule technology and media
choices:
• Watch Nickelodeon
• Visit msnmovies.com
• Household income—$89,159
• Shop at Disney Store
• Upscale younger family with kids,
aged 25‐44
• Have GPS on cell and prepaid cell
phone(s) for teenager(s)
ACTIONABLE MARKETING
Whether you are an advertiser, ad
agency, ad network, publisher or data
provider, with Nielsen PRIZM Digital,
you will benefit from knowing:
• What a consumer is likely to
purchase in a wide range of retail,
financial and technology
categories
• Demographics including age
range, education, presence of
children and other factors
• A consumer’s likelihood to afford
a specific product
• The technology preferences of the
consumer
• Websites that a consumer is likely
to visit
RESPECTING CONSUMER
PRIVACY
We aim to maintain high privacy
standards within the marketplace and
will only share anonymous
information for online ads, avoiding
the release of any personally
identifiable information (PII), avoiding
the usage or storage of sensitive data
and providing consumer
transparency, meaningful user
control and robust data security.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are
trademarks or registered trademarks of CZT/CAN Trademarks, L.L.C.
For more information contact your Nielsen representative
at 800‐234‐5973 or visit www.nielsen.com
CORPORATE CLIMBERS
P$YCLE ® Segment 24
Relatively young professionals with
substantial salaries, expensive homes
and a range of income‐producing
assets:
• Watch G4
• Visit about.com
• Household income—$77,349
• Shop at The Limited
• Mostly without kids, aged 35‐54
• Have American Express Optima with
revolving balance, direct deposit
and AD&D insurance
MONEY AND BRAINS
PRIZM Segment 7
Urban residents with high incomes,
advanced degrees and sophisticated
tastes to match their credentials who
live in fashionable homes on small,
manicured lots.
• Watch NewsHour w/ Jim Lehrer
• Visit tripadvisor.com
• Household income—$91,113
• Shop at Nordstrom
• Demographics—Upscale older
family mix, aged 45‐64
• Read New York Times