This document introduces a new technology called Gravity R&D that can increase click-through rates (CTRs) by over 100% using behavioral targeting, learning algorithms, and real-time tracking and targeting. It explains that traditional targeting based on static data like demographics is limited because user behaviors change over time. Gravity R&D's platform tracks ad-clicking behavior in real-time to segment and target users, serving more relevant ads. This approach has led to average CTR lifts of 132% for customers. The document invites the reader to contact an expert to discuss potential results or set up an A/B test.

1. The Next Generation of
BEHAVIORAL
TARGETING

2. To explain current trends in behavioral
targeting
To introduce a technology that can increase
CTR by over 100% in your ad network

3. WHAT IS WRONG
with popular targeting
models?
• By behavior, they mean static data:
interest categories, demographic data
etc.
• However, ad-clicking behavior:
• isnot constant
• cannot be tipified by age,
location, interest

4. BEHAVIOR TRACKING
and learning
in a perfect world
• User clicks on ads
• System identifies, what ad-clicking
behavior this corresponds to–and
segments users accordingly
• System serves subsequent ads based on
the preference of the identified user
segment–REAL TIME

5. ENTER

6. LEARNING

8. TARGETING

9. SERVE MORE RELEVANT ADS
TO VISITORS:
a win-win
• 132% average lift in ad CTR’s
• Ad inventory optimization–run more campaigns with
higher relevance to your visitors in a given amount of time
• Deep, insightful segmentation of visitors based on both
historical and real-time preferences

10. WHY AD˙APT
IMPROVES CTR BY WELL
100+%
over 100%
• Adaptively
• Real
learning algorithms to profile and segment visitors
time tracking and targeting
• Retargeting
• Seamless
capability
integration with your platform

11. WHAT IS
GRAVITY R&D?
The only OMNI-MARKET PERSONALIZATION platform
provider, enabling your network to:
• TRACK AND LEARN ad-clicking behavior
• RECOMMEND t-commerce products
• Personalize ad serving and optimize ad-inventory
An AWARD-WINNING TEAM* of data-miners and BI
professionals
A FAST GROWING company with 50+ deployments in
the last 12 month
A SOLUTION supported by a worldwide network of
partners and distributors
*Gravity R&D was part of the team that tied for first place in the Netflix Prize in 2009

12. NEXT STEPS
• contact
an expert to discuss the results your company
can expect from
• set up an A/B teszt

13. Can you guarantee increase in your
sales?
Gravity R&D can
Contact us
www.gravityrd.com
sales@gravityrd.com
For the latest trends and insights:
www.facebook.com/gravityrd