The document discusses tools that can improve video quality when using a smartphone. It identifies five key areas for improvement: stability, light, audio, lenses, and apps. It then provides examples of accessories like tripods, external microphones, lights, lenses, and video apps that can enhance stability, audio quality, lighting, zoom capabilities, and more advanced camera controls. The takeaways are that while smartphone cameras have limitations, you can create quality videos with the right equipment, though achieving professional results may be costly and not as convenient as using a dedicated video camera.

1. Smart PhoneVideo Tools
Chris Snider & Brianna Laubach | Drake University
April 24, 2014 | PRSA Central Iowa

2. drakemobilegadgetlab.wordpress.com

3. The iPhone is a
great video
camera, but it
does have
some limitations.
5 areas to improve:
• Stability
• Light
• Audio
• Lenses
• Apps

4. Stability - Cases
Use to attach your phone to a tripod.
Glif tripod adapter $30
Diff Cinema
Mounting
Rig $89
Phocus 3 Lens
Plus Bundle -
$80-200
mCam
$100-130
PhoGo
Case for
iPhone 5
$35

5. Stability - Tripods/Grips
Help you get better video. Some require case.
iStabilizer Flex
Smartphone $21
BARSKA Accu
Grip Handheld
Tripod System
$17
Promaster
FW20T
Featherweight
Tripod $70
Zgrip iPhone 5 Point’n'Shoot $121
Lollipod $58

6. Light
External lights to attach to your case.
Manfrotto ML240 Mini 24 LED $57 Neewer CN-216 LED
Video Light $40

7. Audio - Mics
External mics to improve your phone audio.
mCam 180-degree
mic $30
Rode VideoMic
Pro $230
Behringer XM8500 Dynamic
Cardioid Microphone $20
Boya BY-VM190P
Shotgun Microphone
- $80
Audio-Technica
ATR-3350
Lavalier
Microphone
$18

8. Audio - Cables
You need an adapter to attach microphones to a phone.
IK Multimedia
iRig PRE $40
iOgrapher audio cable $6.50
1/8 inch
microphone and
headphone
adapter $30
25-foot
XLR cable $18
1/8 inch XLR mic
and headphone
adapter $30

9. Lenses
37mm lenses attach to various cases.
Vivitar 2.2x
Telephoto Lens
Attachment for
37mm Filter
Thread $22 iPhone wide angle lens $35-40
iPhone telephoto lens $35-40
Olloclip lens $60

10. Apps
The default camera app is limiting for pro video.
VideoPro Camera $5 iMovie $5 FilMic Pro $5 Videon $5

11. Misc.
More tools to improve your video.
Mini cart $70
Action arms
$23-29
Mophie Powerstation $97
Flash bracket $13

12. Takeaways
• You can create great videos with smart
phones - (Viking House)
• Smart phone cameras still have limitations
(zoom, DOF, seeing screen in daylight)
• It’s not cheap ($300 easily)
• It will be a big step back for professionals
• Speed may outweigh the limitations

13. Drake’s Master of
Communication Leadership
• 36-hour practical and applied program through
Drake’s SJMC and College of Business.
• Designed for part-time study on campus, with
courses in the evening and on weekends.
• Can be completed in two years, including
summers. Some coursework can be completed
online.

14. MCL 299 Multimedia
Communication
• July 11-12, 2014 | 1.5-hour class
• Telling stories with photos and videos
• Techniques for composing/editing photos
• Basics of setting up and completing a simple
video shoot

15. Grab a kit, set it up
and record a video with quality audio.
Let’s play...

16. More info:
http://drakemobilegadgetlab.wordpress.com
@chrissnider