Ed Zimmerle of Prairie Lakes AEA gave this presentation at the Iowa Bloggers Conference at Iowa Central Community College in Fort Dodge, Iowa. March 19, 2016.

1. Video Production 101

2. Today’s technology
• Phone
• Still camera
• Video camera
• Voice recorder
• Music playback
• Web browser
• Instant messaging
• And even more

3. If we carried the same technology
when we were young…

4. 1971…the Promise

5. 2016…the Reality

6. We can use media to reach people
where they live
Using original media productions for…
• Training/instructional videos
• Sharing information
• Project based learning
• Student productions
• Everyone has a story

7. Many different platforms for
shooting, editing & delivering video
Shooting: Flip camera, iPad, iPhone,
Android phone, removable memory
camcorder, DSLR
Editing: iMovie, Movie Maker,
Adobe Premiere Elements, FCP
Delivery: Online, DVD, USB drive

8. Common denominators?
Planning before you shoot
Shooting techniques
Editing techniques
Delivery devices, both physical and
in the cloud

9. Workflow
Planning
to
Shooting
to
Editing
to
Delivery

10. Two kinds of projects
Recording an event
Scripted video

11. Two kinds of projects
Recording an event (live shoot)
1. You have one chance to capture what
happens
2. No retakes
3. No control over the event if a phone
rings or a baby cries
4. You point and shoot and hope for the
best

12. Two kinds of projects
Scripted video
1. You have control.
2. You plan it, script it, shoot it, edit it
3. Do retakes if needed.
4. Shoot out of order if needed.
5. Give direction to talent if needed
6. Use teleprompter if needed
(cueprompter.com)

13. Two kinds of projects
Planning is essential for both!
1. The finished product is determined by
your planning. Do not “shoot first and
ask questions later”
2. Is video the best way to share this
information?
3. What pictures & sound will tell your
story?

14. Planning for a live shoot
1. What is the event?
2. How long is the event?
3. Where should you place the camera?
Get closer
4. Charge the batteries
5. Clear the memory card
6. Find a tripod
7. Watch the lighting
8. Frame the shot. Rule of thirds

15. Planning for a scripted shoot
1. What is the video about?
2. Three things you want audience to
remember?
3. Who is target audience?
4. How will you tell your story?
5. When is it due?
6. How much will it cost?
7. Deadline and budget determine how
complex the project will be.
8. Write a script

16. 1. What is the video about?
2. Three things you want audience to
remember?
3. Who is target audience?
4. How will you tell your story?
5. When is it due?
6. How much will it cost?
7. Deadline and budget determine how
complex the project will be.
8. Write a script

17. Composition - Rule of thirds
Tic-Tac-Toe
• 1/3 of the frame should be above
the eyes.
• 1/3 of the frame should be face
and shoulders.
• 1/3 of the frame should be lower
torso.

18. Composition - Rule of thirds
• 1/3 of the frame should be above
the eyes.
• 1/3 of the frame should be face
and shoulders.
• 1/3 of the frame should be lower
torso.

19. Composition - Rule of thirds
• 1/3 of the frame should be above
the eyes.
• 1/3 of the frame should be face
and shoulders.
• 1/3 of the frame should be lower
torso.

20. Pre & Post Roll
1. Start shooting early
2. Stop shooting a few seconds after
the event ends
3. And by the way, shoot horizontal
(landscape) and not vertical
(portrait)

21. Vertical Video
Syndrome

22. Vertical Video
Syndrome

23. Tripods
Tabletop tripod
Manfrotto 294 Tripod with
128 RC Fluid Head

24. Microphones
Blue Yeti USB mic Shure Lav mic
RODE VideoMic

25. Cameras
Smartphone
iPad (with Makayama iPad mount kit)
JVC HM-150U

26. Editing Software
For Windows
For Mac

27. Teleprompter
www.cueprompter.com

28. Teleprompter

29. Gear
Forget about expensive gear and
“bigger is better.”
Instead, focus on telling a story,
getting your shots, composition, and
being unique.

30. DIY Smartphone Stands

31. DIY Smartphone Stands

32. Workflow
Camera
to
Video Editor
to
Delivery Device

33. What can you do in editing?
Put several clips together
Trim footage off beginning and end of clips
Add transitions
Add titles
Turn volume up or down
Multiple video and audio tracks

34. What CAN’T you do in editing?
Fix out of focus shot
Fix bad lighting
Remove camera motion
Remove background noise
To make a good finished video, start with good
raw footage

35. DEMO

36. Workflow
Camera
to
Video Editor
to
Delivery Device

37. Not planning for a way to deliver
your project is like…

38. Where will you deliver it?
Your Blog
YouTube
Dropbox account (2 GB)
Google account (15 GB)

39. PLAEA-TV
https://aea8.eduvision.tv

40. This PowerPoint is on my blog
“From The Video Suite”
http://videosuite.blogspot.com
Twitter: EdZimmerle

41. Contact info:
• Ed Zimmerle
• Pocahontas Prairie Lakes AEA office
• ezimmerle@plaea.org
• http://videosuite.blogspot.com/