This document discusses SMAC (Social, Mobile, Analytics, Cloud) technologies. It provides an introduction to each component of SMAC. Social refers to communication and relationship building between companies and customers/employees. Mobile allows portable access to data via devices. Analytics involves analyzing available data to make decisions. Cloud provides on-demand computing resources over the internet. The document outlines latest trends in each area including increased social networking and mobile adoption. It also discusses upcoming trends like virtualized healthcare and hybrid cloud models. The author expresses interest in cloud computing and analytics, especially applications in healthcare, banking, and e-commerce.

1. Name: Manoj Singh Negi
E-mail: manojsinghasr@gmail.com
Twitter Id: @Manojsinghasr
University: Pune University
Year/Semester: 3rd Year/6th Semester
Branch: Electronics and
Telecommunication
SMAC

2. An Intro to SMAC

3. Social is a type of communication with
the mutual benefits of both parties. For an
IT industry, socializing plays a major role to
establish a stable relationship not only
with customers but also with employees.
The major benefits of socializing has direct
effect on economical gains, positive
customer feedback of the respective
industry.
by a widening base of mobile/tablet users
Mobile word is defined from the
word ‘mobility’ which means
portability of a given subject. It
helps people to access data where
the portability of PC is restricted. It
was the eminent invention after PC.
Increasing social networking
Continued…..

4. Analytics is analyzing all the
available data and information
from social media or other
platforms to take significant
decisions. E.g. Customers
demand trends, financial
analysis, sales optimization.
enabled by cloud computing
Cloud is the delivery of on-
demand computing resources
over the Internet on a pay-for-use
basis. It is the technology for
storing data in the air (Internet).
It’s like owning a part of the
server of the respective cloud
provider.
presenting opportunities for analytics

5. LATEST TRENDS

6.  SMAC’s latest trend is to treat it as one integrated stack.
 SOCIAL
 25% of Indian people spend their online time in social networking sites.
 Social provides a platform for customer and employees interaction.
 MOBILE
 Considering a worldwide mobile penetration , major industries are improving
their mobile presence.
 72% of business models cited improved productivity by adoption of mobile
phones.
 TVS Automobile’s B2B app resulted in dealer productivity improvement by
300%.
 ANALYTICS
 Customer Analytics
 Social Media Analytics
 Forecast upcoming market
 CLOUD
 Hybrid Cloud.
 Cloud-based gamification platform .
 Continuous Delivery.
 Pay-as-you go model.
 Personal Health Care(PHR) – Leaders in IT are working on PHR services. This
service allows a patient to create and control the personal health data in a
centralized place through the web from anywhere and anytime.

7. Upcoming Trends in
next 5 years
“SMAC will be a $3-5 billion opportunity in
next few years.” – N Chandrasekaran, CEO, TCS
 Virtualization of Patient Care – Medical device manufacturers will
modernize the remote monitoring process and minimizing office visits
for both patients and clinicians. It is possible by centralizing the
patients’ data so that they can access it from anywhere using mobile
technology.
 Hybrid Cloud – IT leaders will move to hybrid cloud because of its
delivery speed to end users, improved disaster recovery and better
resource utilization.
 Global predictive analytics in banking – Banks will use the analytic
tools to set credit lines, premium amounts for customers. Government
agencies can use the system to curb the fraudulent activities.

8. Interest Areas
 My interest area is Cloud Computing and analytics because
cloud computing is the most innovative technology
development in decades since Internet.
 Apart from my passion, I intend to work on Cloud computing so
as to expand my skill sets and take practical experience.
 If provided with an opportunity, I would really appreciate
working in the field of analytics and cloud computing related
applications in health care, banking and e-commerce.
 In e-commerce, retailers and suppliers extract information from
social media to target their advertising and marketing
campaigns to customers. Social media platforms provide the
basis of analytics on behavioral patterns that organizations use
to derive meaningful information.
 Banks use analytics to achieve greater profit and customer
satisfaction. Big Data in banks can benefit them by real time
fraud detection, and to influence the technology for bringing
new products to the market.

9. Thank you