In this presentation, Neha introduces the concept of SMAC and associated trends.Her interest lies in IoT applications in home appliances where she wants to store the usage data in cloud and help customers with visualization charts.

1. SMAC
SOCIAL MOBILE ANALYTICS AND CLOUD
Neha Mittal
nehamittal199@gmail.com
@nn_mittal
B.K B.I.E.T
3rd year
Computer science

2. Introduction
O SMAC – minimum overhead and maximum
reach
O SMAC-social, mobile, analytics and cloud
taken all together where each function
enables another to maximize their effect in
business organization
O A combined model delivering an
organization that is more connective,
collaborative, real-time and productive.

3. O SOCIAL- such as customer reach through social
media(Facebook , Twitter etc.) with their sales and
marketing functions. This in turn enables firms to use
data generated by the customers effectively.
O From cosmetics to films everyone has a presence on the
social network
O MOBILE- Smartphones and tablets have brought rich,
digital content to the fingertips of consumers adding up
lakhs of users each day.
O Analytics- finding everything useful from the data that
has been collected from various sources
O Such as predict buying decisions of shoppers
O Cloud computing – device independent use of data
from anywhere around the world which extends the
area of service.

4. Trends
ᴼ Over 1 billion social media subscribers globally
ᴼ Facebook 1:1marketing for showing adds and posts
ᴼ Facebook graph search to provide better result from the
available data.
ᴼ Netflix uses social login for customer’s feedback on the shows
they have just watched
ᴼ Advanced analytics via mobile associates with the right
knowledge about customer so they can provide more
valuable assistance.
ᴼ And customers get targeted offers from the Cloud.
ᴼ The remote monitoring process by cloud-based mobility
services in hospitals and clinics has minimized office visits
for both patients and clinicians
ᴼ Telecom companies uses customer behavior to give
specific offers to specific customers

5. O There are 7.1 billion people existing on
this globe 6.6 billion are mobile users that
is expected to be 10 billion by 2016 that is
approximately be 1.5 times of world's
population.
O e-commerce market will be at new level if
they continue using SMAC technology.
O And in India its being expected to reach
$70 billion by 2020.
O Cloud will take down the price of
enterprise applications.

6. Interest Areas
O I am willing to develop a medium which
help us in operating our electrical devices
through the means of internet.
O Its data being stored at the cloud and
providing the analysis of the data
available to customers too.
O I will like to work on visualizing temporal
big data.

7. Thank you