In this presentation, Rahul introduces the concept of SMAC and associated trends.His interest area lies in incorporating feedback loops to continually develop customer specific communication and products.

1. S M A C
Name : Rahul Yadav
E-mail : rahul5993@hotmail.com
Twitter Id : https://twitter.com/rahul5993
University : Institute Of Engineering And Technology , Lucknow , Uttar Pradesh
Year/Semester : Third/Sixth
Branch : Information Technology

2. Introduction
SMAC describes four technologies, Social , Mobile, Analytics and Cloud that when implemented serves as synergetic
solution for digitally transforming an organization and makes ready for the future business. The SMAC technologies are
redefining the enterprise IT and are erasing the geographical barriers, cutting the costs and enhancing the operations
of any business.
 Social Media has become must for all organizations like banks ,retailers and governments. More than one billion
people globally are logged on various social networks and increasing rapidly. Many firms has started using social
media to enhance sales and marketing function. This technology is responsible for rapid sharing and creation of
knowledge over social networks which enhance collaboration and information distribution across business.
 Smartphones and tablets have brought the rich, digital content in the hands of consumer. Mobile Banking is a
example of Mobile technology in financial service industry. Billions of users access data anytime , anywhere with
mobile. So optimization of any organization highly depends upon the mobile technology.
 Globally there are about 4.5 billion mobile users and about 900 million in India.

3.  A billion of gigabytes of data are being generated by companies and individuals every year. These
data should be analyzed properly and used in time for advantage. Analytics enhance supply
chain, facilitate closed loop marketing and optimize existing customer relationship management
process. Analysis of data provides decision making in real time. Like it can help in fraud transaction
detection , drug discovery , traffic management and crime prevention.
 Cloud technology is the backbone of SMAC . It is like Social, Mobile and Analytics in Cloud. This is
the main key to break the barrier of geography and reduce the cost. Although financial industries
and government sector are moving to private cloud model due to security reasons but others like
healthcare , retailers have adopted public cloud. Cloud makes the computing more affordable in
the developing world.
 The solution that will take the advantage of SMAC technologies will compete in the future business.
In future the innovation will be a bottom-up like process, with customer input driving innovation. So
the convergence of SMAC will drive the next generation of innovation enterprise IT.

4. TRENDS
 These days every organization is accepting SMAC technologies to be in the competition and to
remain in the future market. Organizations are utilizing cloud for storing data, providing mobile
application to reach every people and analyzing their feedback to enhance the quality of
service.
 Taking example of myntra.com(online shopping site) ,it is providing mobile application to reach
every people and taking feedbacks through social networks analyzing them and enhancing the
solution. It is applying analytics to take the knowledge of individual needs and applying solution
(like cash on delivery).

5.  I chose this topic because SMAC is going to be the essential part of the future
enterprise IT. I think the feedback is to be analyzed individually and the solution
having advantage of SMAC will meet the customer requirements.
 In the next five years most of the data will be on cloud ,very less data on mobile
devices ,SMAC technologies will make solution to have as many functions like it is
according to individual with the help of cloud.

6.  If I was given an internship I would like to work on Social Networks. I would like
to analyze the connectivity of people across social networks. Like the solution
having function to keep attention on social activities of individual, their
healthcare solutions and basic interests to help in enhancing the solution
product.
 I will innovate the software by having a large number of functions on cloud
based on individual needs and the software will fetch the only data
according to individual on their devices. The solution will like generic and at
reduced cost.
 I have also interest in making the government services solution loaded with
SMAC technologies. Individual social activities and action will be analyzed by
government to prevent crime, to provide better healthcare solution.

7. THANK YOU