The document profiles Sanku Rushyendher Reddy from Amrita School of Engineering, who is exploring the SMAC framework (Social, Mobile, Analytic, Cloud) as a transformative business model that integrates various modern technologies. It discusses the significant trends in IT that reshape product delivery and organizational operations, stressing the importance of innovation and integrated technologies. Reddy expresses interest in mapping customer databases and developing mobile and cloud applications to enhance customer experience.

1. SMAC
NAME: Sanku Rushyendher Reddy
E-MAIL: sanku.rushenderreddy@gmail.com
TWITTER ID: @Rushyendher
UNIVERSITY: Amrita School Of Engineering
YEAR/SEMESTER: 2015/6TH semester
BRANCH: Computer Science Engineering

2. Introduction
 SMAC is the acronym of SOCIAL, MOBILE, ANALYTIC,CLOUD
 It provides a greater insight for transforming the business model.
 Social media has become inevitable part in many individual life's which
easily keeps track of their beloved pals.
 Mobile device plays a vital role in productive transaction and transfer of
all most every information in todays life and reinforces the business
ability to connect with customers.

3.  Analytics makes extensive use of mathematics and statistics to convert
raw data into a meaningful data which can augment decision.
 Cloud in short is a memory unit which stores all the technologies which
can be used at any point of time.
 Social Media, mobility and cloud computing are touching lives of billions
of people every day on a continuous basis. Humongous volume of data
generated from this usage, if effectively analysed, can lead to specialized
and personalized offerings for people.
Introduction (continued)

4. Trends
 Today in IT significantly two trends are reshaping.
 Not only how technology companies develop and deliver their products and
services, but also the technology plays in the operations of organization
across all industries.
 With out integrated devices and social technologies, it will be difficult for
businesses to encourage organization for wide collaboration.

5.  The ability of a company to keep up with the faster changes in
innovations will determine how business contends with challenges for
tomorrow.
 Digital transformation through SMAC gives business an advantage over
the competition in winning the battle for the future.
 In the next five years the trend of adoption of faster growth of
innovation by the industries has a greater impact for their growth in my
view.
Trends (continued)

6. Interest Areas
 I’m mostly interested in the process of mapping the social database and
mobile database of the customers and localizing them for their better
insight to their desired or required products.
 I innovate by employing ideas like
1. Asking customers and listening to their requests and choose the one
that will pay back
2. Observing customers how they use products
3. Taking something that is standard in the industry and minimize or
maximize it
4. Watching the competition.
 If given an internship, I intend to work on mobile and cloud based
application development that gives the customer a new way of experience
towards the product.

7. Thank you