The document is a personal introduction by Aishwarya Balakrishna Adyanthaya, a 6th-semester Information Technology student at Mumbai University. It discusses the importance of social media analytics, cloud computing, and mobile technology in enhancing business strategies and customer engagement. The author expresses a desire to intern in this field to improve data utilization for businesses and enhance customer understanding.

1. <SMAC>
Name: Aishwarya.Balakrishna.Adyanthaya
E-mail:aadyanthaya05@gmail.com
Twitter Id:
University: Mumbai University
Year/Semester: 6 semester
Branch: Information technology

2. Introduction
 According to me social media analytics and cloud is
new methodology of using technology in the field of
business
 Social media means the various social site such as
facebook , twitter etc through this we can connect
to various people which help us making contacts for
making our business growth
 Mobile: in todays world the mobile phone have
changed the way of people accessing the digital
content. Like with use of phone we can do various
things such as shopping product ,booking tickets and
advertising our product and we can directly
connect to the costumer which will reduce the cost
of the product due to the middle man
 Analytics is the process of analyzing the large
amount of data provided by the user which can be
used for the betterment of the business

3.  Cloud computing means now days large
amount of information is generated which
needs to be stored as data plays major role
in analysis of data which helps in making new
business strategies. To store such large
amount of data we need hard ware which is
costly and space consumption .In order to
eliminate this problem cloud computing is
introduced .Cloud can be defined as a virtual
memory .Cloud computing means manging
the cloud

4. Trends
 The Latest trends are :
1) SMAC in gaming(introduced by wipro)
2) Integration of big data analysis and data
visualization
3) SMAC 2.0-(sensor ,machine ,analytics and
societies )
4) mobile andorid apps
5) software defined security will protect the
workload in cloud computing
6) social sites such as facebook

5. Trends
 According to me Integration of data visualization and
data analysis will have impact in next five year because
data is increasing day by day and arranging this data and
using this data for analysis is difficult so introducing new
technology similar to hadoop which help us in making
data as a important tool in providing ideas to business for
making profits
 Also I feel that today generation are more social so with the
help of social site many business organization advertise
their products in better way this also reduce the distance of
communication between customer and the
manufacturers .And also on the social site people can give
their views or comment on product quality and can also
give like to these product which would influence the
customer to buy products

6. Interest Areas
 Cloud computing and analysis are the
interesting area
 If given a internship in the area
mentioned above I would intend to make
data very important tool for the business
world and also introduce better ways or
methods for business organization to
understand users need for buying a
product .

7. Thank you