In his presentation, Vikrant, talks about trends and impact of SMAC stack on various industries.

1. NAME: VIKRANT SHARMA
EMAIL ID:
vikrantsharma725@gmail.com
TWITTER ID: @vikrant67078181
UNIVERSITY: PANJAB
UNIVERSITY
YEAR/SEMESTER: 2nd/4th
BRANCH: COMPUTER SCIENCE &
ENGINEERING

2. INTRODUCTION
 S M A C ( S O C I A L , M O B I L E , A N A L Y T I C S A N D C L O U D ) I S
T H E C O N C E P T T H AT F O U R T E C H N O L O G I E S A R E
C U R R E N T L Y D R I V I N G B U S I N E S S I N N O V AT I O N .
 S M A C C R E AT E S A N E C O S Y S T E M T H AT A L L O W S
A B U S I N E S S T O I M P R O V E I T S O P E R AT I O N S A N D G E T
C L O S E R T O T H E C U S T O M E R W I T H M I N I M A L O V E R H E A D
A N D M A X I M U M R E A C H .
.
 T H E P R O L I F E R A T I O N O F S T R U C T U R E D
A N D U N S T R U C T U R E D D AT A T H AT I S B E I N G C R E AT E D
B Y M O B I L E D E V I C E S , S E N S O R S , S O C I A L
M E D I A , L O Y A L T Y C A R D P R O G R A M S A N D W E B S I T E
B R O W S I N G I S C R E AT I N G N E W B U S I N E S S M O D E L S
B U I L T U P O N C U S T O M E R - G E N E R A T E D D AT A .

3.  While social, mobile, analytics and cloud technologies add a new
dimension to your business model, to fully maximize their value consider
the sum is greater than its parts.
 The formula for the Future of Work is called SMAC - social, mobile, analyt
and cloud on one integrated stack, where each function enables another to
maximize their effect.
 This is the new enterprise IT model delivering an organization that is mor
connective, collaborative, real-time and productive.

4. TRENDS
 Today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faste
anything that’s come before. By 2020, as many as 100 billion computing devic
will be connected to the Web and corporations will be managing 50 times the
they do currently.
 So SMAC will have a multiplying effect on businesses and increase produc
across the organization. Hence I think business field id more efficient for SMA
 In all Industries across the business landscape, the SMAC Stack is eroding
century-old blueprint of value chains and spawning new, highly distributed, v
business models.

5.  The power of this technology platform is in treating it as a stack, for its
components have a multiplying effect when they work in combination.
 REAL WORLD EXAMPLE :
Retailers are strategically deploying the SMAC Stack across key business
processes to combine the best of virtual and physical retail shopping experien
Now a customer’s mobile device can signal store management while they’re
shopping. Advanced analytics arm associates with the right knowledge about
shopper so they can provide more valuable assistance. And customers can
compare products, get information and redeem targeted offers from the Cloud
while in store.

6. INTEREST AREAS
 According to me my interest areas are:
• Consumers' digital fingerprints or Code Halos.
• Future-Proofing Insurance.
• The Social Media Mandate for the HOTEL Industry.
• Gamification The Power of Personalization.
 If I will be given internship then I would like to choose the 3rd option as
I think that There is much scope in this field and it will also improve the
social media field.

7. Thank
You