SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving business innovation. SMAC creates an ecosystem that allows a business to improve its operations and get closer to the customer with minimal overhead and maximum reach. 

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. S.M.A.C
• SMAC (social, mobile,
analytics and cloud) is
the concept that four
technologies are
currently driving
business innovation.

5. S.M.A.C
• SMAC creates an
ecosystem that allows a
business to improve its
operations and get closer
to the customer with
minimal overhead and
maximum reach.

7. S.M.A.C
• The proliferation of structured
and unstructured data that is
being created by mobile
devices, sensors, social media,
loyalty card programs and
website browsing is creating
new business models built upon
customer-generated data.

9. S.M.A.C
• None of the four technologies
can be an afterthought
because it's the synergy
created by social, mobile,
analytics and cloud working
together that creates a
competitive advantage.

11. S.M.A.C
• Industry experts predict that
the convergence of SMAC -
social media, mobility,
analytics, and cloud
computing - will be a
powerful business-technology
enabler of the next decade.

13. S.M.A.C
• With SMAC unleashing
unlimited opportunities for
enterprises, it will become
the leading disruptor to
the business-technology
ecosystem over the next
few years.

15. S.M.A.C
• SMAC and other emerging
technologies create the
possibility for new ways to
develop products, interact
with customers, partner
with others, compete and
succeed.

17. S.M.A.C
• Companies that have the
most success engaging
with SMAC are rethinking
their business and
enterprise architectures
and emphasizing 3
fundamental changes.