In this presentation, Sujil talks about the positive and compelling impact of SMAC technologies on consumers and enterprises.

1. SMAC
(Social,
Mobility,
Analytics and
Cloud)
Name: SUJIL ANTO
E-mail: sujilnt@gmail.com
University: T JOHN INSTITUTE OF
TECHNOLOGY
Year/Semester: 3rd year /6th sem
Branch: Information Science (ISE)
Twitter Id: https://twitter.com/sujilanto

2. SMAC - An Introduction
 SMAC (Social, Mobile, Analytics and Cloud) is an IT trend that impacts
enterprises/businesses and consumers in a positive and compelling way.
 Consumers:
 Access to services and products anyplace, anytime and end-to-end.
 Preferences/choices and content are pervasive and personal
 Enterprises/Businesses:
 Lower cost of operations (IT related or otherwise) thorough Analytics and
Cloud
 Better marketing (cross-sell/up-sell) through Social Networks.
 Better Customer acquisition/retention processes through Mobile and
Analytics.
 Enables to compete effectively in cutting-edge market segments through all
of SMAC.
 "Positivity" of SMAC
 Provides WIN-WIN situations for both Businesses and Consumers.
 Ease of doing business and ease of operations
 Compelling aspect of SMAC
 More reasons to embrace SMAC
 Business need to stay "relevant and competitive".
SMAC

3. SMAC - By Example
Take for example, the E-Commerce landscape:
 Social:
 Product information, Likes, Feedback of services are shared on social
networks
 Social networks are used for ad-campaigns, targeted marketing and
product promotions.
 Mobile:
 A mobile app is a must for E-Commerce, now-a-days.
 Consumers purchases are becoming more popular from mobiles
 Analytics:
 E-Commerce firms analyze sales trends and even can forecast the
demand for products.
 "Big Data" is becoming a competitive-edge
 Cloud:
 Ease of IT operations
 Lower costs
 Better option to scale-up and scale-down computing resources as per
demand
SMACSMAC

4. SMAC -The latest trends
 Social
 25% people on this planet use social media and numbers are set
to rise rapidly.
 Likes, Choices, Events, Decisions are "sharable" and "available"
on internet.
 Mobile
 Almost everything is available on your smartphone.
 Analytics
 Forecasting customer demand trends
 Financial Analysis
 Sales Optimization
 Cloud based Analytics solutions
 Cloud computing
 Pay-per-use model
 Hardware, Software, Network and Infrastructure are "scalable"
 Caution: Security of data is a concern.
SMACSMAC

5. SMAC - Big Impact Trends in
the next 5 years
 By 2017, SMAC trends will drive > 26% of the total enterprise
software market revenue - A Gartner prediction.
 Social:
 Social media will become more pervasive
 Mobile:
 By 2016, there will be more than 10 billion mobile devices in the
world.
 Analytics:
 Cloud based Analytics will become better and cheaper.
 Analytics will drive business decisions faster, better and at low
cost.
 Cloud:
 Better cloud offerings from multiple vendors at lower rates.
 Mitigation of concerns related to data security, privacy and
control.
SMACSMAC

6. Interest Areas
 My areas of interest are:
 Social
 Mobile and
 Cloud
 If given an internship in SMAC:
 Would like to leverage "sum is greater than the parts"
aspect of SMAC.
 Creating high-impact and targeted consumer
experiences using social networks and mobile.
 Provide multi-device apps
 Enable scalable computing for the businesses, lower
IT costs and streamline processes.
SMACSMAC

7. Thank you
SMAC