The document discusses social mobile analytics and cloud (SMAC) technology and its advantages for small businesses. Some key points: - SMAC combines social media, mobility, analytics and cloud computing to enhance a business's IT architecture and ability to grow competitively. - It allows small businesses to break geographical boundaries, offer cost-effective marketing solutions, enhance operations with better data gathering and real-time decision making. - Current trends include businesses leveraging big data analytics through mobile apps and an integrated SMAC approach to understand customers and gain a competitive advantage.

1. Social Mobile Analytics and Cloud (SMAC)
Technology
Name:
Mr. Ankit Malviya
Email id:
ankitmalviya15nov@gmail.com
Twitter id:
@_Ankit_Malviya
University:
School of Computer Science
JNU, New Delhi
Semester: M.Tech. 4th
Branch : Computer Science

2. Introduction
Social Media Engagement
Connected Customers
Collaboration
Communities
Croud Sourceing
Value through micro
movement
Geo-Targeting
innovation on the
move
All Channel
experience
Customer Connect
Economics of Scale
Business Agility
SEO, SEM
Big Data Mining
Discovering Value
Through pattern
and Prediction
Collaboration
Competitiveness
The SMAC technology is viewed to be the future enterprise technology that pulls together the
power of social, mobile, analytics and cloud that enhances the IT architecture of businesses.
Even small businesses can enhance its ability to grow more competitively among its bigger
market competitors because it can help transform even the smallest business into one with the
equal ability to grow its market share.
Decision
Management
Data Lake
Boundary less
Organization

3. Among the greatest advantages of the SMAC technology to small
businesses include the following:
• Break geographical boundaries
• Cost effective marketing solutions for small businesses
• Operation enhancement and better data gathering and processing
• More collaborative and productive marketing management for small businesses
• Real time data management and decision making process.
• The customer dialogue is real time and companies need to respond to this changing
scenario.
Social Media - Real Time Data Source
Mobile - Easily accessible through mobile apps
Analytics - Relevant Data, Deeper Insight
Cloud - Widely accessibly information
Introduction Cntd :-

4. Current Trends in SMAC :-
The digital marketing world has evolved to create more room for the discovery of better
technology in improving businesses to become more competitive and successful.
Big data analytics is a proven marketing tool that enhances the ability of businesses to
understand their market and consumer behaviour But the more recent developments in
big data analytics and digital marketing strategies conceived a more integrated equalizer for
small businesses to grow its competence for improved competitive ability within its market
through the integrated formula called SMAC technology.
Through SMAC technologies, companies can source “social” service providers upon
examining risk, cost and benefit and most importantly the focus of their social efforts.
The most nascent in the nexus, Mobile can include app design to hardware requirements,
which requires in depth analysis of requirement and finding valuable solution providers for
the same.
For a good cloud strategy, sourcing on the basis of security, risk, and governance terms is
the biggest prerequisite.
With SMAC enabling new organizational models, its impact cannot be ignored. Winning
businesses of the future will need to master the SMAC stack and adopt the same in their
business models.

5. • Mobile or internet banking is not a novelty any more. It is an essential service customers expect from
their banks. This also works for the banks. The queues at counters have become shorter, branches
have become smaller, less staff at branches, transection data directly stored on the data bases, and
minimum paper work has reduced operating cost at branches.Analysis of all the data from the above
two helps banks plan their future strategies at deploying personalized solution for the customers.
• Cloud technology provides a platform to deploy these solutions on global scale and at reduced cost.
• Healthcare and insurance industry has already embraced this technology big time. It is not a strange
sight to find a doctor or a nurse roaming around in an hospital with a mobile device (a tablet or a
smart phone) consulting patients, churning out prescriptions, scheduling appointments, etc. or for an
insurance broker to quickly display a graphic of various polices on offer and how the value grows
with time.
CurrentTrendsinSMAC(cntd)
OpportunityFromSMAC
Source:Gartner
Social Media
1.5 bn users and $34bn from
ads, gamming and the
subscription market in 2016
Mobility
5bn mobile devices and $52
bn apps revenue by 2015
Analytics
2011-2016 : Sixfold increase
in installed storage capacity.
DBMS : $ 35 bn in 2016
Cloud
18% CAGR through 2016; 70%
of market is BPO, but
infrastructure apps and security
exceed $ 50bn

6. 1. My Interest Areas:-
2. Innovative Examples:-
3. Internship Objective:-
As I am a Data Science Student. So Algorithm is
my Tool. Data is my Need, Analytics is my passion
and Accuracy is my Dream. In this topic Big Data
Analytics using Cloud in in area of Interest.
I. Banks who shunned the cloud have
taken to Facebook for Banking.
II. Newsprint companies have be on
Twitter today if it wants to reach its
audience and garner revenue.
III. If anybody wants a job today the best
place to begin is LinkedIn and
IV. if you have a pretty picture to share and
profit look no further than Pinterest.
If I will get an internship in this area then I will
use my all analytical skills, Innovative
approaches and I will come with lots of
possitive result with satisfaction all around me.