The document discusses using social media, particularly LinkedIn, for job searching and career development. It provides tips for building an effective personal brand on LinkedIn, such as being authentic, having a distinctive profile, regularly updating your status, and helping others. It also notes that most jobs are found through networking rather than job postings online.

1. Ta Social Media στην
Αναζήτηση Εργασίας
Μαρία Παφιώλη
Founder CVEXPERTS.GR
gr.linkedin.com/in/mariapafioli

2. Social Recruiting
Social recruiting is recruiting candidates by using social
platforms as talent databases or for advertising. Social
recruiting uses social media profiles, blogs, and other
Internet sites to find information on candidates.
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Case Study: Skroutz

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Case Study: Papastratos

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6. 610mLinkedIn currently has over 610
million members.
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7. 92%of Fortune 500 companies use
LinkedIn.
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8. 77%of recruiters are on LinkedIn.
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9. 70%of LinkedIn’s members live outside
the US.
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10. 76%of LinkedIn members rank "Who’s
Viewed Your Profile" as the top
feature on the site.
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11. Building Your
Brand on
LinkedIn Tips

12. Be Authentic.
The best online identities are real,
honest, and focus on what makes
you unique and what you can offer.
Personal branding is not about sales
or spin.
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13. Create a distinctive
profile headline.
Your LinkedIn headline is the first
description that people will see.
Make it count. Good headlines are
clear, confident, and use terms
people search for.
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14. Avoid clichés.
Words like “creative,” “extensive
experience,” and “team player”
appear on so many profiles that
they’re almost meaningless. Find
unique ways to describe your skills.
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15. Be visible.
Stand out by updating your status
with projects you're working on,
stuff you're reading (and your
opinions on them), and events
you're attending. Your brand is not
just who you are; it’s what you do.
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16. Build brand
associations.
You’re judged by the company you
keep. By building your LinkedIn
network, you’re building your
personal brand. Connect with
colleagues, classmates, and others.
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17. Add to your
knowledge.
Differentiate yourself by knowing
your industry deeply. Read up on
topics you care about (as a start,
check out LinkedIn Today, Channels,
and Influencers).
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18. Share in
LinkedIn Groups.
Every Group post you make and
question you answer is an
opportunity to market yourself and to
build your credibility. Groups are also
a great way to learn industry lingo.
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19. Be personal.
Customize connection requests or
any other message on LinkedIn to
your recipient. People will
appreciate the personal attention.
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20. Be consistent.
Make sure all the pieces of your
professional footprint are
consistent and send the same
message — from your LinkedIn
profile to your resume to other
social networks.
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21. Give generously.
Helping others is a crucial way to
build your own personal brand. Give
advice, share job leads, provide
endorsements, and congratulate
people on their successes.
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22. Social Media
Job Search
Tips
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23. What platforms should I be on?
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24. What about Instagram and
Pinterest?
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25. How often do I need to be on it?
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26. What’s the biggest mistake people
make on social media?
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27. 25% Job Postings
15% Internal
45% Networking
15% Recruiters
The
Hidden
Job
Market
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28. Effective
networking!
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29. Join Networking & Support Hubs, Professional Associations
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30. Optimize your career tools (CV, LinkedIn, etc.)
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31. Your Online
Brand
In todays working world, your
professional online brand is key.
And LinkedIn
can help you build one.

32. NEED A LINKEDIN MAKEOVER?
Take your LinkedIn profile to the next level and turn it into
a POWERFUL career tool that spotlights your skills,
experiences, AND impresses your network of connections.
GET STARTED TODAY. CONTACT CVEXPERTS AT:
+30 210 32 17 400
info@cvexperts.gr

33. Thank You
Maria Pafioli
maria@cvexperts.gr
www.linkedin.com/company/cvexperts/