This document provides guidance on using LinkedIn effectively, including:
1. Creating a complete profile with optimized keywords, links, and summaries of experience.
2. Conducting searches of companies, people, events, and groups to find new connections and business opportunities.
3. Making initial contact with connections through LinkedIn messages and inmails.
4. Maintaining an active LinkedIn presence by spending 20 minutes per day engaging with your network through updates, messages, and group participation.
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This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
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LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
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Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.
50 Fantastic Tips to Make Your LinkedIn Profile Credible, Visible, Engaging a...Sorav Jain
Here are 50 tips for you to use LinkedIn on day to day basis and make your profile credible, visible, interactive and engaging. They are some great personal branding tips that will help you market yourself on LinkedIn.
This presentation is made by Sorav Jain, Thinker in Chief, Echovme (http://www.soravjain.com) contact Sorav for Social Media training, consulting and services.
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
Optimize your LinkedIn Profile to increase your visibility, generate leads, drive website traffic, and build brand awareness with the Ultimate LinkedIn Marketing Checklist. Get to know how to target professionals and reach decision-makers. Marketers invest a lot of time and resources in building brands.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn 5 New Features Of 2020 To Propel Your OutreachPropel Guru
In the year 2021, LinkedIn has released new features that are perfect for brands and businesses looking to grow online. Want to know more visit - http://bit.ly/3qUDSrl
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Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Building your influence is a process. And it all starts with your LinkedIn profile. LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
Take these 10 steps to get started on developing a profitable LinkedIn profile!
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WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
Optimize your LinkedIn Profile to increase your visibility, generate leads, drive website traffic, and build brand awareness with the Ultimate LinkedIn Marketing Checklist. Get to know how to target professionals and reach decision-makers. Marketers invest a lot of time and resources in building brands.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn 5 New Features Of 2020 To Propel Your OutreachPropel Guru
In the year 2021, LinkedIn has released new features that are perfect for brands and businesses looking to grow online. Want to know more visit - http://bit.ly/3qUDSrl
How to get referrals from people on linked in ?NabishaAK
This slide contains about to get referrals from people on linked In, this slide share is simple and ease to do get ideas to increase the referral count.
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Building your influence is a process. And it all starts with your LinkedIn profile. LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
Take these 10 steps to get started on developing a profitable LinkedIn profile!
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands is covered as well as going mobile with the LinkedIn app.
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
Content marketing careers are constantly evolving, but one thing is certain: The power of LinkedIn for personal branding and career advancement is here to stay. Of course, because so many people rely on LinkedIn for professional networking these days, it’s essential to create a profile that will help you stand out and get noticed by the people who make hiring decisions in your industry. It’s not an easy task, but it can be
done – with the help of some pro-level tips for strengthening your LinkedIn presence and gaining an edge over the competition. If your “Who’s Viewed Your Profile” chart is flatlining week after week, the advice below will help breathe new life into your profile, improve your visibility in search results, generate more views, and impress your audience.
ImpactJAX, CSX Young Professionals and Dalton Agency are proud to present the February Professional Development Event - Leveraging LinkedIn. Learn how to maximize your impact and grow your network utilizing LinkedIn's profiles, applications, groups, answers forum and more!
Authors:
Aliera Peterson
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Effective Tips on LinkedIn is a series of presentations developed by Mitesh Sanghvi for beginners to LinkedIn to help them get most out of it. Building a strong profile is the first thing on LinkedIn. Best wishes!
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
LinkedIn is the biggest professional platform. If you want to create credibility, show case you value, stand out from the crowd then these 10 steps to creating a great profile will help.
¿Aparece su empresa en los primero resultados de búsquedas? No es difícil o costoso conseguirlo; solo necesita saber cómo hacerlo y hacer esfuerzos para permanecerle allí una vez que lo logra.
Aprenda más acerca de optimización para búsquedas locales.
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Guia Linkedin para empresas
1.
2. LinkedIn Workbook
Step by Step Guide
LinkedIn Workbook – WSI Marketing en Internet 2
3. LinkedIn Workbook WSI B2B Marketing
843-559-0753
Creating Your Perfect Profile www.wsib2bmarketing.com
“LinkedIn is a place where Relationships Matter” This is LinkedIn’s slogan. The Social Media
LinkedIn’s goal “is to help you be more effective in your daily work and open doors to
Sales revolution
opportunities using the professional relationships you already have”
The way we communicate
LinkedIn is not “social” in the sense of personal, non-work related information. It has changed – and your
really is a huge database that you can strategically search through to identify people sales tactics also need to
and organizations that you want to sell to, create alliances with, hire, refer business change if you want to stay
to, network with and add value to as a professional. in the game.
Goals In a short space of time
Social Media has become
By following this workbook and using the LinkedIn Learning Center, you will learn
the most important
the following:
platform for initiating and
Establish credibility and start building your personal brand maintaining
communication with
Develop an understanding of how to leverage LinkedIn in your business customers.
Have the confidence to become more effective using LinkedIn
Get ready to overhaul
Get a “jump-start” by completing your worksheets and experiment with your your sales approach by
own searches for new contacts, groups, and companies using LinkedIn to find and
Build a network of both quality and quantity contacts to increase your likelihood sell to new customers.
of getting connected to people and companies you could do business with
Turn your LinkedIn profile into a self-service repository of your company’s sales
content
Market your business on LinkedIn
Who should use these guidelines?
This workbook is ideal for professionals across all industries and does not require
technical knowledge.
1. Sales Managers and their teams
2. Marketing Managers
3. C-Level Executives
4. Senior Management
5. Middle Management
LinkedIn Workbook – WSI Marketing en Internet 3
4. Workbook Layout
This workbook is going to lead you through these basic steps to get you going professionally on LinkedIn.
1. Profile quick definitions so you know where you are headed
2. Background information that you will use later in setting up your profile and then searching for new contacts to add to
your network
3. Creating your Profile
4. Conducting and Qualifying Searches
5. Making Contact
6. Advice for using LinkedIn in 20 Minutes Per Day
This workbook is designed to augment the excellent help that LinkedIn provides in their Learning Center at
http://learn.linkedin.com/. We recommend you use the Learning Center for even more detailed instructions on some
of the topics covered here.
LinkedIn Workbook – WSI Marketing en Internet 4
5. LinkedIn Profile Summary
and Definitions
.
ddddSe
A 100% complete profile appears significantly more often in the search results.
LinkedIn® tells you exactly what you still need to do if your profile is not 100%
complete.
PHOTO – Use a quality, business photo that clearly shows your face. Use at least
80x80 pixels.
HEADLINE – Think like your customer: “What is my target audience looking for?”
Product, service, specialty, etc.) Use interesting, keywords to formulate a catchy
slogan that will make you ‘Top of Mind’.
SUMMARY – Don’t use your summary to describe your company. Ask yourself:
“What makes me tick? Why do I do what I am doing?” Write about that first. Just
make sure to keep it professional!
SPECIALTIES – Make a list of all your specialties, use bullet points like ♦ ◆ ✔ ➡ ▶ to
emphasize your specialties even more.
EXPERIENCE – Enter every single position you held after secondary school, even student
jobs
RECOMMENDATIONS – You will need a minimum of 3 recommendations in order to get a
100% complete profile. Ask previous managers and happy clients. Ask them to write
WHAT you did together and HOW your input made a positive difference. GIVE
recommendations; this gives you exposure to the whole network of the receiver.
WEBSITES – Always try to list three websites and choose ‘Other’ instead of ‘Company
Website’. If you don’t have three websites, use relevant pages within your site or to an
important project you worked on.
TWITTER – Are you on twitter? Add your twitter account and choose the option “Share
only tweets that contain #in” this prevents you from cluttering your connections
homepage
PUBLIC PROFILE URL – Change this to your own name, Google finds you more quickly and
you can use the URL in your email signature. Called a vanity URL.
GROUPS – Join at least 10 LinkedIn® groups: five groups where you share knowledge with
people in your industry and five where your prospective clients are found. Play active role
in-group discussions and show your expertise.
LinkedIn Workbook – WSI Marketing en Internet 5
6. Goals Worksheet
Name:
ddddSe
Overview
In this exercise you will complete your business and personal goals, giving thought to whom you would like
to do business with. This will be useful background information as you write more on your profile and start
building your network of contacts.
With whom do you want to do business with?
Industries
1.
2.
3.
Job Titles
1.
2.
3.
Company Size (Approx. number of employees):
1.
2.
3.
Names of specific companies (If known):
1.
2.
3.
LinkedIn Workbook – WSI Marketing en Internet 6
7. Events
What types of business events do you host throughout the year? Incl. Webinars.
1.
2.
3.
What types of business events to you plan to attend in the next year?
1.
2.
3.
LinkedIn Workbook – WSI Marketing en Internet 7
8. Areas of Interest – LinkedIn Groups
Which business topics interest you most (sales, marketing, events,
management, exec)?
Groups to which your clients & strategic business partners are likely to belong:
Charitable or non-profits groups that interest you or to which you belong:
Name a few hobbies and interests (golf, real estate, fishing, etc.):
Which college(s) did you attend? (Alumni groups are on LinkedIn)
Do you blog or have plans to start one? If so, which blog topics?
Does your job responsibility include hiring of business professionals, finding
qualified reps, vendors, forming strategic partnerships, fundraising, etc?
LinkedIn Workbook – WSI Marketing en Internet 8
9. Keyword Optimize
.
ddddSe
Keyword list
The right keywords in your profile are the main basis as to whether you will win the “being found” part of the LinkedIn
business objectives.
Keyword brainstorm http://www.google.com/sktool
Check your keyword
density here
Headline (Extra points from LinkedIn search rankings)
Summary
Places where you should Specialties
include your target Experience: Job titles (Extra points from LinkedIn search
keywords rankings)
Experience: Description of jobs
Recommendations
Be sure to think of different words that people may use to describe the same thing, like attorney &
lawyer, legal & law, editor & proofreader, teacher & instructor.
Titles you’ve held
Products you sell
Services you provide
Brand names you sell
Job responsibilities you’ve
had
Certification & degrees
Names of software you
know how to use
Countries you serve
Book titles / articles you’ve
written
Present & past employers
names
Associations you belong to
Hobbies & activities
LinkedIn Workbook – WSI Marketing en Internet 9
10. Creating My Profile
.
ddddS
Professional headline and photo headshot
Brainstorm Mini Statements for your headline:
Rough Draft #1 –
Rough Draft #2 –
Final Version –
LinkedIn Workbook – WSI Marketing en Internet 10
11. Creating My Profile
.
ddddSe
Models that Work Well:
Value Proposition or Solution / Trust / Credibility / Title & Company
Title & Company / Credibility / Value Proposition or Solution / Trust
Value Statement or specific call to Action
Examples:
Marketing Director at (Company Name) New Business Solutions
8 Million Books sold / Authority of Creating Business Leads/ Sales Trainer / CEO /
Excellence Enterprises
M&A IT Strategist / Fortune 500 Program Manager / Strategic Planning / PMO / President
& COO at Excellence Enterprises
Location, Industry (select from list of 150 or so):
Website links (include up to three):
Ex. Company Website, Blog, Twitter, Portfolio, Recent Press, etc.
LinkedIn Workbook – WSI Marketing en Internet 11
12. Creating My Profile
.
ddddSe
Summary of professional experience, goals and areas of specialization:
First Paragraph: Communicate quickly and clearly the type of opportunities you are
seeking.
Second Paragraph: Highlight 3 or 4 key career accomplishments that demonstrate
your qualifications. [Don't use bullet points. Make it a friendly narrative.]
Third Paragraph: Answer the question: How are you UNIQUE? How are you
DIFFERENT?
ADD “for more info” line
SPECIALTIES: Include ALL the keyword phrases you think people might
use to search for someone who does what you do.
LinkedIn Workbook – WSI Marketing en Internet 12
13. Creating My Profile
.
ddddSe
Twitter
Books you want to read, are reading, have read and comments on each.
Control profile updates using #IN
Slide Share Presentations (optional application):
Integrate PowerPoint, YouTube Videos, PDFs, Photography (converted to PDF)
Reading list by Amazon (optional application):
Books you want to read, are reading, have read and comments on each.
Events (optional):
Events you plan to host or attend.
Blog Sync:
Recent entries to your blog are automatically published within your LinkedIn profile.
LinkedIn Workbook – WSI Marketing en Internet 13
14. Creating My Profile
.
ddddSe
Position (title, time period, and description): Write 3 positions.
Current and prior positions.
Education (school, degree, dates, activities):
People for whom you'd like to write a thoughtful recommendation:
Create a free company profile (if needed, already complete for most
companies)
Click "Company" in LinkedIn's top navigation.
Click "Add a Company" in the blue header bar.
Follow on-screen instructions.
LinkedIn Workbook – WSI Marketing en Internet 14
15. Conducting & Qualifying
Searches
.
ddddSe
Overview
In this exercise you will learn how to do company, people, events and group searches
Qualify by Company search:
Click "Company" in LinkedIn's top navigation.
Click "Search Companies" on dropdown menu
Click on “Search Companies” tab
Enter filtering criteria and press the "Search Companies" button.
Tips for Searching Company Profile pages:
New Hires/Recent Promotions: a change in decision-making = new supplier opportunity.
Career path can provide suggestions about other companies to consider in your search.
Key Statistics - Size, website, contact info, job title groupings to see all, etc.
Search People:
Verify or select "People" in LinkedIn's top navigation search box (right side of top navigation)
Click on “Advanced”
Enter filtering criteria and press the "Search" button.
If you join max 50 groups, select all groups. Shared group member emails are free.
Sort by relationship: sort order is typically 1st degree, 2nd degree, group, 3rd +
Only titles, not names of members further than 3rd degree are shown.
My network only: 1st (free) & 2nd degree, and group (free) connections.
2nd degree connections, if not in a shared group, require an introduction or paid email.
Use common alternatives such as "CEO" vs. "Chief Executive Officer"
LinkedIn Workbook – WSI Marketing en Internet 15
16. Conducting & Qualifying
Searches
.
ddddSe
Search Other:
Click "Company" in LinkedIn's top navigation.
Search Events (Add the app under “More” and then “Get More
Applications”. Then it’s a box on the right side of your home page)
Search by keyword, date range, location and type.
Add event, attend, and research attendees.
Search Groups:
Search by keyword, category and language.
Join up to 50 groups, discuss, submit news, jobs, view members, leave group.
Search Connections:
Import contacts, find colleagues and classmates.
Invite to connect, add a personal note to invitation, remove connections.
LinkedIn Workbook – WSI Marketing en Internet 16
17. Making Contact
.
ddddSe
Overview
In this exercise you will learn how to make contact with others. Messages are sent through the
LinkedIn system and forwarded to the recipient's personal email account. Messages are also
stored within the recipient's LinkedIn account until they choose to "Archive" the email.
Sending LinkedIn Email messages:
See “Connect” button in upper right column of another's profile.
1st Degree Connections and Shared Group members
"Send a Message" email = free. You are directly connected or share a group. Join 50
groups. "Recommend this person" is shown.
Recommend others to encourage reciprocation. Be thoughtful and make powerful
introductions.
2nd and 3rd Degree Connections:
"Send InMail" - join a common group (free email), get introduced, or use paid
subscription. Paid Subscriptions: Send 3 InMails/mo for $24.95/mo, 10 InMails/mo for
$49.95/mo, etc. (not recommended in most situations)
"Get introduced through a connection:
2nd degree: a direct connection of yours knows this person.
3rd degree: your connection(s) can introduce you to someone who knows this person.
4th+ Degree Connections:
"Send InMail" is shown, join a common group or use paid subscription
Name of individual is not displayed, but the person's title is included.
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18. Making Contact
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Other options:
Add [name of individual] to your network
Approval by recipient will make them a direct 1st degree connection.
Too much disapproval can jeopardize your account (free and paid accounts).
Only recommended when you know or have met this person.
Forward this profile to a connection
Search for references (for hiring purposes)
Find potential references in your network who have worked with this person.
Post a job for $195 per 30-day posting. Auto match and display to qualified candidates.
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19. LinkedIn 20 minutes a day
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Your daily routine:
To get the best out of LinkedIn we suggest that you use it everyday to keep updated on your
network of relationships and what they are up to.
Home Screen
LinkedIn opens your Home Screen each time you login.
Inbox
LinkedIn Inbox
The five most recent unread Inbox emails are presented here.
Network Updates
What are you working on now? [up to 140 characters]
What has your attention? Share news. Setup www.bit.ly acct to shorten/track links.
Seen by all LinkedIn users when they view your profile.
Appears on home page of your connections and in their weekly LinkedIn updates email.
Activities within your network that are shown.
New connections in your network
When connections update their profile
Questions and Answers posted by your connections
Jobs posted by your connections
Events your connections are interested in or attending
Polls from your connections
Groups your connections have joined
Group discussions started.
When connections' modify or add a company profile.
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20. LinkedIn 20 minutes a day
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Home Screen
Just joined LinkedIn
Provides a link to past colleagues who have just joined who you might know.
[Your home screen's right column]
People you may know
LinkedIn's algorithms provide suggestions on who you may know
Click "see more" for option to import mail contacts, find colleagues and classmates.
Advertisements
Ads placed by LinkedIn members (Direct Ads) OR major advertiser
display ads.
Ads placed by members can target by up to 3 of the following LinkedIn member criteria:
Company size
Job function
Industry
Seniority
Gender
Age
Geography
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21. LinkedIn 20 minutes a day
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Home Screen
Reading List by Amazon
See who's reading what
Update your reading list and add comments
Watch the reading list of other members
See what books are being read within your industry.
Events
Add events you are hosting so that others can find them. Webinars, too.
See events your connections are attending.
Find events that interest you.
Connect with attendees prior to event.
Use LinkedIn groups to notify members of your event and invite them.
Answers
Public LinkedIn forum for Asking and Answering member's questions
Click the "edit" button to feed to your home page questions within your industry
IMPORTANT: All posted questions and answers are indexed by Google
Answers selected by poster as "Best Answer" receive a star rating for expertise
See if your question has already been asked by someone else before posting
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22. LinkedIn 20 minutes a day
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Home Screen
Jobs
Click the "see more" button to refine search results.
See who posted the opening and note how they're connected to you.
Apply online or reach out to the person who posted the position.
Company Buzz (optional application)
Filters Twitter searches and presents them on your home page.
Search tips:
to:(Twitter username) - tweets directed to the username
from:(Twitter username) - tweets published by the username
@(username) - tweets where the username is mentioned
red corvette - tweets containing both "red" and "corvette"
Blog Integration (optional application)
Presents your recent blog postings.
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23. To Do List for Power Users
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Resume & Bio
Accomplishments/Awards
Interests
Specialties
Favorite books read and what you are
currently reading
Slide share account login & password –
www.slideshare.net
YouTube Account login & password –
www.youtube.com
Google Doc’s login & password –
www.google.com/docs
Wordpress or other Blog
Assets –
1 or 2 Video clips – under 10
minutes uploaded to your YouTube
account
Power Points or doc’s you want the
public to have from your LinkedIn
Profile
Personal Professional Picture
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