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Using Social Media to Launch Your Professional Future
- 1. U s i n g S o c i a l M e d i a t o L a u n c h Your Professional Future
- 2. Social Media W h y d o I n e e d a s o c i a l m e d i a p r e s e n c e ? 1
- 3. A Global Perspective Facebook – 1,590 Billion WeChat – 697 M QZone – 640 M Instagram – 400 M Twitter – 320 M LinkedIn – 100 M Source: The Statistics Portal April 2016
- 4. It’s all in the numbers 1. Facebook – 15,000,000 users (steady) 2. YouTube – 14,350,000 UAVs 3. WordPress.com – 5,550,000 4. Instagram – 5,000,000 Monthly Active Australian Users 5. Tumblr – 4,300,000 6. LinkedIn – 3,500,000 7. Twitter – 2,800,000 Monthly Active Australian Users 8. WhatsApp – 2,400,000 Active Australian Users 9. TripAdvisor – 2,350,000 10. Blogspot- 2,050,000 Source: Social Media Statistics Australia compiled bysocialmedianews.com.au. June 2016
- 5. Allows many opportunities Develops your professional reputation Helps build your networks Ensures you’re putting your best foot forward Assists you to build your career Great way to keep in touch Allows you to get noticed and get found Builds your digital resume
- 6. Recruitment W h a t r o l e d o e s s o c i a l m e d i a p l a y i n r e c r u i t m e n t ? 2
- 7. Social is no longer a niche branch of recruiting – it’s an integral part of recruiting. “ - Jovite s o cia l recruiting s urvey 2015
- 8. S o u r c e : J o v i t e s o c i a l r e c r u i t i n g s u r v e y 2 0 1 5
- 9. S o u r c e : J o v i t e s o c i a l r e c r u i t i n g s u r v e y 2 0 1 5
- 10. Why LinkedIn? T h e p l a t f o r m t o h e l p l a u n c h y o u r p r o f e s s i o n a l f u t u r e . 3
- 11. 7 Reasons 1. It shows up at the top of Google Search 2. People are researching you 3. It’s packed with useful resources 4. You’ll remain connected 5. It’s the ultimate professional branding platform 6. It becomes your digital resume 7. Largest professional social media network in the world
- 12. A Professional YOU H o w d o I c r e a t e a p r o f e s s i o n a l L i n k e d I n P r o f i l e ? 4
- 13. Add a professional photo Not a photo of you at the races
- 14. List 2 or more jobs Including title, description, length of role
- 15. Have 5 or more skills Choose skills that reflect your strengths
- 17. Fill out your industry & postcode Adding an industry 15 times more profile views
- 18. Add your school and education Receive on average 10 times more profile views
- 19. Connect with 50 or more people Grow your network
- 20. Offline YOU H o w d o s u p p o r t y o u r o n l i n e b r a n d ? 5
- 21. Your brand is what other people say when you leave the room. “ - Jeff Bezos t he fo unde r o f a ma zo n
- 22. 5 Offline Tips 1. Show your expertise as much as possible. 2. Give people every way to find out about your successes and achievements without you needing to brag about them. 3. Make yourself easy to contact via telephone, mobile, even a street or PO Box address. 4. Give people a reason to talk about you in a positive way. 5. Follow other people in your industry and anyone else who can teach you how to spread your message. S o u r c e : J o b m o b 5 0 + w a y s t o b r a n d y o u r s e l f o f f l i n e
- 23. Other things to consider Your appearance Where to leave your branding in print Everything you do brands you Opportunities to show your brand S o u r c e : J o b m o b 5 0 + w a y s t o b r a n d y o u r s e l f o f f l i n e
- 24. Want to take charge of your professional future? S t ra t e g i c S o c i a l P r o f i l e s C r e a t e S o c i a l M e d i a P r o f i l e s f o r B u s y P r o f e s s i o n a l s . C l i c k b e l o w f o r a f r e e e - b o o k s t o h e l p y o u g e t s t a r t e d o n L i n k e d I n . Click for free e-book!Click for your free e-book