Learn some social media marketing basics, with a focus on twitter and LinkedIn.

1. B uilding Your Pipeline and
C ont act s t hrough Social
Media
B ob C argill @cargillcreative on
Tw itter
Senior Market ing C ont ent

2. B uilding Your Pipeline and
C ont act s t hrough Social
Media
A g e n d a
• Writing, Content and Social Media
• The Evolution of Communication
• Twitter Moments
• Social Media Revolution
• Social Media Revolution Video
• The State of Social Media
• How to Stand Out on Twitter
• Selfies
• Personal Connections
• How to Use LinkedIn to Build Your Pipeline and Contacts
• Final Thoughts
• Questions and Answers

7. From a K odak Moment …

8. To a Tw itter Moment …

9. Tw itter Moment s

10. Tw itter Moment s

11. Social Media R evolut ion
D id You K now by Erik
Qualman
PA GE
0 2
https://youtu.be/odoYOuvwjDE

12. Source: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Leading Social Media N etw orks
Worldw ide
http://mashable.com/2017/05/03/facebook-
nearly-2-billion-users-earnings/
May 3, 2017

13. Source: onalytica
http://www.onalytica.com/blog/posts/social-media-marketing-top-100-influencers-and-brands/
Social Media U ser Siz es are H uge

14. You? N ot So Much!

15. Goldfish: 9 Seconds
Human: 8 Seconds

16. Source: http://www.marketingcharts.com/online/why-do-consumers-share-content-online-63914/attachment/adobe-motivations-sharing-content-online-dec2015/
Laught er is t he B est Medicine

17. …a self ie is a close second, t hough!

18. First it was Ellen DeGeneres at the 2014 Oscars ceremony and then it
was Boston Red Sox superstar David Ortiz at the White House. Thanks
to these two celebrities, the ubiquity of the front-facing camera on
smartphones, and people's seemingly insatiable desire for attention,
the selfie became an incredibly hot trend you still don't want to ignore.
A Self ie Makes People Laugh

19. Source: http://www.cbsnews.com/news/taking-selfies-may-be-good-for-you-study-finds/
The B enef it of Taking Self ies

20. Source: https://twitter.com/theellenshow/status/440322224407314432?lang=en
You could w in a f ree self ie st ick…

21. The first one in the audience to tweet the correct answer to the
following question to me, @cargillcreative, and tagging
@champinternet, wins a free selfie stick (winner to be announced at
the end of our session today)…
How many people are featured in Ellen’s (@TheEllenShow) famous
selfie?
Free Self ie St ick Quest ion

22. Who’s in?
The Self ie

23. To be successful on social media is really as easy as being mindful of
the “Six Ways to Make People Like You” featured in Dale Carnegie’s
classic book, “How to Win Friends and Influence People”…
1. Become genuinely interested in other people.
2. Smile.
3. Remember that a person’s name is to that person the sweetest
and most important sound in any language.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in terms of the other person’s interests.
6. Make the other person feel important – and do it sincerely.
“ H ow t o Win Friends and Inf luence
People”

24. Personal C onnect ions = Social Media
Success

26. “LinkedIn is a
social networking
website for people
in professional
occupations.”
LinkedIn – ’03 ( Over 500 Million U sers
Today)
Source: Wikipedia
https://en.wikipedia.org/wiki/LinkedIn

27. Source: http://mashable.com/2017/04/24/linkedin-500-million-members/
April 24, 2017

28. 1. Upload a professional-
looking profile photo
2. Feature a strong
background photo
3. Summarize your
capabilities
4. Include your work history
5. Add projects and
publications
6. Provide your education
7. Include your interests,
organizations and more
8. Add other sections
9. Follow companies,
influencers, etc.
10. Make connections
11. Give and get endorsements
12. Exchange
recommendations
13. Join and create groups
14. Publish updates
15. Write articles
16. Check messages and
notifications
17. Download the LinkedIn app
17 Ways t o B uild Your Pipeline and C ont act s t hrough
LinkedIn

29. Use a professional-looking profile photo and dress as you do at the office.
U pload a Prof essional - looking Prof ile Phot o

30. Feat ure a St rong B ackground Phot o
Add a custom background photo that reinforces who you are as a “brand.”

31. You have up to 2,000
characters to write your
summary…include keywords,
write in a friendly tone and
proofread carefully.
Summariz e Your C apabilit ies

32. Summariz e Your C apabilit ies
You have up to 2,000
characters to write your
summary…include keywords,
write in a friendly tone and
proofread carefully. This is
your “elevator” speech.

33. You can use up to 100 characters for position and title. You
should also add time period and location…use as many as
2,000 characters for each written description…use bullets
for job responsibilities…and include specific results and
achievements.
Include Your Work H ist ory

34. The fact that you include projects, publications and more in your profile will help build your credibility.
A dd Project s and Publicat ions
The more supporting
information you add, the
easier it will be for others
to find your profile.

35. Each of these fields
click through to
external sites where
both projects and
publications reside.
A dd Project s and Publicat ions

36. Note that you can
add plenty of
additional details,
media, etc.
Provide Your Educat ion

37. All of this info
helps strengthen
your reputation,
increases trust and
leads to more
connections.
Include Your Int erest s, Organiz at ions and More
You can add
related interests
and organizations
you belong to,
honors and awards
you have won,
volunteer
experience, etc.

38. Every section you add to your profile not only makes it more likely you’ll
come up in search, but also that you will be trusted by others as a credible
resource they can count on for information, advice, expertise and knowledge.
A dd Ot her Sect ions

39. You can follow companies to learn,
connect, engage and conduct business.
Follow C ompanies, Inf luencers, et c.

40. You’ll get suggestions for
contacts when you add
your email address.
You can search
for people
manually at the
top of the page.
Make C onnect ions You can use
LinkedIn’s
“People You May
Know” feature for
suggested
connections.

41. You can make the decision to receive a variety of email
notifications, including invitations to connect, in your settings.
Make C onnect ions

42. Note that endorsements are
like recommendations-”light.”
They are an awesome way
to call attention to your skills.
Give and Get Endorsement s

43. You can exchange recommendations with colleagues, partners and others
as a way of helping each other stand out as experts people can trust.
Exchange R ecommendat ions

44. LinkedIn
recommendations
enhance your
reputation and
demonstrate your
thoughtfulness of
others.
Exchange R ecommendat ions

45. Joining groups…this is an excellent way for you to learn, network and
grow as a professional, not to mention stand out as a content contributor.
Join and C reat e Groups

46. When you start your own
group, you and your
organization enhance your
thought leadership status.
Three Steps to Creating
a LinkedIn Group
1. Check “Interests” at
the top of your home
page and choose
“Groups” from the
menu.
2. Click on “My
Groups.”
3. Click on the “Create
Group” button and fill
in the empty fields.
Join and C reat e Groups

47. Sharing articles, photos or updates is not only a way to demonstrate your expertise,
but also a great way to stay in front of your customers and prospects on LinkedIn.
Publish U pdat es

48. When you write
and share articles
on LinkedIn, it
makes a great
impression on
customers, clients
and connections.
Writ e A rt icles

49. Check your
messages,
notifications, etc.,
left to right, in the
top upper right-
hand side of your
home page, on a
regular basis.
C heck Messages and N ot if icat ions

50. D ow nload t he LinkedIn A pp

51. Final Thoughts

52. D on’t Spin Your W heels

53. B e Persist ent and Pat ient

54. B e Available, R esponsive and Engaging

55. St and out A mong t he C lut t er

56. It ’s N ot A ll about You

57. R oll Out t he R ed C arpet f or Your Follow ers

58. C ome Out of Your Shell

59. D on’t B e C amera - Shy

60. Smile

61. Enlist Your Employees

62. D rive Traf f ic B ack t o Your Websit e

63. St ay on t he R ight Track

64. Bob Cargill
• Senior Content Marketing Strategist at Champ Internet Solutions
• 30+ Years or Experience as a Marketing Professional
• The New England Direct Marketing Association’s Direct Marketer of
the Year in 2009
• Over 40 Awards for Copywriting, Creative Direction and Social Media
• Gold from NEDMA for Blog in 2006
• Gold from NEDMA for Best Tweets in 2010
• Frequent Speaker at Industry Events and Elsewhere
• Past President of the New England Direct Marketing Association (‘99-
’00) and Two Toastmasters Clubs
• Graduate of Leadership MetroWest’s Leadership Academy (‘92)

65. Thank you!
Bob Cargill
Senior Content Marketing Strategist
Champ Internet Solutions
@cargillcreative on Twitter