This presentation serves as my mentor guide for Personal Brand Camp 2 held on February 23, 2010 in Toronto. The question that I have been asked to answer is: "Do the main components of personal branding happen over a blog and Twitter? What are other ways (channels) to build up a personal brand online?"

1. #pbcQ12 #pbcamp2 - Question 12 Do the main components of personal branding happen over a blog and Twitter? What are other ways (channels) to build up a personal brand online? Twitter Tag: #pbcQ12 Mentor: @dbradfield Anchor: @kevingrout

2. You and me

3. Personal brand channel strategy

4. Image from http://blogs.worldbank.org/governance/when-blogging-becomes-an-issue-worst-places-to-be-a-blogger

5. ShareRelateRespectContributeInquireChallengePromoteListenManageConnectNetwork

6. Associate with a community

7. Associate with a community

8. Inject your personality and digital extensions into your resume Summary and links Qualification highlights Experience (paid and unpaid) Education Endorsements

9. Enhance your persona Pursue and explore your passion Share and amplify your passion Empower your passion

10. Evaluate your brand Search visibility Engagement and connections Traffic Inquiries Response

11. #pbcQ12 Walk it, don’t just talk it.

12. Thanks! David BradfieldSVP & Senior PartnerFleishman-Hillard @dbradfield http://www.slideshare.net/dbradfield