Are you ready to discover the secret weapon behind every successful career and business? Join us for an exciting Masterclass on personal branding, where I'll show you how to stand out from the crowd and leave an unforgettable impression on your audience.Personal branding is not just a buzzword, it's a game-changing strategy that can take your career or business to new heights. In this workshop, you'll learn why personal branding is crucial, how it can benefit you, and most importantly, how to get started. I'll show you the easy steps to creating a unique identity that sets you apart and attracts a loyal following.But that's not all! I'll also reveal the insider secrets to launching a successful product or service by building your audience first. With our proven strategies, you'll establish credibility and authority, leaving people eager to buy from you. This is an opportunity to transform your future.Better yet, I'll make this so easy, you'll have no excuse not to do it.

1. Your Business Starts With
Your Personal Brand
MASTER
CLASS
Chris Burns
CO-FOUNDER/PARTNER
LUX LEVEL MEDIA
DENVER, CO ~ MAY 8 - 9, 2023
DIGIMARCONROCKYMOUNTAINS.COM | #DigiMarConRockyMountains

2. YourBusiness
StartsWith
YourPersonal
Brand
With: Chris Burns
M A S T E R C L A S S W / C H R I S B U R N S
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3. WhoWouldLikeToHaveInfluence?
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And,anaudienceof10k?

4. OurAgenda...
1
2
3
4
5
6
Define "Personal Brand"
Discuss why you need one
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How to never run out of content ideas
Build an elevator pitch
Personal brand assessment
What we're going to discuss works on almost every platform
10-Steps to building a personal brand
Mostly focused around social media

5. About Me
I’m a husband, father of 3, youth sports coach,
passionate digital marketing consultant,
entrepreneur, published author, and adjunct
professor with over 20 years of experience.
What I Do:
I help small businesses and nonprofits
differentiate and rise above the noise. My
strategic approach is to make things so simple
and easy that you’ll be excited to manage your
own social media. And, because you’ll be
generating results, it’s gonna be fun.
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6. PersonalBrandAssessment
Do your hobbies
align with your
brand?
What are you sharing
with the world?
How do people
interperate what you
say (your tone)?
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Are you opinionated
around politics/social
issues
Do you look like an expert?
Do you like someone I could trust?
Ask yourself......
Remember, this is not exclusive to your online presence

7. Define
Personal
Brand?
What does it even mean?
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Tony Robbins - $600 M
Gary Vee - $220 M
Martha Stewart - $400 M

8. WhatIsaPersonal Brand?
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It's how you project your brand and its values to the world
and ensure that your target audience knows who you are,
what you stand for, and why it’s worth choosing you over
your competitors.
SearchEngineJournal.com
Personal branding is not just about being your personal
marketer. It's also about positioning yourself as a thought
leader.
If you're not gonna do it, who is?

9. PersonalBrandStatistics
80% of HR professionals said a candidate's personal website factored
into their evaluation
Sales reps who use social media outperform their peers by 78%
On average, employees have 10x more reach than their company's
social. (based on algorithms)
Content shared by employees receives 8x more engagement than
shared by brand channels
Influencer marketing was a $16.4B industry in 2022.
If this doesn't motivate you, what will?
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10. ButWhy?
Ask yourself this.....
Do I connect with brands?
or
Do I connect with people?
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Who do you engage with?

11. Why a Personal Brand?
Greater influence
Competitive edge
Enhanced credibility
Career advancement
Can increase confidence
You amp up your joy factor
Better networking opportunities
Can help support your nonprofit
You can achieve your goals faster
Helps you stand out from the crowd
People will screen you online - You can influence this
Your personal brand is your reputation. And your reputation in
perpetuity is the foundation of your career
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12. TypesofPersonalBrands
Expertise Based - Typically leaders, consultant, and coaches who established themselves as
authorities by sharing knowledge, insights, advice.
Creativity Based - Built around creative endeavors such as artists, writers, and musicians. They
share their work to gain exposure and gain fans.
Celebrity Based - Celebrities, athletes, public figures who seek to maintain or monetize their
audience
Lifestyle Based - Built around wellness, travel, fitness, or fashion. Used to share expertise,
insights, promote products/services and inspire others to live similarly.
Influencer - Individuals who have gained a large following. They use their brand to promote
products and services and make a living through sponsored content.
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13. YourBrandIs...
Passions & Interests
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Skills & Credentials Core Values & Beliefs
Personal Brand starts with
strategically showcasing your
authentic self to your audience. It
begins at the intersection of your
skills, passions, values, and beliefs.
If you're not willing to open
up and share, your chances of
building a personal brand are
slim.
The intersection is where the magic is

14. YourBrandIs...
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Brand Message
What key messages do
you want to reinforce
Brand Mission
What do you want to
influence, what do
you want to
accomplish
Brand Vision
What does success
look like in 3 years?
Brand Personality
Are you a polished
professional, quirky,
or adventurous?

15. Personal
Brand
Recipe
Building a personal brand is a lot like
cooking an extravagant meal. It requires a
wide variety of ingredients, utensils, and a
process. Miss one step, and you won't get
the desired result.
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16. PersonalBrandVision
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Advance your career
Become a public figure
Build success at your job
Become a coach or consultant
Eventually sell digital products
Promote your nonprofit (board member)
Why are you building a personal brand?
It's important because your vision will determine the
next steps.
Step#1

17. Step#2
YourElevatorPitch
Who has one?
A branding statement 30-second — or
75-word — statement about yourself
you can deliver in person.
Thousands of people in (Wisconsin)
offer marketing.........
What makes me compelling?
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18. ProTip
Good,Better,BestPhilosophy
Don't tell me your best in class
Don't tell me your better
Tell me your why, and
Tell me how your different
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19. Step#2
MyElevatorPitch
Hi! My name is Chris Burns
I'm a digital marketing consultant. who
helps medium to small sized business.
My goal is to make social media so
easy it's fun again. So easy, you'll be
excited to log-in.
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20. Step3
10TopicsYouCan
Discuss
Industry news
Website design
Copywriting idea
Social media tips
Social media trends
Content creation tips
Social media strategy
Creator collaborations
Social media advertising
Digital marketing for nonprofits
Main Topic (Me)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
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Remember, the riches are in the niches

21. SetGoals
Sign 2-3 clients/mo
Publish 2 blogs/mo
Generate 10 leads/mo
Generate 100 email subs
Increase web traffic 15%/mo
Setup 15 1-to-1 meetings /mo
Gain 3,000 followers this year
1.
2.
3.
4.
5.
6.
7.
Set 2-3 SMART Goals
What is the timeframe?
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Step#4

22. ChooseYour
Platforms
Facebook
Instagram
LinkedIn
TikTok
Twitter
YouTube
Pro Tip - Choose 2-3 platforms
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Step#5

23. OptimizeYour
Profiles?
Get a new headshot
Design a banner image
Add your services
Use a creative title
Link to your website
Add featured content
Turn on "Creator Mode"
Ask for recommendations
Publish your first newsletter
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Step#6

24. M A S T E R C L A S S W / C H R I S B U R N S
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Step#7
YourVisual Identity
Headshot
Color palette
Specific font
Type of content
Personal website
Tone of style
(humor, bold, thought provoking)
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2023

25. ContentIdentity-Me
Content that is linked to your brand, that allows
consumers to make the connection. This content supports,
your mission, showcases your, knowledge, and talent, etc.
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Step#8

26. ContentIdentify-GaryVee
Leverages his signature, face and business acumen to
inspire, empower, and educate his followers. You find lots
of videos and thought leadership content on all of his
platforms.
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Step#8

27. CheckToSeeWhat'sWorking
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Step#9

28. Finding Content Inspiration
Content Creation can be stressful
Not everybody is creative
Sometimes we have a creative drought
What if I could make this easy for you?
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Step#10

29. ContentInspiration
Facebook Ads Library
Google Trends
Google Images
ChatGPT
Industry News Sites/Newsletters
Social Media Examiner
Social Media Today
Marketing Brew
Stacked Marketer
Twitter Explore
Follow 3-5 hashtags
Social Media For You Pages
Screenshot ideas, add them to a folder
M A S T E R C L A S S W / C H R I S B U R N S
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30. 1
2
3
4
5
6
6
7
8
PersonalBrandingPrincipals
Define your purpose/values
Share thought leadership content
Engage with your audience
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Be authentic/vulnerable
Post consistently (5x/week)
Continuously learn and evolve
Don't be afraid of what others will think/say
Be patient
Monitor and adjust strategy over time

31. Tactics
Connect with 20 people/week
DM 5-10 people/week
Schedule 1-2 virtual meetings/week
Post in group pages
Comment on 5-10 posts/day
Start collecting emails ASAP
Start an email newsletter
Build on more than one platform
Be a guest on 1 podcast per month
Be vulnerable, tell your story
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32. ExpertsToFollow
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33. Magnify Your Personal Brand
Guest on Industry Related Podcasts
Research 10, send connection requests
Guest blog
w/other thought leader/news outlets
Distribute your articles (newsletter)
Wired, TechCrunch, Entrepreneur.com
Speak @ local events
Chamber events, conferences
Create an email newsletter
Focus on thought leadership content
Host a virtual event
Virtual summit or webinars
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Otherwaysto

34. NowWhatDoWeDo?
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Crystalize your vision
Set your priorities
Put it into a strategy (recipe)
Create in implementation plan
Blocking time on calendar

35. THANKYOU!
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Chris Burns
920-205-9644
Chris@LuxLevelMedia.com
Let's Connect!
LinkedIn.com/in/ChrisBBurns
LuxLevelMedia.com
IamChrisBurns.com
HustleLeaders.com
HustleNationPodcast.com