Small_Business_Playbook

• Create your hiring game plan
• Establish your company
presence
• Build your pipeline
• Contact candidates
• Screen, interview, hire
• Create a winning profile
• Stay informed
• Establish your network
• Build your brand
PA G E 0 3
Personal Branding
• Establish your company
presence
• Attract followers
• Build your content stream
• Engage with followers
• Extend your reach
• Create a profile that sells
• Get informed
• Find the right contacts
• Engage leads
• Prepare for your meeting
PA G E 1 6
Marketing
PA G E 3 1
Sales
PA G E 4 3
Hiring
Where professionals go
to do business
How can LinkedIn help your business?
Whether you’re just starting out or have been around for many years, LinkedIn can help
you access the right people on the world’s largest professional network to have the
same hiring, marketing, and selling opportunities as if you were a Fortune 500 Company.
Where do I start?
This book will help you break down LinkedIn into foundational pieces focused on
personal branding, marketing, selling, and hiring. Depending where you’re at in your
business, jump right into the sections that best fit your needs.
Ready? Set. Go!

Personal Branding
Your LinkedIn identity starts here.

Personal Branding
Your LinkedIn identity starts here.
Personal Profile
Products covered in this section:
Premium Subscriptions
LinkedIn Groups
✓
✓
✓

P ers o n al B ra n di n g
Create a
winning profile
1 o f 4
B egi n n er :
Tell your full story.
Use the Summary and
Experience sections of
your profile to showcase
your career and accom-
plishments. These sections
are foundational and help
establish your brand on
LinkedIn.
B egi n n er :
Put a face to your name.
Professional headshots
generate more profile
views and drive higher
overall engagement.
Including a photo in your
profile brings it to life and
lets people know you’re
for real.
B egi n n er :
Create a punchy headline.
Your headline is the first
thing people look at on your
LinkedIn profile. Try describing
yourself creatively in one line
to capture people’s attention.
h e l p . l i n k e d i n . c o m 5

Create a
winning profile
1 o f 4
I n ter m ediate :
Let your network speak
for you.
Get endorsements and
recommendations from
colleagues, employers,
and customers who can
speak credibly about your
abilities and contributions.
This will help catch the eye
of prospective customers
and clients.
I n ter m ediate :
Showcase your work.
Nothing shows your quality
of work to potential business
contacts better than rich,
tangible examples. Upload
or link to previous work, such
as blog posts, presentations,
images, and websites, and
give people a reason to
engage with you.

Create a
winning profile
1 o f 4
A d v a n ced :
Optimize your profile for search.
Get found! Add words or phrases throughout
your profile that highlight your best skills to
improve your visibility in LinkedIn and Google
search results.
A d v a n ced :
Create a unique URL.
Choose a personalized URL to improve search
engine optimization (SEO) and make it easy for
people to find you.
A d v a n ced :
Link to the rest of your web presence.
Maximize opportunities to showcase your work
experience by linking your LinkedIn Profile to
your websites, blogs, and other social platforms.
To learn more about unique URLs, go to
help.linkedin.com/app/answers/detail/a_id/87

Stay informed
2 o f 4
Stay informed and challenge your current thinking by
following channels and thought leaders (Influencers) relevant to
your industry or specialization.
B egi n n er : Follow relevant channels and Influencers.
Learn directly from industry leaders and best-in-class brands by
following companies on LinkedIn, getting their updates right in
your feed.
B egi n n er : Follow companies.
Look for groups relating to your industry, function, and career
interest — then join a few to stay up to date on trending topics
and news.
B egi n n er : Find and join LinkedIn Groups.
To learn more about channels and Influencers, go
to www.linkedin.com/today/influencers

Establish your
network
3 o f 4
B egi n n er :
Connect with a broad range of contacts.
Build your initial network by connecting
with colleagues, clients, friends, and family.
Remember that building out your network helps
you connect not only with who you know, but
also who they know.
I n ter m ediate :
Reach out to fellow alumni.
Broaden your network by connecting with
members from your alma mater. Using University
Pages, quickly sort alumni by function, location,
and current company, and find contacts that will
help you achieve your business goals.
Notable alumni
Who you know
51
4,820
Similar schools
Share something or ask a question...
Explore Careers of 228,521+ Alumni
General Information
Find your peers
I’m an alumnus here
Follow
Austin, Texas Area
University

Establish your
network
3 o f 4
I n ter m ediate :
Search on LinkedIn.
Run a LinkedIn people search to find contacts
that might help you achieve your business goals.
Use keywords and search filters like location and
industry to illustrate the type of connection you’re
looking for.
A d v a n ced :
Narrow down your results.
Spend less time searching and more time
engaging — use additional Premium search filters
such as function, years of experience, and seniority
level to quickly find the right business contact.

Establish your
network
3 o f 4
A d v a n ced :
Message potential contacts outside your network.
Message any potential business contact on LinkedIn using
InMail, a Premium feature. On average, the response rate for
InMail messages is 3x higher than email. Plus, if you don’t get
a response to your InMail within seven days, you’ll receive
another InMail credit for free.
A d v a n ced :
Stay in touch.
Keeping an active line of communication with your contacts
is key to maintaining a quality network. Use LinkedIn
Contacts to set reminders and follow up with business
contacts one day, one week, or one month down the road.
To learn more about LinkedIn Contacts, go to
contacts.linkedin.com

Build your brand
4 o f 4
B egi n n er :
Share updates with your network.
Pass along interesting articles, news, or videos
you find informative. Not only will your network
appreciate getting this information, but they’ll start to
look to you for expertise and insights.
B egi n n er :
Like, comment, or share updates you enjoy.
Taking an action on updates keeps the conversation
going and helps spread that information across
LinkedIn. And remember, if you found it interesting,
chances are your network will too.
I n ter m ediate :
Integrate your personal brand into updates.
Don’t be shy. Promote your accomplishments,
bodies of work, and other accolades through
sharing on LinkedIn. For every four updates covering
news and trends, try sharing a post promoting your
personal brand.

Build your brand
4 o f 4
I n ter m ediate :
Get a deeper look at who’s
viewing your profile.
With Who’s Viewed Your Profile, see the types,
industries, and locations of members viewing
you, as well as which keywords are being
used in LinkedIn search to find you. Use this
information to fine-tune your profile.

Build your brand
4 o f 4
Use LinkedIn Groups as a public forum to discuss topics
and trends with thought leaders or experts. By providing
knowledgeable insights, you can build a rapport with other
top contributors and eventually establish yourself as one, too.
A d v a n ced : Engage in LinkedIn Groups.
Use successful business-oriented blog posts, articles,
and updates from your other social platforms to create a
high-quality stream of personal updates.
A d v a n ced : Leverage existing content streams.
Embed your LinkedIn profile into your email signature or
add your personalized profile URL to your business card. This
provides new contacts with an easy way to learn more about you.
A d v a n ced : Link to your personal communications.
Increase exposure for your posts and start a conversation around
a topic by mentioning companies or connections in updates.
A d v a n ced : Start a dialogue.

checklist
Monthly
c h ec k list:
Review and update your profile,
adding rich content to showcase
your most recent work.
Get recommended by
colleagues, customers, or
business partners.
Set reminders to stay in touch
with important connections using
LinkedIn Contacts, or get in touch
using InMail and Introductions.
Daily
c h ec k list:
Stay up to date on industry
news and insights using LinkedIn
channels and Influencers as
sources.
Build your reputation by posting
quality updates.
Weekly
c h ec k list:
Connect with new and existing
business contacts.
Participate in LinkedIn Group
discussions relevant to your
industry or function.
Review who’s viewing your profile
to see if you’re attracting the right
audience.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Marketing
Get your company’s name out there, loud and clear.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Marketing
Get your company’s name out there, loud and clear.
Company Pages
LinkedIn Sponsored Updates
LinkedIn Groups
LinkedIn Ads
✓
✓
✓
✓

Mar k eti n g
Establish your
company presence
1 o f 5
B egi n n er :
Create a Company Page.
A Company Page is foundational to building a brand
presence on LinkedIn and acts as an information hub for
visitors to learn about your company. Creating a page is
easy: just add your company logo, banner image, and
description to get started.
B egi n n er :
Make your page easy to find.
Add your specialties, website links, and SEO terms to
make it easier for people to find you in both LinkedIn and
Google searches.
To learn more about creating a Company Page, go
to linkedin.com/company/add/show

Mar k eti n g
Establish your
company presence
1 o f 5
I n ter m ediate :
Showcase products and services.
Highlight your business offerings and give LinkedIn
members a compelling reason to follow you. Companies
with a complete Products & Services tab tend to have
twice as many followers.
I n ter m ediate :
Link to the rest of your web presence.
Give your brand more opportunities to be found by the
right people — link your Company Page to your company
website and other social platforms.

Mar k eti n g
Attract
followers
2 o f 5
B egi n n er :
Engage your colleagues.
Increase your Company Page’s visibility on LinkedIn
by encouraging fellow employees to add their
current position at your company to their profile.
They’ll then be automatically following your
Company Page.

Mar k eti n g
Attract
followers
2 o f 5
Find relevant groups talking about your brand or industry
and join them to participate in the conversation, build brand
awareness, and promote your Company Page. This effort will
help drive traffic and attention back to your page.
I n ter m ediate : Contribute in LinkedIn Groups.
Make it easy for people who visit your website to follow your
Company Page by embedding a “Follow” button onsite.
developer.linkedin.com/plugins
A d v a n ced : Add a Follow button to your website.
Existing customers and partners will likely follow your page
when prompted. Link to your Company Page in company
communications to capture this audience — mention your page
in your company blog or email newsletters, or link to your page
in employee email signatures.
A d v a n ced : Integrate your Company Page into
company communications.

Mar k eti n g
Attract
followers
2 o f 5
A d v a n ced :
Track your follower audience.
Use the Analytics tab on your Company Page
to understand how your follower community
is growing over time and what kinds of people
you’re reaching.

Mar k eti n g
Build your
content stream
3 o f 5
B egi n n er :
Identify and join LinkedIn Groups.
Find relevant groups talking about your brand
or industry and join them to better understand
customer needs and industry trends. Apply these
insights to the Company Updates you post to
engage followers with releveant content.
B egi n n er :
Follow channels and Influencers.
It’s important to stay in the know — follow
channels and thought leaders (Influencers)
to create a curated feed of industry news
and insights that can inspire your own
Company Updates.  

Mar k eti n g
Engage with
followers
4 o f 5
B egi n n er :
Post Company Updates.
Showcase your expertise
and build relationships
with followers with
Company Updates. Share
articles, company news,
industry trends, and
insights.
B egi n n er :
Demonstrate value to
followers.
Build engagement and
trust with a stream of rich,
insightful content. For
every post promoting your
company, make sure four
posts focus on thought
leadership or industry
trends.
I n ter m ediate :
Post updates frequently.
On average, companies
that post 20 times per
month reach at least 60%
of their unique audience.
Follow a regular posting
schedule to develop
relationships with your
followers, drive brand
loyalty, and bring about
new opportunities.
B egi n n er :
Encourage engagement
with updates.
Prompt colleagues and
followers to take action
on your post – every like,
comment, and share
increases your reach
throughout the LinkedIn
network.

Mar k eti n g
Engage with
followers
4 o f 5
I n ter m ediate :
Create a mix of content formats.
Rich media such as photos and video is
known to increase both comments and shares.
Incorporate these formats — along with SlideShare
presentations and links to articles — to maximize
engagement with your posts.
I n ter m ediate :
Monitor and refine Company Updates.
Monitor your Company Update reach and
engagement numbers to see what’s resonating
with your audience. Test days, times, topics, and
formats, and adapt as you learn.

Mar k eti n g
Engage with
followers
4 o f 5
Use successful blog posts, articles, and updates from your other
social platforms to create a high-quality stream of LinkedIn
Company Updates.
A d v a n ced : Leverage existing content streams.
Engage with followers who comment on your updates to help
build loyalty, continue the conversation, and further establish
your thought leadership. People like to know they’re heard!
A d v a n ced : Dive into comments.

Mar k eti n g
Extend your
reach
5 o f 5
I n ter m ediate :
Get recommended for your
products and services.
Members can write reviews on your Products &
Services tab. Drive followers, customers, and partners
to write reviews. These will end up being promoted
through their respective networks and live on your
Products & Services tab.
I n ter m ediate :
Broadcast through employee networks.
Prompt colleagues to share your Company Page
updates. Not only will this increase your company’s
visibility to new customers and potential hires, it’ll also
help establish a company culture where employees
are engaged with your brand and mission.

Mar k eti n g
Extend your
reach
5 o f 5
A d v a n ced :
Sponsor your updates.
Sponsored Updates let you reach beyond your
follower base and target your exact LinkedIn audience
to raise brand awareness, build relationships, and
drive quality leads. Sponsored Updates appear in
feeds across devices (smartphone, desktop, and
tablet), giving you more opportunities to reach the
people that matter.
To learn more about Sponsored Updates,
go to marketing.linkedin.com
Sponsored
Sponsored
Sponsored

Mar k eti n g
Extend your
reach
5 o f 5
A d v a n ced :
Drive performance with LinkedIn Ads.
Tap into the LinkedIn network and target potential
customers with LinkedIn Ads. Use criteria like function,
seniority, and industry to access your ideal audience.
To learn more about LinkedIn Ads,
go to linkedin.com/ads

Mar k eti n g
checklist
Monthly
c h ec k list:
Prompt new employees to link
their LinkedIn profiles to your
Company Page.
Review and update your
Company Page with fresh
imagery and information about
your company.
Daily
c h ec k list:
Post Company Updates to
engage with your followers and
target audience.
Invite new customers and
business contacts to follow your
Company Page.
Weekly
c h ec k list:
Visit your Company Page
analytics tab to see how your
page is performing. Look for
indicators of what is resonating
and driving engagement.
See an update that has high
engagement? Use Sponsored
Updates to promote it beyond
your follower base.
Visit LinkedIn Groups relevant
to your industry and look for
trending topics and discussions
– this will provide ideas on
what you can post as Company
Updates.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Sales
Find the right people, find a way in, and close the deal.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Sales
Find the right people, find a way in, and close the deal.
Personal Profile
Sales Navigator
LinkedIn Groups
✓
✓
✓

sales
Create a profile
that sells
1 o f 5
B egi n n er :
Polish your personal profile.
As you reach out to leads and prospects, it’s
important to have a profile that speaks to your
industry experience and knowledge. Add a
professional photo, descriptive headline, and
summary of your work experience to establish
your credibility.

sales
Create a profile
that sells
1 o f 5
I n ter m ediate :
Spotlight your offerings.
Bring your work and company to life by
uploading or linking to press coverage, company
blog posts, presentations, or websites.
I n ter m ediate :
Let your network speak for you.
A recommendation can go a long way in
establishing your and your company’s reputation.
Get recommendations from partners and clients
who can speak credibly about your abilities and
your company’s contribution to their businesses.

sales
Create a profile
that sells
1 o f 5
B egi n n er :
Build your sales network.
Broaden your network and increase the chances
of finding the right decision maker by connecting
with colleagues and business associates.

sales
Get informed
2 o f 5
B egi n n er :
Find and join LinkedIn Groups.
Join groups relating to your product
or service and the industry you’re
targeting to understand what potential
customers are talking about.
B egi n n er :
Follow channels and Influencers.
Stay up to date on industry news and
trends and speak with authority about
your industry by following channels
and thought leaders (Influencers).
B egi n n er :
Follow competitor companies.
Follow Company Pages to track how
competitors are positioning their
solutions. This will help you differentiate
what you have to offer.

sales
Find the right
contacts
3 o f 5
B egi n n er :
Identify leads on LinkedIn.
Find decision makers at your target accounts by
running a people search on LinkedIn. With Sales
Navigator, focus on the right contacts by using
Premium search filters such as function and years
of experience.

sales
Find the right
contacts
3 o f 5
B egi n n er :
Surface new prospects.
Don’t have a list of accounts to target? Build
a pipeline of new prospects with a company
search, using specific keywords and search
filters. Use Sales Navigator to access additional
Premium search filters like seniority level and job
function, and quickly identify decision makers
to engage.

sales
Find the right
contacts
3 o f 5
I n ter m ediate :
Get more context.
With Sales Navigator, get a deeper look into a
decision maker’s LinkedIn profile to understand
their relationship with the company and how
they might influence a sale.

sales
Engage leads
4 o f 5
To learn more about Sales Navigator and
Premium features, go to lnkd.in/premiumselling
A d v a n ced :
Message leads outside
your network.
Message any lead on LinkedIn
using InMail, a Premium
feature. On average, the
response rate for InMail
messages is 3x higher than
email. Plus, if you don’t get a
response to your InMail within
seven days, you’ll receive
I n ter m ediate :
Find the best path in.
After identifying decision
maker profiles on LinkedIn,
look within their network for
mutual connections. These
connections can be very
influential when reaching out
and making your pitch.
I n ter m ediate :
Get a warm introduction.
After finding the best path
in, leverage your network
to get introduced through
mutual connections.

sales
Prepare for
your meeting
5 o f 5
Leading up to your meeting, establish your credibility by
sharing relevant industry news and insights on LinkedIn.
I n ter m ediate : Establish credibility.
Social proof can make all the difference when trying to seal
the deal. Flex your LinkedIn network and prompt mutual
connections to give a recommendation on your Company Page
or personal profile.
A d v a n ced : Activate your advocates.
Reaching out after an initial meeting can make all the difference
in converting a lead to an account. Use LinkedIn Contacts to set
reminders for following up, which can be accessed by clicking
the “star” icon below a contact’s profile picture.
A d v a n ced : Schedule your follow-up.
Make a lasting impression after your meeting with a follow-up
on LinkedIn. Invite people to connect or share industry news.
A d v a n ced : Continue the conversation.
To learn more about LinkedIn Contacts, go to
contacts.linkedin.com

sales
checklist
Monthly
c h ec k list:
Prompt customers seeing success
with your services to provide a
recommendation.
Connect new colleagues to
your Company Page to extend
your reach.
Keep your profile up to date with
rich content showcasing your
latest accomplishments.
Daily
c h ec k list:
Create and experiment with
LinkedIn searches to surface
account leads and new prospects.
Prepare for your daily meetings
by looking at the profiles of
people you’re meeting with, and
finding new ways to engage.
Find opportunities to say hello
by scanning your network for
important events like job changes
and company news.
Weekly
c h ec k list:
Reach out to new leads and
prospects with InMail, or get
introduced.
Connect with existing leads
to nurture your relationship
with them.
Set reminders to reach back out
to active opportunities using
LinkedIn Contacts.
Share great industry news and
content that you find online to
build your reputation and spark
a conversation.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Hiring
Find the right talent that will drive your business forward.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Hiring
Find the right talent that will drive your business forward.
Personal Profile
Recruiter Lite
LinkedIn Groups
LinkedIn Jobs
✓
✓
✓
✓

H I R I N G
Create your hiring
game plan
1 o f 5
Before you begin hiring, think about what’s important to your
company. Is it culture, mission, working environment, or a
sense of regional identity? This will help both you and potential
candidates to assess a fit early on.
B egi n n er : Develop a clear employee value prop.
When looking to fill an unfamiliar role, make sure you do your
homework. Use LinkedIn search to scope out people who
already hold this type of position. Use this intel to build your job
description.
B egi n n er : Research your role.
Hiring experienced people can help guarantee a quality team,
but developing your entry-level hires could yield great results.
Use LinkedIn search filters to explore both options and take
note of local talent that might come from a nearby university.
B egi n n er : Consider developing entry-level talent.
Run a preliminary LinkedIn search to get a feel for the
availability of candidates fitting your criteria. Knowing whether
there are 100 or 10,000 profiles that meet your needs can
shape your recruiting strategy.
B egi n n er : Size up the market.

H I R I N G
Establish your
company presence
2 o f 5
B egi n n er :
Learn from LinkedIn Groups.
Find groups relevant to the role you’re
filling to learn more about the specific
skills and experience that make an ideal
candidate.
B egi n n er :
Create a profile that
attracts talent.
When searching for talent on LinkedIn,
provide candidates with a glimpse
into your company’s values and
culture by creating a rich profile with
a professional photo, descriptive
headline, and summary of your work.
B egi n n er :
Connect with talent.
Find and connect with colleagues,
friends, and fellow alumni on LinkedIn
to maximize your personal network
and increase the chances of finding a
candidate through people you know.

H I R I N G
Establish your
company presence
2 o f 5
I n ter m ediate :
Make it easy for talent
to find you.
The Company Page is
foundational to building a
talent brand on LinkedIn
and acts as an information
hub for potential hires to
learn about your company.
Creating a page is easy:
just add a company
logo, banner image, and
description to get started.
I n ter m ediate :
Leverage your team.
Extend the reach of your
searches and job posts on
LinkedIn – access employee
networks by encouraging
colleagues to add their
current position at your
company to their profiles.
To learn more about creating a Company Page, go
to linkedin.com/company/add/show

H I R I N G
search for
candidates
3 o f 5
B egi n n er :
Search on LinkedIn.
After identifying the
specific skills and
experience necessary
for a role, conduct a
free people search.
Be sure to use specific
keywords – e.g., “HTML”
for a developer proficient
in HTML.
I n ter m ediate :
Narrow down
your results.
Use LinkedIn search filters
like location, industry,
and current company to
hone in on your target
candidates. With Recruiter
Lite, access additional
filters such as function and
seniority level.
I n ter m ediate :
Save your searches for
automatic updates.
Save the searches and
filters you’ve built to find
ideal candidates, and get
notifications when new
results come in. This can
be very helpful when
hiring for the same role
on an ongoing basis.
I n ter m ediate :
Access your 3rd
degree network.
If you’re unable to find
qualified candidates
through your personal
and company networks,
broaden your focus
and tap into your 3rd
degree network with
Recruiter Lite.

H I R I N G
search for
candidates
3 o f 5
I n ter m ediate :
Engage in LinkedIn Groups.
Identify active members in target groups who fit your
hiring criteria, and start a conversation by commenting
on their posts or reaching out to them directly.

H I R I N G
search for
candidates
3 o f 5
A d v a n ced :
Keep track of potential
candidates.
Stay organized by tagging
LinkedIn members who fit
your hiring criteria using
LinkedIn Contacts.
A d v a n ced :
View full candidate profiles.
With Recruiter Lite, get an
expanded look into profiles
of candidates outside
your network. View their
work experience, skills and
expertise, and connections
to see if they’d be a good fit
for the role.
A d v a n ced :
Create and manage
your shortlist.
Hiring for multiple roles?
Use Recruiter Lite Projects
to build a list of top
candidates for each of
your open positions.
I n ter m ediate :
Find people with
similar skills.
Quickly identify LinkedIn
members that closely
match your top candidate
attributes using the “People
Similar To” section on an
ideal hire’s profile page.
To learn more about LinkedIn Hiring Solutions,
visit lnkd.in/premiumhiring

H I R I N G
search for
candidates
3 o f 5
A d v a n ced :
Message candidates outside
your network.
With Recruiter Lite, you can
message any candidate on
LinkedIn using InMail. On av-
erage, InMail gets a response
rate 3x higher than that of
email. Plus, if you don’t get a
response to your InMail within
seven days, you’ll receive
I n ter m ediate :
Show you’re being selective.
When you reach out, use
sections of their profile like
Skills & Expertise to identify
and highlight the specific skills
that make them an appealing
candidate.
I n ter m ediate :
Get a warm introduction.
After identifying potential
candidates on LinkedIn,
leverage your network and
get introduced through
mutual connections.

H I R I N G
post a job
on linkedin
4 o f 5
A d v a n ced :
Atract relevant candidates with LinkedIn Jobs.
Advertise your open position to the LinkedIn talent pool
with a job post. Using your job description, LinkedIn
actively displays your job to LinkedIn members who
best match your hiring criteria, driving high-quality and
relevant applicants.
To learn more about LinkedIn Jobs, visit
lnkd.in/aboutjobs

H I R I N G
post a job
on linkedin
4 o f 5
A d v a n ced :
Reach out to profile matches.
If you post a job, LinkedIn Jobs will instantly search the
network for up to 24 members who best match your
requirements. Although these members have not applied
to your job, you can contact them directly using the five
InMail credits that are included with a LinkedIn job post.

H I R I N G
Screen, interview,
hire
5 o f 5
Reach out to mutual connections, such as alumni or former
employees, to assess a candidate’s strengths.
I n ter m ediate : Do your homework.
Reaching out to candidates throughout the interview process
can make all the difference in converting an interested
candidate into a hire. Use LinkedIn Contacts to set reminders
to follow up with candidates one day, one week, or one month
down the road.
A d v a n ced : Schedule your follow-up.
Keep tabs on your quality candidates during the interview
process. Use Recruiter Lite to track notes, messages, and activity
history for every candidate.
A d v a n ced : Manage your candidate pipeline.

H I R I N G
checklist
Monthly
c h ec k list:
Evaluate upcoming hiring needs
with your team.
Post open positions as the need
arises using LinkedIn Jobs.
Stay in touch with existing and
potential candidates using
Contacts and Recruiter Lite.
Communicate open positions
to employees and encourage
them to share with their LinkedIn
networks.
Daily
c h ec k list:
Check saved search results
and identify interesting new
candidates.
Organize new and existing
candidates with Contacts and
Recruiter Lite.
Respond to any alerts and
reminders that you have set to
follow up with candidates.
Respond to any candidate InMail
messages or job applications you
receive from candidates.
Weekly
c h ec k list:
Create and iterate on advanced
searches to surface top
candidates you may not have
noticed before.
Save new searches to receive
automated alerts when new
candidates surface.
Connect with existing candidates
to create a quality interview/
hiring experience.
Promote career opportunities to
followers of your Company Page.

H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Ready to get started? Great!
Did you find the information in this guide helpful?
Share your comments at smb@linkedin.com.

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