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Making the most of LinkedIn
This document provides tips on how to maximize your LinkedIn profile and engagement. It discusses optimizing your profile through a clear photo, headline, summary and making your profile public. It also recommends connecting with others but avoiding generic connection requests, endorsing others but not inflating endorsements, engaging with groups but not selling or annoying others. Additionally, it suggests sharing relevant content up to 20 times per month and curating content for your company page while following the rules and asking permission.
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Making the most of LinkedIn
- 1. Making the most of LinkedIn Texas Bankers Association Emerging Leaders Conference October 2014
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- 4. About LinkedIn Foundedin 2002 100 million in the United States 2nd most popular social network 40% check LinkedIn daily expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats
- 5. About LinkedIn Personal Branding Research & Opinions News & Items of Interest Recruiting New Business Sales reps that rapidly responded to trigger events via social media saw a 9.5% increase in annual revenue. 10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
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- 7. Your Profile 11%more likely your profile will be viewed
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- 14. I am amortgage banker who is passionate about building relationships with clients, realtors and financial professionals to help people buy their dream homes. I have earned a reputation with customers and real estate professionals as a mortgage banker offering exceptional customer service by offering helpful advice to all individuals involved in our real estate transactions and communicating with everyone throughout the loan process. The relationships I develop go beyond just the next transaction and upholds my commitment, to be recommended as the “lender you can trust” by every customer we serve and to be a well educated mortgage professionals that places great value on customer service and even greater value on building relationships with customers. Your Profile www.linkedin.com/in/homeloansbyherbziev
- 15. Your Profile www.linkedin.com/pub/roger-sundin/3/a81/229 www.linkedin.com/in/kristinsb
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- 17. Your Profile Crisp,clear photo Headline vs Job Title Summary – What’s Your Story Publicize Oops! Review Regularly
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- 19. Connections Jobs Education Groups Connections
- 20. “I’d like toadd you to my professional network.” Connections “I’d like to add you to my professional network.” “I’d like to add you to my professional network.”
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- 22. Got your linkedin message. I prefer communicating through regular e-mail. I'm sure you can educate me otherwise :) Connections
- 23. Connections Request Accept Avoid the Generic
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- 26. Request Reciprocate Update Edit Recommend Subordinates Overstate or Inflate Recommendations and Endorsements
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- 30. Answer Ask Engage Sell, Solicit or Annoy Groups & Associations
- 31. Sharing “The bestreps are not just present in social media, they position themselves as credible and influential sources in customer networks.” 10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
- 32. Sharing 20 postsper month can help you reach 60% of your unique audience. 6 out of every 10 LinkedIn users are interested in industry insights /blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
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- 36. Bank News EmployeeNews Job Opportunities Select Products & Services Curated Content Company Pages Industry Insights
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- 39. Articles & Links Personal News Company News Press Releases Financed Projects Job Openings Products* Company Pages and Sharing
- 40. Ignores the rules Too personal Ask! Sharing
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- 47. Thank You KristinSundin Brandt President LinkedIn.com/in/KristinSB kristin@sundininc.com 508.650.9668