Employees and Job seekers have much more control over how they communicate their value proposition.
Todays Jobseeker can brand themselves in such a way that yesterdays job seekers could only dream.
As a Jobseeker, you have multiple ways in which you can market your message and communicate your value proposition.
This presentation is an in-depth guide on how employees can create and maintain a personal brand that resonates with hiring managers, recruiters and employers.
Included are some examples which career-oriented professionals can easily replicate.
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
Stand Out from the Crowd during Your Job SearchLucas Group
With job creation numbers remaining modest and unemployment rates holding steady, landing your dream job may at times seem like a Sisyphean task. Sure, hand-delivering a box of chocolates to the hiring manager is one way to make your application stand out, but that’s not necessarily the best way to go about getting your resume to the top of the stack.
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Extend your talent brand's reach by encouraging your employees to share their work life experiences using a talent brand hashtag. These 12 examples will inspire you.
Learn how to empower employees to share professional content: http://linkd.in/1Dv1T7U
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
Stand Out from the Crowd during Your Job SearchLucas Group
With job creation numbers remaining modest and unemployment rates holding steady, landing your dream job may at times seem like a Sisyphean task. Sure, hand-delivering a box of chocolates to the hiring manager is one way to make your application stand out, but that’s not necessarily the best way to go about getting your resume to the top of the stack.
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Extend your talent brand's reach by encouraging your employees to share their work life experiences using a talent brand hashtag. These 12 examples will inspire you.
Learn how to empower employees to share professional content: http://linkd.in/1Dv1T7U
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Jobs & Salaries For Advertising GraduatesMike Sullivan
Identifies various positions available for new graduates interested in pursuing jobs in advertising industry. Overviews growth trends, hiring by expertise, employer plans for hiring, skills desired by employers, compensation ranges, and common job search mistakes. Also includes basic resume writing tips and key steps for landing your first job in the industry.
Relationships Matter: Connecting with Other Students and Professionals on Lin...LinkedIn Europe
When it comes to forging a great career, relationships matter, and it’s important to start with your immediate network, like your colleagues at university. Overtime, you’ll realize it’s not only who you know, but who your connections known that can make all the difference. So, when it comes to apply for that dream internship or job, you’ll be amazed the mutual connections you’ll already have to make that first introduction.
With the intent of bringing some creative minds, who are transforming the status quo of various sectors, into limelight, Insights Success brings to you, “Top Creative Leaders Innovating in Business 2019”
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
How to a Rock Your Personal Brand - Building Your InfluenceSocial Jack
If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, many times you will never know.
Learn from the best who have built thousands of profiles and helped thousands learn how to get their personal brand known. Dean DeLisle and the Social Jack™ Team have put together a quick easy to follow recipe to get on the right track and make sure that people click on you when making that critical choice for a professional.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business.
Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
State and federal government employees will retire in droves over the next few years, including many of the more than 30% of federal workers eligible for retirement in 2017. This comes as millennials are poised to represent half of the workforce by 2020. In response, the public sector needs to competitively attract, engage, and retain millennials now more than ever.
The slides explore:
- The 3 things every worker wants, but millennials won’t work without.
- Interview questions to distinguish enlightened job candidates from entitled applicants.
- Why overemphasizing job competencies chills morale, and what to focus on instead.
- How 5 minutes of good coaching every day dramatically improves retention.
Learn more at: https://lnkd.in/g6cBRJB
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Jobs & Salaries For Advertising GraduatesMike Sullivan
Identifies various positions available for new graduates interested in pursuing jobs in advertising industry. Overviews growth trends, hiring by expertise, employer plans for hiring, skills desired by employers, compensation ranges, and common job search mistakes. Also includes basic resume writing tips and key steps for landing your first job in the industry.
Relationships Matter: Connecting with Other Students and Professionals on Lin...LinkedIn Europe
When it comes to forging a great career, relationships matter, and it’s important to start with your immediate network, like your colleagues at university. Overtime, you’ll realize it’s not only who you know, but who your connections known that can make all the difference. So, when it comes to apply for that dream internship or job, you’ll be amazed the mutual connections you’ll already have to make that first introduction.
With the intent of bringing some creative minds, who are transforming the status quo of various sectors, into limelight, Insights Success brings to you, “Top Creative Leaders Innovating in Business 2019”
We’ve always been an organization with strong values, but scaling our Employer Brand with such rapid growth takes more than a compelling Employer Value Proposition (EVP). We needed to find a way to iterate on our current frameworks. To articulate and capture what makes Hootsuite special, and make it easy for current and future employees to sing from the same sheet of music.
Our answer was to develop an Employer Brand playbook, “A Guide to #HootsuiteLife.” The playbook was developed to share the why, what, and how we approach Employer Brand; including examples of Employer Brand campaigns and how our peeps can bring them to life. Focused primarily on equipping our talent department, we also wanted to build something that our employees felt equally empowered by.
Use this playbook to inspire your own employer brand.
How to a Rock Your Personal Brand - Building Your InfluenceSocial Jack
If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, many times you will never know.
Learn from the best who have built thousands of profiles and helped thousands learn how to get their personal brand known. Dean DeLisle and the Social Jack™ Team have put together a quick easy to follow recipe to get on the right track and make sure that people click on you when making that critical choice for a professional.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
In this free webinar, Meritage Talent Solution's founder, Kara Yarnot, and LinkedIn’s Pam Hoadley introduce LinkedIn’s Strategic Talent Acquisition Roadmap. This framework can help you transform your talent acquisition organization from traditional to strategic, making your team instrumental to the success of the business.
Read more on the LinkedIn Talent Blog: http://linkd.in/1uazCmc
Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
State and federal government employees will retire in droves over the next few years, including many of the more than 30% of federal workers eligible for retirement in 2017. This comes as millennials are poised to represent half of the workforce by 2020. In response, the public sector needs to competitively attract, engage, and retain millennials now more than ever.
The slides explore:
- The 3 things every worker wants, but millennials won’t work without.
- Interview questions to distinguish enlightened job candidates from entitled applicants.
- Why overemphasizing job competencies chills morale, and what to focus on instead.
- How 5 minutes of good coaching every day dramatically improves retention.
Learn more at: https://lnkd.in/g6cBRJB
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
Technology, globalization and the pace of change continue to be drivers for independent career management. Work environments and the way in which we work and think about work continue to change at an accelerated pace. Career management is also changing. Savvy professionals realize that they (not their employers) are responsible for their careers and professional development. Effective career management is about owning your professional development for the life of your career, not just the job you’re in. Employment trends have accelerated during the past few years. Are you ready to survive and thrive in these new times?
Five reasons why you should read OWN IT! Take Charge of Your Career:
1. You are responsible for your career, not your employer.
2. You need a rock solid professional reputation to stay employed.
3. Savvy professionals use goal setting, networking and marketing for career success.
4. You can increase your competitiveness with a minimal investment of time and money.
5. OWN IT! is filled with practical examples, templates and actionable advice.
Using LinkedIn, Facebook, and Twitter can help you land that dream job. This presentation gives you tips and techniques to broaden your job search using social media and social selling.
Use social selling techniques to supercharge your job search. Find out how to use social media to establish a personal brand and market yourself to find that next job.
The Ultimate Guide to Professional Development for Marketing & PRThe Muse
Are you a marketer or PR professional who wants to be even better at your job? Or, just wondering what it takes to have a great career in the marketing world?
Look no further.
The Muse asked some of the best marketing and PR professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
This is a step by step guide for small to medium sized recruiting firms who want to find out how to use Linkedin in the most effective way possible to grow their businesses.
5 Main Steps of Personal Branding :
- Leverage yourself
- Manage your digital footprint.
- Build and define yourself.
- Manage and influence how others perceive you.
- Nurture your personal brand.
Similar to Personal Branding for Ambitious Professionals (20)
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
2. What is Personal branding?
Why is it important for your career?
How do you define your personal brand?
How to Use Personal branding.
Managing your Personal brand.
LinkedIn + Personal branding.
Online +Offline Personal branding.
Presentation Outline
WHAT WE'RE COVERING
ANYACONSULTING
02
3. "PERSONAL BRANDING IS
THE PROCESS IN WHICH
WE MARKET OURSELVES
TO OTHERS" Thank you for
coming!
We would like to express our
sincerest gratitude for
celebrating our wedding with
us.
BELLA & BRYLE
What is Personal Branding?
03
ANYACONSULTING
If you have a name
& a social footprint you have a Personal brand. A powerful
Personal brand allows you to represent yourself as an expert
and a trustworthy personality in your niche or given
profession.
4. Its
"How do I
Manage My
Personal
Brand"?
The Question
Is not
"Do I Need a
Personal
Brand"?
ANYACONSULTING
04
5. 05
ANYACONSULTING
Who is Personal Branding For?
Common Goal
Different Target Audience
Job Seekers Entrepreneurs Senior Leaders
Employers Clients Peers
6. T h e J o b M a r k e t
is more competitive than ever. Hiring managers are short on time,
and hiring is not always their number one focus.
By applying proper Personal branding techniques and setting
yourself apart from the crowd, you are not just making yourself
memorable, but you are also positioning yourself to be hired.
Applying for a Job
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7. By having your Personal brand
already established, you are proving that not only do you want the
job, but you are also doing the hard work it takes to get the job.
A candidate who has consistently and strategically built up their
Personal brand has more to bring to the table, then someone who
relies solely on thier CV.
Interviewing for a Job
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8. By keeping your Brand
current and relevant, you are showing influential decisions makers
and peers that you are open for internal opportunities.
Creating, sharing and providing educational topics helps to
establish you as a thought leader and someone who can be
trusted to take on extra responsibility.
You don't know who could be looking at your digital media and
your LinkedIn.
Advancing in Your Career
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9. DEFINE ASPIRATIONS
Be Intentional about where you want to go in your career.
UNIQUE VALUE PROPOSITION
Skills + Talents + Passions.
COMMUNICATE YOUR BRAND
Online + Offline.
Defining Your Personal Brand
09
ANYAOCONSULTING
10. Define Your Aspirations
KEEPS THESE FACTORS IN MIND
I N 5 Y E A R S T I M E
What is your main goal?
W H A T H A V E Y O U
A C C O M P L I S H E D ?
What do you want to
have achieved?
WHAT DO YOU WANT
TO BE KNOWN FOR?
Don't just think job title,
what will people say about
you? 10
ANYAOCONSULTING
11. Hard(technical skills) and soft skills.
What has always come easy to you?
What are you naturally drawn too?
SKILLS
TALENTS
PASSIONS
Unique Value
Proposition
ANYAOCONSULTING
11
12. Unique Value Proposition
"I use my natural
talents of
....and...skills to
have an impact in
the ...industry".
EXAMPLE
12
ANYAOCONSULTING
13. Communicate
Your Brand
P E R S O N A L B R A N D
S T A T E M E N T
CV
Cover letter
LinkedIn
Prospecting emails
P U B L I C A T I O N S
Medium
Quora
Reddit
LinkedIn publisher
LinkedIn slideshare
O F F L I N E
B R A N D I N G
Networking
Virtual meetings
Meet Up
S O C I A L M E D I A
Facebook
Instagram
LinkedIn
Twitter
ANYAOCONSULTING
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14. " T h r o u g h m y n a t u r a l
e n t h u s i a s m a n d e m p a t h y f o r
o t h e r s I i n s p i r e r e s e a r c h a n d
c r e a t i v e M a r k e t e r s t o
d e v e l o p i n n o v a t i v e e m a i l
c a m p a i g n s f o r t h e M a r k e t i n g
T e c h i n d u s t r y "
14
PB Statement
ANYAOCONSULTING
17. Personal Branding Tips
H E A D L I N E
Craft a strong UVP.
Include relevant keywords.
Replicate industry
terminology.
P R O F I L E P I C T U R E
Invest in a Prof photo.
Its your first chance to
communicate.
Make sure your LinkedIn picture
is up to date.
R E C O M M E N D A T I O N S
Ask your professional network
for recommendations.
Make requests via phone or in
person.
17
ANYAOCONSULTING
18. Personal Branding Tips
B U I L D A C O M M U N I T Y
Connect with peers in your industry.
Share and like content related to
your target industry.
Sharing content improves
engagement, leading to stronger
relationships.
E N D O R S E M E N T S
Manage your skills and endorsements.
LinkedIn users who display five or
more skills are messaged 31 times
more than those who do not.
S L I D E S H A R E
Sharing presentations on slideshare
can build your reputation and
cultivate your image.
Its a great way to be seen as a
thought leader and drive traffic to
your site.
ANYAOCONSULTING
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19. Benefits of LinkedIn
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IN BUILDING YOUR PERSONAL BRAND
Establishes you as a "Thought Leader".
Allows you to optimise your profile.
The first port of call for hiring managers and recruiters.
Has a Publishing and Slideshare feature allowing you to
add valuable content.
Join professional groups that include like-minded people.
Connect and reconnect with influential decision makers.
20. " B o t h y o u r o n l i n e a n d
o f f l i n e b r a n d i n g
n e e d t o w o r k
t o g e t h e r i n U N I S O N " .
20
ANYAOCONSULTING
Consistency and Discipline are key
21. Control Exposure
STEPS TO IMPROVE YOUR OFFLINE PERSONAL
BRANDING
B E I N T E N T I O N A L
Share your vision.
Think about what sets you
apart.
Y O U R N E T W O R K
Nurture the relationships
you are creating.
Be mindful of the people
you are associating with.
S T A Y I N F O R M E D
Anticipate future needs of
the industry.
Share your thoughts.
21
F O L L O W U P
Always focus on what you
can do for them, and not
what they can do for you.
ANYAOCONSULTING
23. Using both online and offline
branding is key to long term success. By
combining the two approaches you can bring
your brand full circle.
Increasing your visibility and bringing more
attention to your personal brand.
23
Online + Offline Pb
COMBINING THE TWO
ANYAOCONSULTING
24. TAKE A STEP BACK BEFORE YOU MOVE FORWARD
ANYAOCONSULTING
24
"Knowing Yourself is the
Foundation of it All."
25. A LITTLE ABOUT ME
Land Senior level and Executive positions in established companies and tech start ups.
Become authority figures in their chosen industry leading to more career opportunities.
Gaining confidence to leverage their skills and talents to start their own businesses.
Transition seamlessly into brand new careers.
My name is Anya O, a Career and Job Search Strategist. Just over a few years ago I was feeling
dissatisfied with my job and uncertain about the path ahead.
So, I decided it was time to reignite my career, start my own business and find a way to do the work that I
love.
Now I help other high achieving professionals to get the job they want by sharing strategies I learned as a
Tech Recruiter. So far my coaching and strategies have helped clients too
Review my testimonials to see how I have helped professionals like you reignite their careers.
Follow Anyaoconsulting on Facebook, Instagram and LinkedIn for the latest updates.
Check out anyaoconsulting.com dedicated to helping you create a powerful impact on hiring managers,
leading to the job you want.
ANYAOCONSULTING
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