The document discusses the significance of social media in building relationships and engaging with audiences through user-generated content and two-way communication. It emphasizes the importance of being authentic, knowing your followers, and creating meaningful conversations while also providing actionable steps for getting started in social media. Case studies highlight the real-time information dissemination power of social media platforms during major events.

1. Thomas Clifford@tommytrcThe Power of Social Media“It’s All About Relationships”

3. Social Media is Worldwide

4. Global Response??

5. So What is Social Media?Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media

6. Say What??A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define

7. So What is Social Media?

8. How to Engage in SM?• Connect to your Audience• Ask Questions that Invite Discussion• Be transparentBe yourselfDon’t pretend• Know your followers; keep in touch with them…• Highlight content generated by your followers

9. The Conversation is keyRemember Social Media is a 2 WAY ConversationIt’s not IM  This is KEY!!

10. MeaningfulConversationPeople may not respond immediatelyPeople can not see your facial expressionsSocial Media in many ways is like e-mail and can be abusedTHAT’S NOT WHAT I MEANT

11. 2-WAY Conversation

12. The Power of Social MediaWho remembers this picture?Flight 1549Hudson RiverTwitter had the Scoop 1stNOT CNN, FOXMSNBC -MajorsNO ONE!!!Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

13. Case Study 2Fort Hood Shooting

14. Where Did People Get Info?Real Time Information

15. Where do I start?

16. Start with a Website

17. Start with Videos

18. Start with a Blog

19. Start with a FaceBook

20. Start with a Twitter

21. Build Your Spot in Social MediaJust Do itStart SlowBe Yourself

22. Just Do ItPeople think Social Media is Hard

23. Remember the “Social” In Social media

24. Who has used a guest book?THAT’S SOCIAL MEDIA

25. Just Do It (cont)Stop Over thinking

26. Don’t Make Excuses

27. Make a Plan

28. Set a Goal

29. Follow-upStart SlowTake a Deep Breath –its not as bad as you think

30. Start with One

31. Find Success