Tommy speaks to the annual Wisconsin Literacy Conference in Appleton, WI. Social media can be a scary pool to jump into. So many social media offerings and so little help on where to start! Tommy will help make demystify social media in a friendly, no-nonsense way, giving a clear path to begin your social media journey.

1. Thomas Clifford@tommytrc The Power of Social Media “It’s All About Relationships”

3. Social Media is Worldwide

4. Global Response??

5. So What is Social Media? Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media

6. Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define

7. So What is Social Media?

8. How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers

9. The Conversation is key Remember Social Media is a 2 WAY Conversation It’s not IM  This is KEY!!

10. MeaningfulConversation People may not respond immediately People can not see your facial expressions Social Media in many ways is like e-mail and can be abused THAT’S NOT WHAT I MEANT

11. 2-WAY Conversation

12. The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.

13. Case Study 2 Fort Hood Shooting

14. Where Did People Get Info? Real Time Information

15. Where do I start?

16. Start with a Website

17. Start with Videos

18. Start with a Blog

19. Start with a FaceBook

20. Start with a Twitter

21. Build Your Spot in Social Media Just Do it Start Slow Be Yourself

23. Remember the “Social” In Social media

24. Who has used a guest book?THAT’S SOCIAL MEDIA

26. Don’t Make Excuses

27. Make a Plan

28. Set a Goal

30. Start with One

31. Find Success

34. Steps to Success • Start a Blog • Add Video content • Invite Feedback • Network

35. Getting Started Wordpress.com Blogger.com Youtube.com Facebook.com Twitter.com Mashable.com Sharethis.com Google.com/alerts Clients… Tweetminer.net Tweetdeck.com

36. It really isn’t about me…

37. It’s all about YOU!

38. THANK YOU!!! Thomas Clifford@tommytrctommytrc@gmail.com