This document provides guidance on effective social media engagement. It recommends businesses listen to conversations, monitor their brand, and investigate trending topics. It advises responding to feedback, engaging with users both online and offline, and acting on problems directly. The document warns against just broadcasting messages and using social media like a "blunderbuss". It suggests adding value for users, being brave but respectful, and encouraging brand advocates. Companies are advised not to expect immediate attention, spam users, hijack hashtags, or threaten legal action against critics. The overall message is that social media requires active listening, engagement, and providing value to communities rather than one-way broadcasting.
Social media is a great way to reach your market, position your message and network with like minded entrepreneurs
To get the most out of your efforts with social media there are do's and don'ts on getting the most out of your efforts. .
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Looking for a JOB? Applying for School or Housing? Own a Business? Are you an ARTIST? How does Social Media affect ALL these Endeavors? Here's what we teach about Social Media: ASSUMPTIONS, GUIDELINES, YOUR GOALS, BUSINESS APPLICATIONS. PLUS give you THE TOOLS to understand how people view you and establish the Profile that will get you Noticed! We will talk about the pitfalls and the benefits of what you put on the Internet and how it affects one's image. How important is your Face Book Profile? What does your profile say about you, does it reflect the image you the want the world to know? We will take the FEAR of the overwhelming feeling Social Media can have.
Social media is a great way to reach your market, position your message and network with like minded entrepreneurs
To get the most out of your efforts with social media there are do's and don'ts on getting the most out of your efforts. .
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Looking for a JOB? Applying for School or Housing? Own a Business? Are you an ARTIST? How does Social Media affect ALL these Endeavors? Here's what we teach about Social Media: ASSUMPTIONS, GUIDELINES, YOUR GOALS, BUSINESS APPLICATIONS. PLUS give you THE TOOLS to understand how people view you and establish the Profile that will get you Noticed! We will talk about the pitfalls and the benefits of what you put on the Internet and how it affects one's image. How important is your Face Book Profile? What does your profile say about you, does it reflect the image you the want the world to know? We will take the FEAR of the overwhelming feeling Social Media can have.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Social Communications 101 for Volunteersguest1c57ab
What are social communications platforms? How do you get started using them? What are general rules, etiquette for these communities? (Prepared for AARP Florida Volunteer Training)
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
Social Media for Small Business provides an outline of why its harder to find customers today and how to use the 5 most popular social media channels: Facebook, YouTube, Twitter, LinkedIn and Pinterest
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Social Communications 101 for Volunteersguest1c57ab
What are social communications platforms? How do you get started using them? What are general rules, etiquette for these communities? (Prepared for AARP Florida Volunteer Training)
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
A short presentation on how to use social media to enhance sales, focusing on Twitter, Youtube and Facebook as sales tools. Given in Malmo, Sweden on 17th of September 2010 at Ahrens Rapid Growth, by Jan Kees Fokkens of 42Republic.nl
Overview of social media: the growth of Web 2.0, and the strong points about the four major social media channels: blogging, LinkedIn, Twitter, Facebook. Includes time management suggestions and tools for affordable measurement.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
1. Social Media DOs and DON’Ts ...or how I learned to stop worrying and love the Social Web
2. What’s the big hurry? It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million viewers. The internet took four years to reach 50 million users... In less than seven months, Facebook has added 200 million users. Source: e-consultancy
5. Monitor Your brand Everyone should do this Investigate Trending Topics Learn the rules Feedback What are you doing right? Or wrong? DO Listen
6. Listening tools Market Sentinel BuzzMonitor Also... Twitter Search Technorati Search Google Blog search Board Reader DO Listen
7. Respond and React Online Engage (Good or Bad) Campaign (New Goals?) Beware the lonely troll Steer traditional digital activity Offline Act on feedback Tackle problems from the source Use the buzz! DO
9. Wispa 2003 – Wispa brand was phased out and replaced by "Dairy Milk Bubbly". Internet campaigns and an online petition - bring it back! Iggy and the Stooges' 2007 performance at Glastonbury: several fans invaded the stage with a banner saying “Bring Back the Wispa”. Bring Back Wispa groups on Bebo, MySpace and Facebook Out of date Wispa sold for £2250 on eBay
10. Wispa August 2007 – Cadbury announce that the bar would be relaunched with limited production Wispa launched on a permanent basis in October 2008 "For the Love of Wispa" campaign called for the public to donate locations, actors, props and other material, for an advert. On 14 September 2009, Wispa Gold will be relaunched for a limited time, due to popular demand.
11. John McCain PPC Eric Frenchman – Evil Genius Identify hot breaking news stories [Buzz Monitoring] and Google trends quantify importance Captures traffic as people begin to search and drive traffic to appropriate landing pages Stories with limited shelf life Source: Pardon my French
16. Use a Blunderbuss DON’T Not all Social sites will be suitable Remember your goals Consider Your target audience Your content The Sizzle The sticky factor Your available resources
17. Understand your goals And your metrics Get your house in order Choose your channels Pick your Battles Stick to the gameplan Use a Blunderbuss DON’T
19. Be a butterfly DO Be familiar with new Applications and their uses Subscribe to industry blogs: Techcrunch, Mashable, Read Write Web, Econsultancy Secure brand usernames early Encourage user interaction around your brand. See which take off. Engage if appropriate. Monitor search results on Google and see which sites rank the highest. What tools are being built? Do any third party tools make a particular SocNet a better fit for your business?
23. DON’T Expect a red carpet “Build it and they will come” does not apply A presence is not enough No one likes a pushy salesman People will tell you what they think... ...whether you like it or not
25. Add Value DO Think of way to improve your followers lives. ... even the smallest ways Advocates are valuable APIs are your friends Make things easy - integrate Facebook Connect
27. @manairport live flight info We plugged the twitter API into the Manchester Airport live flight update service. User DMs flight number to manairport User receives updates by DM
29. DO Be Brave To boldly go... No blueprint The Social Web is a hub for gossip. Did you see? This is cool! Isn’t this awful? Be remarkable ... In a good way
30. Skittles Skittles launched a site allowing navigation of wikipedia, twitter search, flickr and facebook content. Users were in control of content BUZZ!
33. Be Dodgy DON’T Spam Hijack Game the system We’re marketers; not MPs Plagiarise Fake comments / Diggs
34. Habitat Hijacked twitter #hashtags to promote itself #iphone #mousavi #apple #trueblood Backlash on twitter Picked up by mainstream news BBC, Guardian, Sky News Habitat forced to apologize Should have done it MUCH sooner
40. Whole Foods “rahodeb” was an active user for 7 years on Yahoo finance forums (2000 – 2007) Revealed good knowledge of wholefoods and the CEO (in third person) Criticized Whole Foods rival Wild Oats Market During a £600mill buyout of OATS a complaint was lodged Whole foods CEO, John Mackey IS rahoeb Accused of attempting to influence share price.
43. DO Set your brand free Encourage and support amateur brand champions. If you can’t beat ‘em, join ‘em Develop ideas with crowds Trust the users to be your ceontent providers. Obama ran a successful campaign on YouTube Or did he?
44. Obama fan ads on youtube Vote Different Yes We Can I Got A Crush Page 44
47. DON’T Be a Bully If you find users doing something you find objectionable DON’T threaten with legal action DON’T Make demands Use legal action as a LAST resort
50. Guinness VS Failblog Dear Sir/Madam, Thanks for writing us an email regarding the “Record Breaking Fail”. Unfortunately, douchebaggy cyber-bullying emails will only bring upon you more shame on your house. I am also resisting the urge to write this email in ALL CAPS. I believe it is the duty of FAIL Blog(TM) to call out organizations when they encourage the public to do such things as “Break the record” for the “Most Individuals Killed In A Terrorist Act”. We firmly believe that our publication of your fail is protected under the concepts of fair use, commentary and non-trademark use. Please RTFM and we welcome you to tehinterwebs. Since we at FAIL Blog(TM) don’t have a legal defense department, we have complied with your request to remove the trademarked term and logo from the original image. We have used the “naughty bits filter” on the image to secure your naughty, naughty, trademark assertions. However, we have posted your email so that our audience can see why we had to remove the name of the failer from the image. I hope that this is the outcome you have expected as now NO ONE WILL EVER KNOW THAT GUINNESS WORLD RECORDS LIMITED HAS FAILED. The full legal response can be read here: icanhaz.com/legalresponse Cheers,FAIL Blog
52. DO Mahalo answers SEO - control google User profiles on social media sites rank very highly on search engines. Think about all those words you’d have loved to have bought the domain for. Press coverage Goodwill Whuffie Understand the hidden BONUS
Jon discussed there are many obstacles...FEARWhat if people talk about usWhat if they don’t
So everyone is chasing their tail. Few established successes. Flying by the seat of the pants. People keep changing the landscape making it hard to have success by emulating others.Facebook appsNeed to act... But how?
8 Dos and 5 DON’Ts
EVERYONE should do this to some degree. If nothing else you should know what people are saying about your brand
RSS is not necessarilyrealtime but it’s getting there.
Beware of chasing ones tail. Address problems from the source
Blog should be a Start point for discussion – not the final wordTwitter stream should not just be created from a feedMake the most of the tools
Huge waste of energy trying to do everything
Understand your Goals – Customer service? Driving Traffic? Feedback?Get your house in order – email marketing, user journey, website, ecommerce. Product?Pick your Battles – How influential are the users you are targeting? Could your time be better spent – think about the big picture.
Consider social search optimisation - can you further boost these sites in the rankings?
Contradiction? Twitter etc are just tools to help you achieve your aims. Don’t be a sheep
twitter search result for the term “skittles” and inSkittles have revamped their site and the content has almost been completely replaced by relevant pages from third-party social media applications. Visitors to Skittles.com are now directed to the vited to navigate their way about Skittles’ social web presence by using the flash navigation menu that overlays the page. [update: the homepage is now set as the facebook page as predicted my moi ] The ‘Home’ and ‘Chatter’ links both link to the twitter search results for the term Skittles, the products links for each flavour lead to the relevant information on the Skittles Wikipedia entry. There is a ‘Friends’ link that goes to the Skittles facebook page and the video and photo links respectively lead to the Skittles profile on YouTube and Flickr search results for the term… well can you guess?There are only two actual web pages in use: the product overview page and thecontact form.My first impressions were that this is very brave and very cool. I did have some reservations, however.Firstly, the idea is not original. Dave Kinsella showed me the Modernista “Unsite” about this time last year.Remember: a year in social media is roughly equivalent to one dog-year.I don’t think the skittles implementation is as good. Modernista use javascript menus cleverly to help the user navigate to the content they need, rather than just pulling up a live stream of search results. Even worse, the skittles flash menu cannot be moved by drag and drop which means there is a chunk of the page on the top left that the user will never see. This is especially annoying when trying to navigate around text-heavy wikipedia pages.I also couldn’t understand why the Homepage was set to the twitter search results. Ok, having a ‘Chatter’ link is pretty cool but why duplicate it on the homepage? All that will do is encourage twitter users to tweet the word skittles over and over again in order to try to get their tweets to appear on the…*sound of penny dropping*Aha! That’s it. The cheapest and most effective viral campaign there is. Genius.I was mildly concerned (but mainly interested and excited) to see what cunning ways people would try to subvert the idea. There is the most potential for amusing disaster on the Flickr search page. After all, a picture can speak a thousand crude words whereas there’s only room for about 2o crude words in 140 characters.Unsurprisingly though, it was those cheeky scamps on twitter, led by mischief and Techcrunch UK’s Mike Butcher, who attempted to cause trouble for skittles. This was closely followed by some wikipedia attacks (which I suspect will stop as soon as Wikipedia lock the entry).I suspect that Skittles knew this would happen; they make users fill in an age declaration and those underage can’t continue. I also don’t think that people acting the goat does Skittles any harm. The negative comments, especially the obviously silly ones, reflect only on the user posting them and at the same time as they are revelling in their cleverness at getting rude words to appear on the skittles home page, all their followers are busy investigating what all the Skittles posts are about.For good or bad, skittles was the number 1 trending term on twitter for most of the day and with twitter’s current high profile, I wouldn’t be surprised to see more mentions of Skittles in the mainstream media in the next couple of days.I’m also betting that thousands and thousands of people who wouldn’t have thought about skittles ordinarily will now find their hand inexplicably drawn towards that brightly coloured bag while they are queuing at Tesco or picking up a paper. And that’s what it’s about.There are some naysayers out there, including the normally astute Paul Fabretti, who are of the opinion that people mindlessly twittering the name Skittles, and people talking about the promotion rather than the product doesn’t actually add any value. I couldn’t disagree more.Buying a piece of confectionary is an impulse decision. You’re not buying a car so you don’t need loads of information about price and product. When was the last time you saw an informative ad for sweets or chocolate?“But what about the general public?” I hear people cry. “The ordinary web users who haven’t heard of twitter, flickr, facebook, and wikipedia. They will be scared and confused when visiting the site and throw their laptop in the bath and never buy Masterfoods’ confectionary again and…”Ok no-one actually suggested that last bit but you get the idea.I happen to agree that the current homepage , while a great PR stunt, is not ideal in the long term. I think that Skittles will change it to something else in the near future – why else would ‘Chatter’ and ‘Home’ be duplicated?But are there really any regular web users who have never heard of social networking and the most common web apps? More importantly, are there any regular web users in the target market for skittles that would be repelled by the use of such tools?I suspect not. All in all, great work Skittles.
6000diggsGoogle “Guinness world record” “guinness fail”
Jon discussed there are many obstacles...FEARWhat if people talk about usWhat if they don’t