This document provides guidance on using social media platforms appropriately to build a strong personal brand. It discusses the importance of personal branding and provides demographic trends and etiquette tips for LinkedIn, Facebook, Twitter, and Instagram. The key points are: - Social media is important for personal branding and can help with networking, finding jobs, and joining online communities. - Different platforms have distinct audiences - LinkedIn is for professional networking, Facebook more informal, Twitter for real-time news, and Instagram focuses on photos. - Proper social media etiquette includes being professional, using hashtags and tags wisely, engaging with others respectfully and avoiding oversharing or spamming others. - The best times