This document provides an overview of session delivery networks and how they address business needs through solutions like SIP trunking, support for remote workers, video conferencing, unified communications, and contact centers. It describes the components of Acme Packet's session delivery network, including session border controllers, application session controllers, and interactive session recorders. It also discusses key applications these solutions enable and market drivers like cost reduction, productivity improvements, and risk mitigation.

1. Introduction to
Session
Delivery
Networks for
the Enterprise

2. Overview
Introduction to Session Delivery Networks
 What are typical applications?
 What business issues can we address?
 What does a solution look like?
Discussion assumes basic knowledge of:
 Networking technology and terminology
 IP Telephony
 Unified Communications
Duration: Approximately 45 minutes
Acme Packet | Session Delivery Networks for the Enterprise 2

3. Priorities for the enterprise
Cost reduction
 SIP trunking
 Centralise, Converge and Unify communication
infrastructures
 Increase worker productivity
 Home workers
Productivity Improvement
 Mobility
 Smart applications (e.g. Communication
embedded in business applications)
 Advanced collaboration tools
Risk Mitigation
 Network security
 Combatting fraud
 Call recording for compliance
 Reliable services
 Proactive customer service
Acme Packet | Session Delivery Networks for the Enterprise 3

4. Acme Packet Session Delivery Network
For trusted, first class services &
applications
Apps &
services
Session Delivery Network
(SDN)
IP transport network
Trusted First class
Secure Special
Protected Assured High quality
Confidential
Safe Reliable Available High priority
Identity
Fast
(non-repudiation) Dependable
Guaranteed No delay
Acme Packet | Session Delivery Networks for the Enterprise 4

5. Acme Packet Session Delivery Network
For trusted, first class services &
applications
Apps &
services
Session Delivery Network
(SDN)
IP transport network
Trusted First class
Secure Special
•Session Border Controller
Protected Controls sessions at network borders
Assured High quality
Confidential
•Application Session Controller
Safe Empowers Available applications to control sessions
Reliable Web 2.0 High priority
Identity
•Interactive Session Recorder Fast
(non-repudiation) Low cost, simplified session recording for compliance
Dependable
Guaranteed No delay
Acme Packet | Session Delivery Networks for the Enterprise 5

6. Session Delivery
Network Applications
Acme Packet | Session Delivery Networks for the Enterprise 6

7. SIP trunking
What is driving SIP trunking in the Enterprise?
 Flexibility to right size capacity
 Ease of implementing redundancy
 Smooth adaptation to new services like video and
conferencing
 Enhanced service for remote workers and offices
 Leverage existing IP infrastructure
 Lower Total Cost of Ownership
Challenges
 Privacy of communications
 Toll fraud, identify theft and IP Telephony SPAM
 Denial of Service (DoS) attacks
 Quality of Service (QoS)
 Interoperability
Acme Packet | Session Delivery Networks for the Enterprise 7

8. SIP trunking
Hosted services
PSTN
Enterprise SIP TDM
Network
IP ITSP
DB
The Session Border Controller provides:
 Session Level Security at network edge
 Interworking between Enterprise PBX and SIP Trunk provider
 Full protection against DoS attacks
 QoS measurement and control
 Resilience
 Cost effective scalability from 25 sessions to thousands of
sessions
Acme Packet | Session Delivery Networks for the Enterprise 8

9. Remote workers
What is driving Remote Working in
the Enterprise?
 Cost reduction for real estate
 Productivity
 Flexible working hours
 Workforce retention
 Additional potential resources
Challenges
 Privacy of communications
 Toll and identity fraud
 Quality of Service (QoS)
 Lack of technical skills remote
users / office workers
Acme Packet | Session Delivery Networks for the Enterprise 9

10. Remote workers
DB
Internet
The Session Border Controller provides:
 End-to-end secure communications including
application layer security and rich authentication
features
 Simplified deployment including transparent NAT and
firewall traversal
Acme Packet | Session Delivery Networks for the Enterprise 10

11. Video conferencing
What is driving Video Conferencing in the Enterprise?
 Cost reduction for travel
 Enhanced responsiveness in case of incidents
 Reduced time required for meetings
 No travel time
 Video conferences are typically shorter than voice conferences
Challenges
 Privacy of communications
 Integration of video
conferencing with Unified
Communications
 Cost of outsourced services
 Quality of Service (QoS)
 Lack of technical skills remote
users / office workers
Acme Packet | Session Delivery Networks for the Enterprise 11

12. Video conferencing
Session Border Controller
provides:
 Security
 Interoperability
 Integration with VoIP and
UC
 NAT/FW traversal
 Consistent Quality of
Experience
 Availability
 Reliability
SIP
H.323
H.239
Large branch Branch Home worker RTP
Acme Packet | Session Delivery Networks for the Enterprise 12

13. Unified Communications
What is driving Unified Communications?
 All benefits of remote worker and video conferencing
 Increased efficiency through integrated presence
information
 Enhanced workplace through multi-modal
communications
Challenges
Privacy of communications
Interoperability with existing
systems
Quality of Services (QoS)
Lack of technical skills remote
users / office workers
Acme Packet | Session Delivery Networks for the Enterprise 13

14. Unified Communications
Internet
The Session Border Controller provides:
 Vendor agnostic interoperability and protocol
interworking
 Enforcement of privacy and security policies
 Effective QoS management and reporting to enforce
service provider SLAs
Acme Packet | Session Delivery Networks for the Enterprise 14

15. Contact Center
What are key success factors for Enterprise Contact Centers?
 Enhanced customer retention through superior customer service
 Cost reduction through automated services like IVR
 Proactive customer contact to avoid incidents or calls
Challenges
 Privacy of communications
 Cost of trunking
 Cost of carrier “Take Back and
Transfer”
 Legal obligations and agent training
 Cost of agents
 Cost of office space
 Quality of Service (QoS)
 Lack of technical skills remote users
/ office workers
Acme Packet | Session Delivery Networks for the Enterprise 15

16. Contact Center
ITSP PSTN
DB
P
SI
SIP
Home-based
Internet
Agents
SI
P
IP Outsourcers/
Offshore contact center
The Session Border Controller provides:
 Dynamic handling of calls including codec renegotiation
 Security
 Interworking
 Quality of Service (QoS) measurement
 Resilience
 Session duplication for contact recording
Acme Packet | Session Delivery Networks for the Enterprise 16

17. Contact Center
ITSP PSTN
DB
P
SI
SIP
Home-based
Internet
Agents
SI
P
IP Outsourcers/
Offshore contact center
The Interactive Session Recorder provides:
 Inline recording
 Static or dynamic session selection
 Interoperability with major IP call recording (IPCR) systems
 Turnkey Acme Packet recording solution
Acme Packet | Session Delivery Networks for the Enterprise 17

18. Communications Enabled Business
Processes
What are Communications Enabled Business Processes?
 Interactive communication tools integrated in business
applications like:
 Telephony  Chat and Instant Messaging
 Presence  Video conferencing
Why do enterprises care?
 Enhance customer service through reduced latency
 Create a more responsive organization
 Improve employee productivity
Challenges
 Complexity of wide range of protocols and systems
 High cost of system integration
Acme Packet | Session Delivery Networks for the Enterprise 18

19. Communications Enabled Business
Processes: An Example
 Newspaper iPad application
 Customer reads advertisement for a
car
 Using GPS the Application Session
Controller directs call to nearest
dealer that has the requested model
available for a test drive
 The user is called and connected to
the dealership
 Advantages
 User doesn’t have to take initiative
and call a call center
 The dealer gets pushed a real
prospect
 The newspaper charges for the ‘hot’
lead
 Potentially the paper reduces advert
rates
Acme Packet | Session Delivery Networks for the Enterprise 19

20. Communications Enabled Business
Processes: The Solution
ITSP
DB
Web
services
Internet
SIP
IP
The Application Session Controller:
 Provides vendor-independent middleware
 Hides complexities of the underlying IP communications infrastructure
 Allows developers to use familiar Web development tools and
frameworks
 Use simple Web services calls to invoke and control rich
communication
 One development layer for multiple IP communication
vendors/systems
 Rapid deployment of new services
Acme Packet | Session Delivery Networks for the Enterprise 20

21. What are the analysts saying?
 E-SBC market worth $153M in 2011 growing to $385M in
2014
 CARG 39% through 2014
 Acme Packet is #1 by market share with 32%
 Largest target market segment
 1000 - 5000 employees
“The enterprise SBC market is driven by the
adoption of SIP trunking services as a way
of consolidating, centralising, and increasing
the utilisation of their trunking infrastructure,
which carries a powerful ROI.”
Matthias Machowinski, Directing Analyst, Enterprise
Voice and Data, Infonetics Research
Infonetics: 2011 E-SBC Market Report
Acme Packet Acme Packet | Session Delivery Networks for the Enterprise 21

22. Acme Packet company profile
Acme Packet | Session Delivery Networks for the Enterprise 22

23. SDN Summary
Services & Application Border
Applications Integration Control
& Session Recording
Business Untrusted
Applications endpoints,
networks
& services
UC&C
Session Border Controller Interactive Session Application Session Controller
Security Recorder Simplified application integration
Interoperability Regulatory compliance Reduced development time
 Carrier Flexible recording options  Familiar tools
 Video Dynamic  Transparent networking
Resilience Static  Standard protocol support
Quality of Service Interoperability  SIP, H.323 and Web
Integration
Vendor independent
Acme Packet | Session Delivery Networks for the Enterprise 23

24. Questions?
Acme Packet | Session Delivery Networks for the Enterprise 24

25. Where do I go for more information?
 Solutions overview
 http://www.acmepacket.com/enterprise-solutions.htm
 Whitepapers etc…
 http://www.acmepacket.com/enterprise-resources.htm
 The Session Border Controller
 http://www.acmepacket.com/enterprise-products-session-bor
 The Application Session Controller
 http://www.acmepacket.com/enterprise-products-application-
 The Interactive Session recorder
 http://www.acmepacket.com/enterprise-products-interactive-
Acme Packet | Session Delivery Networks for the Enterprise 25

26. Disclaimer
Acme Packet has made no commitments or promises orally or
in writing with respect to delivery of any future software
features or functions. All presentations, RFP responses and/or
product roadmap documents, information or discussions,
either prior to or following the date herein, are for
informational purposes only, and Acme Packet has no
obligation to provide any future releases or upgrades or any
features, enhancements or functions, unless specifically
agreed to in writing by both parties.
Acme Packet | Session Delivery Networks for the Enterprise 26

27. The leader in
session border
control for trusted,
first class
interactive
communications