Strategic benefits from Caching in
Secure Web Gateway Investment
               VFM Systems & Services (P) Ltd.
Starting on a lighter note…
Broad Objective of Web Access today


  Provide liberal Web 2.0 Internet Access to
  Users with a good user experience while,
  Ensuring security from malware, virus and
  similar Web threats and,
  Ensuring the security of Business
  confidential information against leakage
  - All of the above at
  Costs that are predictable and optimal
Secure Web Access - Components


                                  • Protection from
                      The           Dynamic Malware,
                   Outside - In
                    Threats         Viruses etc.




                                       • Protection from
                         The Inside-     Loss of Confidential
                            Out          Information to the
                          Threats        Internet



                                  • Deliver a fast
                                    browsing
                   Great User       experience to the
                   Experience       users
                                  • At predictable costs
                                    to the business
Liberal Internet Access Policy and No caching

                                                                     Result:
                                                                     •    Dissatisfied Users
                                                                     •    Higher Annual
                                                                          Bandwidth Costs




                                                        Poor response times




                                                   No caching=> Higher
                                                   Demand for bandwidth




                                        Higher Internet usage
                                        from user community


                 Liberal Internet Use
                 Policy
Liberal Internet Access Policy and Good caching

                                                                    Result:
                                                                    •    Satisfied Users
                                                                    •    Controlled and Stable
                                                                         Annual Bandwidth Costs




                                                       Faster response times




                                                  30 % Caching – Same
                                                  or Reduced bandwidth




                                       Higher Internet usage
                                       from user community


                Liberal Internet Use
                Policy
Bandwidth Cost Paradox


                                       Unit Cost per
                                         Mbps of
                                       Bandwidth is
                                       coming down




                 Total
               Budgetary
               Outlay for
             Bandwidth has
                gone up

  What matters to the business is the Overall money spent on Bandwidth –
  year after year.
Cost Savings with a Good Caching & Bandwidth
Management



                                  Savings in 5
                                  Years
                   Average        through
                   Annual         caching:
   Average         expenditure    112L
   Cache Ratio:    on Bandwidth
   30%             75 L
Caching delivers great User Experience



                   • Performance for 2nd request
       5X            onwards for a web object
                   • Benefits all users



                   • Performance for 1st request
                     for web object
       2X          • Benefits the first user
                     requesting the web resource
Video Content consumption is on the Increase

                                                      Estimated proportion of
                                                90%   Video Content
                                                      consumption: 2012-
                                                      2014




             Current estimate of the
             proportion of Video out     25 -
             of total Internet content
                         Consumption     30%
Video Content is…




                                   Bandwidth   Video consumes
                                    Heavy      higher bandwidth




        Usability of the
                           Latency
   video is sensitive to
                           Sensitive
       latency – Jittery
                           to Users
     video is unusable
Look for Cache that can do Media Stream Splitting &
Caching


    Great User     • Faster Videos
    experience     • No jitter



       Less        • User sensitivity to poor Video
    complaints       rendering is high
    from Users

   Control on IT   • While delivering good user experience
                   • At great bandwidth gains and lower
     Budgets         bandwidth costs
Closing Thoughts

   Web 2.0 makes the Internet a rich interactive application platform with two way
    content a reality, increasing the chance of malware infection

   HTTP/S replaces SMTP as the new primary threat vector. Email now delivers
    pointers to MMC/malware infected websites

   Email/web reputations scores are for the obvious. Professionals use reputable/trusted
    sites to deliver malware

   Selective Scanning migrates to a “Scan Everything” policy, a site is only as good as
    its last transaction

   Blocking impedes business value of Web 2.0 applications. SWGs need threat
    protection layers and acceleration

   Good caching not only provides hard savings through Bandwidth gains but also helps
    in giving a fast and great Internet experience to users

   Video content consumption is on the increase and media stream splitting and caching
    provides good user experience while reining in potential bandwidth increase costs
For your attention and time.
Questions?
Write to : solutions@vfmindia.biz
Response Guaranteed

Vfm strategic benefits from caching

  • 1.
    Strategic benefits fromCaching in Secure Web Gateway Investment VFM Systems & Services (P) Ltd.
  • 2.
    Starting on alighter note…
  • 3.
    Broad Objective ofWeb Access today Provide liberal Web 2.0 Internet Access to Users with a good user experience while, Ensuring security from malware, virus and similar Web threats and, Ensuring the security of Business confidential information against leakage - All of the above at Costs that are predictable and optimal
  • 4.
    Secure Web Access- Components • Protection from The Dynamic Malware, Outside - In Threats Viruses etc. • Protection from The Inside- Loss of Confidential Out Information to the Threats Internet • Deliver a fast browsing Great User experience to the Experience users • At predictable costs to the business
  • 5.
    Liberal Internet AccessPolicy and No caching Result: • Dissatisfied Users • Higher Annual Bandwidth Costs Poor response times No caching=> Higher Demand for bandwidth Higher Internet usage from user community Liberal Internet Use Policy
  • 6.
    Liberal Internet AccessPolicy and Good caching Result: • Satisfied Users • Controlled and Stable Annual Bandwidth Costs Faster response times 30 % Caching – Same or Reduced bandwidth Higher Internet usage from user community Liberal Internet Use Policy
  • 7.
    Bandwidth Cost Paradox Unit Cost per Mbps of Bandwidth is coming down Total Budgetary Outlay for Bandwidth has gone up What matters to the business is the Overall money spent on Bandwidth – year after year.
  • 8.
    Cost Savings witha Good Caching & Bandwidth Management Savings in 5 Years Average through Annual caching: Average expenditure 112L Cache Ratio: on Bandwidth 30% 75 L
  • 9.
    Caching delivers greatUser Experience • Performance for 2nd request 5X onwards for a web object • Benefits all users • Performance for 1st request for web object 2X • Benefits the first user requesting the web resource
  • 10.
    Video Content consumptionis on the Increase Estimated proportion of 90% Video Content consumption: 2012- 2014 Current estimate of the proportion of Video out 25 - of total Internet content Consumption 30%
  • 11.
    Video Content is… Bandwidth Video consumes Heavy higher bandwidth Usability of the Latency video is sensitive to Sensitive latency – Jittery to Users video is unusable
  • 12.
    Look for Cachethat can do Media Stream Splitting & Caching Great User • Faster Videos experience • No jitter Less • User sensitivity to poor Video complaints rendering is high from Users Control on IT • While delivering good user experience • At great bandwidth gains and lower Budgets bandwidth costs
  • 13.
    Closing Thoughts  Web 2.0 makes the Internet a rich interactive application platform with two way content a reality, increasing the chance of malware infection  HTTP/S replaces SMTP as the new primary threat vector. Email now delivers pointers to MMC/malware infected websites  Email/web reputations scores are for the obvious. Professionals use reputable/trusted sites to deliver malware  Selective Scanning migrates to a “Scan Everything” policy, a site is only as good as its last transaction  Blocking impedes business value of Web 2.0 applications. SWGs need threat protection layers and acceleration  Good caching not only provides hard savings through Bandwidth gains but also helps in giving a fast and great Internet experience to users  Video content consumption is on the increase and media stream splitting and caching provides good user experience while reining in potential bandwidth increase costs
  • 14.
    For your attentionand time. Questions? Write to : solutions@vfmindia.biz Response Guaranteed