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SIPHON NETWORKS LTD
“Drawing Maximum Performance From Your Network”


            Company Overview
Company Overview
Founded in 2008
Innovative Technology Reseller & System Integrator
  Focused on the delivery of advanced applications over IP technology
Proven Management Team
  Highly experienced in the design, delivery, deployment and support of
  NGN platforms across multiple vendors
Consultancy, Professional Services & Field Engineering
  Highly skilled NGN technology specialists for SIP and Unified
  Communications
  Coverage for EMEA and Global markets though partnerships
  Provides effective 1st / 2nd line Technical Support and Vendor Escalation
Unique Technology Focus for Internet Telephony Service
Providers (ITSPs)
  End-to-end service architecture for revenue generating hosted
  applications
  Integration of multiple best-in-breed solution components
SIPHON Technology Focus

              Service         SLA Monitoring &    System         Service
            Provisioning          Reporting      Monitoring    Management




Service         NGN             Core Session     Application
Delivery     Applications         Routing        Integration




           Service & Policy       Billing &         Edge        Service
               Control             Rating          Security    Functions
SIPHON Technology Focus
 Focused strategy to work solely with a limited number of
 innovative technology vendors who provide a defined function
 within an NGN and Unified Communications (UC) infrastructure
   SIPHON Networks only work with complimentary technologies, vendors &
   products – Value is on Integration

 “Real world” understanding of key functional components needed
 for successful delivery of advanced IP applications
   Service Management
     Provides insight to network & service performance enabling effective SLA delivery
     Integration with backend systems for end-to-end provisioning of services & users
   Service Delivery
     Hosted application logic and service routing functions providing the “core” layer of
     an NGN infrastructure
     Integration with external Web & UC application components
   Service Functions
     Essential network elements to ensure service security, availability & charging
     Application of fine-grained policies for customised service
SIPHON Hosted IP PBX
                           Hosted
                         Telephony
                           Server




                          Core IP
                         Network


          Enterprise A                 Enterprise B


                                      Telephony
                                     VoIP Adapter


          IP Devices
                                     Legacy Devices



 Easy to manage & feature rich
 ITSPs become the telephony enabler for small, medium and
 large business enterprises
 Leverage existing enterprise handsets & infrastructure
SIPHON Fixed Mobile Convergence
                               FMC
                             Control
                             Gateway




                               Hosted
              PSTN/GSM       Telephony         IP/WiFi
                               Server




                 GSM Call                IP Call
                 Control                 Control


                            FMC Client


Seamless integration with existing networks & mobile phones
Significant reduction in call costs
  “60% of all company mobile calls are made from the office or home”
Seamless in call handover between WiFi & GSM/3G
SIPHON SIP Trunking
                         Carrier B                  Carrier C




                                       Hosted
             Carrier A               IP Trunking                Carrier D
                                      Platform




                                                   SIP /VoIP
                                     Enterprise    Carrier E
                                        PBX




Over 30% reduction in call costs for the enterprise
Enables graceful migration to hosted telephony solutions
Enhanced user experience through multi-media enabled
applications
SIPHON Unified Communications
                                      HMC ↔ Voice
                                       Integration
                                         Platform
           Microsoft                                              Telephony
             HMC                                                    Server


                         Remote                         Call
                       Call Control                  Signalling




          Microsoft                                          Telephony
          Client(s)                                           Device(s)


Integration of Microsoft HMC & IP Telephony environments
Initiate & control calls directly from the desktop
Enhance user experience with “Presence Enabled Voice”
SIPHON Wholesale Voice
                                                                        SIP/VoIP
                           H.323/Mobile
                                                                        Carrier C
                             Carrier B




                                             Rate & Route
                                             Management

               SIP /VoIP                  Query                                     H.323/VoIP
               Carrier A                                     Response                Carrier D
                                                     SBC
                                                  Platform




                             SIP/Mobile                             SIP /VoIP
                              Carrier F                             Carrier E




Any-to-any IP routing for inter-operator and international calling
Extensive carrier and rate management features
Real-time “no loss” least cost routing support
SIPHON Session Border Controller
                                 SBC
            SIP /VoIP                        H.323/VoIP
                              Platform
             Carrier                           Carrier
                           (Interconnect)



                             Hosted
                            Telephony
                              Server




                                SBC
                             Platform
                             (Access)
             Residential                     Business
             Subscribers                    Subscribers


 Industry leading SBC platform -unrivalled capabilities & scale
 Deliver trusted, high quality interactive communications across
 IP network borders
 Introduce customized services & service levels to customers
SIPHON Service Assurance
                              Service
                             Assurance
                             Platform


                 Passive                  Passive
                Monitoring               Monitoring


                               Hosted
             SBC                                  SBC
                             Telephony
           (Access)                          (Interconnect)
                               Server




Results in 30% reduction of ITSP operational costs
Results in 60% reduction of trouble ticket closure times
Improve customer experience with proactive service
administration
SIPHON Call Recording
                                     Control/Media
                          Hosted                      Hosted
                         Telephony                     IP Call
                           Server                    Recording




                                        Core IP
                                       Network


          Enterprise A                                           Enterprise B




New revenue streams for ITSPs –value added hosted service
for enterprise customers
Eliminate the need for enterprise based recording equipment
Unique approach for ITSPs to capture telephone conversations
SIPHON Partner Focus
SIPHON Capabilities
 To successfully identify, close and deliver projects across full end to
 end sales cycle
   SIPHON Networks believes that the key success of an Integrator is the ability to
   scope a standardised solution upfront and then to deliver with only limited
   interaction with vendor partners required
 SIPHON Networks Project & Engineering teams have a proven track
 record in design and deployment of complex service architectures
   Real world deployment experience across OSI Layers 1 – 7
   Significant experience of VoIP & Application service delivery
 Complete service package capabilities to ensure customer satisfaction
   Solution Design & Requirements Capture
      Defined and agreed scope of requirements & project timelines to ensure ITSP
      deployment objectives are realised
   Field Engineering & Technical Support
      Installation and commissioning of equipment, onsite services to support trials and
      evaluations, plus local technical support for revenue generating deployments
   Training
      Capabilities to provide Training Needs Analysis, Courseware Design and Training
      Delivery
THANK YOU

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Siphon Networks Overview V1

  • 1. SIPHON NETWORKS LTD “Drawing Maximum Performance From Your Network” Company Overview
  • 2. Company Overview Founded in 2008 Innovative Technology Reseller & System Integrator Focused on the delivery of advanced applications over IP technology Proven Management Team Highly experienced in the design, delivery, deployment and support of NGN platforms across multiple vendors Consultancy, Professional Services & Field Engineering Highly skilled NGN technology specialists for SIP and Unified Communications Coverage for EMEA and Global markets though partnerships Provides effective 1st / 2nd line Technical Support and Vendor Escalation Unique Technology Focus for Internet Telephony Service Providers (ITSPs) End-to-end service architecture for revenue generating hosted applications Integration of multiple best-in-breed solution components
  • 3. SIPHON Technology Focus Service SLA Monitoring & System Service Provisioning Reporting Monitoring Management Service NGN Core Session Application Delivery Applications Routing Integration Service & Policy Billing & Edge Service Control Rating Security Functions
  • 4. SIPHON Technology Focus Focused strategy to work solely with a limited number of innovative technology vendors who provide a defined function within an NGN and Unified Communications (UC) infrastructure SIPHON Networks only work with complimentary technologies, vendors & products – Value is on Integration “Real world” understanding of key functional components needed for successful delivery of advanced IP applications Service Management Provides insight to network & service performance enabling effective SLA delivery Integration with backend systems for end-to-end provisioning of services & users Service Delivery Hosted application logic and service routing functions providing the “core” layer of an NGN infrastructure Integration with external Web & UC application components Service Functions Essential network elements to ensure service security, availability & charging Application of fine-grained policies for customised service
  • 5. SIPHON Hosted IP PBX Hosted Telephony Server Core IP Network Enterprise A Enterprise B Telephony VoIP Adapter IP Devices Legacy Devices Easy to manage & feature rich ITSPs become the telephony enabler for small, medium and large business enterprises Leverage existing enterprise handsets & infrastructure
  • 6. SIPHON Fixed Mobile Convergence FMC Control Gateway Hosted PSTN/GSM Telephony IP/WiFi Server GSM Call IP Call Control Control FMC Client Seamless integration with existing networks & mobile phones Significant reduction in call costs “60% of all company mobile calls are made from the office or home” Seamless in call handover between WiFi & GSM/3G
  • 7. SIPHON SIP Trunking Carrier B Carrier C Hosted Carrier A IP Trunking Carrier D Platform SIP /VoIP Enterprise Carrier E PBX Over 30% reduction in call costs for the enterprise Enables graceful migration to hosted telephony solutions Enhanced user experience through multi-media enabled applications
  • 8. SIPHON Unified Communications HMC ↔ Voice Integration Platform Microsoft Telephony HMC Server Remote Call Call Control Signalling Microsoft Telephony Client(s) Device(s) Integration of Microsoft HMC & IP Telephony environments Initiate & control calls directly from the desktop Enhance user experience with “Presence Enabled Voice”
  • 9. SIPHON Wholesale Voice SIP/VoIP H.323/Mobile Carrier C Carrier B Rate & Route Management SIP /VoIP Query H.323/VoIP Carrier A Response Carrier D SBC Platform SIP/Mobile SIP /VoIP Carrier F Carrier E Any-to-any IP routing for inter-operator and international calling Extensive carrier and rate management features Real-time “no loss” least cost routing support
  • 10. SIPHON Session Border Controller SBC SIP /VoIP H.323/VoIP Platform Carrier Carrier (Interconnect) Hosted Telephony Server SBC Platform (Access) Residential Business Subscribers Subscribers Industry leading SBC platform -unrivalled capabilities & scale Deliver trusted, high quality interactive communications across IP network borders Introduce customized services & service levels to customers
  • 11. SIPHON Service Assurance Service Assurance Platform Passive Passive Monitoring Monitoring Hosted SBC SBC Telephony (Access) (Interconnect) Server Results in 30% reduction of ITSP operational costs Results in 60% reduction of trouble ticket closure times Improve customer experience with proactive service administration
  • 12. SIPHON Call Recording Control/Media Hosted Hosted Telephony IP Call Server Recording Core IP Network Enterprise A Enterprise B New revenue streams for ITSPs –value added hosted service for enterprise customers Eliminate the need for enterprise based recording equipment Unique approach for ITSPs to capture telephone conversations
  • 14. SIPHON Capabilities To successfully identify, close and deliver projects across full end to end sales cycle SIPHON Networks believes that the key success of an Integrator is the ability to scope a standardised solution upfront and then to deliver with only limited interaction with vendor partners required SIPHON Networks Project & Engineering teams have a proven track record in design and deployment of complex service architectures Real world deployment experience across OSI Layers 1 – 7 Significant experience of VoIP & Application service delivery Complete service package capabilities to ensure customer satisfaction Solution Design & Requirements Capture Defined and agreed scope of requirements & project timelines to ensure ITSP deployment objectives are realised Field Engineering & Technical Support Installation and commissioning of equipment, onsite services to support trials and evaluations, plus local technical support for revenue generating deployments Training Capabilities to provide Training Needs Analysis, Courseware Design and Training Delivery