Serena Keogh- Unit 13- LO4

2. Welcome
Introduction
Magazine of Inspiration: ‘Q music magazine’

3. ENVIRONMENT OF MY PRESENTATION.
I have got images of the computer
an apple mac where I have
produced my magazine and where
my presentation will be shown
from. I have also got an image of a
slide changer, so that I don’t have
to stand by the computer. Lastly, I
have got a image of the interactive
whiteboard where my presentation
will be showed from.

4. ‘Simply Sound’
New R&B Music magazine released monthly, in the UK and America.

5. Proposal
‘Simply Sound’ Music Magazine.

6. PROPOSALS

7. PROPOSALS

8. TARGET READERSHIP
• Simply sound Target Audience: 15-18+
• Sound Key’s target audience:13-16+
• When it comes to psychographics my target audience would fit into Aspirers
because they are SEEK STATUS.
• When it comes to my theory my magazine best fits into Hartley as I am basing
my magazine on around age,gender,and ethnicity. There there isn't a specific
person who can read my magazine it is open to everyone.
• Katz: When it comes to Maslow's theory my target audience would be come
under ‘Diversion’ this is because they would read my magazine, so that they
can escape from reality, such as everyday life whether that is school life,
working or life in general. They would feel like they are not worrying about any
issues they may have when they read my magazine.
• Hartley’s 7 subjectivities; When it comes to Hartley’s theory I will be
mainly focusing on age and gender for my magazine, by this I will be making
my magazine accessible to both genders, as well as focusing on a particular
age group I want my magazine to be aimed at- (Final Idea – 15-18+)
Maslow’s Theory: ‘Social climbers’ ‘survivors’ and ‘explorers’.
My target audience would fit into the category ‘Explores’ this is where the
audience are driven to change caused by social media, and everything
which changes in the media. My target audience would fit into this
category as they are driven by the change of media, making sure they
keep up to date with the latest issues that are happening in the media
industry.
They would also be a part of ‘Survivors’ as they will want the security and a
routine of knowing that my magazine will be released monthly.
Socio-Economic Need:
• My target audience for my magazine would full in to the categories E and D,
this is because as they are of a young age they are likely to still be in
education or in a semi-skilled workers, therefore they are unlikely to be
earning a lot of money therefore this links in how I have priced my magazine,
quite cheap so they will be able to afford it each month.

9. MASTHEAD AND HOUSE COLOURS
1st magazine idea
• I want to make sure that my magazine masthead is eye-catching to the reader.
• ‘Simply Sound’ is short and snappy therefore rememberable.
• I have chosen to call my magazine ‘simply sound’ because my magazine is simply going to
based round music which creates a ‘sound’ as well as this some people use the word ‘sound’
as describing something which is good.
• I have also included alliteration within the masthead of my magazine, using alliteration within
the masthead almost gives the masthead rhythm therefore it is a lot easier to remember.
2nd magazine idea
• For my second magazine idea I wanted to keep things similar as I target audience for my
second magazine will be the same as my first idea. For my second magazine the house
colours are going to be cool toned colours like my first idea the reason for this is that I want
the colours to appeal to both genders.
• ‘Sound Key’ is the name of my second magazine I decided to keep with the theme of sound as
it is a music magazine and went for ‘key’ as it connotes how sound is key in order to hear the
music, I also chose this name it is simple and sort which means my target audience will
remember it.

10. ADVERTISING AND MARKETING
Marketing ‘Simply Sound’.
• My magazine will be competing against ‘Q music magazine due to the fact I was
inspired by some of the features that Q magazine uses such as the placement of the
logo, and the different sized fonts.
• The price of my magazine is going to be a lot more cheaper, compared to ‘Q music
magazine’ the reason for this is because my target audience are a lot under than Qs
target audience therefore if I kept the price as the same as Q’s price I feel that my
target audience wont be able to afford it because they would either be employed or
have a small job that doesn’t pay a lot unlike Qs target audience.

11. ‘Simply Sound’ 1st magazine na
me.
‘Sound Key’ 2nd magazine name.

12. ADVERTISING AND MARKETING
One way in which I am going to advertise my magazin
e is via the social media I which is called ‘above the li
ne advertising’
I am going to advertise my music magazine via social
media-
•Facebook.
•Twitter.
Benefits of Social media advertising-
•Cheap.
•Mass audience- therefore my magazine will become
more popular.
•Typically a quick response as everyone is online.
•Communication and interaction with my target audien
ce directly, therefore building a relationship with them t
herefore gathering more ideas for more magazines to
come.
I could advertise my magazine in other magazines, on
YouTube (pre roll) or billboards or giving out leaflets al
though this way will cost a lot more money compared t
o making a twitter/facebook page which is free.

13. Week beginning: Monday3rd October
Monday 3rd
Tuesday 4th Wednesday 5th
Thursday 6th Friday 7th Saturday 8th Sunday 9th
Task:devid3e
the final
deadline for of
the magazine
and manage the
schedule for the
production plan
of the
magazine.
Discuss what topics will
be included in the
magazine, who will be in
it, then talk about the
budget. Looking in how
much you have to spend
and what you will spend it
on.
Discuss what
topics will be
included in the
magazine, who
will be in it, then
talk about the
budget. Looking in
how much you
have to spend and
what you will
spend it on.
Discuss what
topics will be
included in the
magazine, who
will be in it, then
talk about the
budget. Looking in
how much you
have to spend and
what you will
spend it on.
Gather content for the
magazine. Graphics
and art work are
worked on at this
point.Reasearch is
collected at this point.
Complete by:
end of day
Complete by: 2 days
time
Complete by:
next day
Complete by:
End of day.
Complete by: 1
week time
Monday 10th Tuesday 11th Wednesday 12th
Thursday
13th
Friday 14th Saturday
15th
Sunday16t
h
Gather content
for the
magazine.
Graphics and
art work are
worked on at
this
point.Reasearch
is collected at
this point.
Gather more
information from the
internet, about artists
ready for different
interviews and facts
and gossip.
Gather more
information, in
order to put
together
interviews, and
other graphics.
Getting more
content and
more graphics
for the
magazine.
Editing the
information, pulling
bits out making sure
it is all liable for your
target audience, as
well making sure
there aren't any
spelling or gramma
mistakes.
Complete by;
end of day
Complete by: end
of day
Complete by;
end of day
Complete by:
end of day.
Complete by: end
of day.

14. Monday17th Tuesday 18th Wednesday19th Thursday 20th Friday 21st Saturday22nd Sunday23rd
Decide the layout
of each page, by
creating draft
cover and dps.
Beginning to
produce a hard
copy of the
magazine to see
how everything
looks. The
editors will make
this hard copy.
The editors will
continue on
producing a
hard copy
including all
information and
graphics.
Editors will
continue making
this hard copy
including
everything and
checking the
gramma and
spellings.
Once the final
hard copy has
been double
checked and is
okay the DPS file
will be sent to the
producer for them
to start producing
the magazine.
Magazine will be
made, in the
factory.
Magazine will be
made.
Complete by:
end of day
Complete by:
two days time
Complete by;
the next day.
Complete by:
end of the day
Complete by;
end of the day.
Complete by
Tuesday
Complete by;
Tuesday
Monday24th Tuesday25th Wednesday26th Thursday27th Friday28th Saturday29th Sunday 30th
Once the
magazine is
finally made it
will be sent to the
warehouse,
where it will then
be distributed to
shops and sent
to the public.
Once the
magazine is
finally made it
will be sent to the
warehouse,
where it will then
be distributed to
shops and sent
to the public.
The magazine
will be send
back to the
editors so they
can see the
final copy and
make sure they
are happy with
everything.
Once the
magazine is
finally made it
will be sent to
the warehouse,
where it will
then be
distributed to
shops and sent
to the public.
Once the
magazine is
finally made it
will be sent to the
warehouse,
where it will then
be distributed to
shops and sent
to the public.
Magazines will
be shipped to
America.
Magazine ready
and will be in
stores on the
1st November
Magazine Released Date: 1st November.

15. PRE-PRODUCTION MATERIALS Test Photography-1

16. PRE PRODUCTION MATERIALS
This image conveys how I have drafted a dew
questions and ideas for my interview, going
over what I would ask. After planning I began
to write up the interview with a series of
questions. I began to draft questions before
finalizing what I was actually going to write, I
did this so that I wasn’t just asking closed
questions like ‘Yes or No'.

17. MAGAZINE FLAT PLAN(1ST IDEA)

18. MAGAZINE FLAT PLAN(1ST IDEA)

19. MAGAZINE FLAT PLAN(1ST IDEA).

20. MAGAZINE FLAT PLAN(2ND IDEA)

21. MAGAZINE FLAT PLAN (2ND IDEA)

22. MAGAZINE FLAT PLAN (2ND IDEA)

23. COMPETITORS
-NME
-XXL
-Q Music
Magazine.
-Kerrang!

24. tiwtter

25. MAGAZINE PERSONNEL
Here I have created
my own magazine
personnel where I
have made placed my
magazine logo onto
my publishing
company which in this
case is "Bauer media
group"

26. SPENDING POWER
The cost of my magazine is £3.25, the reason for putting the price of my
magazine at this price is that I as my target audience are of a young age
and most of them most likely wont have a job I didn’t want to price my
magazine too high and as my magazine is monthly I think that this is a
good price to set my magazine up at.
So therefore in a year If around 19,000 by my magazine in 1 year I will be
making
£3.25 x 12=£39.00
£39.00 x 19,000 = £741,000

27. SUBSCRIPTION
My readers will be able to subscribe to my magazine on a monthly basis
which means if they do this they will get the magazine at a discounted
price and my magazine will be delivered each month to there local
store/newsagents or their house.
2 year subscription on credit card for £272, save 73%
102 weeks for £2.67 per week
OR my magazine will stay at its regular price of £3.25 if people decide not to
subscript to my magazine.
1 person will pay: 102 weeks x £2.67 =£272.34
SO..
If 300 people subscribe I will be making £272.34 x 300 = £81,702

28. DISTRIBUTION
My magazine is going to cost £3.25 each.
In my magazine I will have 60 pages, of coated
art paper, which will be glossy so that it stands
out and looks appealing to the auidence.I will be
bring out 10,000 copies in 1 year.
£3.25 x 10,000 = £32,500 this is how much it will
cost me to produce my magazines.

29. BUDGET SUMMERY
Apple Mac Air 11.6” £749.00 (£749.00 x
10=£7,490)
Place of work:
Office Space Epsom | KT18
Rent of Office : £195 per month.
Years Rent: £195 x 12(months)x365=
£854,100(for year)
TOTAL COST-
£854,100 X £7,490=
TOTAL- £861,590

30. BUDGET SUMMERY
Office Chairs from Ikea- £30 each
£30 x10=£300
Office Desks from Ikea- £60 each
£60 x10=£600
Total Cost-£300 X £600= £900

31. http://www.sheengate.co.uk/advertising/advertising-rates/

32. SALES FIGURES
Employees Cost
Editor £23,260
Graphic Designer £19,000
Assistant Editor £21,056
Production Editor £22,700
Editorial Assistant £18,604
Reporter £21,134
HR £17,000
Subscription service employees £9,766
Publisher £25,000
TOTAL; £177,520
http://www.payscale.com/research/UK/Indu
stry=Magazine_Publisher/Salary

33. ‘Sound Key’
A New music magazine released each month in the UK and
America.

34. TARGET READERSHIP
• Simply sound Target Audience: 15-18+
• Sound Key’s target audience:13-16+
• When it comes to psychographics my target audience would fit into Aspirers
because they are SEEK STATUS.
• When it comes to my theory my magazine best fits into Hartley as I am basing
my magazine on around age,gender,and ethnicity. There there isn't a specific
person who can read my magazine it is open to everyone.
• Katz: When it comes to Maslow's theory my target audience would be come
under ‘Diversion’ this is because they would read my magazine, so that they
can escape from reality, such as everyday life whether that is school life,
working or life in general. They would feel like they are not worrying about any
issues they may have when they read my magazine.
• Hartley’s 7 subjectivities; When it comes to Hartley’s theory I will be
mainly focusing on age and gender for my magazine, by this I will be making
my magazine accessible to both genders, as well as focusing on a particular
age group I want my magazine to be aimed at- (Final Idea – 15-18+)
Maslow’s Theory: ‘Social climbers’ ‘survivors’ and ‘explorers’.
My target audience would fit into the category ‘Explores’ this is where the
audience are driven to change caused by social media, and everything
which changes in the media. My target audience would fit into this
category as they are driven by the change of media, making sure they
keep up to date with the latest issues that are happening in the media
industry.
They would also be a part of ‘Survivors’ as they will want the security and a
routine of knowing that my magazine will be released monthly.
Socio-Economic Need:
• My target audience for my magazine would full in to the categories E and D,
this is because as they are of a young age they are likely to still be in
education or in a semi-skilled workers, therefore they are unlikely to be
earning a lot of money therefore this links in how I have priced my magazine,
quite cheap so they will be able to afford it each month.
• Psychographics:
• My target audience would be aspires this is because they would look up to
particular people, like their role models and aim to aspire to be like them.

35. PROPOSAL-SECOND IDEA- ‘SOUND KEY’

36. Proposals- Second idea- ‘ Sound Key’

37. PROPOSAL-SECOND IDEA- ‘SOUND KEY’

39. FRONT COVER AND DOUBLE PAGE SPREAD 2ND idea
‘Sound Key’

40. PROFIT/LOSS BREAKDOWN
Outgoings- start up costs include:
Cost to produce my magazine- £32,500.
Equipment: (chairs and desk)= £900
Laptops and Office Space(rent for 1 year)comes to=£861,590
No cost in below the line advertising as I have made a twitter page and
Facebook page which is free.
Cost of Employees for 1 year ; TOTAL; £177,520
Profit I will gain-
Subscription- If 300 people subscribe I will be making £272.34 x 300 =
£81,702
Advertising revenue; estimated cost for a year – £14,222
£1,072,510- £95,924= £976,586

41. FINAL OUTCOME
‘Simply Sound’Launch date; 1st Novem
ber

42. Thank you for watching, I have
attached a copy of a survey to your
emails.