Serena Keogh - Magazine Pitch- Draft Script

1. Media pitchscript;
Welcome...
ENVIROMENT---- (SLIDE3)
I have got images ofthe computer an apple mac where I have produced my magazine and where
my presentationwill be shownfrom. I have also got an image of a slide changer,so that I don’t
have to stand by the computer. Lastly, I have got an image of the interactive whiteboard where
my presentationwill be showedfrom.
PROPOSAL--- (SLIDE 6)
Genre--R&B/UKGrime.
-A lot ofyoung people are interestedinthese genres.
Title-
I want to make sure that my magazine masthead iseye-catchingto the reader.‘SimplySound’is
short and snappy therefore rememberable.
I have also includedalliterationwithinthe masthead of my magazine,using alliterationwithinthe
masthead almost givesthe masthead rhythm therefore itis a lot easierto remember.
Content-
-Reviewsfromthe publicon recent albums.
-Up-comingevents,suchas festivals,concerts.(Aswell as usingpuff promotioninvitingthe public
to win tickets to a concert).
Interaction withthe readers-
-informationon upcomingevents.
-Facts/gossipon popularartists.
-Images.
Price for both my magazinesare £3.25 each.
TARGET READERSHIP ---~(SLIDE7)
Compared to Q music magazine my target audience are goingto be ages 15-18+, for BOTH MY
MAGAZINEIDEAS as I think they wouldenjoythe type of music my magazine covers,when it
comes to the socio-economicdemographicsmy target audience wouldfit into category E and
whenit comes to their psychographicsthey wouldfit into ‘Aspirers’because they‘SEEK STATUS’.
This means materialistic,acquisitive orientatedtoimage and appearance personaand fashion.
Attractive packaging more important then contents.Typically youngerpeople,clerical and sales
jobs. Whenitcomes to my theory my magazine bestfits into Hartley as I am basingmy magazine
on around age, gender,and ethnicity.

2. MASTHEAD AND HOUSE COLOURS ---(SLIDE8)
Schemes-Mymaincolour schemesin my magazine are going to be grey and yellow.The reason I
have pickedthese two colours is because I want my magazine to appeal to both girls and boys. So
therefore the grey side of the magazine is for the boys and the yellowfor the girls,so that my
magazine is coveringboth genders.
‘SimplySound’ isshort and snappy therefore rememberable.Ihave chosentocall my magazine
‘simplysound’because my magazine is simplygoing to basedround music which creates a ‘sound’
as well as thissome people use the word ‘sound’ as describingsomethingwhichis good.I have
also includedalliterationwithinthe masthead of my magazine,using alliterationwithinthe
masthead almost givesthe masthead rhythm therefore itis a lot easierto remember.
SIMPLY SOUNDVS SOUND KEY----(SLIDE9)
As you can see both my magazine ideas are quite similar,the main thingI have change in the
house colours, the reason why I didn’twant to change a lot whenit comes to the layout is because
young teenagersI feel aren’tmassive attracted to the layout of the magazine and more to the
colours and who is the star artist.
MARKETING AND ADVERTISING MY MAGAZINE---- (SLIDE10)
My magazine will be competingagainst ‘Q music magazine’, the reasonfor this is because I was
inspiredby some of the featuresthat Q magazineusessuch as the placementofthe logo,and the
differentsizedfonts. the price of my magazine is going to be a lot more cheaper,compared to ‘Q
music magazine’the reasonfor this is because my target audience are a lot youngerthan Qs target
audience therefore ifI kept the price as the same as Q’s price I feel that my target audience wont
be able to afford it because they wouldeitherbe employedorhave a small job that doesn’tpay a
lot unlike Qs target audience.
ADVERTISING---- (SLIDE10)
One way in whichI am going to advertise my magazine isvia the social media
I am goingto advertise my musicmagazine via social media-
• Facebook.
• Twitter.
BenefitsofSocial mediaadvertising-
• Cheap.
• Mass audience- therefore mymagazine will become more popular.
• Typically a quick response as everyone isonline.

3. • Communicationand interaction withmy target audience directly,therefore buildinga
relationshipwiththem therefore gatheringmore ideasfor more magazinesto come.
PRODUCING SIMPLY SOUND---- (SLIDE11)
Firstly,I began with a plan which drew out ruff sketchesofmy front cover and double page
spread. Once I had gatheredmy ideas for my front cover, and decidedwhat house colours I
wanted to use I beganto create my magazine using‘Photoshop’using tools such as the quick
eraser tool,blendingoptionsand the paint bucket tool.
I then gatheredsome of my own images,inpreparation for the main artists cover on the
magazine.After this I workedon my magazine cover more adding all the conventionsthat I was
inspiredby in ‘Q musicmagazine’.
PLAN OF PRODUCTION--- (SLIDE12)
Here I have createda 3-4 week planof what I am going to do leadingup to the release date ofmy
magazine.
PRE-PRODUCTIONMATERIALS--- (SLIDE 13)
Whendecidingwhat font I want in my magazine, I want to make sure that it isconsistent
throughout. I have also made sure that my font looksinterestingas it would appeal/addressto the
target audience.I have chosenseveral fonts that will be usedin my magazine, because some are
easierto read than otherswhen sizeddifferently,althoughIdidn'twant my magazine to contain a
lot of differentfontsas it could justconfuse the reader, and become messy.
DRAFT INTERVIEW AND HAND DRAWN DRAFTS---(SLIDE14)
This image demonstrateshow I have hand drawn 2 ideasfor my front cover and double page
spread, I didthis so I had a ruff ideaof how I wantedmy magazine to look. Afterplanning I began
to write up the interviewwitha seriesof questions.I beganto draft questionsbefore finalizing
what I was actually going to write,I didthis so that I wasn’t just asking closedquestionslike ‘Yes
or No
SLIDE 15--- MAGAZINEFLAT PLAN
SLIDE 16---MAGAZINEFLAT PLAN
SLIDE 17—MAGAZINEFLAT PLAN
SLIDE 18—1ST
MOOD BOARD IDEA- here is my 1st
mood board I have include thingslike popular
artists, and forms of social mediain which I will promote my magazine.
MAGAZINEPERSONNEL --SLIDE 19)
Here I have createdmy own magazine personnel where Ihave made placedmy magazine logo
onto my publishingcompany which inthis case is "Bauermedia group" in order to promote my
magazine as much as possible.

4. DISTRIBUTION—(SLIDE 20)
My magazine is going to cost £3.25 each.
In my magazine I will have 60 pages,of coated art paper, whichwill be glossy so that it stands out
and looks appealingto the auidence.Iwill be bring out 10,000 copiesin 1 year.
£3.25 x 10,000 = £32,500 this is how much it will cost me to produce my magazines.
SUBSCRIPTION--- (SLIDE21)
My readers will be able to subscribe to my magazine on a monthly basis which meansif theydo
this theywill get the magazine at a discountedprice and my magazine will be deliveredeach
month to there local store/newsagentsor their house.
2 year subscriptionon credit card for £272, save 73%
102 weeksfor £2.67 perweek
OR my magazine will stay at its regular price of £3.25 if people decide notto subscript to my
magazine.
1 personwill pay: 102 weeksx £2.67 =£272.34
SO.. If 300 people subscribe Iwill be making £272.34 x 300 = £81,702
BUDGET SUMMERY---(SLIDE22)
Apple Mac Air 11.6” £749.00 (£749.00 x 10=£7,490)
Place ofwork:
Office Space Epsom | KT18
Rent of Office : £195 per month.
Years Rent: £195 x 12(months)x365= £854,100(for year)
TOTAL COST-
£854,100 X £7,490=
TOTAL- £861,590
BUDGET SUMMERY—(SLIDE22)
Office Chairs from Ikea- £30 each
£30 x10=£300
Office Desksfrom Ikea- £60 each

5. £60 x10=£600
Total Cost-£300 X £600= £900
PROFIT LOSS/BREAKDOWN—(SLIDE 25)
Outgoings- start up costs include:
• Cost to produce my magazine- £32,500.
• Equipment:(chairs and desk)= £900
• Laptops and Office Space(rentfor1 year)comesto=£861,590
• No cost in belowthe line advertisingas I have made a twitter page and facebookpage
which is free.
Profit I will gain-
Outgoings- start up costs include:
Cost to produce my magazine- £32,500.
Equipment:(chairs and desk)= £900
Laptops and Office Space(rentfor1 year)comesto=£861,590
No cost in belowthe line advertisingas I have made a twitter page and facebookpage which is
free.
Cost of Employeesfor1 year ; TOTAL; £177,520
Profit I will gain-
Subscription- If 300 people subscribe I will be making £272.34 x 300 = £81,702
Advertisingrevenue;estimatedcostfor a year – £14,222
£1,072,510- £95,924= £976,586 ----- THE FIRST YEAR OF CREATING MY MAGAZINEAND MY
MAGZINEWILL BE OUT TO THE PUBLIC WILL BE EXPENSIVE AS IVE HAD TO PAY FOR THINGS LIKE
CHAIRS COMPUTERS, AND DECKS ECT.

6. SLIDE 26 ADVERTISING REVENUE
SLIDE 27-SOUND KEY
SLIDE 28--- 2ND
MOOD BOARD
SLIDE 29---SALES FIGURESCOST OF EMPLOYEES FOR A YEAR
FINAL QUESTIONNAIRE(SLIDE 32)
I will gain feedback via Survey Monkey. Please fill out the survey which has been attached in a email which has been
sent to you.