Difference Between Search & Browse Methods in Odoo 17
UNIT 30 LO2
1. T H O M A S M C E N A N E Y – 4 0 9 6
Unit 30 LO2
2. Inspiration
The inspiration behind my new magazine I am going to produce is
an Indie/rock upcoming artist and bands and I have gained
inspiration from reading magazines such as Q and NME. I have
chosen this genre of music because I have a strong passion about
finding new and upcoming bands in the indie rock genre.
By creating this magazine I hope to gain their band identity and
help find and expose them to new potential listeners who may not
know who they are before reading my magazine.
I want to help these indie rock bands grow because I know just how
hard it can be to get media attention to help them make new records
and albums.
For year one I am going o start in London and by issue 12 of 2015 I
hope to have target audience reaching Scotland and in the next
three years improving on the sales each month and become a
market leader in the indie/rock monthly music magazine.
5. Genre
Bands such as the Arctic Monkeys and Kasabian all
started with out any help apart from the support of
online videos and magazine coverage.
The genre of Indie rock connotes extremely diverse, with
sub-genres that include indie pop, jangle pop and lo-fi,
among others.
Because Indie rock is a very niche genre and market to
promote it can be very competitive with other magazines
such as NME and Q but with my magazine. I will not be
focusing on the mainstream indie rock bands and more
about those who are just finding their feet in the
business.
6. Style
The colour scheme I am going to use for the front cover
of my magazine will be white and red with a blue
background with a red text headline on the top of the
page.
Following on for the double page spread I am going to
use white as the background colour and black as the text.
I have selected these colours because ‘repeat’ (Steve
Neale – 1980) as it is used in NME and they have been
successful for many years. To replicate the same colour
schemes in NME and my magazine I am going to use the
‘eye dropper’ tool in adobe Photoshop to get this perfect
match to fit my magazine style.
7. Layout
Instantly by looking at these two
magazines of inspiration from a similar
genre of music I have established that they
both se mid shots as the front cover picture
and a large picture size. I will ‘repeat’ this
shot type to replicate the power and size of
the artist or band on the front cover of the
magazine
By using a mid shot you are able to
look at the clothes they are wearing
and already stereotype them into a
genre of music which they will be
associated with and with my
magazine I want a potential buyer
to look at my magazine that it is an
Indie rock music magazine
From analysing both main
headlines I would prefer mine to
be more of like the Kerrang
magazine because it is a lot
brighter and sands out to the
reader immediately about what the
main story in the magazine will be
about
8. Strapline
‘New music discovered’
The denotation of my strapline is ‘new music
discovered’ connotes that we have a passion for
“Discovering” new indie music in the U.K. by having
this strapline it grab the attention of the readers and
potential buyers looking to buy a magazine
illustrates what my magazine is about. Therefore
this will hopefully increase sales and brand
popularity of my new music magazine.
9. Layout
The double page spread of Kerrang Is similar to NME because as they both look into the similar genres of music
they will often take similar ideas from one another i.e. medium shot and colour styles. I believe that medium shots
is the best shot type you can have on a magazine double page spread because the leaders of indie/rock magazines
all have them as their shot type for double page spreads. It biggest appeal would be because it allows the reader to
see what they look like close up and what they also like to wear at the same time.
By using one of the most unique quotes the band artist used from the interview is often used to grab the attention
of the reader and see why and where they said this in the interview. This has been a popular way of editing used by
major magazine double page spreads because it establishes whether the interview was taken seriously by the
artists or interviewer or whether it was fun and would make a good read to see what their childhood was like or
what life is like on the road.
10.
11.
12. Mood Board – Conclusion
The reason I have chosen The colours that I will use in
my magazine will hold consistent of red white and the
image background as it is for my front cover of the
magazine. I will have red text for the headline which will
be on the top of the page and spread across the middle of
the page. Hopefully when my magazine becomes more
popular I will be able to cover some of the masthead like
Kerrang and NME do. Red- It is associated with energy,
power, determination as well as passion, desire, and love.
White- It is associated with purity which is what Shutters
want to be as we produce an honest interview in our
magazine with hard working musicians to get there story
across.
13. Magazine Flat Plan
C
O
N
T
E
N
T
S
Letter
Of
The
Week
Nokia
phone
advert
20 new tracks
of the month
DPS
FESTIVAL
DRUGS
FESTI
VAL
ESSE
NTIAL
S
VOD
AFON
E
ADVE
RT
VACCINES
INTERVIEW
Rock n Roll
ESTATES
John
ny
Lloyd
Interv
iew
In the
studio
this
week
Anatomy of
an album
OFFICIAL
RECORDS
MONTHLY
CHARTS
SURE
FOR
MEN
ADVE
RT
SOUN
DTRA
CK OF
MY
LIFE
BAND OF
THE MONTH
14. Magazine Flat Plan
PHOTOGRPA
HY FROM
GIGS
RECO
RD OF
THE
MONT
H
LABE
L OF
THE
MON
TH
ALT J
INTE
RVIE
W
ALT-J
TICKE
T
PROM
OTIO
N
LORE
AL
ADVE
RT
CIRCA
WAVE
S
INTER
VIEW
NEWS OF
THE MOTNH
ALBU
M OF
THE
MONT
H
5
ALBU
MS
REVIE
WED
PHILL
IPS
RAZO
R
ADVE
RT
RECEN
TLY
RATED
FROM
SHUTT
ERS
READING AND
LEEDS
PROMTION
ADVERT
GIG OF THE
MOTNH
UPCO
MING
GIGS
TWO
DOOR
CINEM
A CLUB
ADVER
T
LIVE GIG
REVIEWS
COUR
TEEN
ERS
INTER
VIEW
CHVC
RCHE
S
INTER
VIEW
16. Magazine Flat Plan
JACK
DANI
ELS
ADVE
RT
I
LOVE
MUSI
C
BECA
USE…
ARTIST V THE
FANS QUIZ
TOP5
ALBUMS OF
THE
CENTURY
FESTIVAL
ESSENTIALS
FOR THIS
SUMMER
THE
KILLERS
TOUR
ADVERT
IMAGE
S
FROM
THE
MONT
HS
GIGS
WHO
TO
LOOK
OUT
FOR AT
G.BUR
Y
RISING
MUSICIANS
THIS
SUMMER
NEXT
MONTHS
ISSUE
CONTENTS
PHILIPS RZOR
ADVERT
MONSTR
HEADPHON
ES ADVERT
THE
XX
INTER
VIEW
WOLF
ALICE
INTER
VIEW
XFM
PRESENTS
RADIO
ADVERT
17. Masthead
My magazine is called Shutters this has been
inspired by market research I carried out in my LO2
presentation as it was the most popular name chosen
by the audience.
I believe the best font style for my magazine will be
Lemon milk from dafonts.com because it is very
similar to the style of NME my magazine of
inspiration and carries through the similar genre of
the new indie different looking text which my
magazine focuses on (New music from indie bands
and artists)
18. Target Readership
Katz Uses & Gratifications
With the magazine I will be creating I am looking to:
Inform and Educate- This is because when you read my
magazine you are able to inform and educate yourself
with information you will not find in any other magazine
with the exclusive interviews.
Personal Identity- Furthermore you are able to relate and
replicate your role models behaviour and interests to the
band/artist.
Entertainment- Finally the readers will be able to escape
and relax when reading my magazine as well as
emotional release
19. Target Readership
Maslow’s Hierarchy of Needs
This is the idea that individuals are motivated by certain
unfulfilled needs the most of basic which must be
satisfied before more complex ones can be achieved.
1. Self Actualisation
This is the highest of his theory and it is that the
individual believes they are able to become what they
want to however cannot be achieved without the needs
lower in his hierarchy of needs. When consumers are
reading my magazine I want them to feel like they are
able to achieve what they want by reading about their
role models and favourite artists.
http://www.simplypsychology.org/maslow.html
20. Target Readership
Maslow’s Hierarchy of Needs
2. Love and Belonging
Once the physical survival and safety needs are
being commonly met, a need for love, affection and
belonging begins to arise. My magazine looks to
create this love and sense of belonging to the readers
and will look to keep on creating content in which
readers keep the same love and passion they had the
first time they read the magazine.
21. Target Readership
3. Safety Needs
This is the second level of Maslow's hierarchy of
needs. Some of the safety needs include, Finding a
job, financial security, health and wellness.
When my readers purchase the magazine I want
them to feel safe and secure that they are reading the
latest and most reliable news so then this leads them
to purchasing the magazine every month as they feel
secure and can then move into the third tier of
Maslow's hierarchy of needs.
22. Target Readership
Socio-Economic Needs
In recent years there has been an increase of adults who
fall into the A,B and C1 Socio economic group which
means that the spending power of a growing audience is
getting larger meaning that potentially my magazine is
going to grow faster than first anticipated with this
research. I researched this from (Source at the bottom of
the page) Over 60% of readers are from the ABC1 band of
demographic 70% Of the readers are aged 15 to 34.
Source: http://www.abc1demographic.co.uk/
23. Target Readership
Psychographics
There are 7 seven psychographic groups these are
resigned, Struggler, Mainstreamer, Aspirer, Succeeder,
Explorer and Reformer.
For a typical Indie/Rock magazine like my inspirations
they will focus on two of these groups more than the
other 5 these, Aspirer and explorer. Firstly the explorers
are energetic and still trying to establish themselves in
the music industry by having to over come challenges
such as touring the country and areas they have never
been to gain an audience following and improve their
popularity.
24. From this research it
shows that I should be
aiming my magazine to a
more male dominated
audience. These results
are not surprising as from
my research into NME
on the national
readership website it
shows that 71% of the
readers are male
http://www.nrs.co.uk/downloads/infographic-
slides/feb2015/mobile/market_total_summary.pptx
25. Following on my magazine is following
very similar trends to NME and the
statistics on the national readership
survey.
Everyone who answered my survey
were under the age of 35 and only 32%
of readers for NME are over the age of
35.
For my magazine I need to keep the
colours appealing to this target age
group and keep on top of the
magazines visual appeal because often
people judge a magazine by its image.
26. From this primary research
I can now establish that my
double page spreads
should consist of celebrity
interview with bands and
artists. With over 90% of
my survey wanting to have
exclusive interviews and
gossip to keep up to date
with the latest news with
their favourite
bands/artists.
27. I have compiled these two questions together because it shows a real contrast on
what is happening on how often they want the magazine to be published but it
also shows how frequent they buy a hardback copy. From my research it shows
that they want the magazine to be published every week however they only buy
hardback copies once a month. From looking at this information and competitors
like NME who produce magazines weekly I am going to make my magazine
monthly to avoid competition with the market leader and try to persuade them to
buy my magazine once a month.
28. Now that I have established that the
magazine will be produced monthly.
I have to find out on what price to
use for my magazine when it is
produced monthly. From my
research I have found out that 60%
of my readership would pay £2.50
for a magazine every two weeks.
However for a monthly magazine
magazines such as
29. From this question it
shows that the population
of my questionnaire are
more interested Pop rock
and RnB compared to
Indie music on which my
magazine will be about.
From this research I have
already found out that my
market is already in a
niche where we I will find
it difficult in how many
copies of the issue I
should produce on a
monthly scale and find out
the demand for the
magazine.
30. It is clear to see that
from this question the
most popular form of
social media to reach
my audience would be
Facebook with over
53.85% using it as its
first platform. However
this will not stop me
from making a twitter
page to attract my
magazine to readers and
potential readers with
re tweets and favourites.
31. Primary Research
I chose this form of primary research because it
allows the marketing organization to address issues
specific to my own situation. Primary research is
designed to allow me collect the information that I
want to know and report it in ways that benefit the
magazine.
Furthermore it also enables myself to have a higher
level of control over how the information is collected
at a very low level cost effective way.
34. Questionnaire analysis
Question 1
From this research it
supports the first
questionnaire I sent out
via survey monkey and
shows that my target
readership is likely to be
more male dominated
compared to females who
are only 34% in this
question.
35. Questionnaire analysis
Question 2
From this research I have
found out that the
majority of my readership
are under the age of 18 so
I have to make the colour
schemes fit in with the age
group. I will try and
engage the content of the
magazine to the readers.
Age
Under 18
18-24
25-34
35-44
Over 45
36. Questionnaire analysis
What content do you
want in the magazine?
Celebrity
interviews
Gossip
coloumn
Festival
guides
Upcoming
gigs
Question 3
Following on from the
previous question I have
established that they
want to have a mixture
of each topics such as
festival guides and
celebrity interviews with
bands and artists
37. Questionnaire analysis
Question 4
From this question I have
noticed that the majority
of the people who I
questioned would like the
magazine to be published
fortnightly as appose to
having a monthly
magazine and a weekly
magazine.
Magazine frequency
Once a
week
Once a
month
Every
fortnight
38. Questionnaire analysis
Question 5
Hardback copy or
online?
Hardback
Online
The final question of my magazine
was to evaluate whether my reader
would prefer the magazine to be on
a digital based platform or a
hardback copy of the magazine.
Form this I can see that over 60%
of my audience want the magazine
to be in hardback compared to
online which means I will put
more emphasis on advertising the
hardback issues compared to our
digital magazine
39. How will SHUTTERS appeal to the readership?
I will try and captivate my audience by giving them content
they want to see in the magazine from my primary research I
have found out that the most popular topics they want to read
about.
These are:
Celebrity Interviews
Up coming events
Festival guides
By including these topics they want to read about I am hoping
that it will help further their knowledge about what life is like
for a musician through my interviews what to expect and who
to go and see at festivals and some new indie bands who are
touring at that moment and should go and see.
40. Age & Gender
From looking at my research in LO1 I established that the
bulk of the target audience and readers for NME are aged
15 to 34 with 71% of the readers at this age.
Following on from the analysis of my questionnaire from
survey monkey I also established that this was the case.
Linking to Hartley's seven subjectivities it is what that
person does to put them it that social environment this
can be because they share a passion for the same music, a
similar class in the socio economic group of band A to C1
and finally the age group these readers are most likely to
share hobbies interests and might even have a similar
aim and needs in life.
41. Subscriptions
For my magazine I will be offering a discount to
anyone who signs up for 12 months of the magazine
with a 10% discount every issue. With exclusive
posters and other gifts alongside the magazine in the
parcel which you would not be able to buy in any
high-street store or newsagent.
I will be hoping to create some form of synergy with
websites such as greatmagazines.co.uk
isubscribe.co.uk and magazinesdirect.co.uk as these
are the leaders on magazine subscription companies.
47. Spending power
For my magazine to compete with competitors such
as NME and Q I will have to make sure that the price
is lower so that it can attract the readers from the
social class of C2-E as well as having advertisements
and content to attract the stereotypical reader from
A-C1. The reason that the readership figures for
NME and Q are higher for readers from A-C1 is
because they have the disposal income they can
spend on a weekly magazine costing £2.30. I will be
looking to sell my magazine at a price of £1.90 when
the magazine initially launches
48. Budget- Staff Wages
• Magazine Journalist x3- £15,000-£26000
• Editorial Assistants x2- £15,000-£23,500
• Sub-Editor x2-£20,000-£23,000
• Associate editors x2- £24,000-£26,000
• Chief Editor x1- £23,600- £28,000
• Designers x2-£19,000-£25,000
• Creative Director x1-£29,000-£37,000
• Publisher x1-£32,000-£35,000
Sourchttp://www.payscale.com/research/UK/Job=Creative_Director/Salary
£429,600-£618,500
The staff that will be hired will be paid on their experience level
• Marketing Managers x2- £27,000-34,500
• Publishing Rights Manager x1- £30,000-£48,000
• Copy Rights director x1- £40,000-£50,000
• Print Production Planner x1-£20,000-£44,000
Total start-up and equipment costs = £304458
49. Start-up Costs
Start-up & Equipment costs
Apple Macbook pro x20= £39,980 One off payment
£2128 per year for 20 employees
Office space to rent for 1 year = £262,350
Total start-up and equipment costs = £304458
50. Budget Summary
To cover the costs of my magazine I have to make sure that I have
adverts but do not want to put too many adverts in the magazine
because it can often put readers off with too many. I think that 10
adverts throughout the magazine will be enough. From my research
I have found out that this is how Bauer media have set there prices:
For year one I will be putting a 5% discount on the cost compared to
Bauer media to try and attract potential buyers for the available
spaces.
I will have 6 full page advertisements costing £8034.4 per page
6 advertisements= £48,205.8
Finally I will have 3 Double Page Spreads bringing an income of
£48,336
In total for 12 months of advertising income will add up to
£1.158501.6
Subscription Income
51. Income
The second source of income will be through selling
magazine subscriptions there will be three options
available 6 months and 12 months and 2 years
I have been inspired to do this by researching into other
competitors such as NME. They offer a quarter 1 year and
2 year subscription as they are a weekly magazine
For my prices I will be lowering the price to £3 from
£3.50 per magazine or subscribers when they join they
will receive a welcome pack as well as some exclusive
promotions for subscribing to the magazine
52. Advertising
With information sourced from
(http://www.mediauk.com/magazines/36168/nme/
readership-figures) I have found out that 65% of the
readers for NME are male and by reading numerous
issues of the magazine I have noticed trends of the
advertisements are aimed more at the male audience
by having adverts such as Philips razors and L'Oreal
for men shower gel.
53. Promotion for the Magazine
Above the line Promotion
As an Indie/rock magazine I will be using the
appropriate audience and I believe by selecting the right
times and platforms to advertise it can potentially help
my readership grow immediately for this I will be looking
to advertise my magazine on the radio with a 30 second
section on XFM London as this is where we are starting
to sell the magazine £650 (London)
Following on I will be using is Internet pay per click
advertisement because it is an ever growing way of seeing
advertisement so there is an endless amount of people
who will see it and can be low cost as it is £0.03 per click
with Google.
54. Promotion for the Magazine
Below the line Promotion
I will be looking to hire staff to hand-out flyers and
promotions to people outside gig venues and events
to promote the launch of the magazine. This method
of promotion is called exterior location marketing
and by using this simple yet effective method and
selecting the right events and gigs to hand out the
promotions to it can potentially bring the business
more income with new readers and mouth of word.
55. Legal & Ethical Issues
Copyright
Before producing a magazine I will need to be aware of
the laws which are put in place to make sure that you
need to be able to be sure that you have contacted
companies and requested there acceptance to use their
logo’s or images from a specific website/page to use in
the magazine I will be publishing.
Following on another law is that you need to be able to
show proof of your receiving a letter from the company to
use their logo so that you are not in trouble for copyright
laws and if you have proof of the acceptance then you can
use that logo in the magazine.
http://elliotmedia.wikispaces.com/Legal+and+Ethical+Issues
56. Legal & Ethical Issues
Contract Challenges
Contract challenges are a set of legal challenges
which stand up from the contracts and licensing law.
First of all if the company has to allow you to use
their logo or specific image, you have to go through a
set of stages of contract signing. This is because once
you sign the contract you are under control by the
company and cannot go back so therefore if you
decide to plagiarise without consent then you can be
in trouble with the press complaints office and could
be taken to court.
57. Legal & Ethical Issues
Privacy
i) Everyone is entitled to respect for his or her private and family life, home,
health and correspondence, including digital communications. This is
important because it makes sure that there is no information about a
celebrity or anyone's health which they do not wish to share with anyone
because it is a private matter they want to deal with themselves and should
never be published online or in a hardback copy of a magazine.
ii) Editors will be expected to justify intrusions into any individual's private
life without consent. Account will be taken of the complainant's own public
disclosures of information.
iii) It is unacceptable to photograph individuals in private places without
their consent.
Sourced from:( http://www.pcc.org.uk/cop/practice.html)
58. By setting the benchmark it allows me to think about ideas such as to
what you need to follow from copyright of any company logo to advert
or image and to protect personal information, by setting this
benchmark it makes sure that every magazine stays professional and
reliable
For my magazine I need to consider what parts of my magazine need to
be under the control of copyright and privacy . So in my scenario for
copyright I will need to protect my logo and ,masthead name and the
adverts which are in my magazine so that no plagiarism occurs about
my work or the advertisers. For privacy I need to take care that I
protect the email accounts of those who email us any stories or gossip
they have from the music world and want to share in our magazine as
from this email it could lead to social media threats and can often be
tracked down to where that person lives which can put them in danger
depending on what they write about.
Legal and Ethical Issues
Information Sourced from:
http://www.mbbp.com/resources/iptech/publishing_legal.html
59. IP = Intellectual Property
For my magazine I will hire an external company to protect my IP as it very secure
and protects any business or individual for misusing my magazine brand name or
image. The company I have been looking into to protect my IP is Innovate product
design who are a UK based business with easy contact links with no time difference
difficulties with some other patents I was looking at in the USA.
You are allowed to download many Facebook badges and icons to use for magazines
however they have set out Do's and Don'ts of their badges and logo. These are:
Do’s
Capitalize the word “Facebook”, except when it’s part of a web address
Display the word “Facebook” in the same font size and style as the content
surrounding it
Don'ts
Use the Facebook logo in place of the word “Facebook”
Pluralize the Facebook trademark, use it as a verb or abbreviate it
Sourced from: https://en-gb.facebook.com/help/399224883474207/
62. ASA (Advertising Standards Association)
The ASA have very clear codes they have and must be followed
by every business wishing to advertise any product or service.
There are 22 codes to follow however the codes that I could
potentially be affected by are when producing my magazine:
1. Misleading advertising - A key and extensive section of the
Code, containing rules such as substantiation pricing; the
use of the word ‘free’; availability of products, comparisons,
testimonials and more.
2. Privacy Rules- This is about depicting members of the
public; referring to people with a public profile; implying
endorsement
3. Sales promotions - An important section about promotions
(e.g. competitions, prize draws, instant wins, front page
flashes, charity promotions etc) and incentive schemes
64. Hand drawn Drafts Front Cover
The masthead for my magazine
will be SHUTTERS and will be in
the Lemon Milk font style I am
going to make the font colour white
as it follows the house style of
magazines of inspiration like Q and
NME
The puff promotion I have
included on the front cover shows
that you have a chance to win a
prize if you purchase and read the
magazine. By having the prize near
the middle of the magazine it
makes the reader read the whole
magazine until the end.
The strapline for my magazine is
new music discovered in which I
want my magazine to focus on
new artist and bands upcoming in
British Music industry
The main Headline I have chosen is
`The Killers` This will be in a bold red font
across the middle of the page which
follows the house style I have created for
the magazine also by using red it also
symbolises love and passion which my
magazine is for music.
The barcode is in the bottom right
corner with the social media sites
my magazine will be on keeping
readers up to date with latest news
and information about what's going
to be in the next issue
By having another two images in
the top right corner it can quickly
establish what other bands feature
within the magazine and are
available as a poster. This is
another way of getting readers by
offering free posters inside the
magazine
The main image on my magazine will
be one of the leading indie/rock artists of
the last ten years `The Killers` this gives
the magazine the star appeal to attract a
early large audience to the magazine.
65. Hand drawn draft (DPS)
The main headline for my
magazine I have chosen is ‘Alex
Turner’ on the myriad pro font
style because it is very simple
and basic which Alex Turner
represents about the way he
makes music and doesn’t want
the attention on him as it is a
band. It will be in black font
colour because this is matches
his band logo.
The Interview will be on the
right hand side of the page
because it is split up evenly
with half of the page and
makes it easy to read. The
font colour I will be using for
this will be Read for questions
which matches the
background colour for
SHUTTERS masthead and
black for the answers to
establish the difference.
The stand first font my magazine is a
introduction about what the Arctic Monkeys
have done over the past year and just
recapping what s happening and an
introduction what the interview will be
about
The page number I have
chosen for the double page
spread is 49-50 because this
is directly in the middle of
the page and it is what NME
present in terms of this
formatting. I will ‘repeat’
(Steve Neale – 1980) by
having the DPS in the
middle of the magazine as it
allows the reader to reach
the middle and then carry on
reading the whole magazine.
The main image for the DPS
is the artist with their arms out
with no background which will
convey the simplistic life that
the band want to live but are
getting frustrated with
everything the media attention
they are getting for things away
from music
66. Hand drawn Drafts Front Cover
The masthead for my magazine
will be SHUTTERS and will be in
the Lemon Milk font style I am
going to make the font colour white
as it follows the house style of
magazines of inspiration like Q and
NME.
The strapline for my magazine is
new music discovered in which I
want my magazine to focus on
new artist and bands upcoming in
British Music industry.
The barcode is in the bottom right
corner with the social media sites
my magazine will be on keeping
readers up to date with latest news
and information about what's going
to be in the next issue.
By having another two images in
the top right corner it can quickly
establish what other bands feature
within the magazine and are
available as a poster. This is
another way of getting readers by
offering free posters inside the
magazine.
The puff promotion I have
included on the front cover shows
that you have a chance to win a
prize if you purchase and read the
magazine. The promotion I have
offered on this draft are tickets to
see Alt-J live which is a very
popular band after there newly
released album being very popular
across the country giving the
Richard Dyer Star Appeal to
Readers purchasing the magazine.
The main headline and
image for my magazine will be
one of the leading rock/indie
artist e.g. Arctic Monkeys with
lead singer Alex Turner being
the focus of the interview
inside the magazine and
double page spread.
67. Hand drawn draft (DPS)
I have decided to place the
interview on both the left and
ride hand side of the page
because the interview has a lot of
content I believe the reader will
want to know about and this is
the only way it can be put onto
the DPS. The font colours will be
red for the questions and black
for the answer as red is the house
colour of my magazine and black
is and easy to read colour on a
white background.
At the bottom of the page in the
middle I will have the social
media sites and issue no. to
show where to get the latest
news and information for the
magazine and what other issues
they can purchase if the have not
read the magazine before.
The page number I have chosen for the
double page spread is 49-50 because this is
directly in the middle of the page and it is what
NME also do. I will ‘repeat’ (Steve Neale –
1980) this by having the DPS in the middle of
the magazine as it allows the reader to reach
the middle and then carry on reading the
whole magazine
The stand first font my
magazine is a introduction
about what the Killers have
been doing for the last ten
years and what they have
done to get where they are
now and the interview will
lead onto what they want to
do in the future.
The main headline for
the double page spread is
`A decade of history` as I
interview about what hey
have done in the last ten
years and what they are
looking to do in the future
and goals the y have set to
reach.
The main image for the DPS is to be in
the middle of page as it represents that
the artists tis the centre of attention and
everyone is looking to him to see what the
future of The Killers holds.
68. Hand drawn Drafts Analysis
Firstly I have been inspired for my masthead that I have created by NME
who use a similar red background to there masthead as well as the white
text I am looking to use. This Steve Neale-1980 repeat has been used as
NME have been an established music magazine in the indie/rock genre
since (1952-Present) which NME have very strong brand recognition with
their house style linking to the colours of the masthead. Furthermore
although I have included a puff promotion inside a red circle for my
magazine NME have used a red circle in the same place of the page in their
9th March Edition 2013 which I have used because I find it eye catching to
the reader and follow the house style I am looking to create for my
magazine SHUTTERS. Again looking at my magazine of inspiration NME
I have seen that there main headline location and rotated text is very
commonly used which literally makes the readers head turn so that they
can read the whole headline and fully understand it. With making the
readers head turn and also having a grabbing headline can make potential
readers deciding which magazine to read purchase my magazine.
69. Hand drawn Drafts Analysis
For my DPS I have again been inspired by reading and researching
into NME firstly the placing of my image for my hand drawn draft
idea has not been used by NME as much as I believe it should have
been. I think that by placing the main image in the middle of the
page it shows that the interview/Article to take the centre of the
page to show his/her importance about what they have said. With
the text also going around the out side of the image can also have a
very professional finish to the page which can be simply done by
using the pen tool. Additionally for my text I am following the house
style that has been created for my magazine which is very clear on
the front cover as well as the DPS to do this I will have the questions
in red text and the answers in black text. Which is also used by NME
in there interviews to easily show and breakdown the difference
between the question and answer.
70. Conclusion
From this Learning Outcome I feel that I have
learned what needs to be done in order to run a
music magazine from the photography plan to a in
depth four week monthly schedule for the whole
magazine. Furthermore I also now have a greater
understanding of the legal and ethical issues
involved with making a magazine. In conclusion the
most informative piece of information for this work
was the customer feedback responses as I feel these
will help me enormously in LO3.
