Serena Keogh - Unit 1

OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 01:
Analyzing Media Products and Audiences
Evidence:
Serena Keogh-1156.
St. Andrew’s Catholic School-64135.
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

CONTENTS.
• Slide 2-LO1.
• Slide 4-Focued Publisher, and the Product.
• Slide 5-6 Ownership Structure.
• Slide 7- Operating Model.
• Slide 8- Brand Identity and Ethos.
• Slide 9-Technical Convergence.
• Slide 10- Marketing Position, and Publishing House.
• Slide 11- Competitors.
• Slide 12- Products-In store.
• Slide 13- Products-Online.
• Slide 14- Front Cover Analysis.
• Slide 15- DPS analysis.
• Slide 16- Genre Analysis.
• Slide 17- Style Analysis.
• Slide 18- Front Cover, and Purpose Analysis.
• Slide 19- Style and Form. Slide 20-Content and Meaning.
• Slide 21-25- Production Process.
• Slide 26- LO2.
• Slide 27- Demographics.
• Slide 28- Psychographics.
• Slide 29- Uses and Gratifications.
• Slide 30- Maslow.
• Slide 31- Graham Burton.
Slide 32- Gender of Q Music Magazine.
Slide 33- Primary Research.
Slide 34- Secondary Research.
Slide 35- Positives and Negatives of
Secondary Research.
Slide 36- Primary Research evidence.
Slide 37-Positives and negatives of
secondary research.
Slide 38- 47- Survey Monkey.
Slide 48-LO3
Slide 49-50 Distribution.
Slide 51- 52-53 Advertising and marketing.
Slide 54-Gurillla Marketing.
Slide 55- Viral marketing.
Slide 56- My primary research.
Slide 57- legal issues.
Slide 58- Ethical issues.
Slide 59- UK Tribes.
Slide 60- Stereotypes.
Slide 61- Role models.
Slide 62- Male gaze.
Slide 63- Legal issues.
Slide 64- Racism snd Sexism.
Slide 65- Copyright and royalties.
Slide 66- Example of an complaint.
Slide 67- 70- IPSO Complaints.

FOCUS PUBLISHER AND
PRODUCT
• Bauer is a large media group, which is privately
owned publishing group.
• It is an worldwide publishing group which offers
over 300 magazines in 15 different countries.
• In 1994 the company brought another small
magazine company called ‘For him magazine’.
• The magazines produced go right back to 1953.
• In 1996 they published the magazine onto Tv
music channels, which has now grown into a huge
business airing onto channels like channel 4.
• The magazine ‘Closer’ was launched in 2002.
• Today Bauer uses over 80 well –known brands in
their magazines. Eg;Heat.
• Bauer is based in Hamburg, Germany.
• The CEO of Bauer Media Group is Yvonne Bauer.
• Bauer are a family owned company.
• Q magazine frequently gets released
each month.
• Q magazine was published in October
1986.
• Q launched a radio station in 2008.
• Q magazine hold music awards every
year.
• Its cover price starts around £3.90
• There target audience is around 30s to 40
years and are mainly men who buy this
magazine.
• Within Q magazine contains interviews
with music singers.
• Each cover on Q magazine is someone
different each time related to music.
• Q slogan on their magazines is ‘The
Worlds Greatest Music Magazine’.
• Q is a music magazine, and is based
around some areas of film.
Soruce: https://media.info/organisations/names/bauer-
media
Source: www.express.co.uk

OWNERSHIP
STRUCTURE
.
http://www.bauer-
media.com.au/discov
er/about-
bauer/management-
team/

OPERATING MODEL
• Bauer media group published their first magazine ‘Q’ in October 1986.Bauer Media
Group is a global success. Producing over 570 magazines, 300 digital services and 50
TV and radio stations across 16 countries.
• Bauer media Group comes under Global this is because they have many offices across
the world such as the UK such as Ireland, Scotland the midlands. They also have
offices in places such as Germany and Australia.
Bauer Values?
• Within Bauer they promise to inspire people while working they also state that they are
going to ‘Create 'by this they are going to create a good/well structure environment
which allows people to be creative with their ideas. As well as this they promise to
create a good working environment, and that they are going to maintain their success to
keep their high position as a market leader.
• As well as this they also promise that they are going to ‘Collaborate’ by this they meant
that they are going work together as a team and set themselves a goal and make sure
that they reach that goal.
• They also suggest that they are going to ‘Challenge’ by this they are going to challenge
eachother to reach the best possible outcome.
Source: http://www.bauermedia.co.uk/careers

BRAND IDEOLOGY/ETHOS
• Bauer is a magazine publishing company and one of their main magazines they publish is ‘Q
magazine'. The first ever magazine to be released from Bauer publishing was a Q magazine on
in October 1986, which displayed ‘Paul McCartney’ on it.
History-
• Bauer media group is one of the most successful publishing groups known, publishing more than
570 magazines, over 300 digital products, and 50 radio and TV stations reach millions of people
around the globe.
• In 1990 H Bauer released a portfolio of Quick in 1991.
• Bauer media group first originated from Germany, from the Bauer family, who were in close
contact with magazines such as Heat, Grazier and Closer. This first originated from a family run
business and has now become a huge worldwide success.
• Heinz Bauer 72, is the main chainman of Bauer Media group but as he is a father to four he took
a backseat and let one of his daughter become the chairman her name was Yvonne.
• Heinz Bauer's wealth was estimated at around $1.8billion (£1.1billon) although this could have
possibly increased.
Bauer: Brand Ideology:
• The Connotations of ‘We think Popular’ implies to the audience that know what factors need
to into a good magazine, in order for it to be popular. The use of the verbal code “popular”
connotes that Bauer media creates magazines which everyone will be interested in and that they
will be ‘popular’ with their audiences.
• By Bauer thinking this it implies that they are confident with the content that they are realizing
and that they feel that it will be a good success when competing against other magazine
publishers.
Q:
• The connotations of the Strapline of Q magazine “The UK’s Biggest Music Magazine”
the connotations of this is that Q are showing authority, and confidence within
themselves as they are referring to their magazine being the best music magazine in the
UK.
• This could also refer to a competitive side of Q Magazine, when competing against other
popular music magazines, and show how they want their magazine to be the most
popular.
Source:
http://www.bauer.co.uk
/history

TECHNOLOGICAL
CONVERGENCE
• Bauer media provide information and broadcasts information on social media websites like Facebook,
Twitter, YouTube etc. They would use Social media websites like Twitter to advertise their magazine and
upcoming issues, like what artist will be in the next issue, and what may be featured in the magazine.
• Using social media, is a good way of advertising a magazine as social media has such mass audience
therefore your magazine will get recognized more via social media, than such as making posters as
people on social media are able to share things online with others.
Website Analysis:
• Advertising is key to get Q’s magazine out there to the intended target readership, they will pull people in
to look at their website and their content, by including small video clips, images, playlists etc. They will do
this as visual content would appeal to readers as they are able to physically watch something, or listen to
something which would get the reader more interested in the magazine itself.
• There is convergent technology in Q website, this is evident in the navigation bar where readers are able
to not only read a copy of the magazine but they are also able to watch interviews, ect this creates a
visual relationship with the reader as they maybe more interested in watching something rather than read
something.
• On Qs homepage, they have a navigation bar where it links to where their readers are able
to subscribe to their magazine subscription.

Convergent technology such as Video would appeal to the
readership who regularly subscribe to the print edition of the
magazine because if readers see that they are able to get
other bits of content to do with Q they will enjoy this, they also
have videos online so that readers are able to interact, and
look at what is inside Qs issues, and watch them visually which
creates more interaction with Q and the readership.
Features on tabs such as ‘The Latest Issue’ would appeal in
particular to ‘social climbers’ (Maslow) because they are
driven by change, and
Driven by improving their social status in society.Therefore
they would want to ensure that they are keeping up to date
with the ‘lastest issues’ of what Q has to offer, and want to
keep up to date with what is happening.
Finally, the ‘Interviews’ section of the website allows the
readers and users of the website to. Interact with partiucalr
artists, and groups and also learn more about particualr artists
such as their background or upcoming music they are going to
release.Within these interviews they contain an image of the
artist, and in the interview it contains differentated questions
and answers this is makes it easier for people to see clearly
the interviews questions and the artists responce.
SORUCE:
http://www.qthemusic.com/16533/who-
what-why-where-when-the-orbs-alex-
paterson/

MARKET POSITION AND
PUBLISHING HOUSE. As seen in the Pie chart below, it
demonstrates how Bauer media
group are have most of the shares
within the market, by this they are
producing more magazines, over IPC
and Music Media.
Although, they are popular because they
produce more music magazines, there
magazines that they produce aren't as
popular when it comes to the net
circulation. This is evident in the pie chart
because the most popular magazine
produced is Mojo. This conveys how Bauer
have the bigger market share because
each magazine they produce they are
trying to get it out to the public quickly.
SORUCE:
http://www.campaignlive.co.uk/article/1307929/magazines-abcs-
nme-print-sales-drop-below-15000?src_site=mediaweek

SPENDING
POWER.
• The magazine would be aimed at middle class as it is more
expensive than other magazines. This also suggests that as
the magazine is quite expensive compared to other magazine
retailing at around £3.90, this suggests that the people who
buy it are older and working as they are able to afford to buy
this on a regular basis.

COMPETITORS
• SORUCE: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=165238
The Hearst Corporation is an American
multinational mass media institution
based in the Hearst Tower in Midtown
Manhattan, New York. Hearst publishing
company was founded by William
Randolph Hearst, in 1887.Today the
Hearst family are worth around $2 billion.
IPC publishing company was founded in
1963 by the CEO of the company
Marcus Rich. Today the company is
worth between $2 billion and $3.5 billion.
Music and Media was first founded in
London, by Rory David Philip, and
today music media is now worth over
£150,000,000. Future PLC, was founded
in 1985 by Chris
Anderson. Today Future
PLC are now worth
around $3 million.

Q Magazine – Multi-platform appeal
• Q magazine, produce magazines in store as well as being able to subscribe to an
online service, which allows you to access their magazines via a subscription
service monthly. The price of Q magazine is around £4.20, the price of Q
magazines are slightly more than other music magazines available in the UK.Q
magazine gets released monthly in the UK to keep up to date with information in the
music world. As well as this Q magazine comes out on a monthly basis and is
published by Bauer Magazine Publishing company. The main reason why Q
magazine comes out on a monthly basis whereas to weekly, is because it contains
a large amount of music content, as well as this it comes out monthly is to keep up
to date with everything that is happening in the music industry. You can also
subscribe to a monthly basic of Q magazines on your phone or tablet.

Q – Online and subscription.
• You can also subscribe to a monthly basic of Q magazines on your
phone or tablet. On the Q website you can subscribe to their deal for
£32.00 for 12 copies of Q magazine. Or as well as this as apps on
our phones are becoming a lot more popular you are now able to
download a digital version of Q magazine onto your phone for £32.00
a month. As well as this you can also subscribe to a deal costing
£37.00 this includes paper copies of the magazine and digital version
on your phone/tablet.

ASSOCIATED PRODUCTS-
BAUER PRINT MEDIA
PRODUCTS.
Bauer media are linked to broadcasting on the radio and TV as well
as mobile and online products.
Some of their radios which they feature on is Kerrang!, Magic,
Absolute, and Kiss.
Some of their TV stations are Heat,Kerrang!, Kiss and Magic, their
mobile and online consists of their magazines and their radio
companies.

Main picture- By having the main
picture in the center of the magazine
taking up most of the room on the front
cover, draws people into the magazine
as a result of this they may buy the
magazine increasing the amount of
sales and popularity. Not only that but
having an up to date artist on the
cover may also make people buy the
magazine as they are possibly seeing
one of their favorite artists on the
magazine.
Strapline-The strapline of this Q
magazine denotes ‘Discover great
music'. This connotes to inspiring
thoughts such as, Q
are trying to persuade the readers to
read the magazine. As well as this by
having the verbal code ‘Great’ suggests
the music talked about in this magazine
is better than any other music.
House Colors-All the house colors are all
very neutral and basic, by having these
colors neutral and plain make the artist such
as Tinie Tempah stand out against the
light/neutral background.
Autograph-Having Tinie Tempah's
autography on the front cover in white
stands out against the dark colors on
Tinie Tempah such as his sunglasses.
This could implies that the magazine is
a lot more personal to the buyer.
Date-issue-price; The date that
the magazine was released on
was November 201 and selling
at a price of £3.99.
Readers Requirements-Having a
list of well-know artist listed down
the side of the page, gives other
readers a chance to read the
magazine if they aren't as
interested in Tinie Tempah. This
connotes how Q magazine are
catering to each readers needs.
Connotations-The main
connotations
Of Q link to the theme of the
magazine such as ‘queue’ like queue
the music, this relates to the theme
and links to the types of music in the
magazine
Masthead-The iconic red and
white logo largely displayed on
the front cover would also draw
people into buying the
magazine as it contrasts
against the white background,
and the lighter colors on the
front cover. As well as having
the logo so large in the corner
of the page would also stand
out as people may recognize
the logo.
Inspiring slogan, personally said
from the artist. Could inspire others
who are interested in music.

DOUBLE PAGE SPREAD ANALYSIS.
Background Features-One
feature of this page is close
up shot of the artist draws the
reader in more as their
attention of focused on the
artist. Having the contrast
high in the main picture as
well as the background, draws
attention to the background
and makes the most important
features stand out such as
‘Big Ben’.Having Humor within the magazine
would draw more readers to it. By
having a a personal quote from the
artists himself, which would therefore
make it a lot more personal and
direct. Furthermore by adding humor
into the quote makes it seem less
serious and as if the artist is having a
laugh with the reader.
Drop Capital: The drop capital is the large letter
starting of the article. This tells the reader that
the beginning of the article starts there. The drop
capital is bright red which links to the contents
page and the front cover.
Position of objects - Having the artist standing in front
of the London skyline, whilst having is guitar next to him
adds to the effect that he's just a regular person
growing up in a normal city, which therefore could
inspire people to follow in him footsteps.
Main text - Having the large piece of text to the side of the
photo allows readers to swap from looking at the picture to
reading through the text which is related to the artist. As well
as this I have realized d that there is only one man picture this
could be due to the fact that they want to want the reader to
focus on only one image, and by the image being so detailed
and important by adding others may make it overcrowded.

DOUBLE PAGE
SPREAD ANALYSIS.
Positioning of the page-I
was inspired by this page
when making my
magazine, I liked the way
the text was to one side
and the multiple photos
were on the other side, I
think this is a good idea
as it allows the reader to
refer back to the images
while reading.
Drop Capital-When making my magazine I am going to
consider using as large capital letter during the
interview, I think this will had to the effect of the
magazine as well as it will be eye-catching to the reader
when they are flicking through the magazine.
Consistently of logo- I have decided that
throughout my magazine I will keep my logo in the
left hand corner I have decided to do this as my
logo soon with become rememberble to the
readers, as well as when they are in a magazine
shop they will be able to remember my logo.
Stand First: Q magazine have a stand first
which grabs the readers attention, and
makes them interested in then rest of the
interview.
Differentiated Questions and
Answers: This is highlighted in the
interview where the questions being
asked to ‘Motley Crue’ are
highlighted in red, as well as this the
answers are in black bold so that they
stand out clearly against the
questions.

GENRE-PRODUCT
ANALYSIS
What type of Genre is Q?
•Q magazine, doesn’t full into a magazine catergory.Q magazines main
interest is in releases the latest songs, and upcoming artists and music. As
well as music they also included interviews with well known people.
Target audience-
•Qs target audience is around men who are in their 30s-40s the magazine
appeals to men more then women For the older, more mature and more
sophisticated, which is reflected in how the music is portrayed in the
magazine. The magazine would be aimed at middle class as it is more
expensive then other magazines. This also suggests that as the magazine is
quite expensive compared to other magazine retailing at around £3.90, this
suggests that the people who buy it are older and working as they are able
to afford to buy this on a regular basis.

TARGET AUDIENCE-Q
MAGAZINE.
Hartley’s 7 subjectivities:
•Age: Q music Magazine target audience is around men who are in their 30s-40s
(Hartley).
•Gender: The magazine appeals to men more then women For the older, more
mature and more sophisticated, which is reflected in how the music is portrayed
in the magazine.
•Class: People in the category ABC1 in the socio-economics needs because
they would be of a working class who would by the magazine, this is because as
the magazine is priced around £3.90 and up, people of a working class would be
able to afford to by the magazine on a regular basis. This particular age group,
and of the working class is shown by being 70% of the target readership of Q
magazine, therefore the other 30% of readers could be students, or young
people of a low-working class status aged 15-24, these readers would have a
lower spending power than readers of a higher age and high working class
status.
Katz: Inform and educate, the reader can find out what artists are up to.
•Diversion: This is where the the readers are able to reader Q magazine, and
escape from reality.
•Maslow’s Hierarchy of Needs:
•Explorers: The readers of Q would be explorers because the magazine
includes upcoming stories about what is happening in the music world.

STYLE-PRODUCT
ANALYSIS
In each of these pictures they are demonstrating a different style
to each front cover of Q music magazine. In the first picture its
conveys a dark simple side to the magazine compared to the
others, this could be done to convey the type of artist that is on
the front cover, as his music may be simple, a gentle. Where as
compared to the middle magazine the middle magazine is a lot
more bright and colourful making the artist stand out in the
middle of the magazine. Having white font against skin tone of
the artist really makes his own hand signed autograph stand out
attracting customers.
Having the third
image against a white
background while
having the artist
dressed in dark
clothing could connote
to the type of music
the artist mainly
studies in.

LANGUAGE INSIDE IN THE
MAGAZINE.
• The content inside Q Music Magazine includes features like stories or interviews,
which have been cover in their contents page. They also contain reviews on things
like New Albums and concerts.
• Within the magazine they talk about artists or bands which is typically their main
feature, which would appeal to Q readers as if they see an artist or band featured
which they have an interest in this would then make them particularly interested in
the magazine issue.
• At the back on Q magazine they have a section called “Q Mail” and several pages
of advertisements.
• The language used on the cover of the magazine are mainly bold words, such as
‘breaking BAD’ and ‘ROCK STAR'. These words would mainly appeal to the
audience such as men, but this the words are quite bold statement words whereas
this wouldn't appeal as much to a woman. Therefore this may mean the magazines
are a lot more popular therefore more people are buying them making high profits
for shops selling them.

PURPOSE-PRODUCT
ANALYSIS
On most of Q’s magazines their slogan is
‘Discover Great Music’ this suggests that
to the readers that Q magazine provides
the customers with facts and upcoming
information about good music. This
connotes to the readers that a very
confident side to the magazine as they are
trying to show off and compete against
other music magazines like ‘Kerrang!’. The
word ‘Great’ imply that it is globally known,
this could also convey its popularity of the
magazine or they are trying to invite more
people to read the magazine but suggest
to the readers it is the greatest magazine
out there.

STYLE AND FORM- PRODUCT
ANALYSIS.
• The main house styles of Q magazines are most of the covers have a light
background, and the image of the artist is normally dark or they are
wearing dark clothes, by having the artist in dark clothing or the image
being dark against a light background makes the artist stand out. By doing
this it makes the reader be drawn to the image of the artist first more than
the word. Although, on the other hand if the reader is being drawn to the
photo first of the artist and they like the artist this may make them read the
words around the image.
• Format- The length of Q magazine is 28.5cm, the width of Q magazine is
21cm.
• Language- The language used on the cover of the magazine are mainly
bold words, such as ‘breaking BAD’ and ‘ROCK STAR'. These words
would mainly appeal to the audience such as men, but this the words are
quite bold statement words whereas this wouldn't appeal as much to a
woman. Therefore this may mean the magazines are a lot more popular
therefore more people are buying them making high profits for shops
selling them

FORMAT CONTINUED.
• The content inside Q Music Magazine includes features like stories or interviews, which have been cover in
their contents page. They also contain reviews on things like New Albums and concerts.
• Within the magazine they talk about artists or bands which is typically their main feature, which would
appeal to Q readers as if they see an artist or band featured which they have an interest in this would then
make them particularly interested in the magazine issue.
• At the back on Q magazine they have a section called “Q Mail” and several pages of advertisements.
• Some of the advertisements include music lessons, anything you wish to sell they will advertise it inside the
magazine.
• They also advertise artists or bands, they do this such as advertising an artists new album which has just
been released, it important that they include as much content as possible to keep the reader interested
although they don’t want to include lots of writing as this might not be as visually appealing.
• Within their contents page they have a similar style throughout the whole magazine, such as having images
on the front cover of artists or bands shows the importance of these artists and also connotes how they
maybe the main feature in this particular issue of Q.
• The layout of Qs magazines are particularly simply but effective, doing this means its a lot easier for the
reader to read as well as this a simple layout means that readers will be able to see clearly what is featured
in the magazine.
• The connotations of the Strapline of Q magazine “The UK’s Biggest Music Magazine” the connotations of
this is that Q are showing authority, and confidence within themselves as they are referring to their
magazine being the best music magazine in the UK.
• This could also refer to a competitive side of Q Magazine, when competing against other popular music
magazines, and show how they want their magazine to be the most popular.

CONTENT &
MEANING
• On most of Q’s magazines their slogan is ‘Discover Great Music’ this suggests that to the
readers that Q magazine provides the customers with facts and upcoming information about
good music. This connotes to the readers that a very confident side to the magazine as they
are trying to show off and compete against other music magazines like ‘Kerrang!’.
• The verbal code ‘Great’ imply that it is globally known, this could also convey its popularity of
the magazine or they are trying to invite more people to read the magazine but suggest to
the readers it is the greatest magazine out there.
• The content within Q music magazine is very mature, as within their magazine they tend to
include more text and information rather than images, this is because their target audience is
a lot older compared to other magazines therefore people of an older generation may prefer
to read more rather than look at pictures.
• Q music magazines language is mature, as they use sophisticated language that could older
people tend to use, as well as this in some articles/interviews they swear although they
cover this up using an asterisks (***)

PRODUCTION
PROCESS.
Published-
Q magazine is published by a publishing company called Bauer Media group. Bauer
media group are a well-known publishing company, which is privately owned
publishing group. Bauer are a worldwide publishing group which offers over 300
magazines in 15 different countries. Some of the main shops Bauer Media publish to
are places like Whsmith, Tesco as well as this you can also buy Q magazines online
such as Amazon and EBay.
Distributed-
As well as publishing the magazine Bauer also distribute it, by this they have a wide
range of magazine genres and they distribute them by which they send a large
amount of magazines in my case Q out to the public as well as doing this Bauer may
ask to have feedback from their magazines from customers so that they are able to
work on any improvements providing that their magazines the best music magazine
being published.
Readership-
Compared to other magazines such as Mojo, and Kerrang Q has one of the second
highest readerships out of all the popular music magazines out there. The total
arrange of Q magazine read in this year is 48,365, where the circulation figure have
also gone down dropping by -8.39% within the year.
http://hosbeg.com/the-magazine-production-process/

PRODUCTION PROCESS
Date of publication-
•The first things is to set a date when the magazine is going to be published. By this is when
the magazine will be released to the public. Once this date has been finalized the publishing
companies would have to work out a schedule therefore from working out the schedule they
will have to make sure that they stick to this deadline in order for the magazine to get
completed and published in time.
Managing the schedule-
•This is the most important step as the publishing company need to make sure that they time
themselves well and that they stick to the time schedule in order to be successful with their
magazine. The publishing company should give themselves enough time in case anything
goes wrong so that they can fix their mistakes.
Editorial and budgetary decision-
•This next step happens within the production process of the magazine. By this the editorial
decisions involve coming up with what topic will be covered in the issue of the magazine,
within this as well the team talk about various content that will make up the main content of
the magazine. As well as this they look how much money they have in order to produce this
magazine and if they need to budget themselves in any way.

PRODUCTION PROCESS
Content acquisition-
•This is the most important process as this determines what is in the magazine
and without this there would be a magazine. The are two main ways in which
content can me gathered and by this is through in house staff writers that are
ordered to write on topics that are specific to the magazine, during this stage
the artwork in the magazine and graphics are worked on. The artwork is over
viewed as the illustrations and pictures that are going to be put into the
magazine.
Sub-editing-
•Sub-editing focuses on one major thing, which is the quality control. If the
publishing company is big enough then they are able to have a sub-editor, if
there is no sub-editor then the main editor will do this job which involves
important things like;
•Checking of the accuracy of all facts and information in the article.
•Making sure that the words are spelt properly.
•Making sure that the grammar and punctuation are use correctly.
•Making sure that all the articles follow the house style throughout.

PRODUCTION PROCESS
Page layout-
•In large publishing companies there are teams responsible for the pay layout. Their job
is to work on the page layout, and that they come up together with ideas in order to make
the magazine. In working on the magazine they use a programme in order to work on the
layout called Desk-top publishing programs such as InDesign or PageMaker.
Proofreading-
•Once the page layout stage is done, the next stage is proofreading, by this the editorial
department will print out a hardcopy of the magazine for reading through it and to find
anything which may be incorrect. By printing a hardcopy it is a lot easier to proofread
rather than a soft-copy. Any mistakes which are spotted are easily corrected on the DTP
file, the editorial team keeps proof-reading until they member is happy with the
magazines content.
File emailed to printer-
•After proof-reading the file containing the magazine is send to the printing company. But
before printing the company prints the hundreds or thousands of copies requested by the
publishing company, the publishing company then gets sent these copies which then get
proof-read again by the editorial department

PRODUCTION
PROCESSDistribution-
•This is the last stage of the entire process, the printing company
have finished with the printing of the magazine they will package
them and send them to a warehouse near by, from the warehouse
they are then distributed to the shops and then sold to the public.
•Here I have emailed Bauer media group, asking them to explain to
me the production process of their magazine ‘Q’, right from planning
the magazine to selling it to the public, although they didn’t reply so
therefore I sent other email, and they still didn’t reply.

‘Q’ Reader Profile
Source: http://cw.routledge.com/textbooks/asmediastudies/students-casestudies-
maggender.asp
According to the profile above, the image denotes how the largest readership profile comes
from the males, with the largest age group of readers are ages 15-24 with 35.5% of
readings being in this category typically appeals more to males, as they type of content
which is included in the magazines such as the type of music is more aimed/enjoyed by
males rather than females.
Q would also appeal to males as it typcialy has images of female artists in revelaing
clothes, which would appeal to the males more.

Male gaze is the tendency to see the world and
women from a male perspective.
‘Male Gaze’
•Some magazines are specifically targeted at a
certain age gender or ethnicity. An example of this
is ‘Male Gaze’, by this magazines are targeted at
only men, by this they could have conventions in
them which would only really attract the male eye.
This could be including images of attractive men or
women, by this it would mainly appeal to males.
Although, on the other hand they could put images
and information in such as images of cars,
motorbikes and male orientated male things
although this could somehow influence women to
read the magazine even though they are female as
they may be interested in cars.
Laura Mulvey (1975)-
‘Male Gaze’
In this front cover Cheryl Cole is being repesentated as being quite feminine,
because of the way her hair and make up as done. Although, agreeing with
Laura Mulvey (1975) theory, on how ‘women do things to please men.
However, I believe that in fact she is wearing all black which also appeals to
women as women tend to wear black clothing for a simple look as well as it
giving women ‘slimming’ features.

DEMOGRAPHICS
Higher management, bankers, lawyers
doctors and other professionals.
A Middle management teachers, creative and
media people eg- graphic designers ect.
C1 Office supervisors, junior managers, nurses
specialist clerical staff- white collar.
C2 Skilled manual workers, plumbers, builders-
blue collar.
D Semi-skilled and unskilled manual workers.
E Unemployed, students, pensioners and
casual workers.
According to the socio-economic graph the target audience for Q music
magazine would full into category B and C1.I think this because the age range
for Q music magazine is around 40 year olds, as well as this Q music magazine
is a creative magazine which includes music mainly for middle aged people. As
well as this the price of Q magazine is expensive for others as would brought by
people of the older generation as they would be able to afford it.
This defines the adult population
largely by the job they do this is
based on the National Readership
Survey (NRS).
SORUCE :
https://www.google.co.uk/?gfe_rd=cr&ei=LzWiVq3u
HNiCaIm1jkA&gws_rd=ssl#safe=strict&q=demogra
phics

PSYCHOGRAPHICS
Mainstreamers SEEK SECURITY. Tend to be domestic conformist,
conventional, sentimental- favour value for money
family brands. Nearly always the largest group.
Aspirers SEEK STATUS. Materialistic, acquisitive orientated to
image and appearance persona and fashion. Attractive
packaging more important then contents. Typically
younger people, clerical and sales jobs.
Succeeds SEEK CONTROL. Strong goals, confidence work ethic,
and organisation. Supports stability. Brand choice based
on self-reward, and quality. Typically higher management
and professionals.
Resigned SEEK SURVIVAL.Ridgid and authoritarian values,
interested in the past and tradition. Brand choice stresses
safety, familiarity and economy. Typically older people.
Explorers SEEK DISCOVERY. Energy individualism and experience.
Values difference and adventure. Brand choice highlights
satisfaction and instant effect. The first to try new brands,
younger students.
Strugglers SEEK ESCAPE. Alienated and disorganised. Few
resources beyond physical skills. Brand choice involves
impact and sensation, buys alcohol, junk food, lottery
tickets. D and E demographics.
Reformers SEEKS ENLIGHTMENT freedom of restrictions and
personal growth. Social awareness and independent
judgement.Anti-materialistic higher education and selects
products of quality.
https://www.google.co.uk/?gfe_rd=cr&ei=LzWiVq3uHNiCaIm1jk
&gws_rd=ssl#safe=strict&q=psychographics
Q magazine would fit into the category ‘succeeds’ this is because they are typically of a
high management, which can normally be found it older people.

USES AND GRATIFICATIONS (BLUMLER AND KATZ
1974).
• Diversion-
Diversion is where audience are able to escape from everyday life.
• Personal Relationships-
Where readers will use the media for an emotional reason and a social interaction with others.
• Personality Relationship-
When people demonstrate themselves as being different in person compared to when they are on
any form of social media.Eg; being a different person on Facebook as to talking to someone in
person. Readers of Q could build up a personal relationship with particular artists and they would
do this particularly via social media by being able to tweet artists directly even if they don’t
respond.
• Surveillance-
Articles and information which could be beneficial for audiences to use in life, Q does this as they
readers would be able to gain information about the band or artists as they want to know more
about them, which exclusively to Q only. Also it will educate them about up coming music, so that
they can express their opinion on the music.
• Connections to music media- The audience might find a connection to the music media, and
this may inspire them to be like a particular artist/band, in order to escape.
• Audience review of concerts-Artists would use this in order to connect to their audience and
create a bond with them as well as possibly reaching out to them, and get information across to
them.
http://scholar.google.co.uk/scholar?q=Uses+and+Gratifications+(Blumler+and+Katz+1974).&hl=en&
as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwjI9bCkyb3KAhVMVhQKHeilC1gQgQMIITAA
&surl=1&safe=active

USES AND GRATIFICATIONS (BLUMLER AND KATZ 1974).
Katz Theory:
Personal Identification- Where the audience can relate to a character or their
situation. When the audience read Q magazine they would be able to relate to their
situation such life outside of music, like personal issues which could be mentioned
in an interview, people could relate to this and find a close bond with the particular
artist.
Personal Relationship- Where the audience builds a close bond with a character
or group of characters. The audience could build a close bond with a particular
artist, by this they feel motivated or inspired to possibly follow in their footsteps.
Inform & Educate- Where the audience learn something from consuming the text.
The audience would learn things about particular artists such as from written or
visual interviews, this would inform and educate them about something they
possibly didn't’t know about.
Diversion- Where the audience can escape from their reality and immerse
themselves in the text. The audience may feel a connection with the content which
is featured in Q, this means that they could escape from reality and their day to day
problems.
Something which is exclusive to only Q is that

GRAHAM BURTON: SOCIALLY AND MEDIA
GROUPED AUDIENCES.
• Graham Burton 1997 has a theory about classifying
audiences by their social and media grouping. The social
grouping of my target audience is 30-40 year olds who would
normally work in a higher management working environment
and are men The audience will mostly be British and of a
mixed ethnicity due to the type of music Q magazine
specifies in. Depending on the media grouping that target
audience would means that they would be particularly
interested in buying other music magazines this is because
Q music magazine is eclectic magazine which therefore
means it specifies in different types of music, therefore this
opens up a wide range of magazines that the audience can
buy.
Source:
http://www.bloomberg.com/research/stocks/private/person.asp?personId=500
40690&privcapId=47801609

GENDER
• The age range of the target audience of ‘Q music Magazine’ would be
people in their 20’s- 40’s due to the high cost. The cost of the magazine is
£4.50 which means the younger teen audience can’t generally afford it,
whereas the older generation often have paid jobs and therefore can afford
to buy the magazine. In addition to this a lot of the models featured on the
cover are of this age and so it will be more appealing to this age group.
People may also buy the magazine if an artist they like is on the front of it
and they want to purchase it to find out more about them. Occasionally free
things are given away in the magazine and this may also attract people to
buy the magazine so they can get the free accompaniment.
• The magazine isn’t aimed at a specific gender which we can see through the
gender neutral colour scheme, this tells us that the magazine is open to all
individuals and isn’t isolating a specific gender like if the magazine used the
colour ‘pink’ throughout. As well as the featuring artists are both male and
female, and therefore inside the magazine the type of music which is
featured normally is aimed more towards men or the fact overall men
generally like the type of music featured more than men.

PRIMARY
RESEARCH
Here I have completed a form of
Primary Research, which was
creating a survey on Survey Monkey.

SECONDARY
RESEARCH
What is Secondary Research?
•Secondary research makes use of information previously researched for
other purposes and publicly available.
How did I use Secondary Research for to come up with ideas for m
magazine-
•I used secondary research such as analyzing my magazine of inspiration,
the reason for this is so that I could gather ideas for my own magazine. I
particularly looked at the age group that were reading ‘Q music magazine’ as
well as looking if there were more males or females reading the magazine.
http://www.amazon.co.uk/Magazine-
no-292-Lennon-Birthday-
Collectors/dp/B007PBUE1C/ref=sr_1_
1?ie=UTF8&qid=1445329952&sr=8-
1&keywords=john+lennon+70th+birt
hday+q+magazine

ANALYSING THE POSITIVES AND NEGATIVES OF
SECONDARY RESEARCH.
Positives Negatives
The research is already their and
produced.
The research that is out there may not
be specific in what you need, and may
also not cover your suited needs.
As the research is already been
produced by someone, all you have to
do in look and read through it and pull
parts of the research out.
You have to make sure that people are
being truthful with their answers and
information, and making sure that they
are accurate with their answers.
There are many resources for you to
use, and which that are available.
You have to make sure that you
yourself are reliant on accuracy of
your work(not answering the
questionnaire yourself).

PRIMARY RESEARCH.
What is Primary Research?
•Primary research is new research, carried out to
answer specific issues or questions. It can involve
questionnaires, surveys or interviews with
individuals or small groups
How did I use Primary Research to come up with
ideas for my magazine-
•Before putting together my magazine I have made
sure that I have made a questionnaire on Survey
Monkey asking a number of questions about what
type of music magazine the public most likely read, I
have done this in order to gather some ideas as to
what my genre my music magazine will fit in
depending on what genre was most popular in the
survey.
•Therefore as a result of this if I didn't carry out any
primary research then I wouldn’t know what type of
music magazine the public like Therefore,this could
result in my magazine not selling as well as others.
https://www.google.co.uk/?gfe_rd=cr&ei=nTSiVtqrEsXFVM
fjtvAE&gws_rd=ssl#safe=strict&q=what+is+primary+resear
ch

ANALYSING THE POSITIVES AND NEGATIVES OF
PRIMARY RESEARCH.
Positives Negatives
It can address specific areas that you
need it to focus on.
Could cost a lot of money.
Not only does primary research enable
the marketer to focus on specific issues,
it also enables the marketer to have a
higher level of control over how the
information is collected
Time consuming as your having to do
the research yourself, and pull out
information.
primary research focus on issues
specific to the researcher improves the
chances that research funds will be
spent efficiently.
Not always feasible. (To do easily)

SURVEY
MONKEY.
• In this question I asked people
what age category they fell into,
the majority of the results were
16-18 years old this is why I am
going to base my magazine for
this target audience.
• As you can see I got the highest
number for ages from 16-18+
therefore this links to what type of
music they like and what music I
am going to feature in my
magazine. Asking this question is
helpful to me, as it lets me work
out what target audience I will aim
my magazine at.

SURVEY
MONKEY.
In this question I asked what gender most people were, I got a 75% result of
females, and a 10% of males, and 20% of others. Therefore I am going to aim
my magazine and everyone. The reason for basis my magazine, therefore I
would have to consider the demographics and if I would include more female
artists than male artists. Although, I then decided to aim my magazine at both
male and female, as I feel that if I aim my magazine at both genders then this
will mean my magazine may possibly be more successful.

SURVEY MONKEY.
In this question I asked own often do people buy a
magazine, 80% of people said never and 40% of people
said on a weekly basis, so I have decided to look at
both responses and decided I will release my magazine
on a monthly basis.
As, I got an answer in the middle, I decided to release
my magazine monthly, as people aren't having to
purchase a magazine every week, as a large number of
people said they don’t buy magazines.

SURVEY MONKEY.
In this question I asked what music magazine people would read/buy 80%
of people said they never buy a magazine, and 20% of people said that they
read/buy Q magazine, and for that reason this is why I am using Q
magazine as my magazine of inspiration.

SURVEY MONKEY.
In this question I have asked what are the main reasons
for buying this particular magazine, and 60% of people
said that they would only by the magazine if it had free
gifts in and 40% of people said that they would buy this
magazine, for a general interest in the content.

SURVEY MONKEY.
In this question I asked what type of music
do most people listen to, and the responses I
got were 20% listen to rock and roll, 40%
listen to Hip Hop and 40% listen to R&B.

SURVEY
MONKEY.
In this question I asked what is the maximum price people are willing to
pay for a music magazine, and 60% of people said that they would pay
£2-£2.50, and 40% of people said that they would pay £3-£3.50.Even
though more people said they would pay £2-£2.50 I will price my
magazine at £3.25, as this is relatively cheap for the younger generation.

SURVEY MONKEY.
In this question I asked what is the best way to advertise any
magazine, 60% said by TV, as many people watch it, and 40%
said social media, and social media is growing each day and
most people go on some form of social media, as well social
media is such as mass audience as today everyone has some
form of social media account therefore I think this would be the
best way to promote my magazine, although TV is a good way
of doing this but social media can be use from anywhere at
anytime.

SURVEY
MONKEY.
In this question I asked what articles/interviews would you like to read
about, and I got a equal vote with most answers, like 20% said lifestyle,
20% said motivational interviews, 40% facts and information about that
artist and 20% said they weren't bothered.
I will be including more images, than text in my magazine and will be
including fun,and interesting content as younger people would be turned off
by a magazine which contains a lot of text and information.

SURVEY
MONKEY. Finally, in this question I asked
what house colours would draw
people into buying the magazine,
and 40% said red, grey and white.
And 60% said pink, purple and
blue.
Although, none said yellow, grey
and white I have decided to use
these colours, as they fit both
genders well and these colours
complement each other, as well as
the yellow symbolising bright,
happy and that what my magazine
is.

DISTRIBUTI
ON• Q magazine, brings out a magazine monthly which are slightly more than
other music magazines available in the UK. Q magazine gets released
monthly in the UK to keep up to date with information in the music world. As
well as this Q magazine is published by Bauer Magazine Publishing
company.
• Q magazine is sold as a hard copy, as well as being able to purchase and
read as a digital version online – screen shot needed when they subscribe to
their online service.
• Q music magazine is sold only in the UK/Ireland.
• In 2015 “Q Music Magazine” distributed 48,353.
SORUCE:
http://www.campaignlive.co.uk/article/13
07929/magazines-abcs-nme-print-
sales-drop-below-
15000?src_site=mediaweek

DISTRIBUTIO
N
Readers are able to access a copy of Q music
magazine, either via a hard copy in a shop or online
where they are able to subscribe to a subscription
service.
Readers are able to purchase a hard copy of Q
music magazine from stores such as:
1. Tesco
2. Sainsbury's
3. Whsmith
Q music magazine can also be accessed through
their main website http://www.qthemusic.com/

PRODUCT ADVERTISING &
MARKETING
‘Above the Line’(Mass Audience)-
•Above the line advertising is seen as the traditional way to advertise products, to their
mass audience this can be from social media and advertising you magazine via social
media as this would get to a mass audience, as many people today are on a social
media. Another example of above the line advertising would be billboards, having a music
magazine advertised on a billboard is a good way of advertising as this would get seen
by a mass group of people in that area. Above the line advertising is more generalized as
they aren't particular as they will put their advertising out to everyone where compared to
below the line they aren't as specific.
Below the Line’(Niche Audience)-
•Below the line advertising is a smaller form of advertising, as well as this below the line
advertising is more likely not going to be as successful as above the line as the
advertising it going to be reaching a much smaller group of people. Below the line
advertising is a lot cheaper compared to ‘above the line'. Below the line advertising can
be chosen into groups such as they are going to be more specific to who they advertise
their magazine to, for example advertising their magazine on the back of a concert ticket
is being more specific as they are advertising a music magazine to people who are
generally interested in music therefore this is where I can be successful but expensive.
People would say that below the line advertising is more successful as they would know
their target audience before putting the advertisement out there.
https://www.google.co.uk/?gfe_rd=cr&ei=EDSiVr7IMMaDoQfhgJjQCQ&g
ws_rd=ssl#safe=strict&q=what+is+below+the+line+advertising

PRODUCT ADVERTISING &
MARKETING
Methods of Advertising-
•Social Media.
•Posters/Leaflets.
•Billboards.
•Bus advertising.
•TV/Radio.
•Ticketing.
Billboards-
TV-
This form of advertising was a lot harder to find
an advert advertising a music magazine,
therefore I think that they way of advertising a
music magazine isn't as popular. Compared to
other magazines such as OK, being advertised
on TV, I found this advert on a YouTube this
particular video got 5,704 views 2 likes and 1
dislike, although even though this isn't viral as it
doesn’t have many view, as this was aired on
TV this would/may of got a lot more views as
people where watching the TV. Although, this is
a lot more expensive compared to handing out
leaflets, as this may have got more views on TV
some people don’t like adverts so the number of
views could of dropped due to people walking
away from the TV.
https://www.youtube.com/watch?v=ibRJ5v9
MABo
http://study.com/academy/lesson/what-is-product-advertising-
definition-methods-examples.html

PRODUCT ADVERTISING & MARKETING
• Social Media-
Leaflet/Poster-

Guerrilla Marketing ‘Word of Mouth’
Guerrilla Marketing-
Guerrilla Marketing is an advertising strategy that
focuses on low-cost marketing tactics that has a
maximum results, on the audience and public.
http://www.creativeguer
rillamarketing.com/what
-is-guerrilla-marketing/
This image is showing an
man sitting down at a bus
stop while behind a music
magazine is showing a
picture of an ‘afro’ as when
the man is sitting down this
looks like its his own hair.
This image shows a
picture of a football,
smashing the side of the
building, by doing this it is
promoting the football eg.
Nike or football in general
with illusion.

VIRAL
MARKETING
• Viral marketing is any marketing technique that induces Web sites or users
to pass on a marketing message to other sites or users, creating a
potentially exponential growth in the message's visibility and effect.
SORUCE: http://searchcrm.techtarget.com/definition/viral-marketing

MARKETING AND ADVERTISEMENT.
• A lot of the advertising Q magazine does is full page advertising. The products
that they advertise are mainly linked with music, and are genially of the same
genre of music.
• As well as this the adverts are mostly about new albums which are coming out
or have come out. One album that they featured was The Beatles who were
very popular in that anyone who was reading was of an older generation, and
that maybe interested in buying the magazine.
• The types of products which are advertised in their magazines are things like
festivals particularly rock festivals, as well as artists albums.
• The type of products which are advertised in Q magazine reflect on the type of
readers, which links in with De Saussure’s semiotics ideology which ‘signifies’ the
type of people who will read Q magazine based on the band being promoted as they
would possess mass appeal amongst the readers.

MARKETING
(CONTINUED)
• Q magazine don’t usually
have lots of adverts,
however they have mainly
advertised their magazine
through social media such
as their own Facebook,
Twitter and YouTube Page.
• As you can see on their
YouTube Channel they have an
advert which is 30 seconds
long which is mainly the length
of most of their adverts the
main reason for only having an
advert which is long is that they
don’t want to include something
which is too long as people
might loose interest and not
want it anymore
• Additionally, to this when showing what
artist they are talking about they show a
small clip of the artist and their music
doing this makes it very visual for the
reader, and almost makes them more
interested in what they are watching.

READERSHIP AND RELATIONSHIP WITH THE CONSUMER
AND CIRCULATION.
Year-JAN-JUNE Circulation Figures.
2011 80,418
2012 64,596
2013 58,980
2014 48,353
2011- 80,418
2012-64,596
2013- 58,980
2014- 48,353
Circulation Figures.
As, you can see by the table, as well as the pie
chart, that in the year of 2011 Qs music magazines
readership circulation was at its highest. Although,
as the years have gone on you can clearly see that
the readership has gone down, this could be caused
by factors such as better and more popular music
magazines coming out, resulting in people not
buying Q.Or people tend to use social media and
their phones more if they want to find out something
which is linked with music. Lastly, another factor
could be online apps where readers are able to read
their magazine on their phone rather than a physical
magazine copy.
Source: http://www.pressgazette.co.uk/current-affairs-
magazine-abcs-2015-spectator-new-statesman-private-eye-
and-economist-all-grow/

BRAND EXTENSIONS-READERSHIP BETWEEN THE
MAGAZINE AND AUDIENCE.
• Q magazine in the last few years has
released an ipad edition which was made
available for readers in 2012, this was
created as due to technology becoming a
lot more popular Q decided to make a
digital copy which includes features such
as full magazine content, behind-the-
scenes, footage as well as short video
and audio clips.
• This ipad edition was create via Bauer
Media’s technology company, which
means that companies who wish to
include any form of advertisement within
the ipad addition are able to contribute.

ADVERTISING TO CONSUMERS: PRINT BASED EXAMPLES
AND TV ADVERT.
Ways in which Q Music Magazine, is advertised is via social media, they have
accounts on Twitter and Facebook.
This is a good way of advertising their magazine as social media has such as mass
audience, therefore consumers are able to access information for the magazine
easily. Advertising to such as mass audience allows the magazine to become more
popular, as well consumers are able to tweet Q magazine directly creating a
relationship with their readers.
TV Advert:
Not only do Q magazine use print based ways to advertise their magazine they also
have their own YouTube Chanel which consists of mainly interviews with popular
artists which have been featured in their magazine at some point, they also add on
clips which are around a minute and a half of all acts which have been nominated for
the Q music awards, they also include clips from the winners.
Within their YouTube Chanel they have a 4,167 subscribers to their channel this
allows people who have subscribed to their channel to receive notification each time
they upload a new video.

PRIMARY RESEARCH-ASKING THE
PUBLIC TO FILL MY QUESTIONNAIRE
OUT.

ETHICAL
ISSUES
Ethical issues are issues which are considered wrong, in the media this
can be from being gender specific, targeting certain religions etc..
If something isn’t right in somewhere view this is considered and ‘ethical
issue’ and then something needs to be done it order to become right and
not offend people it needs to ‘legal’ and this is called ‘legal issues’.
Source:
http://www3.nd.edu/~kmatta/MGT30660/Articles/Mu
sic%20industry%20response%20to%20piracy.pdf

UK Tribes- http://www.uktribes.com/
• The UK tribes is a way of categorising teenagers on their social and cultural preferences.
The category that I fit into after reading all the different category's would be ‘Mainstream’.
UK Tribe (2005) comes from Chanel 4
• The type of category my magazine that I am creating fits mainly into the two category's
Mainstream and Urban.
Does Q magazine fit into any Teen Tribes?
• Q magazine wouldn't’t fit into any teen tribe as magazine is targeted at younger people as well
as older people and not teenagers.

STEREOTYPE
S• Stereotyping is defined as an "oversimplified, usually
pejorative, attitude people hold toward those outside
one's own experience who are different. Racial
remarks, sexual remarks, and gender remarks are the
biggest stereotypes.
• For Q magazine it gives of the impression that as the
intended target audience are of quite high status, and
of high ethnic minority that they give of the impression
that they are successful, rich and dress to impress.
Therefore this is one of the stereotypes which Q
magazine gives off.
• Another serotype that Q gives off is that females have
to change the way they dress/their appearance to
impress others. This is evident in some of Q’s front
covers, as they us women such as (Cheryl Cole)
which are being portrayed in a sexual way, which
would appeal to the male readers(Male Gaze) this
gives off the impression that women need to dress
sexier in order to impress or appeal to males.
SOURCE: http://www.simplypsychology.org/katz-
braly.html

ROLE MODELS
• There are many role models in music magazines today, many artists who feature on or in the cover of
a music magazine can play apart of someone's life as they can be see as a role model to them and
who they look up to or either aspire to be like.
• It is also important that the artists who feature in the magazine aren't being portrayed in a bad way as
this could result in people not looking up to them anymore or even following what has been said in the
magazine as this could been seen as the right thing to do.
• The role models for Q magazine is targeted a young males, as people may aspire to be like being who
are featured in the magazine(smartly dressed people).Q magazine have created this idea that young
people aspire to be the best and get to the top.
• In Q magazine, the target audience is targeted at people slightly older and of a important or high
class, if younger people where to read Q they would be inspired to be like the people featured in the
magazine, and become successful. Although this could be a negative affect as if younger people
where to read the magazine and follow certain people and be there role models then this means that
they could become arrogant, and cocky if so.
Source:
https://www.google.co.uk/search?q=bad+role+models+in+music&safe=s
trict&rls=com.microsoft:en-GB:IE-
SearchBox&biw=1366&bih=651&source=lnms&tbm=isch&sa=X&sqi=2&v
ed=0ahUKEwjCkaKix73KAhUHsxQKHTT8BUQQ_AUIBigB#imgrc=LLNUx
wPemXvj0M%3A

MALE GAZE-
• Male gaze is the tendency to see the world and women from a male
perspective.
‘Male Gaze’
• Some magazines are specifically targeted at a certain age gender or
ethnicity. An example of this is ‘Male Gaze’, by this magazines are targeted
at only men, by this they could have conventions in them which would only
really attract the male eye. This could be including images of attractive men
or women, by this it would mainly appeal to males. Although, on the other
hand they could put images and information in such as images of cars,
motorbikes and male orientated male things although this could somehow
influence women to read the magazine even though they are female as they
may be interested in cars etc.
This magazine would appeal more to men, as there is an
image of Lily Allan half naked on the magazine, as well
they have included images of panthers whereas these are
quite dominate animals specifically aimed at men,
whereas if this was a magazine that was targeted at
women it would have a male on the front and different
animals like rabbits or female ordinated animals eg;
kittens.
http://www.writersbureau.com/writing/le
gal-issues.htm

LEGAL
ISSUES
• Legal Issues consists of checking for false statements before the copy goes
to print. This is an especially important step to ensure that publishers don’t
commit libel by printing inaccurate or falsified facts or statements about
people or events.
•Legal issues, and there to make something right, if someone is happy with
something they have seen in the media then they are able to make a complaint
via IPSO’s website.
https://www.google.co.uk/search?q=legal+issue+magazine&safe=strict&rls
=com.microsoft:en-GB:IE-
SearchBox&biw=1366&bih=651&source=lnms&tbm=isch&sa=X&ved=0ahU
KEwiy0pjXxr3KAhXFVRQKHYFLCscQ_AUIBygC#safe=strict&tbm=isch&q=
what+is+a+legal+issue

RACISM AND SEXISM
• Sexism is prejudice, stereotyping, or discrimination, typically against
women, on the basis of sex.
• Sexism can be portrayed in a music magazine by only including
typically images for women and general interests that only aim
towards women, this could be seen as sexism to men as the
magazine is only featuring things in which would only appeal to
women.
• Racism is the belief that all members of each race possess
characteristics, abilities, or qualities specific to that race, especially
so as to distinguish it as inferior or superior to another race or races.
• Racism can also be portrayed in a music magazine as typically
magazines such as ‘XXL’ only include black rappers, as to other
black people this isn’t seen as racist as the majority of rappers today
are black, although this could offend white people as this could be
seen as stereotyping.
• Racism covers a big part of the music industry and music
magazines, therefore editors have to insure that they have over
check the magazine before releasing it.After this has happened if
someone from the public still isn't happy with the magazine then
they are able to make a complaint to the publishers.
• Within Q magazine, is sexist as it is mainly targeted at males, which
includes offensive material of women and how women are being
portrayed, they do this so that it can appeal to the target audience,
they also do this so that the women will stay interested in the
magazine.
• This refers back to Laura Mulvey- 1975 as the males attitude
towards women reflects on how well an issue of Q will sell.
• Q magazine cannot feature anything which may be racists to people
of an ethnic background, if this was to happen this could cause
controversy with people and cause people to make a complaint
about it.
Source:
http://www.qthemusic.com/2311/warpaint
-rihanna-and-beyonce-do-not-need-to-
look-like-sluts-q335-preview/

COPYRIGHT AND
ROYALTIES
• Copyright is the exclusive and assignable legal right, given to the originator for a fixed
number of years, to print, publish, perform, film, or record literary, artistic, or musical
material.
• Copyright is massively important when it comes to producing a music magazine, as the
editors and producers would have to insure that they are aren't using any images
without the persons permission, or this could be seen as breaking the laws of
copyright.
• Copyright law and copyright originated in the UK from a concept of common law; the
Statute of Anne 1709.
• It became statutory with the passing of the Copyright Act 1911.The current act is the
Copyright, Designs and Patents Act 1988.
• The copyright symbol is important because if Q use this symbol in their magazine then
this means the picture or the information is only exclusive to them therefore none can
use it without Qs permission.
• SOURCE: https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law
Royalties:
• Royalties is when someone gets paid when their material/content is being shared with
others. Such as if a song get featured anywhere then the owner of the song will get paid for
this eg: being played on the radio.

COPYRIGHT-Q’S TERMS AND CONDITIONS.
• Within Q’s website they have terms and conditions which are ‘Rules
of Acceptable Use’ by this readers who put comments, messages or
personal profiles and any discussion forums or pages on their site
where you are able to post material there are rules which follow this:
• You must not –
1. Use obscene of offensive language or post obscene or offensive
user content:
2. Upload or share or submit any user content which is defamatory,
abusive or hateful towards anyone.
3. Upload , share or submit any user content belonging to any
person(or any material where the rights belong to any person)
other than yourself without the prior written consent of the owner of
it :

OFFENSIVE MATERIAL AND
CENSORSHIP
What is offensive material and censorship?
Offensive Material;
Any published or broadcast content (such as articles, photographs, films, or
websites) that is likely to be upsetting, insulting, or objectionable to some or most
people.
Censorship;
Censorship is the suppression of speech, public communication or other information
which may be considered objectionable, harmful, sensitive, politically incorrect or
inconvenient as determined by governments, media outlets, authorities or other
groups or institutions.
Q magazine have to be aware of the content in which they are posting this is
because they continued to post content which is offensive to people then this would
build up a reputation for the magazine, which could cause people not to read the
magazine.
For a particular issue which was featured in April 2010, Lady Gaga was posing
topless on the front cover. This front cover did appeal to some people, although
some thought it was too offensive and that this particular issue got banned in the US
as it was seen that she was revealing too much skin.
When it comes to Censorship in 2012 at the Brit Awards, a particular artists speech
was cut short and therefore put up her middle finger (Adele) so they had to block out
her middle finger, so that it wouldn't’t offend people, however when OK! Wrote the
article about this instead of featuring Adele's middle finger they covered it up with
their own logo.
SOURCE:
http://metro.co.uk/2016/02/25/br
its-2016-ofcom-received-66-
complaints-over-adeles-
swearing-and-rihannas-
twerking-5717475/

JOHN BERGER-(1972)
John Berger-(1972)
• John Berger theory is in which men and women are
culturally represented “men act women, women
appear”. Men look at women, and women look at
women being watched by other men.
• This also links in to Laura Mulvey where she said
that women are objects for men to look at and desire
and in which they seek pleasure from them.
• This relates to Q magazine, as images of women are
featured in issues of Q magazine, women are there
solely for the objectification of men and that men find
that interesting and appeals to them, within media
platforms.

PRESSED COMPLAINT COMMISSION-
I.P.S.O
What is IPSO?
•IPSO is the independent press standards organisation which, handles with complaints
that people have made about particular things in a magazine.
How to make a complaint?
•On the IPSO website, it states that you are able to make a complaint on there website,
by emailing them and explaining why you are making a complaint and then hopefully
your complaint will be dealt with.
What do they do with the complaint?
•After you have made your complaint, IPSO media look at your complaint and see if
what they can do with the complaint and whether it is liable and if they can actually
resolve the situation.
On IPSO’s website there are 4 main stages of making a complaint;
1.Our Remit.
2.Who can complain?
3.Delayed complaints.7
4.Submitting your complaints.
https://www.ipso.co.uk/IPSO/index.html

EXAMPLE OF AN COMPLAINT.
Here is An example of someone using ipso
complaint procedure, to complain about
something which Bauer media put in one of
their magazine saying that ‘tom cruise
abandoned his daughter’ Tom ended up
suing Bauer $50.

IPSO- INDEPENDENT PRESS
STANDARDS ORGANISATION

IPSO
• When it comes to legal issues. There is a code of practice which editors have to follow,
additionally here are some which newspapers/magazines will have to follow and that I
would as well during the production of my own magazine:
Clause 1: ‘Accuracy:
• The press are not allowed to publish any inaccurate or misleading information or
pictures' will be applying this to my magazine as I will be ensuring that I don’t not
include any sensualized information.
• If this happens then i/the press must correct it as quickly as possible as well as
publishing an apology to the readers and the person involved.
• The publication must have a fair and accurate report for the action of defamation
unless an agree settlement is published or agreed otherwise.
Clause 12: ‘Discrimination:’
• The press/myself must not publish anything which is prejudicial to an individual's
race,colour,religion,gender sexual orientation or any mental or physical ability.
• It must always be avoidable unless it is relevant to the story.
Clause 14- ‘Confidential Sources’:
• All journalists have a moral accountability to protect any confidential sources of
information.
• Reference; https://www.ipso.co.uk/editors-code-of-practice/

PRODUCTION LEGAL AND ETHICAL ISSUES.
The two main companies which cover the media publishing, these re
Independent Press Standards Organisation(IPSO) and Advertisement
Standard Authority(ASA).This both companies are based in the UK and
work with dealing with any complaints that have been made in the media
industry. Some of the things they deal with is Copyright, ethical issues,
discrimination, children and accuracy.
Copyright- (LEGAL CONSTRAINTS)
•Copyright is a form of protection given to the authors or creators of "original
works of authorship," including literary, dramatic, musical, artistic and other
intellectual works copyright is massively important when it comes to producing
my music magazine, as the editors and producers of my magazine would have to
insure that they are aren't using any images without the persons permission, or
this could be seen as breaking the laws of copyright.
The Right To Privacy-(LEGAL CONSTRAINTS)
•Everyone is entitled to their rights of privacy. Therefore when Q come publishing
content about people they need to make sure that they are not breaching
anyone's privacy or any regulations. To make sure that all content is acceptable,
and not breaching anyone's privacy

Production Legal and Ethical Issues.
Discrimination-(ETHICAL CONSTRAINTS).
Q will be responsible for all its content which is included in each issue. All the content
within Q magazine has to meet the editors code of practise.Therefore within Q magazines
no content should be offensive or contain any material which could be offensive and
target certain individuals, such as based on Race, Color, Religion, Gender and Sexual
Orientation. Although, some of this could be mentioned in Qs content only though if it is
relevant to the story.
http://www.unicef.org/magic/briefing/childmedia_internet.html

LEGAL AND ETHICAL
ISSUESIPSO- IPSO is an complaints website where if my customers who are reading my magazine
aren't happy with something, in my magazine or they feel offending by any type of content
within my magzine.They are able to contact IPSO via their website in order to speak to
someone about a complaint they wish to make.
On IPSO’s website there are 4 main stages of making a complaint;
1.Our Remit.
2.Who can complain?
3.Delayed complaints.7
4.Submitting your complaints.

ASA- ADVERTISING
STANDARDS AUTHORITY

ASA- PROMOTING PRODUCTS WITHIN MY
MAGAZINE.
Children-(ETHICAL CONSTRAINTS).
•As children are considered vulnerable, which means there are limitations to
what can be published about children. Therefore it is important if Q were to
include any images of children they would have to come to a contract
agreement from the child’s parent/guardian for them to sign which allows Q to
publish images of children if needed so.This is really important that this
happens safeguarding children in order to protect children, and by Q doing this
it keeps a positive representation of Q. Q magazine would also have to do this
if they are using children to promote a product or artists, they would have to
ensure that they are using the children in a vulnerable way and that the
images they use are limited to what they children can do.
Q Magazine will have to ensure that they aren’t discriminating against anyone,
and has to meet Advertising codes, therefore there should be no content in Qs
magazine which could be offensive to people.

Production Legal and Ethical Issues.
•My magazine will be responsible for all its content which is included in each
issue. All the content inside my magazine has to meet the editors code of
practice. Therefore no content should be included in my magazine which could
be offensive to certain individuals based on race, color, religion, gender and
sexual orientation. Although, so of this could be mentioned in certain parts of
my content, only if it has appropriate relevance to the story.
Children-(ETHICAL CONSTRAINTS).
•As children are considered vulnerable, which means there are limitations to
what can be published about children. Therefore it is important if I was going to
include any content/pictures of children in my magazine I would have to have a
contract of agreement from the child’s parent/guardian for them to sign so that
they allow us to publish content if the content is necessary. This is really
important that this happens for safeguarding of children, in order to keep a
positive reputation of my magazine.
http://www.unicef.org/magic/briefing/childmedia_internet.html

COMPLAINT CASE STUDY.
Here is a recent complaint from the
music magazine NME,when
someone complained about a
inaccurate article which was
considered misleading and a breach
of the code “Accuracy". The article
was reported on Paul McCartney
singing event at HMV, which the
complainant attend. The complainant
disputed the claim that five hundred
copies of the singers newly-released
album had been signed at the event.
In this case the Press Complaints
Commission resolved this case.

Q’s complaint procedure.
• If you subscribe to Q magazine and aren’t happy with the quality and service of the products you receive
then you are able to follow the complaint procedure. One the website there are 3 steps in which you can
follow in order to complete your complaint, the first part readers are able to look at previous FAQ’S to
see whether someone has asked the question before, which you want to ask. After you are happy with
what they include on the FAQ’S then you are able to contact a team leader or write to a subscriber
service.
• You can complain by writing an email either in writing or sending an email to the complaints department,
or post your complaint to Bauer Consumers Media Limited. It states that on their website that they will:
complaints under this policy will only be accepted within four months from the date of the
behavior or first publication of the article that you are complaining about. Where an article
remains accessible on our website, complaints will be accepted up to 12 months from the date of
the behavior or first publication of the article that you are complaining about.
• When making your complaint you must must include:
1. A copy of the article in question, or a link to the to the relevant webpage or web address.
2. A written explanation of your concerns with reference with the ‘Editors Code Of Practice’
3. Any documents which will help assess your complaint.

Serena Keogh - Unit 1

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