This document provides an agenda for a presentation on search engine optimization (SEO). It discusses key SEO concepts like the Google algorithm, types of search algorithms, how organic search listings work, on-page and off-page optimization techniques, and SEO tools. It also covers paid listings, creating an SEO audit checklist, and optimizing a website for search engines through registration on platforms like Google and Bing. The overall document serves as an outline to cover the basics of SEO and best practices for improving organic search rankings.

2. AGENDA
1. WHAT IS THE GOOGLE ALGORITHM?
2. WHAT ARE THE TYPES OF GOOGLE ALGORITHM??
3. WHAT ARE THE TYPES OF SEARCH ALGORITHM?
4. WHAT IS A SEARCH ENGINE ALGORITHM?
5. WHAT IS SERP?
6. TYPES OF SEARCH ENGINE .
7. WHAT IS SEO?
8. DIFFERENT TECHNIQUE OF SEO?
9. WHY SEO IS NEEDED?
10. BENEFITS OF SEO?
11. IMPORTANCE OF SEO?
12. SEARCH ENGINE PAID AND ORGANIC?
13. WHAT IS NOT RECOMMENDED BY SEO?
14. SHOCKING FACTS?
15. HOW SEO AFFECTS ORGANIC RESULTS?
16. SEARCHING OF KEYWORDS ?
17. HOW TO MAKE YOUR PAGES SING?

3. 18 .WHAT ARE DIFFERENT TYPES OF META?
19.What to do for content optimization?
20.What is on page and off page activity?
21.HOW TO DO ORGANIC LISTING WORK?
22.LIST OF SEO TOOLS.
23.WHAT IS PAID LISTING?
24. MAKE SEO AUDIT LISTS.

4. What is the Google algorithm?
• PageRank is an algorithm used by Google Search to rank websites in
their search engine results. PageRank was named after Larry Page,
one of the founders of Google. PageRank is a way of measuring the
importance of website pages.

5. What are the types of GOOGLE
algorithm?????
• Below are links to some of the most important resources for search
marketers:
• Google Hummingbird.
• Google Mobile Friendly Update.
• Google Panda Update.
• Google Penguin Update.
• Google Pigeon Update.
• Google Payday Update.
• Google Pirate Update.
• Google EMD (Exact Match Domain) Update.
• Google Top Heavy Update

6. WHAT ARE TYPES OF SEARCH ALGORITHMS?
• Linear Search. The linear search is the algorithm of choice for short
lists, because it's simple and requires minimal code to implement. ...
• Binary Search. Binary search is a popular algorithm for large
databases with records ordered by numerical key. ...
• Tree Search. ...
• Genetic Algorithm.

7. What is a Search Engine Algorithm?
• A search algorithm is defined as a math formula that takes a problem
as input and returns a solution to the problem, usually after evaluating a
number of possible solutions. A search engine algorithm uses keywords as
the input problem, and returns relevant search results as the solution,
matching these keywords to the results stored in its database. These
keywords are determined by search engine spiders that analyze web page
content and keyword relevancy based on a math formula that will vary from
one search engine to the next.
• {mospagebreak title=Types of Information that Factor into Algorithms}

8. What is the SERP?
• A search engine results page (SERP) is the page displayed by a search
engine in response to a query by a searcher. The main component of
the SERP is the listing of results that are returned by the search
engine in response to a keyword query, although the page may also
contain other results such as advertisements.

9. TYPES OF SEARCH ENGINE

10. WHAT IS SEO???
• SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engines.

11. The 3 different types of SEO techniques and practices
• White hat SEO-this is one of the most popular SEO technique and is one
which utilizes methods and techniques to improve search engine
rankings of a website which do not run afoul of search engine guidelines
• Black hat SEO-black hat SEO on the other hand is a type of a SEO
technique which exploits the various weaknesses in the algorithms or
search engines in order to get high rankings for websites
• Grey hat SEO-This kind of a SEO is a kind of a SEO which is neither black
nor white. This is a technique that does not fully use the black hat SEO
and rather combines both

12. WHY SEO IS NEEDED !??????

13. Why SEO? or Benefits of SEO:
• Can reach exact target audience
• Helps in creating needs which leads to Pull Marketing.
• Helps us to Showcase our Products/services in an efficient way or
manner.
• Return on investment [ROI] is high (highest apart from word of
mouth).
• Can help us in Increasing Traffic to our website.
• It is one of the most cost-effective marketing strategies.
• Can make our website easier to navigate for the search engines &
users as well.
• Increases Brand Awareness.

14. IMPORTANCE OF SEO

15. SEARCH RESULTS PAID ONE ORGANIC
ORGANIC

16. Flash and shockwave - spiders do not pick up these files
Image only sites - spiders do not pick up images
Image maps - spiders cannot read image maps.
Do not use them on your home page or critical pages.
Frames - only one page can be titled (titling is critical in search rankings)
- If the spider cannot read the complete page (because of the frames), it
will not be indexed properly.
- Some spiders may not even read a frames web site
Password protected pages – spiders cannot enter password protected
pages

17. SHOCKING FACTS :

18. Search engine optimiZation!
How SEO elements affect organic listings
TITLE TAG
META DESCRIPTION
META KEYWORDS

19. HOW FREQUENTLY PEOPLE ARE SEARCHING
FOR MY KEYWORDS??DF
• THEY ARE SOME OF THE TOOLS TO CHECK POPULARITY ARE
BELOW:-
.Google KEYWORDS TOOLS
.GOOGLE SUGGEST
.GOOGLE TRENDS
.OVERTURE,S KEYWORS SELECTOR TOOL
.WORDTRACTER.COM
.TRELLIAN,S KEYWORDDISCOVERY.COM
.UBBER SUGGEST etc

20. #1HOW TO MAKE YOUR PAGES TO
SING ???
REMEMBER YOUR WRITING FOR SEARCH ENGINE AND USER
.EACH PAGES SHOULD HAVE UNIQUE KEYWORDS FOCUS
(I,e every keywords should have a song)
.TITLE is most important elements in the page.
. HOME page is the most important page.
.YOU MUST HAVE unique contents.
.FOLLOW GOOGLE 200 PARAMETERS .
. Text to HTML Ratio should be good etc……

21. :#2WHAT are the different types of Meta Tags??
• Title:
• <title> On Page Search Engine Optimization</title> Character Limit: 60
• Description:
• <Meta name= “description” content= “Search Engine Optimization”> Character Limit: 160
Keywords:
• <meta name= “keywords” content= “SEO, OnPage SEO”> 3or 4 times repeated not more then that
Robots:
• <meta name= “robots” content= “index, fallow”/>
• For more info: https://goo.gl/gTLmOx
Language:
• <meta name=“language” content=”en”/>
Canonical Tag:
• <link rel="canonical" href="http://example.com/blog" />
• Canonical Issue: Duplicate of pages
• Alt Tag:
• <img src="image/on-off-seo.jpg" alt="on page and off page seo">
•

22. WHAT to do for good Content Optimization???
• CHECK ALL YOU HAVE IMPLEMENTED BELOW PROCESS
• CHECK Header CONTAIN KEYWORDS.
• Check Keyword Stuffing SHOWED not done.
• check URL structure follow google parameters.
• Check Implementing XML sites is done.
• check Robots.txt files implemented.
. check Loading speed is good .
• Ht Access file:
• It’s a file used to configure a site access issues.
• URL Redirect.
• Compress a whole website.

23. SEO ON PAGE AND OFF PAGE ACTIVITY.

24. How do organic search listings work?
• A spider or crawler which is a component of a SE gathers listings by
automatically "crawling" the web
• The spider follows links to web pages, makes copies of the pages and
stores them in the SE’s index
• Based on this data, the SE then indexes the pages and ranks the
websites
• Major SEs that index pages using spiders: Google, Altavista, Msn, Aol,
lycos
• “Spiders read only text, nothing else”

25. LIST OF SEO TOOLS
• Google Page-Speed Insights
• Moz toolbar
• Ahrefs’ Site Explorer and Backlink Checker
• Copyscape(contents checker)
• Microsoft Free SEO Toolkit
• SEO Quake
• SEO Nibbler
• Woorank
• Iwebcheck
• Rank signal

26. •Broken link check
•small SEO tools
•backlink watch(instant competitor website checker)
•majestic seo(backlink,it provide off page ideas)
•google analytics
•google page speed checker
•alexa tool
•ahrefs.com
•domain authority checker
rank checker

27. Paid listings:
• . Paid inclusions
- Advertising programs where pages are guaranteed to be included in
a search engine's index in exchange for payment
- no guaranteed ranking
- payment made on a Cost Per Click (CPC) basis
- eg Looksmart: a directory that lists pages and sites, not based on
position but based on relevance. Advertisers pay to be included in the
directory on a CPC basis or per-url fee basis with no guarantee of
specific placement

28. SEO Audit checklist (Updated 2017)
• ON-SITE SEO CHECKLIST
• Titles are unique for each page?
• Titles length is between 50 – 65 characters?
• Description tag is between 150-160 characters?
• Description tag is not keyword stuffed?
• URLS are SEO friendly?
• H1 Headings for title?
• Use of H2 and H3 for subheadings
• Small paragraphs and use of bold, italics
• Is there a unique logo for the web site?
• Is there a favicon?
• Content on the web site is fresh?
• Content length on post pages?
• Content optimized for featured snippets ?

29. • Internal linking – Do you link internal pages?
• Internal linking – Use of anchor text (is it varied?)
• Trying to rank for high competitive keywords?
• Is there an ALT tag for all images?
• Are image files names descriptive?
• Image file size is optimized?
• Blog comments have the ‘nofollow’ tag?
• External links have the ‘nofollow’ tag (if not from trusted websites)?
• Banner ads have the ‘nofollow’ tag?
• Are pages with duplicate or no content, noindex and nofollow?
• Too many ads above the fold?
• Checked for invalid use of 301 and 302 redirects?
• Site implements rel=canonical to identify the original content?
• Site checked for broken links?
• Page speed: Average time to load home page?
• Page speed: Average time to load other pages?
• Are most important pages linked to from home page?

30. • Are most important pages linked to from Sidebar?
• Is there a user sitemap (html) in the main menu?
• Is there a ‘related posts’ section below each detail page?
• Is there an author for all site pages?
• Is there an About, Contact and Privacy policy page?
• Is there a breadcrumb on all pages?
• Is there a custom 404 page?
•
•

31. •
• WEB SITE CONTROL CHECKLIST
• Is the web site registered on Google Webmaster tools?
• Is the web site registered on Bing Webmaster tools?
• Checked robots.txt?
• Is there a valid XML Sitemap?
• Is the web site registered with Google Analytics?
•

32. • SOCIAL MEDIA CHECKLIST
• Social media buttons on all pages?
• Is there a Facebook business page?
• Is there a Google+ business page?
• Is there a Pinterest business page?
• Is there a twitter account?
• Are social media profiles SEO optimized?
• Facebook Like box?
• Google+ Add to circles button?
• Newsletter and RSS registration?

33. • OFF-SITE SEO CHECKLIST
• Number and type of inbound links?
• Opportunities to acquire new links?
• Competitor analysis

34. • WEB SITE PROMOTION CHECKLIST
• Does the web site have a mobile friendly version?
• Is the web site listed in Chrome Web Store?
• Is there a native android app in Google Play?
• Is there a native amazon app in Amazon Store?
• Does the web site have a dedicated YouTube channel?
• +

35. THE ENDS

36. LEARN MORE IN NEXT PPT