How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
This document discusses the differences between white hat and black hat SEO tactics. It provides examples of common black hat tactics such as link spamming, cloaking, and buying links. It then shows how those risky black hat tactics can be transformed into stable, long-term white hat strategies like building high-quality content, social media engagement, and comment marketing. The document advocates for using only ethical white hat SEO tactics and explains how they provide better results over the long run compared to manipulative black hat approaches.
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
This document summarizes technical SEO issues and best practices for URL structures, redirects, duplicate and thin content. It provides guidance on properly handling redirects, avoiding cannibalization, structuring domains and URLs, and dealing with duplicate and thin content to avoid search engine penalties. Key recommendations include using 301 redirects, internal linking, and rewriting duplicate content rather than leaving it accessible to search engines.
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
This document discusses strategies for on-site search engine optimization (SEO), focusing on both technical and content-related factors. It emphasizes the importance of building a strong foundation by optimizing all elements of a website, including keywords, descriptions, titles, filenames, and alt text for images. Small optimizations across many pages can have significant long-term impact by improving rankings and traffic. Both technical elements like links and code, as well as high-quality, optimized content are important for SEO success.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
This document discusses the differences between white hat and black hat SEO tactics. It provides examples of common black hat tactics such as link spamming, cloaking, and buying links. It then shows how those risky black hat tactics can be transformed into stable, long-term white hat strategies like building high-quality content, social media engagement, and comment marketing. The document advocates for using only ethical white hat SEO tactics and explains how they provide better results over the long run compared to manipulative black hat approaches.
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Search Engine Optimization Tips: SEO Tips For Beginners in 2015waqas ahmad
Visit: http://www.latesttutorial.com/
How to do SEO in 2015? search engine optimization tips for biggners. Top SEO Tips and Tricks for Beginners to do SEO in 2015 to optimize their blog or website perfectly.
In this slide you can find:
seo tips for beginners
seo tips
seo optimization tips
seo tips and tricks
search engine optimization
local seo
seo optimization
search engine optimization tips
search engine marketing
best seo companies
search engine optimization companies
seo link building
seo for beginners
seo for dummies
local search engine optimization
seo basics
seo training
website optimization
best seo
seo software
small business seo
search engine optimisation
free seo tips
search engine marketing company
seo strategy
best seo software
local seo services
ecommerce seo
top seo tips
search optimization
simple seo tips
white hat seo
search engine ranking
website marketing
seo search engine optimization
black hat seo
what is seo
organic search engine optimization
affordable search engine optimization
search engine optimization tools
on page seo
search engine optimization software
free seo tools
search engine optimization seo
seo audit
seo firms
easy seo tips
learn seo
off page seo
seo tools
seo content writing
seo for small business
search engine optimization training
seo web design
seo copywriting
organic seo
cheap seo services
seo optimisation
search engines optimization
search engine optimization service
seo news
seo writing
seo
seo ranking software
seo consulting
guaranteed seo
improve search engine ranking
best seo tips
best seo tools
seo checklist
seo blog tips
seo services
seo program
seo company
do it yourself seo
local search seo
website seo tips
search engine optimization pricing
seo companies
seo business
seo techniques
web optimization
search engine placement
seo plan
search engine optimizer
seo service
search engine marketing services
real estate seo
search engine optimization techniques
seo marketing
seo professional
seo help
how does seo work
affordable seo service
seo strategies
search engine optimization firm
search engine optimization packages
how to improve seo
mobile seo
best seo company
search engine optimization firms
free seo software
seo search
diy seo
blog seo tips
search marketing
local seo company
how to seo
search engine optimization consultants
top 10 seo tips
seo agency
seo website design
seo course
seo articles
seo marketing tips
seo packages
seo firm
seo report
professional seo
free seo
local business seo
link building seo
seo guide
best seo services
seo software reviews
seo reports
seo consultants
seo book
search engine optimization consultant
seo beginners guide
cheap search engine optimization
learn search engine optimization
affordable seo
how to do seo
seo sem
seo campaign
seo results
seo website
seo experts
seo work
optimization seo
seo certification
seo advice
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
This document summarizes technical SEO issues and best practices for URL structures, redirects, duplicate and thin content. It provides guidance on properly handling redirects, avoiding cannibalization, structuring domains and URLs, and dealing with duplicate and thin content to avoid search engine penalties. Key recommendations include using 301 redirects, internal linking, and rewriting duplicate content rather than leaving it accessible to search engines.
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
This document discusses strategies for on-site search engine optimization (SEO), focusing on both technical and content-related factors. It emphasizes the importance of building a strong foundation by optimizing all elements of a website, including keywords, descriptions, titles, filenames, and alt text for images. Small optimizations across many pages can have significant long-term impact by improving rankings and traffic. Both technical elements like links and code, as well as high-quality, optimized content are important for SEO success.
F%$#! Link Building. Content Marketing FTWRand Fishkin
The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
This document outlines a business development and sales process for digital marketing opportunities. It begins with lead generation activities like managing contact lists, marketing campaigns, networking, and trade shows. It describes qualifying leads by analyzing businesses, demonstrating website solutions, and preparing analyses. If the lead is qualified, a presentation is given covering analyses, demonstrations, project plans, and contracts to close the deal. The process emphasizes listening to customers, understanding issues, and showing proven solutions to achieve goals and results.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Ways to getting more Web Traffic and Backlinks to your Blog Adward Jonson
This document provides information about hiring Adward jonson as a backlink and SEO expert. It lists their social media profiles and links to their Fiverr page where they offer to build backlinks, social shares, and a "juice pyramid" to help websites rank. The document emphasizes sharing content widely and having an effective blog to build links through guest posting and uploading useful templates. Contact information is provided to hire Adward for SEO and backlink services.
This document provides information about search engine optimization (SEO) and why it is important for websites. It introduces the SEO team and their credentials. SEO involves on-page optimization like keyword research and meta tags, as well as off-page optimization like link building. To benefit from SEO, website owners should understand their target customers and ensure their sites are search engine friendly. The document recommends starting with search engine research and optimizing websites for search visibility.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
The document discusses search engine optimization (SEO) and outlines a proposed SEO program. The objectives of SEO are to increase a website's visibility, traffic, and number of visitors. The proposed 6-stage program includes evaluation, on-page optimization, off-page activities like link building, and monitoring rankings and traffic over at least one year. Key deliverables include analysis, recommendations, and reports tracking the program's implementation and results.
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
The document discusses unnatural links and how they can negatively impact a website's search rankings. It defines unnatural links as those that are irrelevant or don't match Google's parameters. While unnatural links won't directly penalize a site, they can cause rankings and traffic to drop. The document recommends identifying and removing unnatural links, then notifying Google for reconsideration. It also outlines the speaker's new natural link building strategies to avoid such issues.
SEO involves improving a website's visibility in organic search results. The key aspects of SEO discussed in the document are:
- Search engines crawl the web through links to index websites and documents. They then return relevant and important results for search queries.
- SEO aims to research keywords, measure websites, develop plans, and get backlinks to increase a website's relevance and ranking for targeted keywords.
- An example case study outlines using SEO to support an advertising campaign by ranking high for campaign keywords through on-page optimization, social media promotion, and increasing relevant backlinks.
- Ongoing measurement of key metrics is important to track the impact of SEO strategies.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
How to Stay on Top of Facebook Ad Comments (without losing your mind)AgoraPulse
If you have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. And you probably spend some money on Facebook advertising, boosted posts, or promoted posts.
How quickly do you respond to comments on your unpublished posts (also called dark posts) — those posts that appear in users’ news feeds when you create a Facebook ad and target the news feed?
Probably not as good as you should, right? We'll show you the best ways to communicate with all these important comments. After all, they'll improve the ROI of these Facebook ads!
F%$#! Link Building. Content Marketing FTWRand Fishkin
The document discusses strategies for content marketing versus traditional link building. It argues that content marketing through blogs, videos, and other tactics can build links naturally while also growing brands and communities. Specific content marketing examples are provided that demonstrate how content can be aligned with businesses, discover audience interests, and leverage emerging platforms to achieve viral sharing.
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
This document outlines a business development and sales process for digital marketing opportunities. It begins with lead generation activities like managing contact lists, marketing campaigns, networking, and trade shows. It describes qualifying leads by analyzing businesses, demonstrating website solutions, and preparing analyses. If the lead is qualified, a presentation is given covering analyses, demonstrations, project plans, and contracts to close the deal. The process emphasizes listening to customers, understanding issues, and showing proven solutions to achieve goals and results.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
Ways to getting more Web Traffic and Backlinks to your Blog Adward Jonson
This document provides information about hiring Adward jonson as a backlink and SEO expert. It lists their social media profiles and links to their Fiverr page where they offer to build backlinks, social shares, and a "juice pyramid" to help websites rank. The document emphasizes sharing content widely and having an effective blog to build links through guest posting and uploading useful templates. Contact information is provided to hire Adward for SEO and backlink services.
This document provides information about search engine optimization (SEO) and why it is important for websites. It introduces the SEO team and their credentials. SEO involves on-page optimization like keyword research and meta tags, as well as off-page optimization like link building. To benefit from SEO, website owners should understand their target customers and ensure their sites are search engine friendly. The document recommends starting with search engine research and optimizing websites for search visibility.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
The document discusses search engine optimization (SEO) and outlines a proposed SEO program. The objectives of SEO are to increase a website's visibility, traffic, and number of visitors. The proposed 6-stage program includes evaluation, on-page optimization, off-page activities like link building, and monitoring rankings and traffic over at least one year. Key deliverables include analysis, recommendations, and reports tracking the program's implementation and results.
If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
This webinar reviews the most common SEO mistakes made by new and experienced website owners. We’ll identify the biggest mistakes and we’ll give advice on preventing them moving forward.
The document discusses unnatural links and how they can negatively impact a website's search rankings. It defines unnatural links as those that are irrelevant or don't match Google's parameters. While unnatural links won't directly penalize a site, they can cause rankings and traffic to drop. The document recommends identifying and removing unnatural links, then notifying Google for reconsideration. It also outlines the speaker's new natural link building strategies to avoid such issues.
SEO involves improving a website's visibility in organic search results. The key aspects of SEO discussed in the document are:
- Search engines crawl the web through links to index websites and documents. They then return relevant and important results for search queries.
- SEO aims to research keywords, measure websites, develop plans, and get backlinks to increase a website's relevance and ranking for targeted keywords.
- An example case study outlines using SEO to support an advertising campaign by ranking high for campaign keywords through on-page optimization, social media promotion, and increasing relevant backlinks.
- Ongoing measurement of key metrics is important to track the impact of SEO strategies.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
How to Stay on Top of Facebook Ad Comments (without losing your mind)AgoraPulse
If you have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. And you probably spend some money on Facebook advertising, boosted posts, or promoted posts.
How quickly do you respond to comments on your unpublished posts (also called dark posts) — those posts that appear in users’ news feeds when you create a Facebook ad and target the news feed?
Probably not as good as you should, right? We'll show you the best ways to communicate with all these important comments. After all, they'll improve the ROI of these Facebook ads!
When you know something is coming up, why wait to prepare? There are certain appointments that all of us have in our future so "dig your well before you're thirsty!"
5 Social Trends & What They Mean for Your StrategyDave Kerpen
Take a dive into 5 of social media's most prevalent themes and trends, plus a few bonus predictions of what to keep your eye on in the space. You'll also see a series of actionable next steps associated with each trend to ensure your brand's social media strategy is poised to stay ahead of the curve, meet your objectives, and beat your competitors.
The document discusses Foursixty, a service that turns social media content into shoppable galleries for online stores. It allows brands to drive visitors from social engagement to purchases by letting customers shop directly from social posts. Foursixty integrates with a brand's website and existing analytics tools to measure how social content translates into sales. It provides a free 21-day trial for brands to try out making their social content shoppable.
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
The document provides 7 tactics for boosting digital conversions: 1) Listen to clients and prospects, 2) Use clear call-to-action buttons, 3) Simplify content ruthlessly, 4) Personalize experiences for individual users, 5) Reduce choices to avoid overwhelming users, 6) Ensure pages load fast, and 7) Create immersive digital experiences that mimic real-world interactions. It encourages testing tactics using A/B testing and emphasizes prioritizing tests and running them long enough to achieve statistical significance.
This document discusses the Millennial generation and their impact and influence. Some key points:
- Millennials were born in the early 1980s to early 2000s and make up a large portion of the population in many countries.
- They came of age during the rise of the internet and social media and have a unique relationship with technology.
- The economic recession had significant impact on Millennials as they were entering the workforce.
- Millennials prioritize flexibility, meaningful work, innovation, and work-life balance over long-term career commitments to single employers.
- Their habits and priorities are shaping new types of businesses focused on experiences and collaborative consumption over asset ownership.
- Millennials
Content marketing is transforming from an art to a science. Buyers now complete 60-80% of their research online before contacting vendors, relying heavily on social media. This has changed the role of sales and marketing and influenced buyers' consideration sets. Content marketing is gaining attention from companies as a way to build trust among customers and influence their decisions. For content marketing to be effective, it must be planned strategically along the customer lifecycle, distributed automatically through owned, paid and earned channels, and data-driven to be personalized.
The Guide To Driving ROI With Dynamic Ads on Facebook and InstagramNanigans
Dynamic Ads are a scalable retargeting solution that enables advertisers to promote the most relevant products to customers across Facebook and Instagram.
Automatically show customized promotions to individual users based on their desktop and mobile browsing.
Elevate is a LinkedIn tool that helps companies empower their employees to more actively share professionally relevant content across social networks like LinkedIn and Twitter. Through Elevate, companies curate content and suggest it to employees to share from their desktop or mobile apps, leveraging employees' networks that are 10 times larger than a company's follower base. Elevate also provides analytics to show how employee shares support company goals in hiring, marketing, and sales.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
Webinar About Webinars: 6 P's of Successful WebinarsWebinarListings
Are you hosting webinars but feel like you have a lot to learn? Or are you looking to host a webinar and don't know where to start? Then this webinar is for you!
Awareness Networks and WebinarListings are joining together to put on this webinar to show you some best practices. In the webinar, we will cover the following areas:
Presenter
Platform
People
Participation
Promotion
Post-webinar follow-up
SPEAKER BIOGRAPHIES
Rachel Levy
Rachel Levy is Founder/CEO of WebinarListings, a directory of webinars, and a Marketing and Social Media Consultant at Rachel Levy Consulting. Her background is deeply rooted in Marketing, at companies such as Kraft Foods, Jim Beam Brands and Abbott Laboratories.
Rachel has immersed herself in the webinar world since starting WebinarListings and her social media consulting business. She can be found on Twitter at @WebinarListings or @BostonMarketer, or on her websites at WebinarListings or Rachel Levy Consulting.
Mike Lewis
Mike Lewis runs marketing and sales for Awareness, Inc and has 7+ years of experience organizing demand generation and lead nurturing programs that include webinars. At the BMA he received the Best Marketing Programs award for his webinar series called 'Marketing Best Practices' and implemented webinar programs at several other companies including Salesnet and Awareness.
Unless it is 1984 and you’re Nike, your influencer marketing strategy probably needs some work.
This presentation features Ignite Social Media Founder & President Jim Tobin and special guest Jason Keath from Social Fresh as they present "Nobody's an Influencer. Everyone's an Influencer." Learn battle-tested influencer marketing strategies that you can put to work for your business today.
Growth Marketing on Instagram: Finding & Scaling Success with Direct Response...Nanigans
For its 500 million users and for advertisers alike, the experience of using Instagram is entirely visual. So how can you make sure that the images in your Instagram ads will help you meet your advertising goals? View this slide deck to learn strategies and creative best practices that will increase the impact of your Instagram ad campaigns.
Engaging Generation Z: Integrating Global and Local Vision, Structure, and In...CIEE
How are universities responding to two recent paradigm shifts impacting global education? First, there is a generational change between millennials and the new cohort known as K or Z. While our current traditional undergraduates may be more anxious, skeptical, and know only smartphones, they also crave connection and are makers, creators, and inventors. (“Think millennials have it tough? For 'Generation K', life is even harsher.” The Guardian, March 19, 2016) The second shift is the increased fluidity between global and local interactions and groups. As classrooms continue to diversify with international and first-generation students, the university community – students, faculty, and staff – must obtain and demonstrate intercultural agility, curiosity, and empathy to navigate the complexities of the contemporary world. This session addresses how the University of St. Thomas has implemented into its administrative structure an innovative partnership between faculty from diverse disciplines and education abroad professionals to address the new realities of global and local engagement that respond to the world’s most pressing needs.
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
The Performance Marketer's Guide to Scaling Growth with Mobile App Install AdsNanigans
App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd.
Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these sites to win downloads for your mobile app with this presentation.
Getting Creative with Facebook and Instagram Video AdvertisingNanigans
Video ad growth is exploding, driven by direct response. Video ads on Facebook and Instagram offer marketers flexible formats, eye-catching autoplay functionality, and integrated call to action buttons.
This presentation contains creative best practices and inspiration, tips to jumpstart high performing campaigns, and an analysis of exemplary video ads and why they work.
12 Holiday Contest Ideas: Last Minute Social Marketing Tips for RetailersWishpond
Need a few social media marketing tips for the holiday season?
Your customers are online, and they’re connecting with family and friends through social sites like Facebook, Twitter, Instagram and Pinterest. As a retailer, you need to be where your shoppers are.
How do you do this?
Run contests and coupons directly on your social sites, and your website!
Here are 12 social contest ideas to give your holiday marketing the boost it deserves.
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This document provides an agenda for a presentation on search engine optimization (SEO). It discusses key SEO concepts like the Google algorithm, types of search algorithms, how organic search listings work, on-page and off-page optimization techniques, and SEO tools. It also covers paid listings, creating an SEO audit checklist, and optimizing a website for search engines through registration on platforms like Google and Bing. The overall document serves as an outline to cover the basics of SEO and best practices for improving organic search rankings.
Search Engine Optimization is the process of getting Organic Traffic to the website. In this power-point, we will learn the basic overview of Search Engine Optimization.
This document provides an overview of maximizing SEO results. It covers search engine basics like how search engines crawl websites and rank pages. It discusses the importance of keyword research and on-page optimization factors like URLs, title tags, headings, content, and images. It also addresses link building best practices and avoiding Penguin issues. The goal is to help businesses get found in organic search results through technical SEO, on-page optimization, and building high-quality backlinks.
This document discusses search engine optimization (SEO) and its basic concepts. SEO involves optimizing websites for search engines through on-page techniques like optimizing titles, meta descriptions, and content, as well as off-page techniques like link building. The goal is to improve a website's relevance in organic search results. Key aspects of SEO include researching keywords, optimizing pages for those keywords, and avoiding black hat techniques that could get a site penalized.
The document provides an overview of search engine optimization (SEO). It discusses what SEO is, how search engines work by crawling websites, indexing pages, processing search queries, and calculating relevancy to retrieve results. It also covers on-page SEO techniques like keywords, titles, and content optimization, as well as off-page SEO strategies like link building, social media, article submissions, and directory listings to improve a website's ranking in search engines.
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This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
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The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
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The document provides an agenda for an SEO training session. It discusses how search engines have evolved as search queries have changed over time. It defines SEO as optimizing a website to be accessible to search engines and relevant to users. The presentation covers technical SEO factors like site structure, page speed and security as well as on-page optimization including keywords, copy and links. It also discusses off-page factors like backlinks, social media and reviews that help search engine rankings. The goal of SEO is to help websites rank higher in organic search results.
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Similar to Seo guide for web designers and developers (20)
2. OVERVIEW
• Where are people searching?
• How are people searching online?
• How do search engines find & rank websites?
• What is SEO?
• Common SEO mistake
• Resources
• Q&A
SEO Guide for Web Developers/Designers
3. WHERE ARE PEOPLE?
Search Engine Market Share
14%
64%
16%
Numbers as of March 2011; Source: Mashable6% Other
SEO Guide for Web Developers/Designers
8. Search Engine Optimization – SEO
Search engine optimization (SEO) is the
process of improving the volume and quality of
traffic to a website from search engines via
natural (”organic” or “algorithmic”) search
results.*
*http://en.wikipedia.org/wiki/Search_engine_optimization
SEO Guide for Web Developers/Designers
9. SEO
•Pull in people already
searching for what you offer –
•Keywords/Content
•Links
•Social Media
•Effective Web Design
SEO Guide for Web Developers/Designers
10. Common SEO Mistakes Made by Designers
and Developers
•Ignoring the Impact of site speed
•Title tag usage
•Meta tag usage
•Header tag usage
•Converting text to images
SEO Guide for Web Developers/Designers
11. Common SEO Mistakes Made by Designers
and Developers
•Broken links and sitemaps
•Bad URL’s
•Flash only sites
•No alt text for images
•java script/CSS usage
•The use of tobots.txt
SEO Guide for Web Developers/Designers
12. The impact Of Site Speed
SEO Guide for Web Developers/Designers
• In a page have multiple image it take
much time to load. Therefore best
practises keep image size less than
100kb
• Java script directly impact to page
loading time, it's better less usage and
less usage in header section. (don't
load menu from java script)
• It will impact to increase bounce rate of
site. That mean bad user experience. (3-
5s)
• https://developers.google.com/speed/p
agespeed/
13. Title Tag
SEO Guide for Web Developers/Designers
• Essential element
• Title Length 30 and 65 characters. that the length search
engine display on each search result
• Each page should have unique title tag (title tag essential)
That mean can't duplicate each title tag with different URL
15. SEO Guide for Web Developers/Designers
Meta Tag
• Robert meta tag
• Meta keyword
• Meta description
Robert Meta tag
<meta name="robots" content="noindex,nofollow">
• Important for crawlers
• <meta name="robots" content="noindex,nofollow">
Meta Keyword
• Not much important
• Improve relevancy of each page
16. It's essential for every page
SEO Guide for Web Developers/Designers
Meta Description
<meta name="robots" content="noindex,nofollow">
17. Header Tag
SEO Guide for Web Developers/Designers
• Header tags are using h1 to h6
• If you use header tag on page it's better to start with h1 on
each page, only one h1 tag on each page
• There order should begin with h1 to h6
• If you use logo as h1, it will duplicate on entire site, SEO best
practises is use h1 on each page.
18. URL Structure
SEO Guide for Web Developers/Designers
• Site URL need to use www or with out that, Cannot be
duplicate entire site URL between this two URL version.
• When use CMS, Dynamic URL structure need to more user
friendly, like following.
www.example.com/topic-name
Following type url not user friendly and crawler readable
www.example.com/?p=578544
•Google recommends using hyphens (-) instead of
underscores (_) in URL names, since a phrase in which
the words
19. URL Structure
SEO Guide for Web Developers/Designers
EX:
http://www.amazon.com/gp/product/B00IZ1XJ3Q/ref=s9_al_gw
_g107_i2/181-6881209-3123159?
pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-
2&pf_rd_r=0PPK6ZWAB7BCF8FBDGRS&pf_rd_t=101&pf_rd_p
=1926403182&pf_rd_i=507846
Above product more index able if use following type
http://www.amazon.com/electronic/mobile/galaxys5-white
20. Converting Text to Images
SEO Guide for Web Developers/Designers
• When there text on image use that can be read to crawlers
• It will impact to on page density of site.
Ex: http://3prg.com
21. Broken Links and Sitemaps
SEO Guide for Web Developers/Designers
• Google hates dead links
• Dead Links are not user-friendly
• Dead Links affects your website’s conversion rate
• Dead Links stop Search Engine Crawlers.
22. Flash Sites
SEO Guide for Web Developers/Designers
• Crawlers cant read flash sites
• Take much time to load compare with html sites
23. Alt Text For Images
SEO Guide for Web Developers/Designers
• Crawlers cant read images, therefore alt tag is the way
to give information about picture,
• Image description improve on page density
.
24. Make JavaScript/CSS External
SEO Guide for Web Developers/Designers
• Normally do not block to JavaScript and css to
crawlers, Therefore make sure site follow on w3
standard.
• Best practises, when you use javascript or css to
design web page call from external javascript and css
files.
.
25. Robots. txt usage
SEO Guide for Web Developers/Designers
• Robots txt is the way to deal with search engine crawlers
• When you design a site, setup user agent as follows to
block crawlers
User-agent: *
Disallow: /
• After went live remove forward slash as follow
User-agent: *
Disallow:
26. Redirection
SEO Guide for Web Developers/Designers
• Three type
• 301 redirection
• 302 redirection
• Meta redirection
• 301 redirection - permanent redirection
A 301 redirect is a permanent redirect which passes link
juice between 90-99%.
27. Redirection
SEO Guide for Web Developers/Designers
• 302 redirection - temporally
redirection
This not pass link juice
• Meta refresh this is not accepted
method
28. WHY SHOULD I
CARE?
•Be Found
•Make Sales
•Build a Client Base
•Build a Community
SEO Guide for Web Developers/Designers
29. RESOURCES:
•SEO Book - www.seobook.com
•SEOMoz - www.seomoz.com
•SearchEnginejournal –
http://www.searchenginejournal.com/
SEO Guide for Web Developers/Designers
30. Questions?
SEO Guide for Web Developers/Designers
Presented by Sampath Liyanage, Internet Marketing Strategist
Twitter: @sampaliyanage Linkedin : linkedin.com/in/ssampathliyanage
31. Thank You
SEO Guide for Web Developers/Designers
Presented by Sampath Liyanage, Internet Marketing Strategist
Twitter: @sampaliyanage Linkedin : linkedin.com/in/ssampathliyanage