Seo guide for web designers and developers

For Web
Developers/Designers
SEO GUIDE
Presented by Sampath Liyanage, Internet Marketing Strategist
Twitter: @sampaliyanage Linkedin : linkedin.com/in/ssampathliyanage

OVERVIEW
• Where are people searching?
• How are people searching online?
• How do search engines find & rank websites?
• What is SEO?
• Common SEO mistake
• Resources
• Q&A
SEO Guide for Web Developers/Designers

WHERE ARE PEOPLE?
Search Engine Market Share
14%
64%
16%
Numbers as of March 2011; Source: Mashable6% Other

Homeowners,
Clients, Buyers,
Sellers
Your Business
or Website/Blog

HOW
DO
SEARCH
ENGINES
WORK?
There are over 200
factors Google
uses to rank a
website.

Google
Places
Map
Google
Places
Organic Search
Results Ads or
Paid
Advertising

HOW
ARE
WE
SEARCHING?
The top three
results receive
58% of all clicks

Search Engine Optimization – SEO
Search engine optimization (SEO) is the
process of improving the volume and quality of
traffic to a website from search engines via
natural (”organic” or “algorithmic”) search
results.*
*http://en.wikipedia.org/wiki/Search_engine_optimization

SEO
•Pull in people already
searching for what you offer –
•Keywords/Content
•Links
•Social Media
•Effective Web Design

Common SEO Mistakes Made by Designers
and Developers
•Ignoring the Impact of site speed
•Title tag usage
•Meta tag usage
•Header tag usage
•Converting text to images

Common SEO Mistakes Made by Designers
and Developers
•Broken links and sitemaps
•Bad URL’s
•Flash only sites
•No alt text for images
•java script/CSS usage
•The use of tobots.txt

The impact Of Site Speed
• In a page have multiple image it take
much time to load. Therefore best
practises keep image size less than
100kb
• Java script directly impact to page
loading time, it's better less usage and
less usage in header section. (don't
load menu from java script)
• It will impact to increase bounce rate of
site. That mean bad user experience. (3-
5s)
• https://developers.google.com/speed/p
agespeed/

Title Tag
• Essential element
• Title Length 30 and 65 characters. that the length search
engine display on each search result
• Each page should have unique title tag (title tag essential)
That mean can't duplicate each title tag with different URL

Title Tag

Meta Tag
• Robert meta tag
• Meta keyword
• Meta description
Robert Meta tag
<meta name="robots" content="noindex,nofollow">
• Important for crawlers
• <meta name="robots" content="noindex,nofollow">
Meta Keyword
• Not much important
• Improve relevancy of each page

It's essential for every page
Meta Description
<meta name="robots" content="noindex,nofollow">

Header Tag
• Header tags are using h1 to h6
• If you use header tag on page it's better to start with h1 on
each page, only one h1 tag on each page
• There order should begin with h1 to h6
• If you use logo as h1, it will duplicate on entire site, SEO best
practises is use h1 on each page.

URL Structure
• Site URL need to use www or with out that, Cannot be
duplicate entire site URL between this two URL version.
• When use CMS, Dynamic URL structure need to more user
friendly, like following.
www.example.com/topic-name
Following type url not user friendly and crawler readable
www.example.com/?p=578544
•Google recommends using hyphens (-) instead of
underscores (_) in URL names, since a phrase in which
the words

URL Structure
EX:
http://www.amazon.com/gp/product/B00IZ1XJ3Q/ref=s9_al_gw
_g107_i2/181-6881209-3123159?
pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-
2&pf_rd_r=0PPK6ZWAB7BCF8FBDGRS&pf_rd_t=101&pf_rd_p
=1926403182&pf_rd_i=507846
Above product more index able if use following type
http://www.amazon.com/electronic/mobile/galaxys5-white

Converting Text to Images
• When there text on image use that can be read to crawlers
• It will impact to on page density of site.
Ex: http://3prg.com

Broken Links and Sitemaps
• Google hates dead links
• Dead Links are not user-friendly
• Dead Links affects your website’s conversion rate
• Dead Links stop Search Engine Crawlers.

Flash Sites
• Crawlers cant read flash sites
• Take much time to load compare with html sites

Alt Text For Images
• Crawlers cant read images, therefore alt tag is the way
to give information about picture,
• Image description improve on page density
.

Make JavaScript/CSS External
• Normally do not block to JavaScript and css to
crawlers, Therefore make sure site follow on w3
standard.
• Best practises, when you use javascript or css to
design web page call from external javascript and css
files.
.

Robots. txt usage
• Robots txt is the way to deal with search engine crawlers
• When you design a site, setup user agent as follows to
block crawlers
User-agent: *
Disallow: /
• After went live remove forward slash as follow
User-agent: *
Disallow:

Redirection
• Three type
• 301 redirection
• 302 redirection
• Meta redirection
• 301 redirection - permanent redirection
A 301 redirect is a permanent redirect which passes link
juice between 90-99%.

Redirection
• 302 redirection - temporally
redirection
This not pass link juice
• Meta refresh this is not accepted
method

WHY SHOULD I
CARE?
•Be Found
•Make Sales
•Build a Client Base
•Build a Community

RESOURCES:
•SEO Book - www.seobook.com
•SEOMoz - www.seomoz.com
•SearchEnginejournal –
http://www.searchenginejournal.com/

Questions?

Thank You

Seo guide for web designers and developers

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