SEO (search engine optimization) is the process of improving a website's visibility in search engine results. There are two main types of SEO: on-page optimization which involves optimizing on-site elements like text, images and links, and off-page optimization which focuses on link building and other off-site factors. Key aspects of SEO include keywords, link popularity, and making sites crawler-friendly. White hat SEO follows search engine guidelines while black hat SEO uses prohibited tactics only aimed at search engines.

1. SEO
(SEARCH ENGINE
OPTIMIZATION )

2. OUT LINE
• INTRODUCTION
• TYPES OF SEO
• HOW SEO WORKS
• SEO BUILDING BLOCKS
KEYWORD
CRAWLER
LINKS
• WHITE HAT
• BLACK HAT
• SUMMERY

3. SEO
Search engine optimization (SEO) is
the process of affecting the visibility
of a website or a web page in a
search engine's unpaid results
often referred to as "natural,"
"organic," or "earned"
results.

4. TYPES OF SEO
• ON- PAGE
• OFF-PAGE

5. ON-PAGE SEO
On Page SEO is the science of optimizing the
contents of a website such that it becomes
friendlier to the search engines.
This technique includes
the optimization of texts,
images, tags, URL structure,
internal links, headers etc.

6. OFF PAGE SEO
Off page SEO refers to techniques
that can be used to improve the position
of a web site in the search engine
results page (SERPs). Many people
associate off-page SEO with link
building but it is not only that.

7. SEO Optimization Categories
• Keywords
• Keyword selection and keyword-rich text
• Crawler
• A crawler-friendly site navigation scheme
• Links
• Link popularity

8. WHITE HAT SEO
In search engine optimization (SEO) terminology, white
hat SEO refers to the usage of optimization strategies,
techniques and tactics that focus on a human audience
opposed to search engines and completely follows search
engine rules and policies.

9. BLACK HAT SEO
In search engine optimization (SEO) terminology, black
hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines and
not a human audience, and usually does not obey search
engines guidelines.

10. BLACK HAT VS WHITE HAT