On-page & Off-page SEO Techniques

2. The two main search engine marketing
techniques
 Search engine optimization (SEO)
 Paid search marketing or Pay Per Click (PPC)

3. The position or ranking is
dependent on an algorithm used
by each search engine to match
relevant site page content with
the key phrase entered
A search engine algorithm is a
set of rules, or a unique formula,
that the search engine uses to
determine the significance of a
web page, and each search
engine has its own set of rules
•Google Hummingbird
•Google Mobile Friendly
•Google Panda
•Google Penguin
•Google Pigeon
•Google Payday
•Google Pirate
•Google EMD (Exact Match Domain)
•Google Top Heavy

4. Search Technology involves 4 main processes
 Crawling
 Indexing
 Ranking or Scoring
 Query request and results serving

5. Four common factors that influence search
engine rankings
 On-page optimization
 External linking or off-site optimization
 Internal link structures
 User behavior signals

6. What Is The Difference Between On-Page And Off-
Page SEO?
On-Page
On-Page SEO is the SEO on your
actual page or blog. One of the
most popular ways that search
engines worldwide tend to rank
websites is by looking for the
prominence and frequency of
certain keywords and phrases
on various facets of your site
Off-Page
Off-Page SEO is the use of
keywords off your site. Search
engines use mentions of your
site, business name, and
keywords used on other places
across the web in order to
determine your ranking in their
results

7. SEO Tips to improve On-Page optimization
• Interesting and Descriptive to read
• Quality of the Content
• Short and Sweet Title
• Relative Meta Description
• Use this Optimal Keyword Density Ratio in content
• SEO Warm and friendly URL

8. SEO Tips to improve On-Page optimization
• Keywords in First Paragraph
• Use of Headings
• Concentrating Keywords
• Image Optimization
• Page loading Time

9. SEO Tips to improve On-Page optimization
• Useful and Descriptive article
No one is going to like uninteresting articles so write your articles
interest to read and illustrative content that will clear all things
about the article title.
• High quality of the
Don't copy Paste whole content from the other website that
never going to provide you traffic. Google has very good eye to
find out the Copy contents. Avoid Keyword stuffing and other
Black-hat SEO tricks.

10. Here are some points you should keep in mind before
putting new content on your blog:
• The content should be fresh and unique
• Content should be helpful and informative to your
readers
• Your content should be more than 700 words
• Use at least one image and video (if possible) in your
content
• The content should be well researched

11. SEO Tips to improve On-Page optimization
• Shot and Sweet Title
Title must be relative and the Key phrase Keywords must be
present in the Title. And in length is better to keep it between 40
to 65 Characters
• Relative Meta Description
Write a short and sweet 156 Characters that will explain your
whole report of the article will help to know better in Search
Engines Results Page.

12. SEO Tips to improve On-Page optimization
• Optimal Keyword Density Ratio
Maintain your Keyword Density in the Safe manner to not getting
Google Algorithm Consequences.
• SEO Friendly URL
Url of the content must be which means full to the content. Then
search Engine emphasize the Url Keywords also it's a boosting
signal for the SEO.

13. SEO Tips to improve On-Page optimization
• Keyword in First Paragraph
Use the Keywords in First Paragraph so search Engines know this
is the content really explains about the Title.
• Use of Titles
Use proper headings tags h1, h2, etc... It will make legibility
easier and Nice Chapter wise content.

14. SEO Tips to improve On-Page optimization
• Focusing Keywords
Featuring the Keyword with strong or long tag will increase the
exposure of the point you are really want to read by people also
it's add some weight in SEO. You must enter your primary
keyword one or two times in the first 100 words and the last
sentence (it may be concluded) in your content. You must know
about keyword density, do not try to put keywords in the content
artificially.

15. • Image Optimization
You probably know that, search engines can not read graphics,
images or video. So, you need to optimize the picture correctly
so that search engines can understand the picture.
• Always use the original image, do not use pictures from other
websites or blogs
• Must use ALT tags on images
• Give a precise picture of the picture
• Use keywords in the name of the image (such as: on-page-
seo-techniques.jpeg)
• Use 125 characters or less in ALT text

16. Tips to improve Off-Page SEO
• Search engine submission
• Social Bookmarking **
• Directory Submission
Sites
• Article Submission Sites
• Blog Commenting **
• Guest Posting
• Forums

17. Tips to improve Off-Page SEO
• Infographic Submission
In short, Infographic = Data (Text + Statistics) + Image (Graphics)
• Image Submission
• Slide Sharing
• Video Marketing **
• Web 2.0 (a socially interactive Web)
• Social Networking **
• PDF Submission
• Questions & Answers

18. Reddit.com

19. Slashdot.org

20. Mobile SEO
Since April 21st 2015 Google has been using mobile friendliness
as a stronger ranking factor that "significantly" affects rankings
worldwide
A site is mobile friendly when
it...
• presents content well on a phone
• does not need pinching / zooming
• is easily readable on small
screens
• is easy to navigate with a finger
• is helpful to someone using a
phone
• is understood properly by Google

21. Top SEO Tools for Website Analysis in
2015

22. Google Analytics- Web Analytics &
Reporting
Google Analytics offers you both free and premium analysis and
reports for your website. It mainly deals with the tracking and
reporting the traffics of a website. It is now the biggest, mostly
used and strongest tool for the web traffic analytics. I always use
Google Analytics to get the information about my site’s traffic.

23. Google Webmaster Tools
Google provide a free webmaster tool for managing the
technical health of your website. It allows webmasters to check
indexing status and optimize visibility of their websites. Benefits
of Google Web Master Tool such as Monitor performance,
broken (404) pages, keyword queries that drive traffic to your
site, website back links analysis, and mobile site performance
issues.

24. WooRank SEO Tool
WooRank is the most popular free SEO tool for website review. It
provides deep website SEO analysis covering website on page
analysis, off page analysis, back links, mobile and local usability.
More over it provides tips for how to fix the website issue and
how to driving traffic, leads & sales.

25. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a small desktop program or website
analysis tool. Easily to install on your desktop and it is highly
useful in finding broken links, missing 301 redirection, or similar
web pages

26. Majestic SEO Tool
Majestic is the biggest professional and commercial link building
database system. It is one of the best SEO tools for the online
marketing research and checking the backlinks. It is a top SEO
analysis software for internet marketers, affiliate holders, online
media specialists, and SEO strategists. Majestic is undoubtedly
good for the news monitoring, website traffic development,
competitor analysis, backlink creation, and reputation
management.

27. SEMRush SEO Tool
The SEM/SEO expertise developed SEMrush for the SEM/SEO
experts. It is such a tool to bring your site to an advanced level.
SEMrush tool is capable to acquire a huge amount of SERP
information for around 100 million domains and over 106 million
keywords. You can have the most accurate and customized
analysis in shorter time for any specialized projects. SEMRUSH
makes it easier to find what keyword your site or any site is
ranking for.

28. Searchmetrics SEO Tool
Search engines rank pages based on content depth and relevance. The
Searchmetrics Suite enables marketers to use a data-driven approach
to content marketing with data, and prove ROI. Our massive database
includes transactional data, the best indicator of purchase intent.
Searchmetrics discovers the content competitors use to attract your
target buyers. And it shows you how to build market share— with
relevant and engaging landing pages that attract those most likely to
buy. With Searchmetrics, you can:
 Leverage data-driven content recommendations based on semantic
analysis and natural language processing
 See the correlation of successful content for your topics relative to
competitors
 Tie content marketing to revenue, so you can prove ROI

29. Marketing Grader
Marketing Grader analyse all aspects of your marketing efforts and
letting you know where you're succeeding and what you need to
spend more time improving. Marketing Grader will help you
understand:
Competitive Benchmarking: Is my marketing more or less effective than my
competition?
Lead Generation: Are my marketing efforts generating enough leads and sales?
Mobile Marketing: Is my web presence optimized for mobile devices?
Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our
marketing?
Blogging: Is my blog driving results that justify the time investment, or are we wasting
time doing the wrong things?
Overall Analysis: What are the strong points and shortcomings in our marketing?

30. Seoptimer SEO Tool
Seoptimer is a free SEO analysis tool that investigates a given
URL’s on-page SEO ranking factors. After you analyze a URL, the
tool presents a summary of the most important action items.
Then, it displays its analysis results, which are broken down into
the following 7 categories:
 HTML Header
 Body Content
 Internal and External Links
 Additional Files
 Social Media Signals
 HTTP Headers
 Domain and Server

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