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3. Basics
• Search engine=
• A program that searches for and identifies
item in a data base that corresponds to keywords or
characters specified by the user used specially for finding
particular sites on the world wide web[www]
• SERP=Search engine result page
• Crawling=is the process in which the crawler/boot/spider
which finds the document on the world wide web
• Spider=is the program that search engine uses to seek out
information on web in an automated manner spider also
known as boot /robot/crawler
Example=Google boot
4. • Indexing= is the process of recording
information for easy and quick retravell upon
search query
6. On page seo
• On page seo=
It is a process of making your website
search engine friendly.
In simple word this mean adjusting
certain elements on the website so that
search engine are able to crawl and the
structure of your understand content and
websites
7. *Meta tags = data about data
• Meta title=character limit 55 to 60 word
Example=it should be 60 character long google
usually display first 50-60 character of title
tags
• Meta description=character limit 155 to 160
word
8. • Keyword placement=place the targeted keyword at the start of the title and keep
the least important word at the end
• Seo keyword= your seo keyword are the keyword and phrases in your web content
that make it possible for people to find your websites via search engine
i.e well optimized for search engine speak the some languages as it potential vistor
based with keyword for seo that help connect searcher to your websites
• Keyword separation=use vertical line pipe to separate keyword and phrases avoid
using coma ,underscore aur dashes.
Don’t repeat title tags write difference title for different pages your target keyword
phrases should be simple and short don’t use company and website name in title
tags unless it is very popular or part of your keywords
9. Types of keywords
• General/generic keyword=collection of 1-2
words
• Short tail keyword=collection of 2-3 words
• Long tail keywords=collection of 4-5 words
• Seasonal keywords=season keyword
10. • Link optimization=a good link structure means
better crawling
2 link should be short and clean
3 link should be k sensetive
4 avoid underscore,coma,space and other
special character
5 avoid keyword stuffing and repatation of
words
13. 404 error
• The https 404 not found error mean that the
webpage you where trying to reach could not
be found on the server
it is an client side error which mean that
either the page has been removed or moved
and the url was not changed accordingly aur
that you typed url in correctly
14. 301 and 302 redirection
301 -301 is an permanent redirection which
passes between 90-99% of link equity to the
redirection pages
302-302 means that the move is only
temporary search engines need to figure out
whether to keep the old page , or replace it
with the one found at he new loaction
15. XML SITEMAP
• xml(extensible markup launguage)
• A sitemap is an xml file that lists the urls for
the site . It allow webmaster to include
additional information about each urls
• To check xml site map=link/sitemap.xml
16. HTML SITEMAP
• An html sitemap allow site visitor to easy
navigate a website .it is a bulleted outline text
version of the navigate
• this sitemap can also be created in xml format
and submitted to search engines so that they
can crawl the website in a more effective
manner
17. Robots .txt
• The robot txt file is also known as the robot
exclusion protocol or standard , its an text file
that tells web robot is a standard used by
websites to communicate with web crawler
and the other web robots
example- user agent :-*
disallow :-wp-admin
18. Seo Concept
• What is bounce rate?
• The percentage of visitor to a particular website who
navigate away from the sides after viewing only one page
• Example – total number of visitor viewing one page only
divided total number of visit into 100
• Keyword density :- 2 to 4 percentage keyword density
keyword is the percentage of time a keywords or phrases
on a web page compare to the total number of word on the
page
example – number of key words(highlighted) divided total
number of words into 100
19. Google sandbox effect
• The google sandbox is a filter place on new
website the result is that a site does not
receive a good rank for it most important
keywords or keywords phrases even with good
contained quality incoming links and strong
google page rank a side is still advisor affected
by sandbox effect
• Example – google sandbox checker tool
20. Google penalty
• Google penalty is the negative impact on the
website search engine rank based on updates
Example:-google penalty checker tool
.page rank (PR) :-page rank is an algorithm used
by google search engine to rank websites in
their search engines , page rank is a way of
measuring the important of website page
To check page rank we use moze
21. Domain authority
• Is a measure of the power of domain name
and is one of the many search engine ranking
factors domain authority is based on three
factors
• Age
• Popularity
• Size
• Example-to check domain authority there is
moze
22. Page authority
• Page authority is the score of develop by moze
that predectes how well a specific page will
rank on search engine result page (SERP)
• In bound link :-inbound link also refers as back
links is a hyper link on a third party web page
that point to a website on your sites
23. Out bound links
• Out bound link is an basically link on your
website that point to the linked of another
websites outbound link is a link where you
promote other links through your websites
• Link building:-link building refers to the
process of getting external pages to a link to a
page on your websites , it is one of the many
tactics use in search engine optimization
24. Link farming
• Link farming on the www links farm is any group of websites that all hyper
links to ever other sites in the group link farming is a form of sperming the
index of a web search engine sometime call sperm indexing
• Do follow links :-pass a link juice an they definly help you much in order to
achieve good page rank it is the instructure search engine spider to do
follow this link
• Example:- high pr do follow links
• No follow links :- no follow links which contain rel=“no follow” attribute .
these links don’t play any role in inproving seo ranking or visibility of your
website .
the attributes no follow clear instruction search engine boots (crawler) to
not indexing particular links
crawler or boots simple ignore the link and doesn’t pass link juice to his
thus those links are not index in search engine result page (serp)
25. Black hat seo
In seo terminology black hat seo refers to the use of aggressive seo technics that focus on search engine and not a human audiunce an usually does not
obey search engine guide line
. Unrelated key words :-don’t add irrelevent key words to the copy for the extra pages hits .
do copy the contain focus on specific topics so user find what the are searching for
. Keywords stacking and keywords stuffing :- don’t repeat to the to the extend that is reads like gibberish in a sentence or image alts text
. Tiny txt , hidden txt :- don’t put eligible text at the bottom of the page make the text same colour as the background or format text or image that are
usually un detectable as link .
. Clocking:- don’t present search engine with one set of contain and site visitor with another tricking visitor from search into expression a page of substation
different contained
. Duplicated contain or mirror sit :- <link rel=“cannonical” href =“www.abc.com</c>
.blog spamming comment spam :- don’t automatically post thing or comment or blog to increase the number of inbound links
. Links farms :- don’t seek links from or least to sites with unrelated or low quality contents in an attemped to improve visibility in the serp
. Door way pages:- door way pages are webpage they are created for sperm indexing this is for spaming the index of search engine by insulting results for
particular phrases with the purpose of sending visitor to a different pages.
.
26. Google algorithm
• Google algorithm :-is a set of rules or unique formula that the search engine use to determine the significant of a webpage and search engine has it
own set of rules
• Google panda :-is a change to google search result ranking algorithm that was 1st released in feburary 1 2011 ,the change aim to low the rank of low
quality site or thin sites and return higher quality sites near the top of the search result
• Google penguin:-penguin launched in april 2012, this update was aim to decrease the ranking of websites that are not following google webmaster
guide line google penguin check your websites quality back links it decrease the following
example:-poor quality sites
paid links
poor quality links
.Humming bird:-google humming bird is launched september 2013,humming bird is paying attention to each word in a query insuring that the whole
sentence ,query or convertisation or meaning rater then particular word the google is that the pages matching mean the better rater then pages
matching just a few words
.Google mobile friendly updates:-is launched in 21 April 2015 Google released a significant new mobile friendly ranking algorithm that is design to give a
boast to mobile friendly page in google mobile search result
example:-mobile geddon
.Google EMD :- is a filter google launched in september 2012 to prevent poor quality sites from ranking well simply because they had words that match
search term in they domain name
.Google pigeon :-
