The document is a guide on establishing an online presence, detailing steps for selecting and registering a domain name, configuring DNS settings, and utilizing FTP to upload website files. It emphasizes the importance of website promotion through link building, article submissions, and leveraging social media. Key concepts include optimizing for search engines with meta tags and keywords to enhance visibility in search results.

1. 24-2-2012

2. GOING ONLINE WITH

3. HOW TO GO ONLINE
Get the domain name - Domain name is the name that gives unique identity to a
website on the Internet. For example: google.com is a domain name.
1. Choose your domain/website name and the desired extension (.com/.net/.in/.au).
2. Check the availability of your domain name at any domain availability search tool
(http://www.whoisresult.com/).
3. Get your domain booked with reliable domain provider/registrar.
4. Get the web hosting
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4. DOMAIN NAME SERVERS (DNS)
• Domain name servers (DNS) provide the link between your domain name
(mywebsite.com) and your Internet Protocol (IP) address.
• The IP address is a series of numbers like this: 123.456.78.8
• Every web server has a unique IP address which, in the case of dedicated servers
hosting a single domain, is equivalent to the domain name.
• A site hosted on a dedicated server will respond to either 123.456.78.8 or
mywebsite.com by serving the requested webpage.
• Most websites, though, are hosted on shared servers.
• This means that one server is home to many different websites, but they each have
the same IP address.
• If you type in a shared IP address you will get an error page or will be redirected to
the web hosting company’s web site.
• So DNS is necessary for websites on shared servers.
• Domain names are the only way to request these websites – they cannot be requested
by IP address.
http://www.IshanMishra.com http://www.IshanTech.org

5. CONFIGURING DNS
•If you purchase domain name and web hosting from different service provider then
your default DNS will be the DNS of your domain name provider.
•Until you arrange for a web host, the registrar company will usually redirect requests
for your domain name to an error page or an ‘Under Construction’ page.
A DNS configuration looks something like this:
Primary Name Server: NSA.NEWDAYDNS.COM (204.50.14.2)
Secondary Name Server: NSB.NEWDAYDNS.COM (204.50.22.2)
http://www.IshanMishra.com http://www.IshanTech.org

6. CONFIGURING DNS
• Your hosting provider will provide you the details about the name servers.
• You need to enter in your hosting control panel with your username and password in
order to change the DNS.
• On the other hand, if you have bought domain name and web hosting from the same
service provider then they will usually make the necessary changes for you when they
set up your account.
• After you change the DNS, it will take around 24 hours for your site to be accessible
from everywhere in the world.
• After you have opened an account with a web host and set the DNS you can start
uploading your web pages.
• The most common way to do this is to use FTP (File Transfer Protocol) software but
there are also some other options.
http://www.IshanMishra.com
http://www.IshanTech.org

7. FILE TRANSFER PROTOCOL (FTP)
• FTP (File Transfer Protocol) is needed to transfer files/folders from your local
computer to a remote server.
• For example, if you want to publish a Web site, an FTP program is needed to transfer
all Web content you create to the Web host server.
• FTP programs are also used to upload and manage files in hosting account
directories.
• FTP Programs such as FileZilla, Cute FTP or SmartFTP can also be used to upload
files/folders to your Web site.
http://www.IshanMishra.com http://www.IshanTech.org

8. FTP
HOW TO UPLOAD THE WEB FILES TO THE SERVER?
1. Collect all your web site files (HTML, GIF, JPEG, etc.) on your computer.
2. Using the FTP software (CuteFTP, FileZilla or SmartFTP), make a connection to
your web server by using your ftp username and password. Browse to the folder where
you want to upload files.
3. Your account will probably have two main folders in the root directory –
public_html and www. Your web pages should be uploaded to the public_html folder.
Make certain that your homepage is called index.php
4. Go to the "File Manager" button on your hosting control panel and you can check
all the files you have uploaded.
http://www.IshanMishra.com http://www.IshanTech.org

9. WEBSITE PROMOTION
 You have a product but in order to sell it you need to showcase your product.
 Similarly your website needs to be promoted in order to showcase them to the target
group.
 Take an example – you search on Google for laptop providers and you see about
3,890,000 results.
 So how many pages will you look from these results?
 At the highest level 5 or 10 pages.
 So in order to showcase your website in those top pages you need to optimize your
website.
 There are many things that need to be taken care in order to get your website
indexed in the top 5 pages or so.
http://www.IshanTech.org

10. STEPS
LINK BUILDING
 It means getting your sites listed with other related websites.
 This is mainly done by both the parties.
 So you need to mention the other party link on your site and the other party in return
will mention your link on their site.
 You need to make sure that you exchange links with the sites that have good page
rank, greater than 4, and should not be your competitors.
 Check the page rank at http://www.prchecker.info/ or by Google Page rank tool
 You can add on the sites that are related to your industry but not your competitors
http://www.IshanMishra.com http://www.IshanTech.org

11. STEPS
LINK BUILDING
 It means getting your sites listed with other related websites.
 This is mainly done by both the parties.
 So you need to mention the other party link on your site and the other party in return
will mention your link on their site.
 You need to make sure that you exchange links with the sites that have good page
rank, greater than 4, and should not be your competitors.
 Check the page rank at http://www.prchecker.info/ or by Google Page rank tool
 You can add on the sites that are related to your industry but not your competitors
http://www.IshanTech.org

12. STEPS
ARTICLE PROMOTION
Write articles related to your industry and submit them to article submission
directories.
You can submit articles for free.
At the end of the article you can mention your website address in the resource box.
Resource box is the brief profile of the author and mentioning the links is allowed
there.
SUBMITTING TO SEARCH ENGINES
 Submit your site to different search engines like google, yahoo, etc.
http://www.IshanTech.org

13. STEPS
META TAGS
 Meta tags are tags that give information about your website.
 Though there are various meta tags but the most important ones are title, description
and keyword tags.
 These tags give information to search engine about your website.
KEYWORDS
 Think of all the relevant keywords a user can type in order to search the
product/service mentioned on your website and put them in keyword meta tags.
 You can also try Google Keyword tool
http://www.IshanTech.org

14. STEPS
PRESS RELEASES
 Whenever you launch any new product/service let users know about the same.
 There are various free press release submission site where one can submit the press
release.
BECOME AN ONLINE EXPERT IN YOUR FIELD
 Use your expertise to become an expert in your field and promote your Web site for
free.
 Sign up for Yahoo Answers (http://answers.yahoo.com/) and answer questions asked
by online visitors.
 You can mention your link in the signature and that will go with every reply
http://www.IshanTech.org

15. STEPS
META TAGS
 Meta tags are tags that give information about your website.
 Though there are various meta tags but the most important ones are title, description
and keyword tags.
 These tags give information to search engine about your website.
KEYWORDS
 Think of all the relevant keywords a user can type in order to search the
product/service mentioned on your website and put them in keyword meta tags.
 You can also try Google Keyword tool
http://www.IshanTech.org

16. STEPS
SIGNATURES
Mention your company name, website and contact details in the email signatures.
SOCIAL NETWORKING
 Social networking sites are a great tool to promote your website.
 facebook.com, twitter.com, stumbleupon.com, squidoo.com, etc.
 You can create your company page in facebook and you can create a buzz of any
update at twitter.com.
 Mention about your company name, website in your social networking profile.
 Participate in online discussion, forums, etc related to your industry.
PROPER NAVIGATION
Make your site navigation in such a way that user should know where he/she is on
your website.
http://www.IshanTech.org

17. CONTACT US
Head Office:
ISHAN Tech
Indore (M.P)
www.IshanTech.org
www.IshanMIshra.com
www.IshanTech.org
www.SeoIndore.in
Phone 91-7869507188, 8819882525

18. THANK YOU
www.IshanTech.org
http://www.IshanMishra.com http://www.SEOIndore.in http://www.SocialMediaGuide.in